BILUXURY

What BILUXURY does

BILUXURY (legal entity: Công Ty Cổ Phần Thời Trang Biluxury, enterprise code 0106707374) is a privately held Vietnamese men's business fashion brand founded in 2013 and headquartered in Hà Đông, Hanoi. The company sells men's office and casual wear — polos, dress shirts, dress pants, khakis, jeans, vests/blazers, outerwear, shorts, accessories, and underwear — through a hybrid distribution model combining 100+ owned and franchised/dealer retail showrooms nationwide, branded showrooms inside AEON Mall shopping centers, and a direct e-commerce storefront at biluxury.vn powered by Haravan. Pricing spans roughly 149,000₫ entry-level T-shirts to 3,199,000₫ premium suit sets, with frequent promotional discounting up to 50–55%, and the company targets Vietnamese male office workers and young professionals aged approximately 25–40.

The product offering is anchored on proprietary fabric technology branding — Knit Nhật (Japanese Knit), Chống Bám Bẩn (anti-stain), Chống Nhăn (anti-wrinkle), Kháng Khuẩn (antibacterial), AirCool Polo (ultra-light breathable), and AIRLUX T-Shirt (recycled eco-friendly material) — applied across the core shirt and polo ranges. The company also runs seasonal editorial collections (BST Hành Trình Thành Công, BST Another Man), an online-exclusive SKUs track, and content marketing via Zalo and themed blogs. It does not disclose AI/ML capabilities, patents, trademarks, certifications, or financial figures, and no institutional investors or acquisitions are recorded in the available material.

The business model is single-country, single-segment mass-market B2C retail. Revenue is generated through one-time unit purchases of branded apparel across multiple price tiers and channels, with capital-light scale achieved via a franchise/dealer program actively recruited through tuyendaily.biluxury.vn. Distribution is concentrated in Tier 1 and Tier 2 Vietnamese cities (Hanoi, HCMC, Hải Phòng, Huế, Bắc Ninh, Thái Nguyên, Hạ Long, Hà Nam) with no export or wholesale disclosure.

Name

BILUXURY

Legal name

Công Ty Cổ Phần Thời Trang Biluxury

Website

https://biluxury.vn

Company type

Private

Founded year

2013

Operating status

Operating

Short description

BILUXURY is a Vietnamese men's business fashion retailer founded in 2013, operating 100+ owned and franchised showrooms plus a biluxury.vn e-commerce site. It sells technology-fabric office wear, suits, and accessories to Vietnamese male professionals via multi-tier pricing from 149,000₫ to 3,199,000₫.

Ownership category

akta.pro rank

Product category

Men's Business and Office Fashion Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industry

Denim & Casualwear Brands (CRAAAAAE)

Keywords

• Men's business fashion
• Office wear apparel
• Dress shirts and polos
• Menswear retail
• Fabric technology garments

Headquarters

HQ city

Hà Nội

HQ country

Vietnam

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: BILUXURY generates revenue through direct retail sales of men's fashion products including shirts, polos, pants, suits, and accessories. Products are sold through owned showrooms, dealer/agency stores, and e-commerce channels at one-time purchase prices ranging from 149,000₫ to over 3,000,000₫.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BILUXURY designs, produces, and retails men's business and office fashion apparel under its own brand across Vietnam. The product range covers polo shirts, dress shirts, dress pants, khaki pants, jeans, vests and suit sets, outerwear, shorts, underwear, and men's accessories (wallets, belts, socks, leather shoes), differentiated by proprietary fabric technologies such as anti-wrinkle, anti-stain, antibacterial, AirCool breathable, and AIRLUX recycled-material finishes. Distribution is via 100+ owned showrooms, franchise/dealer stores, and the biluxury.vn e-commerce site.

