The International Center for Reiki Training

What The International Center for Reiki Training does

The International Center for Reiki Training (ICRT) is a privately held non-profit organization founded in 1991/1992 by William Lee Rand and headquartered in Southfield, Michigan. ICRT operates as a professional Reiki training and publishing organization, providing structured certification curricula, training manuals, and a global network of over 400 Licensed Reiki Master Teachers (LRMTs) who deliver in-person and online classes. Its proprietary methodologies, including Holy Fire® Reiki (now at version III) and Karuna Reiki®, are registered service marks of the founder and form the basis of the ICRT curriculum. The organization also publishes the quarterly Reiki News Magazine, sells training manuals, books, and accessories through an e-commerce webstore (reiki.org/store), and operates a membership association. A wholly owned subsidiary, Vision Publications, handles publishing and related charitable activities.

ICRT's business model combines direct product sales (manuals, books, digital publications, accessories such as Reiki tables and the Reiki Teddy Bear), recurring subscription revenue (the quarterly Reiki News Magazine and digital publications), and curriculum licensing through the LRMT program. Classes are priced and delivered independently by LRMTs, with ICRT capturing revenue primarily through manual sales, teacher licensing, and membership. Customer segments include individual learners pursuing self-healing and certification, professional practitioners and teachers, animal Reiki specialists, child-focused practitioners, and a broader community of hospital-based complementary therapy users (cited as 800+ US hospitals). Marketing and distribution are anchored by the reiki.org website (over 56 million cumulative visits since 1995, averaging 5,800 daily), the annual International Reiki Retreat (31st edition scheduled for September 2026), social media, and the LRMT network. The organization has no disclosed external funding, no recent M&A, and operates with 1–10 employees.

Name

The International Center for Reiki Training

Legal name

The International Center for Reiki Training

Website

https://reiki.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

The International Center for Reiki Training is a Michigan-based non-profit founded by William Lee Rand that provides Reiki certification curricula, proprietary Holy Fire® and Karuna Reiki® training, and a global network of 400+ Licensed Reiki Master Teachers, supported by published manuals, a quarterly magazine, and an e-commerce webstore.

Ownership category

akta.pro rank

Product category

Holistic Wellness Education

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Reiki training classes
• Holistic wellness education
• Professional certification programs
• Reiki manuals publications
• Energy healing instruction

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Reiki Classes: Revenue from teaching Reiki classes both online and in-person through a network of Licensed Reiki Master Teachers. Classes range from Reiki I/II to Master level and Karuna Master training.
2. Training Manuals and Books: Sale of training manuals, books and educational materials for various Reiki levels and specializations. Includes spiral-bound manuals for class use and bookshelf editions.
3. Reiki News Magazine: Quarterly 80-page full color glossy magazine containing articles on every aspect of Reiki practice, available by subscription and back issues.
4. Reiki Tables and Accessories: Sale of Reiki tables, massage tables, accessories and merchandise including the Reiki Touch Kit, prints, posters, clothing, and the Reiki Teddy Bear.
5. Digital Publications: Digital versions of books, manuals and articles available for online viewing through user accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The International Center for Reiki Training (ICRT) provides professional Reiki training classes online and in-person through a global network of over 400 Licensed Reiki Master Teachers. Core offerings include Holy Fire® III Reiki, Karuna Reiki®, Animal Reiki, and Kid Reiki classes at beginner through master teacher levels, supplemented by the sale of training manuals, books, the quarterly Reiki News Magazine, and accessories via its webstore.

