What Busby's Heating & Air Conditioning does

Busby's Heating & Air Conditioning is a family-owned HVAC contractor founded in 1945 in Millen, Georgia and headquartered at 1236 Gordon Park Rd., Augusta, GA. Originally established as Tri-County Appliance Company by J.C. Busby, the firm gradually specialized in heating and air conditioning and adopted its current name after three decades. The company is now led by third-generation family member Kristen Munn (President since 2025), with founder's son Rick Busby serving as Chairman. It operates across the Central Savannah River Area spanning more than a dozen communities in Georgia and South Carolina.

The company's core offering is residential and light-commercial HVAC service, repair, installation, and replacement. Core products include central air conditioners, gas furnaces, heat pumps, and ductless mini-split systems, primarily sourced through a Carrier Factory Authorized Dealer relationship that provides access to the premium Carrier Infinity series (SEER ratings up to 21). Adjacent product lines include the AirScrubber Plus whole-house air purifier, the Tadiran Airow 3 hydrogen-peroxide air cleaning device for ductless systems, HVAC filters via the Filter Fetch service, and a Comfort Club annual maintenance membership program. Service delivery is performed by NATE- and EPA-certified technicians dispatched from a single Augusta headquarters via a fleet of 35+ fully maintained vehicles with extensive parts inventory.

Busby's revenue is generated through three principal streams: (1) one-time HVAC equipment sales and installation with financing options available, (2) on-demand repair services billed at flat-rate/upfront pricing so customers know the cost before work begins, and (3) recurring revenue from Comfort Club residential memberships and commercial maintenance agreements (monthly billing cadence, 15% labor/material discount). Customer acquisition is direct-to-consumer via phone, online 24/7 scheduling, walk-in, and field Comfort Consultant estimates. The company has no outside capital, has remained family-owned across three generations, and was recognized in 2025 with multiple industry and community awards including the BBB Torch Award for Marketplace Ethics and Carrier President's Award.

Name

Busby's Heating & Air Conditioning

Legal name

Busby's Heating & Air Conditioning

Website

https://busbys.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned HVAC contractor founded in 1945 and headquartered in Augusta, Georgia, providing residential and light-commercial heating, cooling, heat pump, ductless mini-split, and indoor air quality service across the Central Savannah River Area spanning Georgia and South Carolina.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Appliance Repair and Maintenance (811412)

akta.pro primary industry

Heat Pump Repair & Maintenance (HSAOAHAD)

akta.pro secondary industry

Heat Pump & Smart HVAC Controller Integration (HSAOANAD)

Keywords

• HVAC services
• Heating and cooling
• Air conditioning repair
• Furnace installation
• Commercial HVAC

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Service and Repair: On-demand repair services for heating and cooling systems, including diagnostic fees, labor, and parts. Revenue generated from service calls for AC repair, furnace repair, and emergency repairs. Customers pay upfront fixed-rate pricing for repairs.
2. HVAC Equipment Sales and Installation: Sale and installation of new HVAC systems including air conditioners, heat pumps, furnaces, and ductless mini-split systems. One-time revenue from equipment purchase plus installation labor. Financing options available for customers.
3. Comfort Club Membership: Annual maintenance program offering priority service, annual system checkups, 15% discount on repairs, special discounts on replacement equipment (up to $500), extended equipment life, and lower utility bills through regular maintenance.
4. Commercial HVAC Services: Maintenance programs for commercial buildings including tune-ups, cleanings, and repairs with 15% labor and material discount for repair agreement holders. Customized maintenance schedules.
5. Indoor Air Quality Products: Sale and installation of air quality products including Air Scrubber Plus and Tadiran Airow 3 devices for residential and commercial applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Busby's Heating & Air Conditioning is a family-owned HVAC service provider that sells, installs, repairs, and maintains residential and light-to-medium commercial heating, air conditioning, heat pump, ductless mini-split, and indoor air quality systems. The company delivers services through NATE and EPA certified technicians operating out of a fleet of more than 35 service vehicles covering the Central Savannah River Area across Georgia and South Carolina.

Product overview

Busby's Heating & Air Conditioning is a family-owned HVAC service company offering a comprehensive suite of heating and cooling solutions. The core offerings include air conditioning services (repair, installation, replacement, and checkups), heating services (furnace repair, installation, and checkups), and heat pumps. The company also provides ductless/mini-split systems for homes without traditional ductwork, indoor air quality products including AirScrubber Plus and Tadiran Airow 3, commercial HVAC services, and a Comfort Club maintenance membership program. Products are delivered through a network of certified technicians supported by a modern fleet of over 35 trucks.

