Cerf Dellier
- Company typePrivate
- Founded1932
- HeadquartersHénin-beaumont, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cerf Dellier does
Cerf Dellier is a French specialty retailer and wholesaler of pastry, baking and culinary equipment, ingredients and packaging, founded in 1932 and headquartered in Hénin-Beaumont. The company operates a hybrid B2C/B2B go-to-market, serving amateur/home bakers, professional pastry chefs and food-trade resellers, and resells more than 10,000 SKUs from major industry brands (De Buyer, Matfer, Silikomart, Cacao Barry, Wilton, Dékora) alongside four registered private-label brands (Patisdéco(r), Gatodéco(r), Technicake(r), Gatocopy(r)). Distribution is omnichannel: the cerfdellier.com e-commerce site ships across France and to roughly a dozen European countries plus select Middle East, North Africa and Canada destinations via DPD, Mondial Relay and Chronopost, complemented by three physical showrooms in Hénin-Beaumont, Lomme and Souffelweyersheim.
The revenue model is unit-pricing transactional retail with no subscriptions; free point-relay delivery is offered from €69 in France, home delivery from €8.90, and Alma 4x interest-free payment from €30. The company monetizes through direct e-commerce and in-store sales, supported by a content marketing engine (recipe blog, social media presence on six platforms, email newsletter, loyalty program) and a student discount program. Legal structure is a SAS (simplified joint-stock company) with €100,000 registered capital, legal representative Jérôme Sergent, no identified parent, no funding rounds and no disclosed revenue, consistent with a long-standing independent, family-controlled French SME.
Cerf Dellier firmographics
Firmographics- Name
- Cerf Dellier
- Legal name
- Cerf Dellier
- Website
- https://www.cerfdellier.com/
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cerf Dellier industry classification
Industry- Product category
- Pastry and Baking Supplies Retail
- NAICS
- Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)
Keywords
Where Cerf Dellier is headquartered
LocationHeadquarters
- HQ city
- Hénin-beaumont
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Cerf Dellier business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail E-commerce: Direct-to-consumer and business sales of pastry equipment, ingredients, and supplies through cerfdellier.com and physical retail stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing |
| Unit Pricing | Pay-as-you-go | Professional/B2B pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Cerf Dellier product offering
Product offeringCore offering
Cerf Dellier is a French specialty retailer founded in 1932 that supplies pastry and baking equipment, ingredients, molds, and decorative accessories to professional pastry chefs and home bakers. The company operates a multi-channel retail model with three physical stores in France (Hénin-Beaumont, Lomme, Souffelweyersheim) and an e-commerce platform delivering to France and Europe, distributing more than 10,000 product references including its own private-label brands (Patisdéco, Gatodéco, Technicake, Gatocopy) and major industry brands (De Buyer, Matfer, Silikomart, Cacao Barry, Wilton, Dékora).
Product overview
Cerf Dellier is a French specialist retailer of pastry-making equipment, ingredients, and supplies founded in 1932. The company operates primarily as an e-commerce platform offering over 10,000 product references from its own proprietary brands (Patisdécor, Gatodéco, Technicake, Gatocopy) and major industry brands (De Buyer, Matfer, Silikomart, Cacao Barry, Wilton, Dékora). The product portfolio spans ingredients (sugar pastes, chocolate, vanilla, food colorings, flavorings, batters, Bavarian preparations), equipment (molds, frames, pastry bags, cutters, measuring tools, electric equipment), and packaging (cake boxes, bags, containers, serving trays). The company serves both professionals (bakers, pastry chefs, food service operators) and amateur enthusiasts, operating from physical stores in Hénin Beaumont, Lomme, and Souffelweyersheim.
Differentiator
Problem solved
Functional benefit
Brands
- Patisdécor: Proprietary brand of pastry ingredients and supplies including food colorings, flavorings, preparations, packaging, and baking accessories.
- Gatodéco
- Technicake
- Gatocopy
Products and services
- E-commerce Storefront Online retail platform offering 10,000+ references of pastry and baking products for delivery across France and Europe, accessible to both professional pastry chefs and home baking enthusiasts.
- Physical Retail Stores Three brick-and-mortar retail locations in Hénin-Beaumont, Lomme, and Souffelweyersheim (France) providing in-person shopping and product expertise for pastry and baking supplies.
- Patisdéco Brand Private-label brand of pastry decoration products and accessories distributed by Cerf Dellier.
- Gatodéco Brand Private-label brand of pastry and cake decoration products offered by Cerf Dellier.
