Bunker DB
Bunker DB is a Uruguayan martech company founded in 2014 that sells an AI-powered marketing analytics platform to enterprise and mid-market marketing teams across Latin America, the US, and Europe, serving 1,000+ brands with subscription tiers starting at $999 per month.
- Company typePrivate
- Founded2014
- HeadquartersMontevideo, Uruguay
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bunker DB does
Bunker DB is a Uruguayan martech company founded in 2014 that provides an AI-powered marketing analytics platform to enterprise and mid-market marketing teams. The platform centralizes data from paid media (Google, Meta, TikTok, LinkedIn, programmatic), owned media (GA4), and social channels into a unified environment for real-time performance monitoring, cross-channel attribution, audience intelligence, and automated reporting. The product suite is organized around four pillars — Marketing Analytics, Marketing Science, Social Listening, and Customer Care — supported by more than fifteen integrated modules including ADA AI (a natural-language assistant powered by OpenAI), Text-to-Chart visualization, Marketing Mix Modeling, KPI Planner, and Creative Guard for AI-native creative pre-testing. Differentiated technical components include proprietary integrations across 100+ data sources, computer vision pipelines for creative analysis, and partnership-led MMM delivery with Meta and TikTok Marketing Science teams in LATAM.
The company operates a SaaS subscription model with two published tiers: Analytics at $999/month per brand with a 10% annual discount, and Analytics Pro as a custom-quoted enterprise tier with higher limits and bundled Marketing Science capabilities. The go-to-market motion is enterprise field sales, anchored by "Schedule a Meeting" and "Request a Demo" CTAs and supported by a regional office network spanning 17 countries across Latin America, plus Madrid and Miami for European and US expansion. Customers include Walmart, Unilever, KFC, Tigo, NUC University, Banco Galicia, Megalabs, Billet, and Liberty Latin America, with the company reporting more than 1,000 brands served across 25 countries. The business has raised approximately $7.4 million across five disclosed funding rounds since 2015, the most recent being a $4.5 million round in September 2022 from Globant Ventures and Draco Capital, and is led by founder and CEO Avedis Boudakian.
Bunker DB firmographics
Firmographics- Name
- Bunker DB
- Legal name
- Bunker DB
- Website
- https://bunkerdb.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bunker DB is a Uruguayan martech company founded in 2014 that sells an AI-powered marketing analytics platform to enterprise and mid-market marketing teams across Latin America, the US, and Europe, serving 1,000+ brands with subscription tiers starting at $999 per month.
- Ownership category
- akta.pro rank
Bunker DB industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
Keywords
Where Bunker DB is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices17 records
Markets served
Bunker DB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Marketing Analytics Platform: Bunker DB operates as a SaaS platform with tiered subscription plans. The Analytics plan is priced at $999/month per brand with unlimited users, billed monthly or annually with a 10% annual discount. The Analytics Pro plan is a custom-priced enterprise tier with higher limits across all modules. The revenue model is subscription-based with recurring billing, targeting enterprise and mid-market marketing teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Analytics plan at $999/month per brand with unlimited users |
| Subscription | Annual | Analytics plan annual billing with 10% discount |
| Subscription | Multi-year contract | Analytics Pro custom enterprise plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Bunker DB product offering
Product offeringCore offering
Bunker DB is a SaaS marketing analytics platform that centralizes data from paid, owned, and social media channels into unified dashboards for cross-channel performance monitoring and optimization. The platform combines AI-powered analytics (ADA AI assistant, Text-to-Chart, Creative Guard), Marketing Mix Modeling, social listening, and creative governance to help marketing teams automate reporting, measure incremental impact, and make data-driven decisions. It is offered as a tiered subscription product (Analytics at $999/month per brand, Analytics Pro as custom enterprise pricing) serving over 1,000 brands across 25 countries.
Product overview
Bunker DB is a marketing analytics technology company offering a platform-plus-modules architecture comprising four core product pillars (Marketing Analytics, Marketing Science, Social Listening, Customer Care) supported by multiple integrated modules. The Marketing Analytics platform centralizes data from paid, owned, and social channels with AI-powered features including ADA AI (natural language analytics assistant), Text-to-Chart (AI visualization), Paid Media, Social Media, Owned Media (GA4), Cross Media, Sentiment Analysis, and Inbox Management. Marketing Science delivers advanced analytical services including Marketing Mix Modeling (MMM), Media Audits, KPI Planner, and Creative Auditing. Social Listening provides audience intelligence through Feed, Reports, Digest, Automated Actions, Alerts, and Opinion Leaders modules. The platform integrates natively with major advertising platforms (Google, Meta, TikTok, LinkedIn, programmatic networks) and leverages OpenAI technology for generative AI capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Creative Guard: AI-powered creative governance, pre-testing, and ad QA solution that validates creative assets against brand guidelines, legal requirements, platform standards, and performance predictions before campaign launch.
- ADA
Products and services
- Marketing Analytics Centralized marketing analytics platform that consolidates data from all digital channels (paid, owned, social) into unified dashboards for real-time performance monitoring and decision-making. Targeted at enterprise and mid-market marketing teams seeking a single view of cross-channel performance.
- Marketing Science Analytical transformation solution applying data science and AI to optimize marketing decision-making and maximize ROI through advanced statistical modeling, including Marketing Mix Modeling, media audits, and KPI planning for enterprise marketing teams.
- Social Listening Social media monitoring and audience intelligence platform that tracks brand conversations, sentiment, trends, and competitive insights across public digital sources. Targeted at marketing teams needing brand and competitive intelligence.