Product overview

BILUXURY is a Vietnamese men's business fashion brand offering a comprehensive wardrobe solution for professional men. The product portfolio centers on core categories including polo shirts, dress shirts (áo sơ mi), dress pants (quần âu), khaki pants, jeans, vests/blazers, outerwear, and shorts, complemented by accessories (wallets, belts, socks, shoes) and underwear. The brand positions itself on technology-enhanced fabrics with features like antibacterial (kháng khuẩn), wrinkle-resistant (chống nhăn), stain-resistant (chống bám bẩn), quick-dry, stretch, and color-fast properties. Notable technology lines include AirCool Polo (ultra-light breathable fabric) and AIRLUX T-SHIRT (recycled eco-friendly material). Products are sold through an extensive retail network of 100+ showrooms across Vietnam with online/direct channel presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Áo Polo Nam (Men's Polo Shirts) Men's polo shirts with antibacterial, wrinkle-resistant, color-fast, and quick-dry properties, including AirCool Polo ultra-light breathable technology and AIRLUX T-Shirt recycled fabric variants; targeted at male office workers and professionals needing easy-care smart-casual tops.
• Áo Sơ Mi Nam (Men's Dress Shirts) Men's dress shirts in short- and long-sleeve versions featuring anti-stain, antibacterial, and anti-wrinkle fabric treatments, with select models using Knit Nhật (Japanese Knit) technology; priced from 299,400 VND up to about 885,000 VND for premium versions, and designed for office wear and formal occasions.
• Quần Âu Nam (Men's Dress Pants) Men's dress and suit pants with wrinkle-resistant, stain-resistant, and stretch fabric features, offered in multiple colors and fits for pairing with shirts and suit sets.
• Quần Kaki Nam (Men's Khaki Pants) Men's khaki pants in long and short versions with color-fast, wrinkle-resistant, and antibacterial fabric properties, intended for business-casual and smart-casual office wear.
• Quần Jeans Nam (Men's Jeans) Men's jeans with color-fast, anti-pilling, and form-retaining features, available in multiple washes and colors for everyday wear.
• Áo Vest Nam (Men's Vests and Blazers) Men's vests and blazers for office and formal wear, commonly sold as pre-matched suit sets with coordinating pants, with free alteration support included.
• Áo Khoác Nam (Men's Outerwear) Men's outerwear including jackets, coats, and puffer jackets in styles such as bomber jackets, cardigans, and windbreakers, positioned for office and casual use.
• Quần Short Nam (Men's Shorts) Men's shorts including sports shorts, wind shorts, and casual shorts with quick-dry and stretch fabric properties for active and casual wear.
• Set Bộ Nam (Men's Outfit Sets) Pre-coordinated men's outfit sets, including sports sets and suit sets with matching tops and bottoms, sold as single units to simplify wardrobe purchasing.
• Phụ Kiện Nam (Men's Accessories) Men's fashion accessories including leather wallets (ví da), belts (dây lưng), socks (tất), and leather shoes (giày da), complementing the core apparel wardrobe.
• Quần Lót Nam (Men's Underwear) Men's boxer-style underwear with antibacterial, soft, and stretch fabric properties, frequently sold in combo bundles starting from about 290,000 VND.
• AIRLUX T-Shirt product line BILUXURY's T-shirt line built around AIRLUX fabric technology: ultra-lightweight, quick-dry, and quick-absorb men's T-shirts manufactured from recycled eco-friendly materials, priced from about 149,000 VND.
• AirCool Polo product line BILUXURY's polo shirt line built around AirCool Technology: super lightweight and super breathable fabric for hot-climate comfort, marketed as 'Siêu Nhẹ, Siêu Thoáng Mát', for men seeking cool, easy-care office polos.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• AEON MallcoreChannel Partner/ Reseller/ DistributorBILUXURY operates branded retail showrooms within AEON Mall shopping centers across Vietnam, including AEON Mall Long Biên (Hà Nội), AEON Mall Lê Chân (Hải Phòng), and AEON Mall Huế. These mall locations provide high foot traffic and brand visibility in premium retail environments.
• Franchise and Dealer PartnerscoreChannel Partner/ Reseller/ DistributorBILUXURY operates a franchise and dealer network across Vietnam with branded store format. Partners receive inventory, marketing support, and operational guidelines. Locations include '[ĐẠI LÝ]' labeled stores in various provinces including Thường Tín (Hà Nội), Tân Yên (Bắc Ninh), Thuận Thành (Bắc Ninh), Phủ Lý (Hà Nam), and other regional dealers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Uniqlo: Uniqlo (Fast Retailing) is a global apparel incumbent with established Vietnam operations offering technology-driven basics including AIRism and wrinkle-resistant shirts. Competes with BILUXURY for the same male office-worker segment but with vastly larger scale and supply chain capabilities.
• Zara: Zara (Inditex) operates in Vietnam offering fast-fashion men's apparel including office-appropriate shirts and trousers. As a global incumbent, it competes for the same Vietnamese male fashion consumer with much broader product variety and brand recognition.
• H&M: H&M operates physical and digital stores in Vietnam offering affordable men's fashion including workwear basics. Competes with BILUXURY in the value-to-mid-tier men's apparel segment with significantly larger brand awareness and global supply chain.

Direct peers

• CANIFA: CANIFA is a major Vietnamese fashion retailer with an extensive nationwide store network, offering family-oriented apparel including men's wear. Comparable scale of physical retail and multi-channel distribution, though broader in product scope than BILUXURY.
• Owen: Owen is a Vietnamese men's casualwear and business-casual brand operating owned retail stores and e-commerce across Vietnam, targeting similar male consumers seeking everyday wear with a slightly more casual positioning than BILUXURY's formal office focus.
• Routine: Routine is a Vietnamese men's fashion brand offering modern business casual wear through owned showrooms and e-commerce in Vietnam, with comparable mid-market price points and a similar target demographic of young male professionals.
• Aristino: Aristino is a Vietnamese men's fashion brand specializing in business casual and office wear with proprietary fabric technology claims, multi-channel distribution, and extensive physical retail. Highly comparable to BILUXURY in positioning, product mix, and target customer.
• John Henry (Vietnam): John Henry is a UK-origin men's formalwear brand with a strong Vietnamese retail presence, offering dress shirts, suits, and office wear through showrooms and franchise partners. Competes with BILUXURY directly in the men's office apparel category at comparable price points.
• An Phước: An Phước is one of Vietnam's leading men's formalwear and business fashion brands, operating a similar showroom-based retail model across Vietnam with comparable pricing and target customer (Vietnamese male office workers). Direct head-to-head competitor to BILUXURY in the office-wear segment.
• Pierre Cardin Vietnam: Pierre Cardin operates in Vietnam through licensed showrooms selling men's formalwear, suits, and office fashion at comparable price tiers. Directly competes with BILUXURY in the licensed-brand men's office wear segment, leveraging an international brand heritage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/biluxuryvn
• Facebookfacebook.com/biluxury.vn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BILUXURY