Name

Herculiner

Legal name

Herculiner, a J-B Weld Company

Website

https://herculiner.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sulphur Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. DIY Bed Liner Products: Herculiner generates revenue through the sale of truck bed liner products in various sizes and formulations including kits, gallons, quarts, and aerosol sprays. The company sells directly to consumers through retail distribution channels and indirectly through e-commerce marketplaces.
2. Professional Grade Products: Higher-end two-component professional grade bed liner kits targeting consumers seeking enhanced durability that outperforms both DIY and professionally-installed coatings.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels12 records

Core offering

Herculiner manufactures and sells DIY roll-on truck bed liner kits, gallons, quarts, and aerosol sprays using a proprietary solvent-based polyurethane and rubber granule coating formula. The company also offers a Professional Grade two-component spray-on kit. Products are sold to individual truck owners and DIY enthusiasts through major home improvement, auto parts retailers, and e-commerce marketplaces.

Product overview

Herculiner is America's top-selling DIY truck bed liner brand, offering a portfolio of products centered on their proprietary polyurethane and rubber granule coating technology. The product line includes the Original Roll-On line available in Kit (includes rollers and brush), Gallon, and Quart sizes, plus the Herculiner Aerosol Spray for touch-ups. A newer addition is the Professional Grade two-component spray-on bed liner kit that targets customers seeking durability that outperforms professionally installed coatings. The products bond and seal surfaces including wood, metal, concrete, aluminum, asphalt, rubber, fiberglass, and most plastics including PVC, providing rust prevention and skid-resistant protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Herculiner "Original" Truck Bed Liner Kit The original do-it-yourself roll-on bed liner kit. Includes one gallon of coating, two rollers, one roller handle, and one 2-inch brush. Covers one 6-foot truck bed with two coats. Priced at $109.99. J-B Weld Part Number: HCL1B8.
• Herculiner "Original" Truck Bed Liner Gallon One-gallon size can of the original roll-on bed liner for 6-foot truck beds. Covers 55-60 sq ft. VOC compliant in all 50 states. Priced at $104.99. J-B Weld Part Number: HCL1B3.
• Herculiner "Original" Truck Bed Liner Quart Quart-size roll-on bed liner for smaller projects or truck beds over 6 feet. Covers 12-20 sq ft with two coats. Sets in 1-4 hours, cures in 10-12 hours. Priced at $39.99. J-B Weld Part Number: HCL1B7.
• Herculiner "Original" Truck Bed Liner Aerosol Spray-on aerosol version for touch-ups and cut-ins for bed liner applications. Protects against scratches, rust, and fading. Ideal for trim, bumpers, undercoating, and wheel wells. Priced at $21.99. J-B Weld Part Number: HALB15. Size: 15oz can.
• Herculiner Professional Grade Bed Liner Kit Two-component professional grade spray-on bed liner kit that outperforms DIY and professionally installed coatings in durability. Includes 4 bottles of bed liner, 1 bottle of hardener, 1 spray gun, and 2 rollers. Covers an 8-foot truck bed in one coat. Priced at $164.99. J-B Weld Part Number: HCL2K8.

Quantifiable outcome

• One gallon covers 55-60 sq ft or one 6-foot truck bed with 2 coats
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• J-B Weld CompanycoreOthersHerculiner is a subsidiary and brand of J-B Weld Company, an employee-owned company headquartered in Marietta, Georgia with roots in Sulphur Springs, Texas. J-B Weld is America's preferred brand of DIY epoxy and adhesives, distributed across more than 50,000 retail locations globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dupli-Color: Dupli-Color is a DIY automotive paint and coating brand sold primarily through auto parts retailers including AutoZone and O'Reilly. Comparable to Herculiner in DIY automotive coatings positioning, retail channel overlap, and aerosol/SKU format.
• LINE-X: LINE-X is a major spray-on truck bed liner brand with a national franchise/installer network. It competes directly with Herculiner in the truck bed liner category, though positioned at the professional-installed end versus Herculiner's DIY roll-on approach.
• SEM Products: SEM Products manufactures automotive refinish coatings, including bed liner and texture coatings sold through auto body and parts distributors. Comparable to Herculiner in automotive protective coatings and Professional Grade two-component spray systems.
• Rhino Linings: Rhino Linings is a global spray-on protective coatings company specializing in truck bed liners and industrial coatings applied through a dealer network. Directly comparable to Herculiner in product category (bed liner coatings) but differentiated by professional application model.
• Pendaliner: Pendaliner is a drop-in bed liner brand offering an alternative product format (plastic drop-in vs. Herculiner's roll-on coating) sold through automotive retail channels. Directly comparable in target customer (truck owners) and bed liner use case.
• Rust-Oleum: Rust-Oleum is the leading DIY protective paints and coatings brand with massive retail distribution and brand recognition. Comparable to Herculiner in DIY coatings positioning, retail channel strategy, and rust-prevention use cases, though much broader in product scope.
• Plasti Dip: Plasti Dip is a DIY rubber coating brand sold through retail and online channels for automotive and multi-surface applications. Comparable to Herculiner in DIY rubberized coatings technology and target DIY enthusiast customer base.

Others

• J-B Weld: J-B Weld is the parent company of Herculiner and a leading DIY epoxy and adhesives brand sold across the same 50,000+ retail locations. Comparable as a sister brand with overlapping distribution, channel, and DIY customer base; not a competitor but an adjacent ecosystem participant.

Emerging players

• POR-15: POR-15 manufactures specialty rust-prevention and protective coatings for automotive, marine, and industrial applications. Comparable to Herculiner in protective coating chemistry and rust-prevention use cases, with a smaller enthusiast/restoration-focused customer base.

Broad incumbents

• 3M DIY Automotive: 3M offers a broad portfolio of DIY automotive products including adhesives, coatings, and surface protection sold across the same retail channels as Herculiner. Comparable as an incumbent multi-category competitor with overlapping distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/herculiner
• Facebookfacebook.com/herculinertruckbed
• LinkedInlinkedin.com/company/j-b-weld-company
• Instagraminstagram.com/herculinerdiy
• TikToktiktok.com/@jbwelddiy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herculiner