The Alabama Sports Hall of Fame

What The Alabama Sports Hall of Fame does

The Alabama Sports Hall of Fame (ASHOF) is a 501(c)(3) nonprofit organization headquartered in Birmingham, Alabama, established to honor, preserve, and perpetuate the names, deeds, and records of Alabama-connected sports figures. Founded in 1967 with the first induction class held in 1969, ASHOF operates a 33,000-square-foot three-story museum at 2150 Richard Arrington Jr. Blvd. N. that is open Monday through Friday from 9am to 5pm. The museum houses memorabilia, the Daniel A. Moore Gallery, and educational scavenger-hunt tours for third through eighth graders. An annual induction ceremony, now in its 58th year and held at the Sheraton Birmingham Hotel, adds eight new honorees per year, bringing the cumulative inductee count to 417 as of the Class of 2026. Vote tabulation is handled by PricewaterhouseCoopers, and special awards include the Starr-Sullivan Achievement Award, the Frank "Pig" House Award, the Mel Allen Media Award, and the Distinguished American Sportsman Award.

The organization's business model combines low-ticket museum admissions ($5 adults, $4 seniors 60+, $3 students, $14 families), private event rentals of the museum facility, induction banquet ticket sales, and corporate sponsorships with partners including Coca-Cola, AlaPower, and Blackridge. Beyond the museum, ASHOF administers two programmatic arms: the Bryant-Jordan Student-Athlete Program, operated jointly with the Alabama High School Athletic Association (AHSAA) to recognize scholar-athletes, and the Birmingham Athletic Partnership (BAP), a 501(c) supporting athletic, cheerleading, and band programs at Birmingham city public schools. Distribution is regional (Southeast US), conducted primarily through the on-site museum, school tour bookings via email and phone, and direct ticket sales.

The organization is staffed by 1-10 employees including Executive Director Scott Myers, and governance is provided by a Board of Directors. Revenue is not publicly disclosed and there are no funding rounds, acquisitions, or parent company relationships; ASHOF operates as an independent nonprofit reliant on admissions, event income, corporate sponsorship, and donations.

Name

The Alabama Sports Hall of Fame

Legal name

Alabama Sports Hall of Fame

Website

https://ashof.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

The Alabama Sports Hall of Fame is a Birmingham-based 501(c)(3) nonprofit that operates a 33,000-square-foot museum, an annual induction banquet, and educational programs recognizing Alabama-connected athletes, coaches, and sports contributors, with 417 inductees since 1969.

Ownership category

akta.pro rank

Product category

Sports Heritage Museum and Hall of Fame

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• Sports hall of fame
• Museum tours
• Induction ceremonies
• Athletic recognition
• Educational programs

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Museum Admissions: The Alabama Sports Hall of Fame generates revenue through museum admission fees. Standard pricing includes $5 for adults, $4 for senior citizens (60+), $3 for students, and $14 for families. Groups of 10 or more receive a $1 discount per admission.
2. Event Rentals: The museum facility is available for private events including tours and facility rentals. Contact for bookings is managed through Lance Moody at [email protected].
3. Induction Banquet Tickets: Revenue generated through ticket sales for the annual induction banquet and ceremony events. Tickets are purchased by contacting the Alabama Sports Hall of Fame Museum at (205) 323-6665.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Alabama Sports Hall of Fame is a nonprofit organization that operates a 33,000 square foot three-story museum in Birmingham, Alabama, and honors athletes, coaches, and sports contributors with significant ties to the state through an annual induction program. It runs educational school tour programs for third through eighth graders, hosts an annual induction banquet and ceremony, administers the Bryant-Jordan Student-Athlete Program jointly with the Alabama High School Athletic Association, and supports Birmingham city public school athletics through the Birmingham Athletic Partnership. The organization also makes its museum facility available for private event rentals and maintains a corporate partner sponsorship program.

Product overview

The Alabama Sports Hall of Fame (ASHOF) is a museum and hall of fame organization that honors Alabama athletes, coaches, and sports contributors. The organization operates a 33,000 square foot museum in Birmingham with educational tours, hosts an annual induction ceremony, and administers several athletic partnership programs including the Bryant-Jordan Student-Athlete Program and Birmingham Athletic Partnership. ASHOF also offers facility rentals for private events and maintains a corporate partner program.

Differentiator

Problem solved

Functional benefit

Products and services

• ASHOF Museum Tours Educational tours of the Alabama Sports Hall of Fame museum facility located at 2150 Richard Arrington Jr. Blvd. N., Birmingham, AL. Tours are open Monday through Friday from 9am to 5pm and serve students, families, and general visitors interested in Alabama sports history.
• Annual Induction Banquet and Ceremony Ticketed annual banquet and ceremony held at the Sheraton Birmingham Hotel at which newly elected inductees selected by a statewide selection committee (with votes tabulated by PricewaterhouseCoopers) are formally inducted into the Alabama Sports Hall of Fame.
• Private Event Rentals Rental of the Alabama Sports Hall of Fame museum facility for private events. Bookings are managed through the museum's event coordinator at [email protected].
• Bryant-Jordan Student-Athlete Program A program operated jointly with the Alabama High School Athletic Association that recognizes and rewards Alabama high school students who have achieved success both athletically and academically. The program is housed at the Alabama Sports Hall of Fame.
• Birmingham Athletic Partnership (BAP) A non-profit 501(c) corporation dedicated to assisting Birmingham city public middle and high school athletic, cheerleading, and band programs by providing leadership, education, facilities, and equipment resources. BAP is housed at the Alabama Sports Hall of Fame.
• School Tour Programs Structured educational guided tours for school groups from third through eighth grade featuring scavenger hunt activities, with lessons centered on Alabama's sports heritage and the qualities of Hall of Famers.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• AlaPowerminorOthersCorporate partner displayed on the Alabama Sports Hall of Fame website. Logo shown in Corporate Partners section.
• BlackridgeminorOthersCorporate partner displayed on the Alabama Sports Hall of Fame website. Logo shown in Corporate Partners section.
• Coca-ColaminorOthersCorporate partner displayed on the Alabama Sports Hall of Fame website. Logo shown in Corporate Partners section.
• Alabama High School Athletic Association (AHSAA)coreStrategic or Co-development PartnerThe Bryant-Jordan Student-Athlete Program is a joint initiative between the Alabama Sports Hall of Fame and AHSAA. The program recognizes Alabama high school students for athletic and academic achievement and is housed at the Alabama Sports Hall of Fame.
• Birmingham City Public SchoolscoreStrategic or Co-development PartnerThe Birmingham Athletic Partnership (BAP) is dedicated to assisting Birmingham city public middle and high school's athletic, cheerleading and band programs. BAP is housed at the Alabama Sports Hall of Fame.
• PricewaterhouseCoopersminorOthersAccounting firm that tabulates votes for the Alabama Sports Hall of Fame induction selection process.
• Sheraton Birmingham HotelminorOthersVenue for the Annual Induction Banquet and Ceremony held in the Birmingham Ballroom.
• WOTM TVminorGTM or Marketing PartnerTelevision network partnership for broadcasting the virtual induction ceremony. Used during the 2020 pandemic-related virtual event.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alabama-sports-hall-of-fame

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alabama Sports Hall of Fame