- Technicake Brand Private-label brand of technical pastry ingredients and supplies marketed by Cerf Dellier.
- Gatocopy Brand Private-label brand of pastry and baking products offered through Cerf Dellier's retail and e-commerce channels.
Companies that use Cerf Dellier
Customer profileSegments3 records
Ideal customer profiles2 records
Cerf Dellier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cerf Dellier partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brian BocletminorCollaboration with pastry chef Brian Boclet on signature edition pastry frames. Cerf Dellier X Brian Boclet limited edition product line featuring exclusive frame designs.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Cerf Dellier competitors and assessment
Company assessmentEmerging players
- Patisse: French-origin baking and cake-decorating brand whose products are also distributed through specialty retailers like Cerf Dellier — overlapping catalog in cake-decorating tools, molds, and accessories with a brand-side perspective.
Regional players
- Hobbycraft: UK arts, crafts, and baking/hobby retailer with a meaningful cake-decorating and baking-supply category serving enthusiast/amateur customers — comparable channel model in a different geography.
- Mora (Pastry Tools): Italian specialty retailer of pastry tools, molds, and small equipment serving pastry professionals and home bakers — a comparable category specialist in a neighboring geography.
- Meinhardt: German specialty supplier of confectionery and pastry ingredients, equipment, and packaging to professional bakeries and confectioners — analogous B2B-leaning pastry supply role in the DACH market.
Others
- De Buyer: Premium French manufacturer of professional pastry and cookware equipment whose products are a featured brand at Cerf Dellier — illustrates the upstream supplier / branded-equipment player that competes at the product level with Cerf Dellier's private-label Technicake range.
Direct peers
- Meilleur du Chef: French specialist e-commerce retailer of pastry, bakery, and cooking ingredients and equipment for both professionals and amateurs — virtually identical customer base, catalog depth, and value proposition to Cerf Dellier.
- Cuisinstore: French online retailer of kitchenware, pastry, and cooking equipment for both amateur and semi-professional customers — directly comparable e-commerce-only channel model and target audience.
- Alice Délice: French kitchenware and baking retailer (physical stores plus e-commerce) targeting home cooks and enthusiasts — overlapping with Cerf Dellier's amateur/home-baker persona on equipment and decoration categories.
Broad incumbents
- Zodio: French lifestyle retail chain (part of Adeo/Leroy Merlin group) carrying baking, pastry, and cooking equipment alongside broader home and creative-hobby merchandise — overlaps with Cerf Dellier on amateur baking but at a wider portfolio scale.
- Webstaurant Store: US-based foodservice and bakery-supply e-commerce specialist serving professional bakeries, restaurants, and caterers — a much larger-scale analog on the B2B professional pastry/bakery supply side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cerf Dellier social profiles
Digital presenceCerf Dellier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cerf Dellier leadership team
Management profileNumber of profiles
Profiles1 record
Cerf Dellier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cerf Dellier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cerf Dellier
What does Cerf Dellier do?
Cerf Dellier is a French specialty retailer founded in 1932 that supplies pastry and baking equipment, ingredients, molds, and decorative accessories to professional pastry chefs and home bakers. The company operates a multi-channel retail model with three physical stores in France (Hénin-Beaumont, Lomme, Souffelweyersheim) and an e-commerce platform delivering to France and Europe, distributing more than 10,000 product references including its own private-label brands (Patisdéco, Gatodéco, Technicake, Gatocopy) and major industry brands (De Buyer, Matfer, Silikomart, Cacao Barry, Wilton, Dékora).
Is Cerf Dellier a public or private company?
Cerf Dellier is a private company. It is classified as family owned and is currently operating.
When was Cerf Dellier founded?
Cerf Dellier was founded in 1932. It employs 11 to 50 people.
Where is Cerf Dellier based?
Cerf Dellier is headquartered in Hénin-beaumont, France, in the Europe region.
How does Cerf Dellier make money?
One revenue line is on record: retail E-commerce.
Who are Cerf Dellier's main competitors?
Patisse is listed as an emerging player. Regional players are Hobbycraft, Mora (Pastry Tools) and Meinhardt. De Buyer is listed as an others. Direct peers are Meilleur du Chef, Cuisinstore and Alice Délice. Broad incumbents are Zodio and Webstaurant Store.
Does Cerf Dellier have an API?
No public API is recorded for Cerf Dellier.
What industry is Cerf Dellier in?
Cerf Dellier's product category is Pastry and Baking Supplies Retail. Its primary akta.pro industry code is CRADABAN, Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting). Its NAICS code is 3118 and its SIC code is 2050.