Spot On News

Name

Spot On News

Legal name

spot on news GmbH

Website

https://spot-on-news.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Content Syndication & News Agency Services

NAICS

Newspaper Publishers (513110), Television Broadcasting Stations (516120), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

akta.pro secondary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

Keywords

• Digital news agency
• Entertainment content syndication
• Editorial content feeds
• Video content production
• Celebrity news service

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Newsfeed Subscription (Paid Content): Premium newsfeed subscription providing approximately 1,200 illustrated articles monthly across People, Royal, TV, Film, Music, Lifestyle, Ratgeber, Travel, and Digital categories. Delivered via FTP-Push, RSS-Feed, or Content Hub database access.
2. Ad Premium Content: Premium content plus intelligent earnings model with context-targeting. Includes product recommendations, sponsored videos, advertorials, and fashion tips integrated with content. Revenue share model for publishers with minimum 2 million unique users/month.
3. Unique/Custom Content: Custom content production for specific client needs including branded content from Furniture/Living, Health, and News/Finance sectors
4. Video Content Sales: Sale of video clips with Cost per View or Cost per Download models. Daily production of 5-10 videos from Lifestyle, People, and Viral categories. Also available as subscription with titles, teasers, tags and thumbnails optimized for web/mobile.
5. Image Gallery Subscriptions: Image galleries delivered ready-to-publish via mRSS-Feed or CMS. 40 galleries guaranteed per month. Billed per download or flatrate.
6. Native Advertising (via Airmotion Media): Native advertising through Airmotion Media GmbH, their marketing subsidiary, including content strategy, creation, and distribution across 35+ news portals
7. Radio Content Licensing: StarNews radio show licensing with daily weekday content featuring current news and O-Töne from German and international celebrities. Sponsorship opportunities for companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Spot On News operates as a digital news agency producing and syndicating entertainment and lifestyle editorial content for B2B customers. It delivers approximately 1,200 illustrated articles monthly plus videos, image galleries, radio (StarNews), and FAST channel content, distributed via FTP-Push, RSS-Feed, or the Content Hub to publishers, broadcasters, and digital platforms.

Product overview

Spot On News operates as a digital news agency for entertainment and lifestyle content in the German-speaking market. The core offering is the Newsfeed product delivering approximately 1,200 illustrated articles monthly through automated systems (FTP-Push, RSS-Feed, or Content Hub). The portfolio expands into multimedia through Videos (5-10 daily clips with voice-over), Bildergalerien (40 picture galleries/month), Radio (StarNews show), and FAST Channels (streaming TV). A proprietary AI tool personalizes articles for customer needs, while Ad Premium Content and Unique Content serve specialized publishing requirements. Content is delivered 365 days/year around the clock with full rights clearance.

Differentiator

Problem solved

Functional benefit

Brands

• StarNews: Daily radio show featuring entertainment news and exclusive celebrity audio clips produced by Airmotion Media
• spot on news Academy

Products and services

• Newsfeed Flagship product delivering approximately 1,200 illustrated articles monthly across People, TV, Cinema, Music, Lifestyle, Books, Digital, Auto, and Travel categories. Delivered 365 days/year, 24/7 via FTP-Push, RSS-Feed, or Content Hub with Feed Adjuster filtering. Target customers: digital publishers and web portals.
• Ad Premium Content Premium content combined with intelligent earnings model through Airmotion Media. Includes context-targeting with product recommendations, sponsored videos, advertorials, and fashion tips. Requires minimum reach of 2 million unique users/month. Target: enterprise publishers seeking monetization.
• Unique Content (Custom Content) Custom editorial content production for specific target audiences or company websites, including Furniture/Living, Health, and News/Finance topics. Written by editorial team and freelance journalists. Target: brands and corporate publishers.
• Online Videos Daily video production (5-10 videos/day) covering Lifestyle, People, Viral, and Quirky topics. Delivered as HD-quality MP4 files with title, teaser, tags, and thumbnail, optimized for web/mobile with voice-over and subtitles. Sold via CPV or CPD models. Target: publishers, OTT/streaming platforms.
• Bildergalerien (Picture Galleries) Photo galleries (2-4 daily) on entertainment and lifestyle topics, delivered ready-to-publish via mRSS-Feed. Guaranteed 40 galleries/month with complete texts from agencies like Imago and Shutterstock. Billed per download or flatrate. Target: digital publishers.
• Radio (StarNews) Daily radio show "StarNews" featuring celebrity news, audio clips (O-Töne) from German and international celebrities, and sponsorship opportunities via Airmotion Media with national coverage. Target: radio stations and brand sponsors.
• FAST Channels Free Ad-Supported Streaming Television channels delivering multilingual video content 365 days/year around the clock. Categories include Breaking News, Entertainment, and Lifestyle. Features short clips curated into themed segments with flexible licensing models (CPV, Flat, Packages). Target: OTT/streaming platforms globally.
• Content Hub Protected database and B2B self-service portal allowing publishers to browse, select, and download content with Feed Adjuster personalization. Target: mid-market and enterprise publishers.
• spot on news Academy Journalism training and professional development academy offering workshops and seminars in SEO, social media, video production, press law, and multimedia journalism. Directed by Jan Kahlert with Andrea Huber as Academy Head. Target: editorial staff, trainees, and external journalists.