Differentiator

Problem solved

Functional benefit

Brands

• Busby's Cares: Community giving initiative that supports local nonprofits through donation matching campaigns and partnerships with organizations like Ronald McDonald House Charities, Golden Harvest Food Bank, Hope House, Child Enrichment, and others.

Products and services

• Air Conditioning Services Air conditioning repair, installation, and replacement services for residential and commercial properties, including AC checkups and tune-ups. Targeted at homeowners and businesses in the CSRA region experiencing cooling issues or needing new equipment.
• Heating Services Furnace and heating system repair, installation, and replacement services, including heating checkups and tune-ups. Targeted at homeowners and businesses in the CSRA region needing reliable heating during cold weather.
• Heat Pumps Heat pump installation and replacement services providing both heating and cooling from a single energy-efficient system. For homeowners looking for an energy-efficient all-in-one heating and cooling solution.
• Ductless / Mini-Split Systems Ductless and mini-split air conditioning and heating systems for homes without traditional ductwork. Targeted at homeowners needing zoned or ductless climate control solutions.
• Commercial HVAC Services Commercial heating and cooling services for light to medium commercial buildings, including customized maintenance programs, tune-ups, cleanings, repair, and leasing options. For light-to-medium commercial building owners and operators in the CSRA.
• Comfort Club Membership Annual HVAC maintenance plan offering priority service, 15% discount on repairs, annual system checkups, and special discounts on replacement equipment up to $500. For residential HVAC customers seeking preventive maintenance and ongoing service benefits.
• Air Scrubber Plus Whole-house air purifier using NASA-derived technology that kills 99.9% of many common airborne and surface contaminants in 24 hours. Designed for installation with central heating and air systems to improve indoor air quality for homeowners and commercial customers.
• Tadiran Airow 3

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered minor and core.

