John Henry VietNam

What John Henry VietNam does

John Henry VietNam is a Vietnam-based fashion retail company that sells men's and women's apparel and accessories under two sub-brands, John Henry (men's) and Freelancer (women's), together with a corporate uniform and workwear line called UNIFORMPRO. The company is the operating brand of the legal entity Công ty TNHH T.M.G and positions itself as the local presence of an American-origin fashion brand. It targets professional men and women in Vietnam seeking office, smart-casual, and daily-casual clothing, with product categories spanning polos, dress shirts, t-shirts, jackets, blazers, sweaters, pants, jeans, shorts, dresses, skirts, and accessories such as bags, wallets, belts, ties, hats, and shoes. Regular retail prices range from approximately 180,000 VND to 1,300,000 VND, with premium items such as wool blazers priced up to 2,100,000 VND, and the company runs recurring Grand Sale promotions offering discounts of up to 70% across a catalog of 411 active SKUs.

The business operates a hybrid direct-to-consumer model. Its primary online channel is the Haravan-powered e-commerce storefront at johnhenry.vn, supplemented by content marketing through a Vietnamese-language blog covering fashion trends (Xu Hướng) and promotions (Khuyến Mãi). Offline, it runs company-owned retail stores alongside a franchise network for both John Henry and Freelancer brands. Customer support is delivered through Facebook Messenger, Zalo, email ([email protected]), and phone lines. Revenue is generated from one-time apparel and accessory sales, with periodic grand sale events used to drive volume and inventory turn. The company is privately held, headquartered at 172 Nguyen Trai, Ward Ben Thanh, District 1, Ho Chi Minh City, operates only in Vietnam, and is staffed by 8 employees with no disclosed external investors, subsidiaries, or revenue figures.

Name

John Henry VietNam

Legal name

Công ty TNHH T.M.G

Website

https://johnhenry.vn

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

John Henry VietNam is a privately held Vietnamese fashion retailer that sells men's and women's apparel and accessories under the John Henry and Freelancer sub-brands, plus corporate uniforms via UNIFORMPRO, through its own e-commerce site, retail stores, and franchise network in Vietnam.

Ownership category

akta.pro rank

Product category

Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industry

Uniforms & Workwear Specialty Department Stores (CRAGAGAH)

Keywords

• Men's fashion apparel
• Women's fashion apparel
• Corporate uniform services
• Fashion retail e-commerce
• Apparel brand Vietnam

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Apparel and Accessories Sales: One-time product sales of men's and women's fashion apparel including polo shirts, dress shirts, t-shirts, jackets, pants, jeans, shorts, and accessories such as wallets, belts, hats, ties, and shoes. Products are sold at fixed retail prices with periodic sales and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

John Henry VietNam sells men's and women's fashion apparel and accessories under the John Henry and Freelancer sub-brands, covering polos, dress shirts, t-shirts, jackets, blazers, sweaters, dress pants, jeans, khakis, shorts, dresses, skirts, and accessories such as bags, wallets, belts, hats, ties, shoes, and socks. It also offers tailored corporate uniforms and workwear through the UniformPro service for business clients. Products are sold both online via johnhenry.vn and through company-owned and franchise physical retail stores across Vietnam.

Product overview

John Henry VietNam is a fashion retail company operating two distinct sub-brands: John Henry (men's fashion) and Freelancer (women's fashion), along with UniformPro corporate uniform services and seasonal sale collections. The John Henry men's brand offers professional and casual attire including polos, dress shirts, t-shirts, jackets, sweaters, vests/blazers, dress pants, jeans, khakis, shorts, and accessories. The Freelancer women's brand provides professional and casual women's clothing including tops, blouses, t-shirts, jackets, dresses, skirts, and dress pants. The company sells through an e-commerce platform and physical retail stores across Vietnam, offering products ranging from 180,000 VND to 1,300,000 VND with seasonal promotions offering up to 70% discounts.

