Eden Private Staff
Eden Private Staff is a London-based, founder-led recruitment agency founded in 1998 that specialises in placing childcare and household staff for high-net-worth private clients across the United Kingdom.
- Company typePrivate
- Founded1998
- HeadquartersHammersmith, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eden Private Staff does
Eden Private Staff is a UK-based, founder-led private household staffing agency headquartered in Hammersmith, London. Founded in 1998 by Hasi Peto-Dias, the firm specialises in the recruitment and search of childcare and household staff for private clients, operating in the niche high-net-worth domestic employment segment. Its service offering centres on candidate placement across roles such as nannies, governesses, and other household staff, delivered through a traditional relationship-led search model. The business is privately held and small-scale, with a reported headcount band of 11–50 employees, suggesting a boutique operating model rather than a scaled platform.
The firm’s revenue mechanics are characteristic of the UK private recruitment sector: one-time placement fees, retained search mandates, and likely repeat-client engagements from HNW households and family offices. No pricing, customer logos, segment breakdown, or technology stack has been disclosed in the available sources; the company’s public web presence was limited to a verification/loader page, and the firm has not raised external funding, indicating an organic, bootstrapped operating history of more than 25 years. No products, partnerships, awards, certifications, M&A activity, or geographic expansion signals are documented in the input data, leaving most operational detail opaque beyond the founder’s specialisation and the firm’s core placement focus.
Eden Private Staff firmographics
Firmographics- Name
- Eden Private Staff
- Website
- https://edenprivatestaff.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eden Private Staff is a London-based, founder-led recruitment agency founded in 1998 that specialises in placing childcare and household staff for high-net-worth private clients across the United Kingdom.
- Ownership category
- akta.pro rank
Eden Private Staff industry classification
Industry- Product category
- Private Staffing Services
- NAICS
- Temporary Help Services (561320)
- akta.pro primary industry
- Private-Duty Caregiver Staffing Agencies (HSABAMAB)
Keywords
Where Eden Private Staff is headquartered
LocationHeadquarters
- HQ city
- Hammersmith
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Eden Private Staff business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Eden Private Staff product offering
Product offeringCore offering
Eden Private Staff is a UK-based private staffing agency that recruits and places childcare and household staff for private clients. The firm specialises in private staff recruitment and search, sourcing candidates such as nannies and domestic staff and matching them with families and households requiring in-home support.
Differentiator
Problem solved
Functional benefit
Companies that use Eden Private Staff
Customer profileIdeal customer profiles1 record
Eden Private Staff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eden Private Staff partnerships and signals
Strategic signalRecent moves1 record
Eden Private Staff competitors and assessment
Company assessmentDirect peers
- Kensington Nannies: London-focused nanny and maternity nurse placement agency serving wealthy households in Kensington, Chelsea, and surrounding boroughs. Closely comparable geographic and customer overlap with Eden Private Staff.
- Greycoat Lumleys: UK-based domestic staffing agency placing nannies, housekeepers, butlers, and estate staff into private households. Most direct comparable to Eden Private Staff in terms of service scope (nanny + household staff) and HNW London client base.
- The Nanny Company: UK nanny and household staff placement agency operating across London and the Home Counties. Comparable in dual focus on childcare and broader household staffing placements.
- Imperial Nannies: London-based nanny and household staffing placement agency serving HNW families in the UK and overseas. Directly comparable in client segment (affluent households) and core offering (nanny/household staff placement).
- Norland Nanny Agency: Agency arm of the Norland College, placing highly trained nannies and maternity nurses into elite UK and international households. Directly comparable premium-end nanny placement model with HNW positioning.
- The Little Agency: London-based domestic staffing agency placing nannies, maternity nurses, and household staff into private households. Directly comparable boutique agency model targeting the same London HNW segment.
Regional players
- Edinburgh Nannies: Scotland-focused nanny and household staffing placement agency serving HNW households in Edinburgh and surrounding areas. Comparable offering and business model but operates in a different UK geography.
- Tinies Childcare: UK-wide childcare agency placing nannies, maternity nurses, and babysitters across multiple regions. Comparable service offering but broader geographic coverage than Eden Private Staff's London-centric footprint.
Emerging players
- Bubble: Digital-first UK childcare platform connecting families with nannies, babysitters, and childminders. Represents the emerging tech-enabled model that competes with traditional agencies like Eden for the same HNW family segment.
- Yoopies: European online platform for household staffing including childcare, elder care, and domestic help. Comparable end customer (private households seeking staff) but competing via a self-serve digital marketplace model.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Customer concentration
Eden Private Staff social profiles
Digital presenceEden Private Staff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eden Private Staff leadership team
Management profileNumber of profiles
Profiles1 record
Eden Private Staff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eden Private Staff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eden Private Staff
What does Eden Private Staff do?
Eden Private Staff is a UK-based private staffing agency that recruits and places childcare and household staff for private clients. The firm specialises in private staff recruitment and search, sourcing candidates such as nannies and domestic staff and matching them with families and households requiring in-home support.
When was Eden Private Staff founded?
Eden Private Staff was founded in 1998. It employs 11 to 50 people.
Where is Eden Private Staff based?
Eden Private Staff is headquartered in Hammersmith, United Kingdom, in the Europe region.
Who are Eden Private Staff's main competitors?
Direct peers on record are Kensington Nannies, Greycoat Lumleys, The Nanny Company, Imperial Nannies, Norland Nanny Agency and The Little Agency. Regional players are Edinburgh Nannies and Tinies Childcare. Emerging players are Bubble and Yoopies.
Does Eden Private Staff have an API?
No public API is recorded for Eden Private Staff.
What industry is Eden Private Staff in?
Eden Private Staff's product category is Private Staffing Services. Its primary akta.pro industry code is HSABAMAB, Private-Duty Caregiver Staffing Agencies. Its NAICS code is 561320.