sürprisen

What sürprisen does

sürprisen gmbh is a privately held Swiss company headquartered in Bern at Papiermühlestr. 40H, founded by co-owners Christine Angeli and Tobias Egger (operating since at least the late 2000s). The company supplies sustainable corporate gifts and fair-trade promotional items to Swiss businesses, organizations, and the hospitality sector, offering a catalog of more than 90 products across food, textiles, wellness, home, garden, and give-away categories. Its value proposition centers on ecological materials, fair production conditions, social-workshop integration, and a strong preference for local Bernese and Swiss-made sourcing, with many products carrying organic, Fairtrade, SEDEX, or Swissmade certifications.

The operating model is a hybrid of e-commerce and consultative direct sales: customers browse an online catalog of unit-priced items (CHF 0.70–CHF 99.50, with minimum order quantities from 1 to 1,000 pieces), can request personalized or co-developed bespoke products under multi-year project contracts, and may also visit the company's physical 'Ideenküche' showroom in Bern to test items in person. Revenue is generated primarily through one-time B2B product sales, with a secondary bespoke product-development stream; the company distributes via its own storefront, direct sales, and the Bern showroom, all serving a Switzerland-anchored customer base with latent DACH reach. Customers include enterprise, government, and nonprofit accounts such as Mattli Antoniushaus, Mobiliar, KPT, SEM, Unia, STV FST, and Viva Management GmbH, several of which have multi-year purchase relationships.

The company is a micro-enterprise operated entirely by its two co-owners with no disclosed employees, no outside funding, no parent or subsidiary structure, and no public listing. Marketing is deliberately low-intensity (max five newsletters per year, customer testimonials, network memberships in STV, Klimaplattform, SENS, Berner Netzwerk, oebu, and DER GEWERBEVEREIN), relying on relationship-driven word-of-mouth. There is no proprietary technology, AI capability, or digital platform beyond the externally built e-commerce site; the underlying business is a curated sourcing and distribution operation for sustainable B2B gifts.

Name

sürprisen

Legal name

sürprisen gmbh

Website

https://suerprisen.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

sürprisen is a privately held Bern-based Swiss gmbh that supplies sustainable corporate gifts, fair-trade promotional items, and hotel amenities to Swiss enterprises, government bodies, and nonprofits via an e-commerce catalog, a physical showroom, and bespoke product development, operated by its two co-owners.

Ownership category

akta.pro rank

Product category

Sustainable Corporate Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (45999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Trade Show Giveaways & Event Premiums (BPAFAMAG), Gift Basket & Curated Hamper Assembly (HSACANAD), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Corporate gifts
• Promotional products
• Sustainable merchandise
• Custom promotional items
• Fair trade gifts

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of sustainable corporate gifts and promotional items through minimum order quantities. Products range from CHF 0.70 to CHF 99.50 with various minimum order requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

sürprisen curates and supplies over 90 ecological corporate gifts and fair promotional items to Swiss businesses. Products span food (organic granola, honey, pasta), textiles (recycled blankets, towels, socks), wellness items, home goods, garden products, and give-aways, sourced primarily from local Bernese manufacturers and social workshops. The company also offers an individual product development service for fully customized branded items and welcomes clients to its physical showroom "Ideenküche" in Bern.