Quantifiable outcome

• Over 100 million Unique Users reached through partner publishers (AGOF)
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FAST Channels TVcoreChannel Partner/ Reseller/ Distributor · 2 September 2025Partnership to operate 'spot on news - the latest' FAST channel (Free Ad-Supported Streaming TV) internationally. Russell Foy, CEO of FAST Channels TV, expressed enthusiasm about bringing diverse and engaging content to viewers. Tobias Lobe, CEO of spot on news, noted that FAST Channels TV helped realize their vision at competitive costs.
• VideoElephant TVcoreChannel Partner/ Reseller/ Distributor · 11 December 2020Premium videos available on VideoElephant's OTT service enabling access on Smart TVs, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Fire. Expanded international distribution for spot on news video content.
• Think Publishing Partners (Contiago GmbH, Contentpepper GmbH)minorGTM or Marketing Partner · 13 November 2020Joint networking and knowledge-sharing event series 'Think Publishing' bringing together publishers to discuss content monetization and digital publishing trends. Annual roadshow in German cities.
• waipu.tv (EXARING AG)coreChannel Partner/ Reseller/ Distributor · 2 March 2020IPTV platform showing daily shows 'Star-News', 'Lifestyle', 'Panorama', and 'Film-Tipps' with approximately 100 new productions monthly (200 minutes of content). Platform reaches over 23 million households via own fiber infrastructure.
• glomex (ProSiebenSat.1)coreChannel Partner/ Reseller/ Distributor · 27 November 2017Strategic cooperation for online video distribution and marketing. glomex video player integrated into spot on news newsfeed, enabling monetization through SevenOneMedia advertising. spot on news supplies 1,200 articles monthly with matching video content.
• Axel Springer SyndicationminorChannel Partner/ Reseller/ Distributor · 27 September 2016Text licensing partnership for German-language market. Oliver Hamann, Head of Sales at Axel Springer Syndication, noted the extension provides customers access to higher variety of journalistically valuable content.
• Airmotion Media GmbHcoreStrategic or Co-development Partner · 25 July 2014Marketing subsidiary (co-founded with Manfred Bodmeier) handling sales of editorial and advertising integrations. Specializes in native advertising, content marketing, corporate publishing, and video seeding. Network includes 35+ news portals including Tagesspiegel, Hamburger Abendblatt, Bunte, Grazia.
• DAPD GroupminorStrategic or Co-development Partner · 1 September 2012Parent company/partnership that launched spot on news as specialized entertainment and lifestyle news agency under the DAPD Group umbrella. Tobias Lobe, former Bunte politics editor, appointed as editor-in-chief.

Scale indicators8 records

Recent moves17 records

Expansion highlights6 records

Emerging players

• newstime Nachrichtenagentur: German news agency providing multimedia content to regional and national publishers. Smaller-scale comparable operating in the same B2B content-syndication space in Germany, particularly relevant as a regional-news syndicator.
• Imago (Imago Images): Leading German photo agency providing editorial and stock imagery to publishers; Spot On News is already a customer of Imago. Adjacent comparable in the content-supply chain for German publishers, with partial overlap in entertainment-image licensing.
• Glomex (ProSiebenSat.1): ProSiebenSat.1-owned video distribution and monetization platform that is also a Spot On News distribution partner. Functions as a partial competitor in the video syndication layer for publishers and as a channel partner, depending on contractual structure.

Direct peers

• ddp media GmbH: German news and photo agency with content distribution to publishers across topics including entertainment. Closely comparable in scope and customer base to Spot On News, competing for the same entertainment-content budget with German publishers.
• Press Association (PA Media): UK national news agency providing text, video, and data content to UK and Irish publishers. Strong model parallel as a national news agency supplying B2B content to premium publishers in its home market.
• WENN (Wenn Ltd / Bauer Media): Entertainment photo and news agency historically providing celebrity imagery and stories to publishers worldwide. Closely comparable as celebrity-focused content syndicator, though now part of Bauer Media and operating at different geographic and scale levels.
• Cover Media: UK-based entertainment and celebrity news agency syndicating content to publishers globally. Direct comparable as a celebrity-focused content syndicator; weaker direct overlap in DACH but matches the entertainment-vertical focus and B2B syndication model.
• picture alliance (dpa group): Major German photo agency offering image licensing and editorial photography to publishers and media companies. Comparable in B2B media-licensing model and German-market focus; Spot On News already partners with image providers like Imago and Shutterstock in similar fashion.
• dpa (Deutsche Presse-Agentur): Germany's flagship news agency providing text, photo, video, and graphics content to German-language publishers. Direct comparable as a B2B content syndicator serving the same publisher customer base, though dpa operates at much larger scale across all news verticals rather than specializing in entertainment/lifestyle.

Regional players

• APA (Austria Presse Agentur): Austrian national news agency serving Austrian publishers with text and multimedia content. Comparable in DACH regional news-agency model, though APA operates more broadly across news verticals while Spot On News specializes in entertainment/lifestyle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spotonnews
• Facebookfacebook.com/SpotOnNews
• LinkedInlinkedin.com/company/spot-on-news-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spot On News