Differentiator

Problem solved

Functional benefit

Brands

• John Henry: Men's fashion brand offering formal and casual clothing including polo shirts, dress shirts, t-shirts, jackets, blazers, pants, jeans, khakis, shorts, and accessories such as belts, ties, bags, wallets, glasses, hats, socks, scarves, and underwear
• Freelancer
• UNIFORMPRO

Products and services

• John Henry (Men's Fashion Brand) Men's fashion sub-brand offering professional and casual clothing including polos, dress shirts, t-shirts, jackets, sweaters, vests/blazers, dress pants, jeans, khakis, shorts, and accessories (bags, wallets, belts, hats, ties, shoes, socks, scarves, eyewear, underwear) for Vietnamese male consumers.
• Freelancer (Women's Fashion Brand) Women's fashion sub-brand offering professional and casual clothing including polos, t-shirts, dress shirts, jackets, knitwear, blouses, dress pants, jeans, shorts, dresses, skirts, and accessories for Vietnamese female consumers.
• UniformPro Corporate Uniform Service Uniform and workwear customization service offering tailored uniform solutions for businesses and organizations in Vietnam.
• Men's Jacket (JK26SS08P-PA) Men's jacket made from 100% Polyester with velvet-like fabric surface, featuring minimalist design, front zipper, stand-up collar, and cuffs; priced at 1,300,000 VND.
• Men's Slim Fit Wool Blazer (BZ25SS04P-SL) Men's slim fit blazer made from 100% premium Wool with modern slim fit design, sharp seams, and elegant pocket details.
• Women's Two-Layer Floral Lace Dress (FWDR26SS20C) Women's two-layer floral lace dress with embroidered floral pattern on lace fabric and flared skirt silhouette, made from 100% premium Nylon.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Routine: Vietnamese menswear-focused fashion brand offering shirts, trousers, and accessories online and in-store. Directly competes with John Henry for office/professional menswear customers in Vietnam.
• An Phuoc: Established Vietnamese menswear brand with a long heritage in men's apparel (shirts, suits, knitwear). Comparable as a domestic mid-market menswear retailer serving Vietnamese professionals, similar persona to John Henry customers.
• Canifa: Major Vietnamese mid-market fashion retailer offering men's and women's apparel, accessories, and kidswear via e-commerce and physical stores. Closest direct competitor to John Henry/Freelancer in Vietnam given similar mid-market positioning, multi-brand model, and channel mix.
• Ivy Moda: Vietnamese women's fashion brand offering blouses, dresses, trousers, and office wear through e-commerce and stores. Directly comparable to John Henry's Freelancer sub-brand in serving female professional/office customers.
• Vascara: Vietnamese fashion retailer specializing in women's apparel, bags, shoes, and accessories. Comparable to Freelancer and the accessories side of John Henry given shared target customers (Vietnamese women) and similar mall/store + e-commerce channel mix.
• Owen: Vietnamese menswear and unisex apparel brand focused on office/casual wear sold through stores and online. Highly comparable to John Henry's menswear assortment and target customer (urban professional men) in Vietnam.
• Pierre Cardin Vietnam: Licensed French fashion brand operating men's and women's apparel and accessories retail in Vietnam. Closely parallels John Henry's positioning as a foreign-heritage fashion brand retailing professional and casual apparel to Vietnamese consumers.

Broad incumbents

• H&M Vietnam: Global fast-fashion retailer with growing presence in Vietnam, competing in both men's and women's casual and basic apparel segments. Overlaps in target customer and product categories with John Henry and Freelancer.
• UNIQLO Vietnam: Global fast-fashion/essentials leader with established retail footprint in Vietnam. Competes in the same casual everyday apparel categories as John Henry, but at a different price point and with broader international brand recognition.
• Zara Vietnam: Global mid-market fashion retailer with stores in Vietnam, competing for office/professional and fashion-forward menswear and womenswear share. Comparable at the brand-positioning level (premium mid-market), though with much broader global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1214556878584718
• LinkedInlinkedin.com/company/john-henry-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Henry VietNam