• Ronald McDonald House Charities of AugustaminorGTM or Marketing Partner · 1 June 2026Busby's Cares donation matching campaign up to $2,000 in June 2026. Donations specifically designated to replace picnic tables at the Ronald McDonald House.
• The RECing CrewminorGTM or Marketing Partner · 1 March 2026March 2026 Busby's Cares partnership. Local nonprofit bringing joy, connection, and opportunity to individuals with disabilities across the CSRA. Busby's Cares matched donations up to $2,000.
• Mad Hatter FarmminorGTM or Marketing Partner · 1 February 2026February 2026 Busby's Cares partnership. Mad Hatter Farm is the only handicap-accessible farm and animal sanctuary in the CSRA. Busby's Cares matched donations up to $2,000, resulting in $8,000 total impact.
• Golden Harvest Food BankcoreGTM or Marketing Partner · 1 January 2026Busby's Cares initiative donating 25 meals for every HVAC checkup completed in 2026. Partnership allows customers to contribute to fighting food insecurity across the CSRA through routine maintenance. Busby's also plans volunteer efforts and community awareness campaigns.
• Hope HouseminorGTM or Marketing Partner · 1 January 2026April 2026 Busby's Cares donation matching campaign for shelter and essential resources to individuals and families in crisis.
• Maxwell's Plumbing and DrainminorGTM or Marketing Partner · 1 January 2026Community partner that matched Busby's Cares donation for Mad Hatter Farm campaign, contributing an additional $2,000 once the original match was met.
• WLJ Angel GownsminorGTM or Marketing Partner · 1 January 2026May 2026 Busby's Cares partnership transforming donated wedding dresses into gowns for infants. Donation matching campaign for families experiencing infant loss.
• Boys and Girls Clubs of Greater AugustaminorGTM or Marketing Partner · 1 January 2025Coats for Kids partnership collecting new and gently used winter coats for area children in need.
• Evans High SchoolcoreGTM or Marketing Partner · 27 July 2023$50,000 multi-year sponsorship agreement for the Evans High School Athletic Program. Rick Busby served on the school's CTAE advisory board for decades.
• Beasley Media GroupminorGTM or Marketing Partner · 23 June 2023Partnership for the Great American Flag Swap event at SRP Park. Joint community event to properly retire worn American flags and replace them with new flags. Busby's and Beasley Media Group gave away free flags to the community.
• CarriercoreTechnology or IntegrationCarrier Factory Authorized Dealer. Busby's provides installation and service for Carrier HVAC products including air conditioners, heat pumps, furnaces, and the Infinity series with SEER ratings up to 21. Access to Carrier's product line, training, and factory support.
• Better Business BureauminorOthersBBB Accredited Business meeting high standards for customer service and ethical business practices. Committed to resolving complaints quickly and fairly.
• Air Conditioning Contractors of America (ACCA)minorStrategic or Co-development PartnerIndustry association - the largest organization of HVAC contractors in the industry. Provides networking, training, and industry standards.
• ASHRAEminorStrategic or Co-development PartnerAmerican Society of Heating, Refrigerating and Air-Conditioning Engineers. International organization advancing HVAC&R arts and sciences through research, standards writing, continuing education, and publications.
• Nexstar NetworkminorStrategic or Co-development PartnerMember-owned organization providing business networking opportunities through training classes and leadership events for HVAC and plumbing contractors.
• RSES (Refrigeration Service Engineers Society)minorStrategic or Co-development PartnerProfessional society developing environment for participation in HVAC&R development and decision processes.
• Conditioned Air Association of Georgia (CAAG)minorStrategic or Co-development PartnerState association assisting members in acquiring, serving, and satisfying customers in the HVAC industry.
• South Carolina Association of Heating and Cooling Contractors (SCAHACC)minorStrategic or Co-development PartnerState association of 275 state-licensed mechanical contractors plus distributors and manufacturers. Helps match quality employees with HVAC jobs.
• Metro Augusta Chamber of CommerceminorStrategic or Co-development PartnerPromoting economic prosperity of Richmond, Columbia, and Burke Counties by supporting business location, development, and expansion.
• Greater North Augusta Chamber of CommerceminorStrategic or Co-development PartnerNonprofit business organization representing businesses in North Augusta, Beech Island, and Belvedere communities of South Carolina.
• Columbia County Chamber of CommerceminorStrategic or Co-development PartnerMember-driven organization advocating economic growth in the Greater Augusta area.
• Greater Augusta Fort Eisenhower Chapter (AUSA)minorGTM or Marketing PartnerSupporting Fort Eisenhower and military service members and families in the CSRA community.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• One Hour Heating & Air Conditioning: National residential HVAC franchise with strong Southeast presence. Comparable service model (repair, install, maintenance memberships) but operates at substantially greater scale across many markets, competing for the same local consumer wallet share.
• Trane Technologies: Major HVAC equipment manufacturer and supplier whose products Busby's services and installs. While not a direct service competitor, Trane's authorized dealer network, residential product line, and customer satisfaction programs directly shape Busby's competitive landscape.
• ARS / Rescue Rooter: National residential HVAC, plumbing, and sewer services provider with multi-state operations in the Southeast. Overlapping repair/install service model targeting homeowners, though at significantly larger scale and broader geographic footprint.
• Service Experts Heating & Air Conditioning: Large multi-state residential HVAC services brand with substantial Georgia and South Carolina operations. Directly competes for residential service calls in the same regional markets, with overlapping product line and similar service offerings.

Direct peers

• Coolray Heating & Cooling: Regional residential and light commercial HVAC service company headquartered in Marietta, GA. Closest direct peer to Busby's in terms of geography (Southeast U.S.), service mix (Carrier/Trane equipment, repair/install/maintenance), and family-to-mid-large business profile with similar technician-driven field model.
• Estes Heating & Air: Mableton, GA-based residential and commercial HVAC contractor offering Carrier and Trane products, repair, installation, and maintenance memberships. Directly comparable in size, Southeast U.S. focus, and dealer-of-record service model.
• Ragsdale Heating, Air & Plumbing: Atlanta-area residential HVAC, plumbing, and home services company with a comparable mix of repair, install, and maintenance contracts. Similar regional scale and family-led brand identity, making it a closely comparable operator in the Georgia market.

Others

• Nexstar Network: Member-owned business network for HVAC and plumbing contractors. Busby's President Kristen Munn previously worked at Nexstar as a Business Coach, and the company is a member. Provides training, peer benchmarking, and best-practice sharing that shapes peer operating standards.

Regional players

• Piedmont Heating & Air: Regional residential HVAC company operating in the Carolinas and Georgia with a comparable service and installation model. Closely aligned customer base and product offering in overlapping Southeast U.S. geographies.
• Cardinal Heating & Air: Augusta-area residential HVAC service company directly competing with Busby's in the CSRA market. Same customer base and service area, making it the most direct head-to-head local competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BusbysAugustaGA
• Instagraminstagram.com/busbysaugustaga
• LinkedInlinkedin.com/company/busbysheatingandair

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Busby's Heating & Air Conditioning