Seleger SportsTravel

What Seleger SportsTravel does

Seleger SportsTravel is a Swiss specialty travel agency, operated by Preisig-Reisen GmbH (CHE-108.569.149) and headquartered at Stansstaderstrasse 90 in Stans, canton of Nidwalden. The firm acts as a booking intermediary for scuba diving holidays, offering two principal product lines: land-based dive resort packages (Tauchresorts) and multi-day liveaboard dive safari cruises (Tauchsafaris). It sells access to more than 15 global destinations, including Indonesia (Raja Ampat, Komodo, Sulawesi, Moluccas), the Egyptian Red Sea, the Maldives, the Philippines, the Bahamas, Cocos Island, the Galapagos, Palau, the Solomon Islands, and Sea of Cortez, working with named vessel partners such as AMIRA, Solitude Adventurer, MY Red Sea Explorer, and Eco Pro Seascape, and resort partners such as Vilamendhoo, Siladen, and Mövenpick El Quseir. Pricing on liveaboard safaris ranges from roughly 1,040 CHF to 7,333 CHF per person depending on vessel, cabin type, and itinerary length, with additional local costs (park fees, port clearance, fuel surcharge, tips) typically paid on site.

The company was recently acquired by Preisig Reisen Dive and is now run by a three-person team led by Franziska Preisig, supported by Nika Preisig and Mirjam Bleuler, all described as passionate recreational divers who personally evaluate the destinations and operators they sell. Franziska Preisig contributes nearly 30 years of travel industry experience. Distribution is direct-to-consumer: customers submit booking inquiries through seleger.ch, or contact the team by phone (+41 41 612 10 95) or email for a free personalized consultation, with no intermediate resellers or B2B channels. The agency holds membership in the Garantiefonds der Schweizer Reisebranche (Swiss Travel Industry Guarantee Fund), providing statutory consumer financial protection. There is no proprietary technology stack, no software product, and no AI capability; the business is a service-led intermediation model whose primary assets are supplier relationships, destination expertise, and brand reputation (4.95/5 Google rating).

The customer base is entirely consumer and small-group, with no enterprise contracts disclosed; the named customer testimonials all reference individual travelers or small groups. Marketing is concentrated on the website, Google business listings, and word-of-mouth, and the company has no app, no public API, and no disclosed social media presence beyond a Flickr photo archive.

Name

Seleger SportsTravel

Legal name

Preisig-Reisen GmbH

Website

https://seleger.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Seleger SportsTravel is a Swiss specialty travel agency (Preisig-Reisen GmbH, Stans) that intermediates scuba diving holidays and liveaboard dive safaris to more than 15 global destinations for individual consumers and small private groups, with pricing from roughly 1,040 to 7,333 CHF per person.

Ownership category

akta.pro rank

Headquarters

HQ city

Affoltern Am Albis

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dive Holiday Package Sales: The primary revenue stream is the sale of complete dive holiday packages, which include liveaboard dive safari bookings, dive resort reservations, equipment rentals, dive courses, and related travel services. These are typically sold as package deals with pricing per person based on cabin/category type and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Seleger SportsTravel is a Swiss scuba diving travel agency that books and organizes dive holiday packages to premier destinations worldwide. Its core offering is divided into Tauchresorts (curated land-based dive resort stays with on-site PADI dive centers) and Tauchsafaris (multi-day liveaboard dive cruises aboard named vessels). Services include free personalized consultation, package booking, and coordination of accommodations, diving, equipment, and courses for individual divers and small groups.

Product overview

Seleger SportsTravel, operated by Preisig-Reisen GmbH, is a Swiss scuba diving travel agency offering a portfolio of diving holiday products. The core offering consists of Tauchferien (diving holidays) divided into two main product lines: Tauchresorts (land-based dive resort packages) and Tauchsafaris (liveaboard dive safari vessels). The company serves as a booking intermediary, connecting divers with dive operators worldwide including the Maldives, Indonesia, Egypt, Philippines, and other destinations. The business is complemented by service offerings including travel insurance, downloadable resources, and a network of partner dive operators. Preisig Reisen Dive functions as the branded consultancy arm of the company.

Differentiator

Problem solved

Functional benefit

Products and services

• Tauchferien (Diving Holidays) Scuba diving holiday packages combining accommodation and guided diving activities at destinations worldwide; the umbrella product covering both resort stays and liveaboard safaris for individual divers and small groups.
• Tauchresorts (Diving Resorts) Curated selection of land-based dive resorts with house reefs and PADI-certified dive centers at locations including the Maldives, Indonesia, Egypt, the Philippines, and the Bahamas.
• Tauchsafaris (Diving Safaris / Liveaboards) Multi-day liveaboard dive cruises aboard named vessels (e.g., AMIRA, Eco Pro Seascape, MY Red Sea Explorer, Solitude Adventurer) to remote dive sites in Indonesia, the Maldives, Egypt, Sudan, Cocos Island, the Galapagos, and other destinations.
• Preisig Reisen Dive Personal Consultation Free personalized dive holiday consultation and planning service delivered by Franziska Preisig and team via phone (+41 41 612 10 95), email, or online request form; bundles trip design with booking execution.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Euro-Divers (Vilamendhoo)coreChannel Partner/ Reseller/ DistributorEuro-Divers operates the dive center at Vilamendhoo Island Resort & Spa in the Maldives, one of the resort partners featured by Seleger SportsTravel. Euro-Divers is a PADI 5* dive operator providing daily dive excursions, courses, and equipment rental for guests.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Emperor Divers: Operates liveaboards and resort dive centers in multiple destinations (Maldives, Red Sea, Indonesia). Comparable to Seleger as both a potential supplier partner and a DTC alternative for divers booking similar itineraries.
• Bluewater Travel: US-based dive travel agency offering curated diving holidays and liveaboard bookings across global destinations. Directly comparable specialty-niche DTC model with personal advisory service, similar to Seleger SportsTravel's positioning in the Swiss market.
• Dive Worldwide: UK-based dive travel agency specializing in dive holidays, liveaboards, and dive courses worldwide. Closely matches Seleger's product mix (resort stays plus liveaboard safaris) and boutique DTC advisory model.
• Aggressor Adventures: Operates a fleet of liveaboard dive yachts globally and sells directly to consumers. Comparable because Seleger books third-party liveaboards like Aggressor vessels; represents both a partner-type relationship and direct competitor for end-customer bookings.
• Scuba Travel: UK-based specialist dive holiday agency offering resort stays and liveaboard bookings across premier dive regions. Direct comparable in product mix and customer experience.
• Liveaboard.com: Online booking platform aggregating liveaboard dive safari inventory globally. Represents the digital-first, higher-scale alternative to Seleger's personal-advisory booking model.
• Extra Divers Worldwide: International dive operator running liveaboards (including MY Red Sea Explorer featured on Seleger's site) and resort dive centers. Functions as both a supplier partner to Seleger and a competitor for direct bookings.
• Sportif Dive Holidays: UK dive travel agency selling dive holidays and liveaboard packages worldwide. Mirrors Seleger's product portfolio and small-team specialist travel agency model.
• Reef and Rainforest Travel: UK-based specialist travel agency focused on diving and wildlife holidays with curated liveaboard and resort offerings globally. Highly comparable niche positioning and personal advisory approach.

Broad incumbents

• Booking.com: Large generalist OTA that lists dive resorts, some liveaboards, and destination activities. Represents the broad incumbent threat to niche dive agencies via scale, brand, and one-stop convenience for travelers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SELEGERSportsTravel
• LinkedInlinkedin.com/company/seleger-sportstravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seleger SportsTravel