IPL Group

What IPL Group does

Radhe Exchange (the operating entity referenced under the IPL Group firmographic record) is an India-focused online sports exchange and gaming platform that targets Indian consumers interested in cricket, football, tennis, kabaddi, horse racing, and casino products. The platform delivers a mobile-first experience via an Android APK and a responsive web interface, with WhatsApp serving as the dominant onboarding and support channel and a hierarchical Master ID / Super Master ID / Admin ID / Agent ID network acting as the primary distribution layer. KYC, OTP authentication, SSL encryption, and payments via UPI, digital wallets, QR codes, and bank transfers (IMPS/NEFT/RTGS) form the operational backbone.

Underlying the consumer app is a multi-product ecosystem: a core sports exchange (Radhe Exchange), a horse-racing and skill-games sub-brand (Race Exchange), a parallel sports-and-number-games brand (Radhe Exchange xyz), and tiered account products including Sports ID, Cricket Betting ID, IPL Online Gaming ID, Master ID, and Agent ID. The platform monetizes through a 2–5% commission on winning bets, one-time upfront Master ID licensing fees of ₹50,000–₹1,00,000, downstream agent commissions, and a promotional bonus system. Service is offered across most of India, with explicit restrictions in Andhra Pradesh, Assam, Nagaland, Odisha, Sikkim, Telangana, and Tamil Nadu.

Note on firmographic mismatch: the IPL Group record lists founding year 1975, Bath, UK, and 11–50 employees in "secure business-critical software solutions," but no supporting data, leadership, customer base, or product set corresponds to that description; the substantive operating data in the input pertains to Radhe Exchange, an India-domiciled private online sports betting and exchange business with no disclosed financials, ownership, headcount, or certifications.

Name

IPL Group

Legal name

Radhe Exchange

Website

https://radheexchange.co

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Radhe Exchange is an India-focused online sports exchange and gaming platform serving Indian consumers via WhatsApp-led onboarding, an Android APK, and a multi-level Master/Agent ID distribution network, offering cricket, football, tennis, kabaddi, horse racing, and casino products.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG), Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD), Player Account, KYC/AML & Fraud/ID Verification (MPAEACAF)

Keywords

• Online sports betting
• Cricket betting exchange
• Live casino gaming
• Mobile sports betting
• Agent betting network

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Betting Commission: Platform earns commission on winning bets placed by users on the exchange. Commission rates typically range from 2% to 5% on winnings.
2. Agent/Master ID Program: Revenue from upfront fees charged to Master ID holders who pay ₹50,000 – ₹1,00,000 for account setup and initial operating credit. Agents earn commissions on all bets placed under their network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IPL Group operates the Radhe Exchange platform, an online sports exchange and entertainment product for Indian consumers offering cricket, football, tennis, kabaddi, and horse racing betting, plus live casino games. Users access the platform via a website and Android APK after obtaining a Sports ID through an authorized agent network, then fund accounts using UPI, digital wallets, or bank transfers. A multi-level Master ID agent program allows third-party operators to run their own betting business under the Radhe Exchange umbrella, earning commissions on player activity.

Product overview

Radhe Exchange operates as an online sports exchange and entertainment platform providing a comprehensive gaming ecosystem. The core platform offers cricket betting, sports markets (football, tennis, kabaddi), casino games, and live gaming experiences. The ecosystem includes mobile applications (Radhe Exchange App and APK), specialized sub-platforms (Race Exchange, Radhe Exchange xyz), and various account tiers (Sports ID, Cricket Betting ID, Master ID, Agent ID) for different user segments from casual bettors to enterprise-level betting business operators. Payment processing supports UPI, digital wallets, and bank transfers with SSL encryption and KYC verification.

Differentiator

Problem solved

Functional benefit

Brands

• Race Exchange: Online gaming platform for horse racing, cricket, football, tennis, and other sports games, also offering skill games, entertainment play, number games, and live games.

