STRADA

What STRADA does

STRADA Group is an Australian integrated property investment company founded in March 2005 and headquartered in Sydney. It operates as a licensed fund manager under Australian Financial Services Licence (AFSL) 335662 and runs the STRADA Office Fund, an unlisted property trust that invests directly in commercial office property located in small-capital and large regional cities across Australia. Since 2016 the company has focused exclusively on commercial property funds management, having previously run a residential development arm (STRADA Development) that delivered completed projects including The Bower (Darling Point), 42 Wolseley Road (Point Piper), 18 Kenneth Street (Tamarama), and the 144-apartment Zest at Kelvin Grove (in partnership with Hindmarsh Development).

The core activity is acquiring, actively managing, and adding value to office properties with government and private-sector tenants within selected regional markets. The current portfolio comprises six commercial office assets: 10 Moore Street (Canberra, ~6,709 sq.m), 10 Rudd Street (Canberra, ~4,761 sq.m), 39 Murray Street (Hobart, ~5,532 sq.m), 73-81 Murray Street / Murray House (Hobart, ~2,372 sq.m), 61-73 Sturt Street (Townsville, ~5,547 sq.m), and 12-14 Marine Parade (Southport), with the most recent acquisition being the June 2024 purchase of 10 Moore Street. Anchor and named tenants include the Tasmanian State Government, Optus, Australian Retirement Trust, KPMG, Suncorp, HWLE, and several legal services firms. Key assets achieve NABERS Energy ratings of 4.5 to 5.0 stars.

Revenue is generated through recurring fund management fees charged to wholesale and sophisticated investors in the STRADA Office Fund, with multi-year investment terms. Distribution is direct-to-investor via the AFSL. The team is approximately six people, including co-founder and Managing Director Scott Barlow (also Chairman of Sydney FC), co-founder and Managing Director Alina Barlow (CA, founding investor), CFO and Responsible Manager Miles Bartlett (CPA), Fund Manager Nick Redman, and Asset Manager Morgan Jeffery (RICS Chartered Surveyor). The firm is privately held by its founders with no disclosed external institutional investors or parent company.

Name

STRADA

Legal name

STRADA Group

Website

https://strada.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

STRADA Group is a Sydney-based Australian licensed fund manager (AFSL 335662) that runs the unlisted STRADA Office Fund, investing directly in commercial office properties in small-capital and large regional cities for wholesale and sophisticated investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fund Management Fees: STRADA Group operates as a licensed fund manager (AFSL: 335662) responsible for the STRADA Office Fund, an unlisted property trust that invests directly in commercial office property. Revenue is generated through fund management fees charged to investors in the unlisted property trust.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

STRADA Group is a licensed fund manager (AFSL: 335662) that operates the STRADA Office Fund, an unlisted direct investing commercial office property trust. The fund acquires, actively manages, and adds value to quality commercial office properties in prime locations within small capital and large regional cities across Australia, targeting government and private sector tenants.

Product overview

STRADA is an integrated property investment company operating as a licensed fund manager (AFSL: 335662) with two divisions: STRADA Funds Management (the active core business since 2016) and STRADA Development (completed residential projects). The primary offering is the STRADA Office Fund, an unlisted direct investing commercial office fund that acquires, actively manages, and adds value to quality office properties across Australian cities. The fund portfolio includes six commercial office assets in Canberra, Hobart, Townsville, and Southport. Prior to 2016, STRADA Development delivered high-end residential projects including The Bower (Darling Point), 42 Wolseley Road (Point Piper), 18 Kenneth Street (Tamarama), and Zest (Kelvin Grove), all now completed.

Differentiator

Problem solved

Functional benefit

Brands

• STRADA Office Fund: An unlisted direct investing commercial office fund that invests in commercial office property in small capital and large regional cities across Australia.

Products and services

• STRADA Office Fund An unlisted direct investing commercial office fund that invests in quality office properties in prime locations across Australian cities, managed by STRADA Group as a licensed fund manager (AFSL: 335662). The fund targets wholesale and sophisticated investors.
• STRADA Funds Management The licensed fund management division responsible for the STRADA Office Fund, acquiring and actively managing commercial office properties in small capital and large regional cities across Australia.

Quantifiable outcome

• NABERS Energy ratings of 5.0 stars for 10 Moore Street Canberra and 5.0 stars for Townsville property
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hindmarsh DevelopmentminorStrategic or Co-development PartnerSTRADA Development invested alongside Hindmarsh Development in the Zest, Kelvin Grove project. The development consisted of 144 apartments and was completed in late-2016. This represents a co-development investment partnership for residential projects.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Centuria Capital Group: ASX-listed Australian investment manager with a sizable unlisted property funds business spanning office, industrial, and healthcare real estate. Overlaps with STRADA in operating unlisted property funds for wholesale investors, though broader in asset classes and larger in AUM.
• DEXUS: Major ASX-listed Australian office REIT and fund manager with a primary-city CBD portfolio. Comparable to STRADA in office-only investment focus and operation of unlisted/wholesale funds, but operates at significantly larger scale and predominantly in Sydney/Melbourne.
• Cromwell Property Group: Diversified Australian and European commercial property fund manager with office as a key sector. Comparable in running unlisted pooled funds for wholesale investors and in office-sector focus, but with much greater AUM and geographic breadth.
• QIC: Queensland-based institutional investment manager (originally established for the State of Queensland) with substantial Australian and global direct real estate capabilities. Comparable to STRADA in direct real estate fund management for institutional/wholesale investors, but at far larger scale and across multiple asset classes.
• Charter Hall: One of Australia's largest property fund managers, operating office, industrial, retail, and social infrastructure vehicles for institutional investors. Broad incumbent that overlaps with STRADA in unlisted office fund management, but at vastly greater AUM and diversification.
• ISPT: Australian property investment manager owned by industry super funds, investing across office, retail, industrial, and emerging sectors. Comparable in being an Australian-based unlisted property fund manager for institutional capital with similar long-term investment horizons, but with much greater AUM and diversification.

Direct peers

• Primewest: Australian commercial property fund manager historically focused on regional and suburban office and retail assets with government and corporate tenants (now part of CapitaLand Investment). Closely comparable to STRADA in regional-CBD office strategy and tenant mix.
• GDI Property Group: ASX-listed owner and fund manager of commercial office properties across Australia with a stated focus on non-Sydney/Melbourne CBD and metro-fringe assets. Comparable to STRADA in office-only exposure and smaller-city positioning, though larger and more geographically diversified.
• Elanor Investors Group: ASX-listed boutique Australian real estate fund and asset manager with diversified strategies including commercial real estate funds. Comparable to STRADA in boutique fund-manager profile and direct investing in Australian commercial property on behalf of wholesale investors.
• 360 Capital Group: Boutique Australian property fund manager investing across commercial real estate, real estate debt, and credit strategies. Comparable to STRADA in scale and boutique profile, with a multi-strategy Australian real estate focus and direct-investing fund structures targeting wholesale investors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRADA