Mad Hatter

What Mad Hatter does

Mad Hatter Agency is a privately-held, full-service digital marketing agency founded in 2013 by Kurt Turner and based in Littleton, Colorado. The firm specializes in crowdfunding campaign marketing for Kickstarter and Indiegogo, paid digital advertising across Facebook, Instagram, Google, and YouTube, and e-commerce sales funnel services. It primarily serves solo product inventors, entrepreneurs, and small-to-mid-sized e-commerce brands seeking to launch or scale new products, and claims to have guided over 500 product launches end-to-end, with documented client campaigns raising between approximately $520,000 and $3,835,587 on Kickstarter.

The agency's core offering is a "multi-step product testing and launch strategy" — a proprietary methodology developed over more than a decade that uses pre-launch ad testing to validate market demand, generate leads, and inform campaign creative. The firm monetizes through project-based, quote-based professional services engagements; pricing is not publicly disclosed, and engagements are described as multi-year. Distribution is direct: prospective clients reach the agency via a website contact form, and services are delivered either as a full-encompassing strategy or as a single-service engagement. Customer acquisition is sales-led, with the agency's own portfolio of successful campaigns functioning as its primary marketing asset.

The firm operates with a 1-10 employee headcount, has no disclosed institutional ownership, no subsidiaries, no public M&A or partnership activity, and no publicly stated funding history. Its secondary customer segment comprises e-commerce brands seeking ongoing digital advertising and sales-funnel optimization, which extends the addressable market beyond the launch window of a single crowdfunding campaign. Overall, the company is a small, founder-led, bootstrapped niche agency with a stable but narrow operating profile.

Name

Mad Hatter

Legal name

Mad Hatter Agency

Website

https://madhatteragency.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Mad Hatter Agency is a privately-held, Littleton-based full-service digital marketing agency specializing in Kickstarter and Indiegogo crowdfunding campaign marketing, paid advertising, and e-commerce sales funnels, primarily serving solo product inventors and small e-commerce brands.

Ownership category

akta.pro rank

Product category

Crowdfunding Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Crowdfunding marketing services
• Digital advertising agency
• Ecommerce sales funnels
• Kickstarter campaign management
• Product launch marketing

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Crowdfunding Marketing Services: Full-service agency fees for Kickstarter and Indiegogo marketing campaigns, including lead generation, social media development, email marketing, campaign copywriting, and promotion services. Revenue generated through project-based service engagements with clients launching crowdfunding campaigns.
2. Digital Advertising Services: Facebook & Instagram Ads, Google & YouTube PPC management services. The agency manages ad campaigns through strategic planning, growth hacking, optimization, custom audience creation, design and testing to increase online sales.
3. Ecommerce Sales Funnel Services: Full suite of digital marketing services including email marketing, abandoned cart recovery, web design, and content development to increase site traffic and maximize ROI for ecommerce clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mad Hatter Agency is a full-service digital marketing agency that helps product entrepreneurs, inventors, and ecommerce brands run and promote crowdfunding campaigns on Kickstarter and Indiegogo. The agency provides end-to-end services including lead generation, social media development, email marketing, campaign copywriting, and paid advertising across Facebook, Instagram, Google, and YouTube, with an emphasis on multi-step product testing and pre-launch audience validation.

Product overview

Mad Hatter Agency is a full-service agency (not a software platform) offering crowdfunding marketing services for Kickstarter and Indiegogo, combined with digital advertising across Facebook, Instagram, Google, and YouTube, plus ecommerce sales funnel optimization. Their four core service offerings—Facebook & Instagram Ads, Kickstarter & Indiegogo, Google & YouTube PPC, and Ecommerce Sales Funnels—work together to guide clients through multi-step product testing and launch strategies, from lead generation through campaign promotion and retargeting.

Differentiator

Problem solved

Functional benefit

Products and services

• Facebook & Instagram Ads Strategic social media advertising service in which the agency plans, designs, tests, and optimizes ad campaigns on Facebook and Instagram, including custom audience creation, growth hacking, and creative testing to increase online sales and social media following.
• Kickstarter & Indiegogo Campaign Management End-to-end crowdfunding campaign management service covering lead generation, lead nurturing, social media development, email marketing, campaign copywriting, and promotion for Kickstarter and Indiegogo projects. The agency guides clients step-by-step from pre-launch testing to a successful raise.
• Google & YouTube PPC Paid search and video advertising service that places client products in front of target audiences via Google and YouTube, with real-time monitoring, fine-tuning, and a testing phase to identify cost-effective sales opportunities.
• Ecommerce Sales Funnels Suite of digital marketing services for ecommerce clients covering email marketing, abandoned cart recovery, web design, and content development designed to increase site traffic and maximize ROI on existing product sales.

Quantifiable outcome

• Crowdfunding campaign success rates validated through data analysis before launch
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• SmartSites: SmartSites is a full-service digital marketing agency offering web design, SEO, PPC, and social media advertising. It competes for ecommerce and SMB digital ad budgets with a broader portfolio than Mad Hatter's crowdfunding-centric niche.
• WebFX: WebFX is a large full-service digital marketing agency offering PPC, SEO, social, and ecommerce CRO. It competes for the same ecommerce ad budgets as Mad Hatter but at much greater scale and with broader service breadth.
• OuterBox: OuterBox is a digital marketing agency focused on ecommerce brands, offering SEO, paid media, and CRO. It is comparable on ecommerce growth services but does not specialize in crowdfunding campaign marketing.
• Disruptive Advertising: Disruptive Advertising is a full-service digital marketing agency specializing in PPC, paid social, and lifecycle marketing across ecommerce and SaaS. It overlaps with Mad Hatter's Facebook/Google/YouTube paid-media capabilities at a broader, enterprise scale.
• Single Grain: Single Grain is a digital marketing agency offering SEO, paid media, and content marketing for SaaS and ecommerce clients. It is comparable on the paid-acquisition and growth-marketing dimensions, though oriented to a different buyer profile.
• Coalition Technologies: Coalition Technologies is a full-service digital marketing and SEO agency with ecommerce expertise. It overlaps with Mad Hatter's ecommerce sales-funnel services and offers paid acquisition, design, and CRO at larger scale.
• LYFE Marketing: LYFE Marketing is a social media and digital advertising agency serving small and mid-sized ecommerce brands. It overlaps with Mad Hatter's social ads and ecommerce sales-funnel offerings without specializing in crowdfunding.
• KlientBoost: KlientBoost is a performance marketing agency focused on paid acquisition, conversion rate optimization, and creative testing. It competes for ecommerce and product-launch ad spend but lacks Mad Hatter's crowdfunding-specific positioning.

Direct peers

• Jellop: Jellop is one of the largest and most established Kickstarter and Indiegogo marketing agencies, running paid acquisition, PR, and pre-launch strategy for product creators. It directly competes with Mad Hatter for the same creator customer base with overlapping service lines.
• The Crowdfund Mafia: The Crowdfund Mafia is a Kickstarter-focused marketing agency offering Facebook ads, pre-launch list-building, and creative services to product creators. It targets the same niche with a comparable bundled-services model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hatteragency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Hatter