Product overview

sürprisen is a Swiss company specializing in ecological corporate gifts and fair promotional items. The company offers a diverse portfolio of over 90 products across multiple categories including Food/Gift items (advent calendars, granola, honey sets, pasta, caramels), Textiles (recycled towels, blankets, socks, cotton bags), Wellness products (soap holders, sleep masks, massage tools), Home/Living items (solar lamps, recycled glasses, beeswax wraps), Garden products (bee hotels, seed confetti, seed balls), and Give-away items (tattoos, stress balls, screen cleaners). The product line emphasizes sustainability (recycled materials, Fairtrade certifications, organic ingredients), Swiss manufacturing (many products marked Swissmade), and social responsibility (products from social workshops, fair trade). Key product lines include seasonal advent calendars, regional Bernese specialties, eco-friendly hospitality amenities for hotels, and customizable promotional items. The company also offers individualized product development services for custom corporate gifts.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Product Development (Produktentwicklung) End-to-end development of fully customized corporate gifts and promotional items for B2B clients, including product design and branding for client-specific needs.
• Corporate Gift & Promotional Item Curation and Supply Curated B2B supply of ecological corporate gifts and fair promotional items sourced from local Bernese manufacturers and social workshops, including personal consultation and project management.
• Hospitality Amenities & Hotel Shop Supply Curated supply of sustainable guest amenities, welcome gifts, and hotel shop merchandise for Swiss hotels, B&Bs, and hospitality businesses.
• Bio-Adventskalender klassisch Classic organic advent calendar offered as a corporate Christmas gift for businesses and organizations.
• Hirnfitness-Adventskalender – Edition 2026 Organic advent calendar themed around brain-fitness / mental training puzzles and exercises, positioned as a corporate Christmas gift for the 2026 season.
• Schokolade-Adventskalender in Bioqualität Premium organic-quality chocolate advent calendar sold as a corporate Christmas gift for Swiss businesses.
• Adventskalender Premium gross Large-format premium advent calendar positioned as a high-end corporate Christmas gift.
• Saatgut-Adventskalender klein Small-format advent calendar featuring organic seed sachets, positioned as an eco-themed Christmas gift for corporate recipients.
• Berner Nusstorte Traditional Bernese nut tart from regional production, sold as a specialty corporate gift.
• Pesto-Dreierlei Set of three pesto varieties sold as a regional food gift set for corporate recipients.
• Berner Granola-Set Set of Bernese granola varieties packaged as a corporate food gift.
• Berner Granola-Müesli Single-variety Bernese granola muesli sold as a regional food gift.
• Logo-Teigwaren 100% Swissmade 100% Swiss-made pasta that can be custom-printed with a client logo as a branded corporate gift.
• Glühwein-Set Bio Organic mulled wine gift set positioned as a winter seasonal corporate gift.
• Honigset Set of Swiss honeys packaged as a regional food gift.
• Napolitaines Bio personalisiert Organic Napolitaines shortbread cookies with personalized packaging, sold as a low-cost customizable promotional give-away.
• Weihnachtliches Pastaset aus sozialer Werkstatt Christmas pasta gift set produced in a social workshop, positioned as a fair-trade seasonal corporate gift.
• Berner Bären-Biber Traditional Bernese Biber (gingerbread specialty) sold as a regional food gift.
• Socken personalisiert Custom-branded socks sold as a customizable textile corporate gift.
• DryBag Schwimmsack Waterproof dry bag sold as a sustainable textile promotional item.
• Sofadecke 100% PET Recycling Sofa blanket made from 100% recycled PET, positioned as an eco-friendly home textile corporate gift.
• Strandtuch / Hammamtuch / Wellnesstuch Multi-purpose towel (beach / hammam / wellness) sold as a sustainable textile gift.
• Wärmeflasche, die auch kühlt Hot-water bottle that can also be used for cooling, sold as a sustainable wellness gift.
• Wellness-Set Waldbaden Forest-bathing themed wellness gift set positioned as a premium wellness corporate gift.
• Seifenmühle Mylly Soap mill ("Mylly") for producing handmade soap flakes, sold as a sustainable personal-care gift.
• Schlafmasken Sleep masks sold as a wellness / travel gift.
• SONNENGLAS – das kleine Solarkraftwerk Solar-powered lantern in a glass jar, sold as a sustainable lighting gift with social-production origin.
• Kaffeebecher Made in Switzerland Swiss-made reusable coffee cup sold as a sustainable drinkware gift.
• Recycling-Glas Tumbler made from recycled glass, sold as a sustainable drinkware gift.
• Tischbombe wiederverwendbar Reusable table confetti / party popper sold as an eco-friendly celebration item.
• Saatkonfetti Seed confetti (plantable confetti) sold as an eco-friendly wedding and event give-away.
• Wildbienenhotel mini Mini wild-bee hotel sold as a low-cost ecological garden give-away.
• Gummibärchen Bio Organic gummy bears sold as a low-cost customizable give-away.
• Antistress-Ball bio Bio-based antistress ball sold as an eco-friendly branded give-away.
• Sonnenschutz Eco Eco-friendly sunscreen sold as a sustainable travel / outdoor give-away.
• Blumenmurmel Seed marble ("Blumenmurmel") — a small ball of clay and seeds — sold as an eco-friendly planting give-away.
• Power-Set Energy Energy-themed gift set with food and snack items positioned for corporate recipients.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• designtakt GmbHminorOthersDesign, concept, and development partner responsible for the visual design and technical development of the sürprisen website. Located at Hallerstrasse 60, 3012 Bern.
• Soziale Werkstätten Schweiz (Social Workshops Switzerland)coreStrategic or Co-development PartnerSocial production partner for various products including 'Plattfuss' rubber bands and Recycling-Glas. Provides meaningful employment for people with disabilities.
• Local Bernese ManufacturerscoreStrategic or Co-development PartnerStrong network of local manufacturers and social workshops in the Bern region for product sourcing and custom development.
• STV (Schweizer Tourismus-Verband)minorOthersSwiss Tourism Association network membership for industry engagement and exchange.
• KlimaplattformminorOthersClimate platform network membership for sustainability engagement.
• SENSminorOthersSENS foundation network membership for sustainability and recycling initiatives.
• Berner NetzwerkminorOthersBernese business network for local engagement and exchange with peers and decision-makers.
• DER GEWERBEVEREINminorOthersTrade association membership for crafts and trade engagement.
• oebu (Ökobusiness)minorOthersÖkobusiness network for ecological business practices exchange.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brandible: German online B2B platform for customized promotional products and corporate gifts; directly comparable as a digital-first sustainable-oriented merchandise supplier serving enterprise customers.
• Swag.com: US-based online platform for custom branded promotional products and corporate gifts; comparable in digital-first, B2B-focused gifting and merchandise model.
• ProIdee: German long-established mail-order and online retailer offering unique gifts, lifestyle products, and curated specialities; comparable in curated-assortment gifting model with non-mass-market positioning.
• Avocadostore: Germany's largest online marketplace for sustainable products, including a wide assortment of eco-friendly gifts and lifestyle items; comparable in focus on sustainability, fair-trade, and curated green merchandise.
• Heldengrün: German sustainable gift and promotional products supplier offering eco-friendly corporate gifts and giveaways; comparable in targeting B2B customers with sustainable merchandise assortments.
• memo: German mail-order and online retailer specializing in ecological, fair-trade, and socially produced products across gift, household, and office categories; highly comparable assortment and values-driven positioning.
• Conscious Company: German B2B supplier of sustainable corporate gifts and merchandise, focused on fair-trade and eco-certified products; directly comparable in serving corporate clients seeking ethical promotional items.

Emerging players

• Werkhaus: Swiss designer-manufacturer of sustainable, design-led products (including corporate gifts and lifestyle items) made from eco-materials; comparable in Swiss-based sustainable product manufacturing with B2B gifting overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sürprisen