Cler

What Cler does

Cler (legal entity Cler Mercadotecnia, S.A. de C.V.) is a privately held, boutique marketing agency headquartered in Naucalpan (La Soledad), Estado de México, with additional operational offices in Ciudad de México and Querétaro. Founded approximately 18 years ago, the company operates a domestic Mexican client base across a horizontal segmentation approach, serving businesses that need coherent digital marketing execution. Its service portfolio spans nine core lines: digital marketing strategy and planning, brand identity and positioning, lead generation with full-funnel design, content marketing and SEO, social media management and paid campaigns on Meta, Google, LinkedIn, and TikTok, marketing automation, brand events and experiential marketing, analytics and competitive metrics, and promotional merchandise (including a self-serve online catalog with a quotation engine). An upcoming offering, the educational course "Desenreda tu Marketing," extends the portfolio into B2C/B2prosumer training.

Underlying the services is a marketing-technology stack that integrates third-party platforms rather than proprietary systems: CRM platforms, marketing automation tools, messaging applications, paid advertising APIs (Meta, Google Ads, LinkedIn, TikTok), and analytics dashboards that combine tool data with human interpretation. AI/ML usage is limited to generative AI for text-based content creation (blog posts, ebooks, marketing copy) and to advisory services around ethical AI adoption; there is no evidence of proprietary AI models, machine-learning research, or data-as-an-asset monetization.

Cler generates revenue through professional services engagements priced via custom packages tied to client stage, objectives, and growth pace, with multi-year contracts as the documented billing cadence. Pricing is not publicly disclosed. The go-to-market motion is consultative and sales-led, with diagnostics scheduled through a Google Calendar integration and direct engagement via the [email protected] channel. The promotional items catalog adds a self-serve quotation channel at the SMB tier. No customer logos, revenue figures, funding rounds, or M&A activity are disclosed in the available material.

Name

Cler

Legal name

Cler Mercadotecnia, S.A. de C.V.

Website

https://cler.com.mx

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Cler is a Mexican boutique marketing agency offering integrated digital marketing services including strategy, branding, lead generation, content, social media, automation, analytics, events, and promotional merchandise to primarily Mexican businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

La Soledad

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Professional Marketing Services: Cler generates revenue through consulting and execution of marketing services including strategy, branding, lead generation, content creation, social media management, automation, events, and promotional items. Services are customized and priced according to client needs and scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Cler is a Mexican boutique marketing agency that sells customized digital marketing services to businesses, including strategic planning, brand identity and positioning, lead generation and full-funnel design, SEO-driven content marketing, social media management with paid campaigns, marketing automation, brand events and experiences, competitive analytics, and promotional merchandise. Services are delivered as tailored packages, supplemented by an online catalog of branded giveaways and an upcoming educational course called 'Desenreda tu Marketing'.

Product overview

Cler is a Mexican boutique marketing agency with nearly 18 years in the market offering a portfolio of integrated digital marketing services. The core offering spans strategic planning, brand identity, lead generation with full-funnel design, content marketing with SEO, social media management, marketing automation, brand events and experiences, analytics, promotional merchandise, and consulting/training. The agency also operates an online promotional items catalog with a quotation tool. An upcoming offering is the 'Desenreda tu Marketing' educational course. Services are offered individually or as a tailored integrated plan, with a methodology centered on data, creativity, and ethical technology use.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia & Planeación de Marketing Digital (Digital Marketing Strategy & Planning)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bunker DB: Mexican marketing technology and services company combining a SaaS platform with agency services for retail and CPG brands. Comparable to Cler for Mexican market focus and the integration of marketing services with martech/automation capabilities.
• Terán\TBWA: Mexican creative and digital marketing agency offering integrated brand, advertising, and digital services to Mexican brands. Closely comparable to Cler in geography, boutique-to-mid scale, and full-service positioning.
• Grupo W: Mexican digital and brand marketing agency serving Mexican and Latin American clients across strategy, creative, and digital execution. Comparable in geography and integrated agency offering.

Emerging players

• Monks (MediaMonks / S4 Capital): Global digital-first production and marketing services company with Mexico/LATAM operations, focused on content, data, and digital media. Comparable to Cler in digital-first execution and emerging-technology positioning, but operates with significantly larger global scale.

Broad incumbents

• Dentsu Creative Mexico: Mexican operations of Dentsu International, offering creative, media, and digital marketing services. Comparable in offering breadth to Cler but operates with global holding-company backing and scale.
• McCann Mexico: Mexico arm of McCann Worldgroup, a global advertising and marketing services network. Competes with Cler for Mexican brand mandates at the enterprise end of the market with a much broader service portfolio.
• MullenLowe Mexico: Mexico operations of MullenLowe Global, a multinational creative and digital advertising network. Overlaps with Cler's integrated marketing services at the enterprise end of the Mexican market.
• Publicis Mexico: Mexico presence of global holding company Publicis Groupe, offering advertising, media, digital, and PR services to large Mexican enterprises. Competes for the same Mexican brand budgets as Cler but with vastly larger scale and integrated holding-company offerings.
• Grey Mexico: Mexico presence of Grey (WPP-affiliated global advertising agency), providing brand strategy, creative, and digital services. Comparable in offering to Cler but at significantly larger scale.
• Ogilvy Mexico: Mexico operations of global network Ogilvy (WPP), providing creative, advertising, and digital services to major brands. Overlaps with Cler's integrated marketing scope but operates with global scale and resources Cler's boutique cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cler