BEXCO

What BEXCO does

BEXCO (Busan Exhibition & Convention Center, 주식회사 벡스코) is South Korea's largest dedicated MICE venue operator, headquartered at #55 APEC-ro, Haeundae-gu, Busan. Founded in 1995 and operating since September 2001, the company is a public-institution stock company owned by Busan Metropolitan City and runs a 215,173㎡ integrated complex comprising Exhibition Center 1 (26,508㎡), Exhibition Center 2 (19,872㎡), the Convention Hall (4,962㎡ with a 2,400-attendee Grand Ballroom), the 4,002-seat Auditorium, the historic Nurimaru APEC House, 15 configurable meeting rooms, and 3,031 parking spaces. Across two decades BEXCO has anchored South Korea's largest gatherings — APEC 2005, the FIFA World Cup Draw 2002, ITU Telecom World 2017, the African Development Bank AGM 2018, and the 2024 World Table Tennis Championships (47 countries, 12 billion won ticket sales) — and will host the 48th UNESCO World Heritage Committee session in July 2026, the first such event held in Korea.

The company monetizes the venue through three primary revenue streams: per-event exhibition and convention hall rental to event organizers, exhibition corporations, and government bodies; proprietary organized exhibitions including Drone Show Korea, the Busan International Boat Show, and Busan Brand Festa; and on-site auxiliary services such as F&B tenants (VEXCOFFEE, Starbucks, GS25), parking, lockers, wedding halls, and office rentals. Technology infrastructure includes an IoT-based Building Energy Management System (BEMS) delivering 15-20% annual energy savings, a Hybrid Event Venue with 10 video consultation rooms and studios for live streaming and digital marketing, a multilingual VR Tour platform, and the 'Beckho' AI chatbot supporting Korean, English, Chinese, and Japanese customer service.

BEXCO positions itself for international MICE competition through a dense certification stack (ISO 9001, 14001, 45001, 22301; Green Key; UFI; ISO 22301 Business Continuity; Korea's first space safety certification) and through strategic partnerships with the Busan Tourism Organization and Visit Busan. Its competitive position rests on a hard-to-replicate combination of Haeundae location, capital-intensive scale, brand equity from hosting APEC and FIFA events, and government-aligned policy support for the Busan MICE industry.

Name

BEXCO

Legal name

주식회사 벡스코

Website

https://bexco.co.kr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

BEXCO (Busan Exhibition & Convention Center) is a Busan Metropolitan City-owned public institution operating South Korea's largest 215,173㎡ MICE venue complex, hosting international conferences, exhibitions, e-sports, and signature owned events for government, enterprise, and consumer audiences.

Ownership category

akta.pro rank

Product category

Convention & Exhibition Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industry

Conference & Convention Center Catering (THAHAKAB)

Keywords

• Exhibition venue rental
• Convention center services
• MICE event hosting
• Trade show facilities
• Hybrid event spaces

Headquarters

HQ city

Haeundae

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Exhibition and Convention Venue Rental: Leasing exhibition halls (제1전시장, 제2전시장), convention halls, meeting rooms, and the auditorium to event organizers for exhibitions, conferences, events, and performances
2. Organized Exhibitions: BEXCO organizes and hosts its own signature exhibitions and events including Drone Show Korea, Busan International Boat Show, Busan Brand Festa, and others
3. Auxiliary Facilities and Services: Food and beverage services, convenience stores, wedding halls, office rentals, advertising facilities, and parking operations within the BEXCO complex

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BEXCO operates a multi-facility convention and exhibition complex in Busan, South Korea, leasing exhibition halls, convention halls, meeting rooms, auditorium, and the historic Nurimaru APEC House to event organizers, corporations, and government bodies for exhibitions, conferences, events, and performances. In addition to venue rental, BEXCO organizes and hosts its own signature exhibitions (Drone Show Korea, Busan International Boat Show, Busan Brand Festa) and operates auxiliary services including food and beverage outlets, parking, wedding halls, and office rentals within the complex.

Product overview

BEXCO (Busan Exhibition & Convention Center) is a comprehensive MICE (Meetings, Incentives, Conventions, Exhibitions) venue and service provider based in Busan, South Korea. The company operates a multi-facility complex including Exhibition Center 1 (26,508㎡), Exhibition Center 2 (19,872㎡), the Convention Hall (4,962㎡), the Auditorium/오디토리움 (4,766㎡ with 4,002 seats), and Nurimaru APEC House (3,368㎡). These venues collectively span 215,173㎡ and offer spaces for exhibitions, conferences, events, and cultural performances. Supporting services include a Hybrid Event Venue with video consultation rooms and studios, VR Tours for virtual facility exploration, and an AI-powered chatbot 'Beckho' for customer support. The facilities feature various meeting rooms that can be configured flexibly using movable partitions. BEXCO positions itself as 'Asia's Top Exhibition & Convention Hub' and serves both as a venue provider for external organizers and as an organizer of its own exhibitions and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Center 1 (제1전시장) A 26,508㎡ exhibition hall capable of hosting professional exhibitions, large conferences, events, sports competitions, and large-scale corporate events. The space can be divided into halls 1, 2, and 3 using movable partitions for flexible configurations.
• Exhibition Center 2 (제2전시장) A 19,872㎡ exhibition hall with 4-hall (9,936㎡) and 5-hall (9,936㎡) sections, suitable for exhibitions, conferences, events, and corporate functions.
• Auditorium (오디토리움) A 4,766㎡ venue for large-scale conferences, events, and cultural performances with a maximum capacity of 4,002 seats (2,645 fixed, 552 retractable side seats, 805 free seats).
• Nurimaru APEC House (누리마루 APEC 하우스)

