Cuervo Appraisers
Cuervo Appraisers, Inc. is the Philippines' leading independent asset and business valuation firm, founded in 1980. It serves banks, corporates, government agencies, and investors with IVSC-compliant real estate, machinery, and enterprise valuation services through a national office network.
- Company typePrivate
- Founded1980
- HeadquartersPasig, Philippines
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Cuervo Appraisers does
Cuervo Appraisers, Inc. is a Philippine-based professional asset and business valuation firm founded in 1980 by Ramon F. Cuervo Jr. and Ramon F. Cuervo III, and currently led by the second generation of the Cuervo/Fernandez-Cuervo family. The company provides four core service lines: Public/Private Appraisal (real estate, machinery and equipment, personal property); Consultancy Services (feasibility studies, market studies, due diligence, property account verification); Enterprise Valuations (total business, intangible assets, goodwill); and Project Commercial Services (collateral sufficiency, insurable values, expert legal witness). Underlying methodology follows International Valuation Standards Council (IVSC) guidelines using market, income, and cost approaches. Operations are supported by Salesforce CRM for billing and sales tracking, but the core service is labor-intensive human professional judgment rather than technology-enabled automation.
The firm serves banks and financial institutions (for collateral valuation), corporate investors and local/foreign enterprises (for M&A and investment decisions), government agencies (BSP, PSE, SEC, PhilGEPS, DOLE accreditations), and private individuals. Cuervo holds accreditations with all major Philippine regulatory bodies governing financial transactions, securities, and government procurement — making it the go-to valuation counterparty for regulated institutional work. It self-identifies as the Philippine appraisal market leader by clientele, gross revenue, and market share, and claims the largest pool of licensed appraisers and technical staff in the country.
Revenue is generated through per-assignment professional service fees determined via Request for Proposal, with pricing varying by property type, complexity, location, and purpose. Distribution is delivered through a national office network — headquarters in Pasig City (Ortigas Center), regional offices in Cebu, Davao, Iloilo, and Baguio, plus satellite offices in Bulacan, Bataan, and Pampanga — combined with enterprise field sales, proposal-based selling, industry conference participation, and senior leadership involvement in industry bodies (IPREA, ASEAN Valuers Association). A strategic partnership with Japan's Daiwa Real Estate Appraisal Co., Ltd. designates Cuervo as Daiwa's local counterpart for Japanese client work in the Philippines.
Cuervo Appraisers firmographics
Firmographics- Name
- Cuervo Appraisers
- Legal name
- Cuervo Appraisers, Inc.
- Website
- https://cuervoappraisers.com.ph
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cuervo Appraisers, Inc. is the Philippines' leading independent asset and business valuation firm, founded in 1980. It serves banks, corporates, government agencies, and investors with IVSC-compliant real estate, machinery, and enterprise valuation services through a national office network.
- Ownership category
- akta.pro rank
Cuervo Appraisers industry classification
Industry- Product category
- Asset and Business Valuation Services
- NAICS
- Offices of Real Estate Appraisers (53132)
- akta.pro primary industry
- Real Estate Valuation & Appraisal Advisory (FSAEAJAI)
- akta.pro secondary industries
- Machinery, Equipment & Fixed Asset Appraisal (FSAEAHAK), Commercial Property Appraisal (BPAJAKAB)
Keywords
Where Cuervo Appraisers is headquartered
LocationHeadquarters
- HQ city
- Pasig
- HQ country
- Philippines
- HQ region
- Asia
Offices8 records
Markets served
Cuervo Appraisers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Public/Private Appraisal Services: Professional appraisal services for real estate (land, buildings, other land improvements), machinery and equipment, and personal property. Fees are charged per appraisal assignment based on property type, complexity, and scope.
- Consultancy Services: Verification of property accounts, asset management, capital cost control, condition surveys, electronic data processing property records, pre-merger or pre-acquisition analysis, special analysis for remaining economic life, title verification and traceback, market studies, highest and best use studies, project feasibility studies, socio-economic studies, and technical due diligence.
- Enterprise Valuations: Total business and intangible asset valuations including total businesses, capital stock, controlling interest, and intangible assets such as patents, licenses, trademarks, copyrights, franchises, mineral rights, and assembled organizational goodwill.
- Project Commercial Services: Corporate assets appraisal for collateral sufficiency, insurable values, ad valorem or estate taxes, acquisition and investments, sale/leaseback transactions, valuing capital stock of closely-held companies, and valuation expert legal witness services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cuervo Appraisers product offering
Product offeringCore offering
Cuervo Appraisers, Inc. provides professional asset and business valuation services to banks, financial institutions, corporations, government agencies, and investors in the Philippines. Its core offerings span appraisal of real estate (land, buildings, leases) and machinery/equipment, business and intangible asset valuations, consultancy services such as feasibility studies, market studies, technical due diligence, and project commercial services for collateral assessment, insurance values, ad valorem taxes, and sale/leaseback transactions.
Product overview
Cuervo Appraisers, Inc. offers a comprehensive suite of professional asset and business valuation services organized into four core service lines: Public/Private Appraisal covering real estate and machinery/equipment; Consultancy Services for property account verification and asset management; Enterprise Valuations for total business and intangible assets; and Project Commercial Services for corporate asset appraisal. The company is the leading appraisal firm in the Philippines serving banks, financial organizations, local and foreign investors, government agencies, and private institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Public/Private Appraisal Property valuation services covering real estate (land, buildings, other land improvements, standing crops), lessors' and lessee's interest, and machinery and equipment for both public and private sector clients.
- Consultancy Services Verification of property accounts and asset management services including capital cost control, condition surveys, pre-merger/acquisition analysis, title verification, market studies, highest and best use studies, project feasibility studies, socio-economic studies, and technical due diligence.
- Enterprise Valuations Business valuation services covering total businesses, capital stock, controlling interest, and intangible assets including patents, licenses, trademarks, copyrights, franchises, mineral rights, and assembled organizational goodwill.
- Project Commercial Services Corporate assets appraisal services including collateral sufficiency for secured financing, insurable values, ad valorem taxes, acquisition and investments, sale/leaseback transactions, valuing capital stock of closely-held companies, and valuation expert legal witness services.
Quantifiable outcome
- Leading market position in Philippine appraisal industry
Companies that use Cuervo Appraisers
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Cuervo Appraisers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cuervo Appraisers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Daiwa Real Estate Appraisal Co., Ltd.coreJapan-based Daiwa Real Estate Appraisal Co., Ltd. signed a memorandum of agreement with Cuervo Appraisers to designate the latter as its local counterpart in the Philippines. The partnership was formalized at the CAI office in Ortigas Center with attendance of key executives from both companies. The relationship involves knowledge transfer and collaboration, with Daiwa sending representatives for training at Cuervo's Manila office.
- Rahim and Co. International Sdn. Bhd.minorOfficers from Malaysia-based Rahim and Co. International Sdn. Bhd. visited Cuervo Appraisers to explore possible cooperation on projects. Rahim and Co. is one of the leading appraisal firms in Malaysia with 18 offices in West Malaysia, Sabah and Sarawak. The meeting was held at CAI's office in Ortigas Center to discuss potential collaboration.
- Daiwa Real Estate AppraisalcoreCuervo's partnership with Daiwa includes ongoing collaboration including meeting with Daiwa President Shigeki Yasugi and General Manager Miho Asano during the 28th Pan Pacific Congress in Kyoto. Ms. Rao Fu from Daiwa was sent to Cuervo's Manila office for knowledge transfer as part of the partnership agreement.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Cuervo Appraisers competitors and assessment
Company assessmentBroad incumbents
- CBRE Philippines: Global real estate services firm with established Philippines practice offering valuation and advisory among a broad portfolio of brokerage, property management, and capital markets services.