Product overview

The International Center for Reiki Training (ICRT) operates primarily as an educational organization offering in-person and online Reiki training classes through its network of Licensed Reiki Master Teachers (LRMTs). The core offering consists of Holy Fire® III Reiki classes at various certification levels (Reiki I/II, Reiki Master, Karuna Master), along with specialized Animal Reiki and Kid Reiki programs. ICRT supports its training with a portfolio of training manuals and reference books authored by William Lee Rand, including the Usui/Holy Fire® III Reiki Master Manual, ICRT Animal Reiki I & II Manual, and Reiki The Healing Touch. The organization publishes the quarterly Reiki News Magazine and offers digital publications, streaming audio/video products, and merchandise. Classes are delivered both online and in-person across multiple countries with over 400 classes scheduled annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Holy Fire® III Reiki Classes Professional Reiki training classes teaching Holy Fire® III, the latest incarnation of Holy Fire® Reiki energy, offered at various levels from beginner to master teacher.
• Animal Reiki Classes Specialized training for sharing Reiki with domestic and wild animals, taught by ICRT Animal Reiki Training Master Teachers.
• Kid Reiki Classes Age-appropriate Reiki training designed specifically for children, teaching them how to use Reiki energy safely and effectively.
• Karuna Reiki® Classes Advanced training in Karuna Reiki®, a system of Reiki developed by William Lee Rand, focusing on compassionate action to diminish suffering.
• ICRT Animal Reiki I & II Manual Comprehensive training manual for Animal Reiki I & II class, covering practitioner skills, tools, techniques, and session guidance for domestic and wild animals. Priced at $20.95.
• Usui/Holy Fire® III Reiki Master Manual 180-page training manual covering Usui/Holy Fire® III Reiki Master training, including Advanced Reiki Training material, evidence-based history, meditation practices, and teaching guidelines.
• Reiki The Healing Touch Comprehensive manual used by over 4,000 Reiki Masters, covering Japanese Reiki Techniques, Hayashi Healing Guide, hand positions, and practice development.
• Reiki Love, Joy and Peace Anthology of 67 articles by William Lee Rand covering theory, practice, philosophy, teaching, history, and peace/sacred places aspects of Reiki.
• Reiki and Children Book explaining benefits of Reiki for children, including techniques for teaching them Reiki, and coverage of Reiki for pregnancy and childbirth.
• Reiki News Magazine 80-page full-color glossy magazine published quarterly containing articles on every aspect of Reiki practice by experienced Reiki practitioners and teachers.
• The Reiki Articles of Laurelle Shanti Gaia - Digital Digital compilation of articles written for Reiki News Magazine by Laurelle Shanti Gaia, covering topics on living and practicing Reiki. Priced at $19.95.
• Reiki Teddy Bear Plush teddy bear with 'Don't Worry Do Reiki' t-shirt, used for sending distant Reiki or given to children, students, or clients.

Quantifiable outcome

• Over 56 million website visits since 1995
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Maui Reiki CenterminorOthersPartner site linked from reiki.org. Located at www.lemurioroundhouse.info, operated in connection with the organization.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Calm: Mass-market meditation and wellness subscription platform. Comparable as a broader incumbent competing for the same discretionary wellness dollar and employer wellness budget that ICRT targets through its practitioner and hospital channels.
• Kripalu Center for Yoga & Health: Nonprofit holistic education and retreat organization offering yoga, mindfulness, and wellness teacher trainings. Comparable to ICRT as a nonprofit-style holistic education provider combining retreats, certification, and content distribution.
• Headspace: Digital wellness and meditation platform with consumer subscriptions and B2B offerings. Comparable as a competing channel for consumer wellness spend and employer wellness contracts, even though the modality (mindfulness vs. Reiki) differs.
• Chopra Center (Cadabra): Wellness education brand offering meditation, Ayurveda, and certified practitioner programs. Comparable as a broader incumbent delivering structured wellness training and certification with a recognizable founder-led brand, similar to ICRT's professional training positioning.
• Hay House: Major wellness and self-help publishing and education company selling books, audio, online courses, and events. Comparable as a broader incumbent in wellness publishing and educational content, overlapping with ICRT's books, manuals, magazine, and online class offerings.
• Omega Institute for Holistic Studies: Nonprofit adult education center offering workshops, professional trainings, and retreats in holistic health. Comparable as a broader incumbent in adult holistic education, sharing ICRT's mix of certification programs, retreats, and educational publishing.

Emerging players

• Insight Timer: Large free meditation and wellness content platform with teacher-led courses. Comparable as a digital channel where independent teachers reach learners, paralleling ICRT's reliance on independent LRMTs to deliver training at global scale.
• Mindvalley: Online personal development education platform with subscription-based courses and certified programs. Comparable as a digital-first training ecosystem targeting the same self-improvement and holistic wellness learner, with a more modern delivery model than ICRT.

Direct peers

• International Association of Reiki Professionals (IARP): Professional membership association for Reiki practitioners worldwide. Directly comparable to ICRT as it serves the same practitioner and teacher ecosystem with professional liability insurance, directories, and standards — overlapping with ICRT's membership and teacher-network offerings.
• Center for Reiki Research: Research-oriented organization dedicated to studying Reiki's therapeutic effects. Directly comparable in its focus on the same healing modality, supporting the clinical evidence base (e.g., hospital adoption) that underpins ICRT's training demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ReikiYT
• Facebookfacebook.com/internationalcenterforreikitraining
• Instagraminstagram.com/icrtofficial
• LinkedInlinkedin.com/company/international-house-of-reiki

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The International Center for Reiki Training