Professionecasa
- Company typePrivate
- Founded1986
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
Professionecasa firmographics
Firmographics- Name
- Professionecasa
- Legal name
- Professionecasa S.p.A.
- Website
- https://professionecasa.it
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Professionecasa industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Insurance Agencies and Brokerages (524210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Office Brokerage (BPAJABAA)
Keywords
Where Professionecasa is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Professionecasa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Franchising fees: Revenue from affiliation fees paid by the network of 250+ affiliated agencies. The company noted increased revenues from franchising activities.
- Real estate brokerage commissions: Core mediazione (brokerage) activities through affiliated agencies generating transaction-based revenue from property sales and rentals
- Business unit services: Supplementary services including mortgages, insurance (One Insurance), utilities (electricity/gas via Moon partnership), property valuation, and renovation services. Significant growth noted in services revenue.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Professionecasa product offering
Product offeringCore offering
Professionecasa is an Italian real estate franchising company founded in 1986 that operates a nationwide network of 250+ affiliated agencies across 16 Italian regions with 700+ real estate consultants. The company provides residential and commercial property sales, rentals, valuations, mortgage advisory, utilities (electricity and gas), insurance, and property restoration services through its branded network.
Product overview
Professionecasa operates as a real estate franchising network offering an integrated platform with property search and transaction services. The core platform connects clients with over 250 affiliated agencies managing more than 30,000 properties. The ecosystem includes several add-on modules: Property Valuation (Valuta Immobile) for professional assessments, Mortgage Advisory (Mutui) for credit consulting, Utility Services (Luce e Gas) via Moon partnership, One Insurance for insurance advisory through Grifo Group partnership, and Property Restoration services. The network is coordinated under the One Vision parent brand, which also oversees the Franchise Program for new agency openings and One TV/Podcast for media content. The company also employs proprietary AI tools integrated into its digital platforms since 2022.
Differentiator
Problem solved
Functional benefit
Brands
- One Vision: Annual convention event and brand platform for Professionecasa network.
- One Insurance
Products and services
- Professionecasa Franchise Network A nationwide Italian franchise network of 250+ affiliated real estate agencies operating under the Professionecasa brand across 16 regions, providing real estate brokerage services to residential and commercial clients through 700+ consultants.
- Property Sales and Rentals Brokerage service for buying, selling, and renting residential and commercial properties across Italy, delivered through affiliated agents and the company website.
- Property Valuation (Valuta Immobile)
- Mortgage Advisory (Mutui)
- Utilities Services (Luce e Gas)
- One Insurance
- Property Restoration Services (Ristrutturazione)
- Open Your Agency Program (Apri la tua agenzia)
Quantifiable outcome
- 30,000+ properties available for clients through network
- +1 more outcomes
Companies that use Professionecasa
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Professionecasa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature1 record
Professionecasa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Grifo GroupcoreStrategic partnership for One Insurance business unit, providing insurance consulting services. One Insurance is a new Business Unit developed by One Vision in collaboration with Grifo Group, specialized in integrated consulting services for people, professionals, and businesses. This partnership expands Professionecasa's service ecosystem with insurance products including property protection (24h guaranteed interventions), builder policies, and donation/succession protection.
- MoonminorPartnership for utility services (electricity and gas). Through the partnership with Moon, Professionecasa offers customers services for meter transfers, new connections, and tariff changes with zero problems, zero surprises, and zero costs.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Professionecasa competitors and assessment
Company assessmentDirect peers
- RE/MAX Italy: Global real estate franchise with substantial Italian operations; competes head-to-head with Professionecasa for franchisees and end-clients in the Italian brokerage market.
- iad Italia: France-origin network-marketing real estate model with growing Italian presence; competing franchise-style brokerage targeting independent agents, overlapping with Professionecasa's affiliate recruitment.
- Coldwell Banker Italy: International real estate franchise network with Italian operations; competing franchisor offering affiliated agency services and integrated brokerage to Italian residential clients.
- Tecnocasa: Italy's largest real estate franchising network, with an affiliated agency model directly comparable to Professionecasa's franchise structure serving Italian residential buyers, sellers, and renters.
- Engel & Völkers Italy: Premium international real estate franchise with Italian offices; directly comparable to Professionecasa in operating a branded licensed-brokerage model, particularly in higher-end residential segments.
Emerging players
- Immobiliare.it: Italy's leading real estate listing platform; competes with Professionecasa for online property search demand and represents a digital channel that franchisors must integrate with.
- Casa.it: Italian real estate portal and brokerage services provider; adjacent competitor in the property-listing and lead-generation space that overlaps with Professionecasa's digital offering.
Regional players
- Toscana Promozione Immobiliare / Frimm: Italian real estate network with MLS-style franchise offering; comparable multi-affiliate brokerage model serving the Italian market with an emphasis on agent cooperation.
Broad incumbents
- Gabetti Property Solutions: Italian real estate group historically linked to Professionecasa; a broader incumbent offering franchised brokerage, brokerage services, and real estate financial services across Italy.
Others
- Idealista: Leading Southern European property portal with Italian operations; an enabling ecosystem player whose listings drive traffic that Professionecasa's franchise network depends on for lead flow.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Professionecasa social profiles
Digital presenceProfessionecasa compliance and trust
Trust signalCompliance3 records
Professionecasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professionecasa leadership team
Management profileNumber of profiles
Profiles6 records
Professionecasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professionecasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professionecasa
What does Professionecasa do?
Professionecasa is an Italian real estate franchising company founded in 1986 that operates a nationwide network of 250+ affiliated agencies across 16 Italian regions with 700+ real estate consultants. The company provides residential and commercial property sales, rentals, valuations, mortgage advisory, utilities (electricity and gas), insurance, and property restoration services through its branded network.
Is Professionecasa a public or private company?
Professionecasa is a private company. It is classified as management employee owned and is currently operating.
When was Professionecasa founded?
Professionecasa was founded in 1986. It employs 11 to 50 people.
Where is Professionecasa based?
Professionecasa is headquartered in Milan, Italy, in the Europe region.
How does Professionecasa make money?
Three revenue lines are on record. Franchising fees are the primary driver. The others are real estate brokerage commissions and business unit services.
Who are Professionecasa's main competitors?
Direct peers on record are RE/MAX Italy, iad Italia, Coldwell Banker Italy, Tecnocasa and Engel & Völkers Italy. Emerging players are Immobiliare.it and Casa.it. Toscana Promozione Immobiliare / Frimm is listed as a regional player. Gabetti Property Solutions is listed as a broad incumbent. Idealista is listed as an others.
Does Professionecasa have an API?
No public API is recorded for Professionecasa.
What industry is Professionecasa in?
Professionecasa's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAA, Office Brokerage. Its NAICS code is 53121 and its SIC code is 6531.