- JLL Philippines: Global real estate services firm with Philippine valuation and advisory capability as part of broader capital markets, investment sales, and consulting offerings.
- Knight Frank Philippines: International real estate consultancy with Philippines presence offering valuation alongside commercial agency, residential, and property management services.
- Colliers Philippines: Global professional services firm with Philippines valuation and advisory practice alongside broader real estate brokerage, research, and investment management services.
Others
- Isla Lipana & Co. (PwC Philippines): Big 4 firm offering business and asset valuation, M&A advisory, and fairness opinions that competes for higher-end valuation mandates in the Philippines alongside Cuervo's enterprise and commercial services.
- SGV & Co. (Ernst & Young Philippines): Big 4 accounting and advisory firm in the Philippines providing business valuation, intangible asset valuation, and transaction advisory that partially overlaps with Cuervo's enterprise valuations service line.
Direct peers
- Cuervo Far East, Inc. Sister entity of Cuervo Appraisers, also led by the Fernandez-Cuervo family, offering real estate services and development consultancy that overlap directly with Cuervo's appraisal and consultancy lines in the Philippines.
- Cuervo Valuers & Advisory, Inc. Affiliated Cuervo entity headed by Director Federico C. Cuervo, offering real estate brokerage, appraisal, and consultancy services — directly comparable service mix in the Philippine valuation market.
Regional players
- Daiwa Real Estate Appraisal Co., Ltd. Japan-based real estate appraisal firm that has designated Cuervo as its Philippine counterpart since 2016, including knowledge-transfer and joint engagement arrangements. Closely comparable service scope and quality standards.
- Rahim & Co. International Sdn. Bhd. One of Malaysia's leading valuation firms with 18 offices; Cuervo has held exploratory partnership discussions with them, indicating highly comparable service offerings (property, plant & equipment, business valuation) across ASEAN.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cuervo Appraisers social profiles
Digital presenceCuervo Appraisers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuervo Appraisers leadership team
Management profileNumber of profiles
Profiles1 record
Cuervo Appraisers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuervo Appraisers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuervo Appraisers
What does Cuervo Appraisers do?
Cuervo Appraisers, Inc. provides professional asset and business valuation services to banks, financial institutions, corporations, government agencies, and investors in the Philippines. Its core offerings span appraisal of real estate (land, buildings, leases) and machinery/equipment, business and intangible asset valuations, consultancy services such as feasibility studies, market studies, technical due diligence, and project commercial services for collateral assessment, insurance values, ad valorem taxes, and sale/leaseback transactions.
Is Cuervo Appraisers a public or private company?
Cuervo Appraisers is a private company. It is classified as family owned and is currently operating.
When was Cuervo Appraisers founded?
Cuervo Appraisers was founded in 1980. It employs 51 to 100 people.
Where is Cuervo Appraisers based?
Cuervo Appraisers is headquartered in Pasig, Philippines, in the Asia region.
How does Cuervo Appraisers make money?
Four revenue lines are on record. Public/Private Appraisal Services are the primary driver. The others are consultancy Services, enterprise Valuations and project Commercial Services.
Who are Cuervo Appraisers's main competitors?
Broad incumbents on record are CBRE Philippines, JLL Philippines, Knight Frank Philippines and Colliers Philippines. Others are Isla Lipana & Co. (PwC Philippines) and SGV & Co. (Ernst & Young Philippines). Direct peers are Cuervo Far East, Inc. and Cuervo Valuers & Advisory, Inc.. Regional players are Daiwa Real Estate Appraisal Co., Ltd. and Rahim & Co. International Sdn. Bhd..
Does Cuervo Appraisers have an API?
No public API is recorded for Cuervo Appraisers.
What industry is Cuervo Appraisers in?
Cuervo Appraisers's product category is Asset and Business Valuation Services. Its primary akta.pro industry code is FSAEAJAI, Real Estate Valuation & Appraisal Advisory, with a secondary code of FSAEAHAK, Machinery, Equipment & Fixed Asset Appraisal. Its NAICS code is 53132.