Products and services

• Radhe Exchange Platform Online sports exchange and entertainment platform offering cricket betting, sports markets (football, tennis, kabaddi), casino games, and live gaming experiences for Indian consumers. Users access markets through unique Sports IDs and place bets using UPI, digital wallets, or bank transfers.
• Radhe Exchange Mobile App Mobile application for Android and iOS devices providing access to real-time sports updates, casino games, and live sports exchanges with secure account management and transactions.
• Radhe Exchange APK Android APK file for installing the Radhe Exchange mobile application, enabling fast, secure access to online games and sports betting from smartphones.
• Race Exchange Online gaming platform featuring horse racing, cricket, football, tennis, skill games, entertainment play, number games, and live games with wallet services including digital wallet, Net Banking, and card payments.
• Radhe Exchange xyz Online sports gaming platform offering cricket, football, handball, number games, and sports games with SSL protection, account verification, and end-to-end encryption for secure transactions.
• Radhe Exchange Master ID Program Business account for managing multiple levels of sub-agents and players, extending credit, earning commissions on bets, and monitoring activities in real-time. Targeted at users wanting to run their own betting business with an upfront investment of ₹50,000–₹1,00,000.
• Radhe Exchange Agent ID Account type for individual agents handling players with commission-based earnings from bets placed under the agent's network.
• Radhe Exchange Sports ID Personal account ID providing access to live betting, sports markets, casino games, cricket sessions, and all online betting features on the platform with advanced encryption protection.
• Radhe Exchange Bonus System Promotional incentive system including welcome bonuses (100% up to ₹10,000 on first deposit), deposit bonuses, referral rewards, seasonal campaigns, and loyalty programs to drive user engagement and platform participation.

Quantifiable outcome

• Deposits and withdrawals processed within hours
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Authorized Radheexchange AgentscoreChannel Partner/ Reseller/ DistributorRadhe Exchange operates through a network of authorized agents who facilitate user onboarding, account creation, and balance management. Agents provide Sports IDs to users and handle deposits and withdrawals. Agents must be verified providers and certified vendors of Radhe Exchange.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• 10Cric: India-focused online sportsbook and casino operator with cricket as the lead vertical. Closest like-for-like comparator for Radhe Exchange's sportsbook-plus-casino model targeting Indian consumers.
• 1xBet: Large offshore sportsbook and casino operator with significant Indian user base. Comparable multi-vertical (sportsbook, casino, live dealer) and India-facing agent/affiliate distribution model.
• Parimatch: Global sports betting and casino brand actively operating in India. Overlaps with Radhe Exchange on cricket, football, and casino product surface, and on India-targeted UPI/bank transfer payment integration.
• Betfair: The original sports betting exchange with back/lay odds — the same exchange-style product model Radhe Exchange explicitly uses. Closest conceptual peer for the sports exchange mechanic, even though Betfair's India presence is limited.
• Betway: International sportsbook and iGaming operator with active presence in India. Competes with Radhe Exchange across sports betting, casino, and live betting, with comparable cricket-first product focus and India-targeted payment rails.
• Smarkets: Sports betting exchange operator using the same back/lay model Radhe Exchange describes. Conceptually and mechanically a direct peer for the exchange-side product.
• Fun88: Asia-focused online sportsbook and casino brand with India-facing operations. Comparable cricket-anchored sportsbook product and similar multi-vertical (sports + casino) monetization.
• JeetWin: India-focused online casino and sportsbook operator. Overlaps with Radhe Exchange on Indian consumer targeting, UPI/bank transfer payment rails, and casino-plus-sports product mix.

Broad incumbents

• Bet365: Global sportsbook incumbent with a strong India-facing product. Competes across the same sports (cricket, football, tennis) and live-betting use cases as Radhe Exchange, but at materially greater scale and brand recognition.
• Dream11: India's largest fantasy sports platform and a dominant gateway to paid sports engagement around cricket and the IPL. While operating a different (fantasy) product, it competes for the same wallet share and sports-betting intent that Radhe Exchange targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/radhe_exchangee
• YouTubeyoutube.com/@Radheexchid-y2k
• Instagraminstagram.com/radhe_exchid
• LinkedInlinkedin.com/company/ipl-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPL Group