What Hromadske does

Hromadske (Громадське Телебачення) is a Ukrainian independent public media organization founded in 2013 and headquartered in Kyiv. The company operates a multi-format, multilingual news platform at hromadske.ua, publishing daily news, long-form texts (Тексти), opinion content (Думки), video reports, podcasts (Подкасти), and dedicated special projects (Спецпроєкти) covering war, politics, economy, society, international affairs, lifestyle, and science/technology. Content is produced in Ukrainian, English, and Russian, and distributed via the owned website, YouTube channels (HromadskeTV and @hromadske_ua), and embedded video players, reaching both domestic Ukrainian audiences and the international diaspora. The platform has maintained continuous operations through the full-scale war period and publishes investigative war, veteran, and front-line reporting.

The organization is structured as a nonprofit (legal entity Громадське Телебачення, domiciled in Ukraine) and monetizes through a mix of reader/audience donations via the Підтримати (Support) mechanism, branded merchandise sales through an e-commerce storefront at store.hromadske.ua, sponsored and partner content placements, and a Продакшн (Production) services line that offers commercial media production. There is no paywall; all editorial content is free. Leadership is anchored by Editor-in-Chief Dariia Fedenko, succeeding Khrystyna Kotsira who held the role from February 2023 to January 2025. No parent company, institutional investors, or venture capital backing were identified.

The technology stack is conventional web publishing — a standard CMS-driven website, YouTube for video hosting, and a basic e-commerce storefront — with no disclosed proprietary technology, API, mobile application, or AI/ML capabilities. The competitive position rests on editorial independence, brand recognition built since the Euromaidan era, and a broad distribution footprint rather than technological differentiation. Geographic focus is Ukraine, though multilingual publishing extends effective reach to international and diaspora audiences.

Name

Hromadske

Legal name

Громадське Телебачення

Website

https://hromadske.ua

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Hromadske is a Ukrainian independent public media organization, founded in 2013 and headquartered in Kyiv, that publishes free multilingual (Ukrainian, English, Russian) news, video, and podcast content across war, politics, economy, and society verticals, funded through reader donations, merchandise, and production services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Hromadske is an independent Ukrainian public media organization that operates a multilingual digital news platform accessible free of charge. Its core offering is original news and editorial content — daily news, long-form journalism, opinion pieces, video reports, podcasts, and special investigative projects — delivered in Ukrainian, English, and Russian via its website (hromadske.ua), YouTube channel, and podcast feeds. Additionally, it offers media production services to clients and sells branded merchandise through an online store.

Product overview

Hromadske (Громадське Телебачення) is a Ukrainian public television organization offering a multi-format news and media platform. The core offering includes a news portal with sections for Новини (News), Тексти (Texts) for long-form journalism, Думки (Thoughts) for opinion pieces, Відео (Video) for video content including YouTube, Подкасти (Podcasts) for audio content, Спецпроєкти (Special Projects) for investigative series, Продакшн (Production) for media production services, and Крамниця (Store) for merchandise. The platform covers topics including society, war, politics, world events, economics, lifestyle, science and technology, and features content in Ukrainian, English, and Russian languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Hromadske News Portal (Громадське Телебачення) The flagship free multilingual digital news portal of Hromadske at hromadske.ua, delivering daily news coverage, opinion, and analysis across society, war, politics, world events, economics, lifestyle, and science and technology topics in Ukrainian, English, and Russian to general public readers in Ukraine and the diaspora.
• Тексти (Texts) The long-form articles and written content section of hromadske.ua, featuring in-depth journalism and analytical texts on Ukrainian politics, the war, economy, and society for general readers.
• Думки (Thoughts) The opinion and editorial content section of hromadske.ua, featuring perspectives, opinions, and commentary from Hromadske editors and guest contributors on current affairs.
• Відео (Video) Video content offering of Hromadske, distributed through its official YouTube channel (HromadskeTV) and embedded players on hromadske.ua, featuring news reports, interviews, documentaries, and special video reports on Ukrainian and international current affairs for general viewers.
• Подкасти (Podcasts) Audio podcast offering of Hromadske featuring discussions, interviews, and audio commentary on current affairs topics, accessible via the dedicated podcasts section of hromadske.ua.
• Спецпроєкти (Special Projects) Special investigative and thematic projects series by Hromadske covering specific topics in depth, hosted on the special-projects section of hromadske.ua.
• Продакшн (Production) Media production services and content creation offering by Hromadske, providing professional production services for external clients needing video, editorial, or documentary content.
• Крамниця (Store) Online branded merchandise store at store.hromadske.ua selling Hromadske-branded merchandise to supporters and the general public, serving both as a community-engagement channel and a revenue source for the outlet.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bellingcat: Open-source investigative journalism outlet producing multilingual war and conflict reporting. Overlaps with Hromadske's investigative/war reporting niche but specializes in OSINT methodology rather than daily news.

Direct peers

• Liga.net: Long-established Ukrainian news portal covering politics, business, and society. Comparable as a Ukrainian digital news outlet serving overlapping audience segments.
• Novoye Vremya (NV): Major Ukrainian multi-format news outlet offering news, opinion, and analysis across web and mobile. Comparable in operating a broad multi-format independent Ukrainian news platform.
• Ukrainska Pravda: Ukraine's largest independent online news outlet, founded in 2000. Directly comparable as a digital-first Ukrainian news organization covering politics, war, and society with similar editorial independence positioning.
• RBK-Ukraine: Ukrainian online news outlet with strong business and political coverage. Comparable as a competing Ukrainian digital news brand targeting similar reader segments.
• The Kyiv Independent: English-language Ukrainian news startup launched in 2021 by former Kyiv Post journalists. Closely comparable as an independent, donor-supported Ukrainian media outlet targeting both domestic and international audiences.

Broad incumbents

• BBC News Ukrainian: International public broadcaster's Ukrainian-language service. Operates as a larger, established broadcaster providing Ukrainian and global news with broader resources and global distribution.
• Suspilne (UA:PBC): Ukrainian public broadcaster operating nationally funded TV, radio, and digital platforms. Overlaps significantly with Hromadske's editorial mission but is a larger, state-funded incumbent with broader scope across multiple media formats.
• Radio Free Europe / Radio Liberty (Ukrainian Service): U.S.-funded international broadcaster with active Ukrainian-language coverage. Comparable as an editorially independent outlet covering Ukrainian affairs, but operates with significantly larger institutional backing.

Regional players

• Meduza: Russia-focused independent news outlet operating from Latvia in Russian, English, and other languages on a donation-based model. Highly comparable operating model (independent, multilingual, donation-funded, covering an adversarial information environment), but serves a different geographic primary audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@hromadske_ua
• Xx.com/Hromadske
• Facebookfacebook.com/hromadskeua
• LinkedInlinkedin.com/company/hromadskeua

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hromadske