Brush Pediatric Dentistry

What Brush Pediatric Dentistry does

Brush Pediatric Dentistry is a private, founder-led pediatric dental practice operating two offices in Hinsdale and Downers Grove, Illinois, serving families across the western Chicago suburbs (Clarendon Hills, Western Springs, Burr Ridge, Elmhurst, Oak Brook, Westmont, Naperville, Wheaton, Glen Ellyn, Lombard, and La Grange). The practice delivers comprehensive pediatric dental services from infancy through adolescence, including preventive care (checkups, cleanings, sealants, fluoride), restorative dentistry (crowns, tooth-colored fillings), sedation dentistry (nitrous oxide), same-day emergency care, tooth extractions, and a dedicated service line for children with special needs. Clinical services are segmented by age group—infants, toddlers, children, teens, and special-needs patients—and the team offers Saturday hours and same-day emergency appointments to maximize accessibility for working families.

The clinical model is built on a talent base of five board-certified pediatric dentists (all Diplomates of the American Board of Pediatric Dentistry and mothers themselves), with founder Dr. Mira Albert serving as National Spokesperson and Fellow of the American Academy of Pediatric Dentistry, Board Examiner for the ABPD, and an on-staff dentist at Ann & Robert H. Lurie Children's Hospital of Chicago where she performs hospital-based cases. The practice employs Dentrix Ascend for scheduling and online booking, and the website functions as the primary patient acquisition surface supplemented by Facebook, video testimonials distributed via YouTube and TV news placements, a Refer-a-Patient program, and community involvement in Hinsdale and Downers Grove.

The business model is professional-services fee-for-visit, billed under standard pediatric dental procedure codes and reimbursed through PPO dental insurance (the practice welcomes all PPO plans and is in-network with select carriers), supplemented by flexible financing for self-pay families. Pricing follows U.S. pediatric dental benchmarks (checkups/cleanings $200–$350, extractions $150–$400) with sedation and restorative procedures layered on top. Revenue is concentrated across five clinical providers at two physical locations, with no disclosed external equity, debt, or M&A activity; ownership remains with the founding dentist and the practitioner team.

Name

Brush Pediatric Dentistry

Legal name

Brush Pediatric Dentistry

Website

https://brushforkids.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Brush Pediatric Dentistry is a private, founder-led pediatric dental practice with five board-certified specialists operating two offices in Hinsdale and Downers Grove, Illinois, providing preventive, restorative, sedation, emergency, and special-needs dental care to infants through adolescents across the western Chicago suburbs.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

akta.pro secondary industries

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC), Special Needs Pediatric Dentistry (HLABAGAD), Emergency Pediatric Dental Clinics (HLABALAG)

Keywords

• Pediatric dentistry
• Preventive dental care
• Restorative dental services
• Children's emergency dentistry
• Pediatric sedation dentistry

Headquarters

HQ city

Hinsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Pediatric Dental Services: Revenue generated from pediatric dental procedures including preventive care (checkups, cleanings, sealants, fluoride), restorative dentistry (crowns, fillings), sedation dentistry, emergency care, and tooth extractions. Services are billed per visit/procedure with accepted PPO insurance and out-of-pocket payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Brush Pediatric Dentistry provides comprehensive pediatric dental care for children from infancy through adolescence at two offices in Hinsdale and Downers Grove, Illinois. Services span preventive dentistry (checkups, cleanings, sealants, fluoride), restorative dentistry (crowns, tooth-colored fillings), sedation dentistry, same-day emergency care, tooth extractions, and specialized care for children with special needs. Care is delivered by five board-certified pediatric dentists and is billed per visit or procedure through PPO dental insurance or out-of-pocket payment with flexible financing.

Product overview

Brush Pediatric Dentistry is a pediatric dental practice offering a unified suite of dental care services for children from infancy through adolescence. The practice provides preventive services (dental checkups, cleanings, sealants, fluoride treatments), restorative treatments (dental crowns, tooth-colored fillings), sedation dentistry for anxious patients, emergency dental care, and tooth extractions. Services are tailored by age group including specialized care for infants, toddlers, children, teens, and children with special needs. The practice operates two office locations in Hinsdale and Downers Grove, Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dental Care Services

Quantifiable outcome

• Dr. Albert has nearly two decades of experience in pediatric dentistry

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ann & Robert H. Lurie Children's Hospital of ChicagocoreStrategic or Co-development PartnerDr. Mira Albert maintains privileges and is on staff at Ann & Robert H. Lurie Children's Hospital of Chicago. She treats very young children, those with special needs, and kids with complex dental issues in the operating room of Lurie's Children's Hospital. This partnership allows the practice to handle complex cases requiring hospital-based care.
• PPO Dental Insurance ProviderscoreOthersThe practice welcomes all PPO dental insurance plans and is in-network with some providers, making pediatric dental care accessible to families with dental insurance coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: The largest US DSO supporting general and specialty dental offices. Comparable as a competing operator model that Brush could partner with, be acquired by, or benchmark against on growth, marketing, and operations.
• Western Dental: Large multi-state DSO with significant pediatric and family dental services. Comparable as a broad incumbent operating in similar PPO-driven, family-focused markets.
• Pacific Dental Services: Large DSO supporting dental practices including specialty services, with significant investment in clinical technology and insurance network management. Comparable as an alternative consolidator or partnership counterparty for a growing pediatric group practice.
• Smile Brands: DSO supporting general, orthodontic, and specialty dental practices. Comparable as another multi-brand DSO consolidator that could acquire or partner with an independent pediatric group.
• Aspen Dental: National DSO primarily serving patients without a regular dental home, including many pediatric and family visits. Comparable as a competing consumer-facing DSO with strong marketing infrastructure in the same payer ecosystem.
• Dental Care Alliance: DSO supporting general and specialty dental practices across multiple states. Comparable as another potential acquisition partner or competitor for pediatric specialty talent and referral share.
• Great Expressions Dental Centers: Multi-location DSO offering general, orthodontic, and specialty dental services. Comparable as an incumbent with insurance-driven revenue model and pediatric case mix overlapping Brush's service lines.

Emerging players

• Smile Doctors: Largest ortho-focused DSO with growing pediatric and family dentistry exposure. Comparable because it shares the multi-clinic specialty DSO model and competes for the same board-certified dentist talent pool.
• Tend: Tech-forward dental practice brand emphasizing design, hospitality, and modern consumer experience. Comparable as an emerging brand-led dental operator pursuing a similar premium patient experience strategy as Brush.

Direct peers

• Chord Specialty Dental Partners: A pediatric and orthodontic specialty DSO that acquires and operates children's dental practices across multiple states. It is the most direct comparable to Brush because it operates in the same pediatric specialty with a multi-clinic, insurance-receptive model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brushforkids
• Xx.com/brushforkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brush Pediatric Dentistry