- Customer Care Strategic measurement partnership and customer success program providing expert onboarding, implementation guidance, and ongoing optimization support for enterprise platform adoption. Targeted at enterprise and mid-market clients needing dedicated implementation support.
- Creative Guard AI-powered creative pre-testing, ad pre-testing, and creative governance platform that validates creative assets against brand guidelines, legal requirements, platform standards, message clarity, and brand safety before publication. Part of the Creative Power Cycle.
Quantifiable outcome
- 30% improvement in CPA (Cost Per Acquisition)
- +6 more outcomes
Companies that use Bunker DB
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Bunker DB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability11 records
Feature9 records
Bunker DB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VenevisióncoreBunker and Venevisión announced a strategic alliance at WNEXUS 2026 to transform advertising in Venezuela through data-driven insights and real-time analytics. The partnership enables advertisers to visualize real-time campaign performance across both digital channels and traditional television — historically analyzed weeks after campaigns ended. The alliance aims to elevate the technological maturity of the local advertising ecosystem, offering advanced tools for advertisers, agencies, and media companies. CEO Avedis Boudakian represented Bunker in the announcement.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Bunker DB competitors and assessment
Company assessmentDirect peers
- Supermetrics: Marketing data pipeline platform that centralizes paid, organic, and web analytics data into warehouses and BI tools. Directly comparable to Bunker DB's Connection Center and Cross Media modules in addressing data fragmentation for marketing teams, with a similar horizontal go-to-market across multiple ad platforms.
- Funnel.io: Marketing data hub that automates the collection, transformation, and export of marketing data from 500+ connectors. Closely aligned with Bunker DB's positioning as a central data layer for cross-channel marketing reporting and optimization.
- Improvado: AI-powered marketing data and analytics platform aggregating data from 300+ channels into unified dashboards. Comparable to Bunker DB in combining ETL-style data centralization with downstream analytics and reporting for enterprise marketing teams.
- Adverity: Enterprise marketing analytics platform offering data integration, governance, and AI-driven insights across paid, owned, and social channels. Directly competes with Bunker DB in the integrated analytics category for mid-market and enterprise marketing buyers.
Broad incumbents
- Similarweb: Public digital intelligence and marketing analytics company offering competitive benchmarking, audience insights, and cross-channel performance measurement. Overlaps with Bunker DB's Competitive Analysis, Social Listening, and cross-media analytics offerings at a broader, more established scale.
- Hootsuite: Established social media management and analytics platform with paid/organic social reporting and listening capabilities. Overlaps with Bunker DB's Social Media, Inbox Management, and Sentiment Analysis modules, but as part of a broader social-suite portfolio.
- Sprinklr: Enterprise customer experience and social analytics platform unifying paid, organic, and listening data. Comparable to Bunker DB's enterprise marketing analytics positioning with deeper reach into North American and EMEA enterprise accounts.
- HubSpot Marketing Hub: Broad CRM and marketing automation platform with built-in analytics, reporting, and increasingly AI-driven insights. Represents the bundled incumbent threat that competes with Bunker DB at the mid-market and SMB tiers where bundled value is hard to beat.
- Nielsen (NielsenIQ / Gracenote): Global measurement and data analytics company with marketing effectiveness, audience measurement, and increasingly cross-media (digital + TV) analytics offerings. Comparable to Bunker DB's Marketing Science (MMM) and Venevisión-driven cross-media analytics ambitions, but at vastly greater scale and global reach.
Emerging players
- Whatagraph: Marketing reporting and analytics platform that automates cross-channel reporting for agencies and in-house teams. Comparable to Bunker DB's Automated Reports and Cross Media modules, though more focused on reporting than AI-driven insights or MMM.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Bunker DB social profiles
Digital presenceBunker DB compliance and trust
Trust signalCompliance6 records
Bunker DB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bunker DB leadership team
Management profileNumber of profiles
Profiles13 records
Bunker DB funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bunker DB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bunker DB
What does Bunker DB do?
Bunker DB is a SaaS marketing analytics platform that centralizes data from paid, owned, and social media channels into unified dashboards for cross-channel performance monitoring and optimization. The platform combines AI-powered analytics (ADA AI assistant, Text-to-Chart, Creative Guard), Marketing Mix Modeling, social listening, and creative governance to help marketing teams automate reporting, measure incremental impact, and make data-driven decisions. It is offered as a tiered subscription product (Analytics at $999/month per brand, Analytics Pro as custom enterprise pricing) serving over 1,000 brands across 25 countries.
Is Bunker DB a public or private company?
Bunker DB is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bunker DB founded?
Bunker DB was founded in 2014. It employs 51 to 100 people.
Where is Bunker DB based?
Bunker DB is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Bunker DB make money?
One revenue line is on record: saaS Subscription - Marketing Analytics Platform.
Who are Bunker DB's main competitors?
Direct peers on record are Supermetrics, Funnel.io, Improvado and Adverity. Broad incumbents are Similarweb, Hootsuite, Sprinklr, HubSpot Marketing Hub and Nielsen (NielsenIQ / Gracenote). Whatagraph is listed as an emerging player.
Does Bunker DB have an API?
No public API is recorded for Bunker DB.
What industry is Bunker DB in?
Bunker DB's product category is Marketing Analytics Software. Its primary akta.pro industry code is HDADAFAH, Privacy Management (Consent, DSAR, RoPA). Its NAICS code is 5182 and its SIC code is 7370.