Quantifiable outcome

• LED lighting upgrades reduced energy consumption by approximately 20%
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Felix by STXminorOthersCooperative hotel partner near BEXCO offering comfortable accommodations for event attendees and visitors
• Hound Hotel Garden & TerraceminorOthersCooperative hotel partner offering Bali-style hospitality experience for BEXCO visitors
• Toyoko InnminorOthersCooperative hotel partner offering free breakfast accommodations near BEXCO
• Busan Tourism OrganizationcoreStrategic or Co-development PartnerPartnership for promoting Busan's tourism and MICE industry, including joint marketing and information sharing for visitors
• Visit BusancoreStrategic or Co-development PartnerOfficial Busan tourism promotion platform partnered with BEXCO for tourism information and event promotion
• Busan Convention ViewrocoreGTM or Marketing PartnerBEXCO is operated as part of the Busan Convention Viewro initiative for promoting MICE tourism in Busan
• Various F&B and Retail TenantsminorOthersOn-site food and beverage operators including restaurants, cafes (VEXCOFFEE, Starbucks, Doppio Coffee), buffet (더파티 뷔페), convenience stores (GS25), and other retail services within BEXCO facilities

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Dubai World Trade Centre: Dubai World Trade Centre is a major Middle East convention and exhibition hub hosting global trade events and conferences. Comparable to BEXCO as a multi-purpose MICE complex that combines venue rental, exhibitions, and event organization in a strategically positioned international city.
• Singapore EXPO: Singapore EXPO is a major Asia-Pacific MICE venue operating exhibition halls, convention space, and event services in a tourism-district setting. It competes with BEXCO for international exhibitions considering regional Asian host cities and provides a benchmark for venue utilization and hybrid event capabilities.
• Hong Kong Convention and Exhibition Centre (HKCEC): HKCEC is a flagship Asia-Pacific convention center hosting major international summits, trade exhibitions, and conferences in a high-profile harborfront location. It is comparable to BEXCO in providing both venue rental and event organization services for premier global events.
• ICC Sydney (International Convention Centre Sydney): ICC Sydney is a major Asia-Pacific convention and exhibition venue with a comparable operating model — multi-purpose halls, premium urban location, and hybrid event infrastructure. It serves as a benchmark for international-standard MICE venues that compete for global event bookings.
• Tokyo Big Sight (Tokyo International Exhibition Center): Tokyo Big Sight is Japan's largest convention and exhibition center, hosting major international trade shows and events. Comparable in scale and venue model to BEXCO, it represents the closest Japanese competitor for Asia-Pacific MICE bookings.
• IMPACT Exhibition Management (Muang Thong Thani): IMPACT is Thailand's largest exhibition and convention complex, hosting international exhibitions, conferences, and entertainment events. Comparable to BEXCO as a multi-hall Asian MICE venue targeting regional and international event organizers.
• ExCeL London: ExCeL London is one of Europe's largest convention and exhibition venues, hosting international trade shows, conferences, and consumer events. Comparable to BEXCO in scale and operating model, providing a benchmark for international MICE venue utilization and revenue diversification.
• Shanghai New International Expo Centre (SNIEC): SNIEC is one of China's leading exhibition venues, hosting large international trade fairs in Shanghai. Comparable to BEXCO in scale, venue design, and target international exhibitor base, representing a key Asia-Pacific MICE peer for benchmarking exhibition performance.

Direct peers

• COEX (Convention & Exhibition Center): COEX is a Seoul-based convention and exhibition complex that, like BEXCO, hosts exhibitions, conferences, and consumer events. Both venues are UFI-certified, target Korean and international event organizers, and have built owned/curated exhibitions, making it a direct Korean MICE competitor.
• KINTEX (Korea International Exhibition & Convention Center): KINTEX is South Korea's largest exhibition and convention center, located in Goyang near Seoul, and competes directly with BEXCO for domestic and international MICE events. Both operate large multi-hall complexes, host signature exhibitions, and target the same Korean and Asia-Pacific event organizer client base, making it the closest direct peer for benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCflwTdJf1fQxKilMVAuW2w
• Facebookfacebook.com/bexcokr
• Instagraminstagram.com/bexco_busan_
• LinkedInlinkedin.com/company/bexco

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEXCO