NarpsUK

What NarpsUK does

NarpsUK Ltd operates as a UK trade association and SaaS provider for the pet care services industry, founded in 2007 and registered in England (Company No. 6399784). The company serves solo pet sitters, dog walkers, home boarders, and small multi-sitter businesses through a unified membership platform that bundles business management software (web and native iOS/Android apps), solicitor-reviewed forms and contracts, a Lantra-accredited training course, an accounting package, criminal record check facilitation, and 25%-discounted insurance referrals. A national postcode search directory and the findalocalpetsitter.co.uk sub-brand provide lead generation for members, while pet owners use these directories to find verified, insured providers.

The core technology is a cloud-based business management platform that handles booking workflows, client and pet records, staff scheduling with availability and double-booking prevention, invoicing, payment recording, and financial reporting. The mobile app (Version 5.6, released June 2026) extends these capabilities to field operatives via a "Today's Jobs" view, while a separately launched Pet Sitter Availability feature (May 2026) supports multi-sitter operations. No AI/ML capabilities, public APIs, or third-party SDK integrations are documented.

Revenue is generated through four tiered subscriptions — Starter (£12/month), Bronze (£28/month), Silver (£219 joining fee + £299/year), and Gold (£249 joining fee + £15/month or £349/year upfront) — supplemented by course licensing fees and insurance referral commissions. The company is privately held, founder-led (Marilyn Lewis), bootstrapped, and operates exclusively within the United Kingdom with 11–50 employees.

Name

NarpsUK

Legal name

NarpsUK Ltd

Website

https://narpsuk.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

NarpsUK is a UK trade association and SaaS provider offering membership, business management software, training, and a directory for pet sitters, dog walkers, and home boarders. It serves thousands of micro-business operators and the pet owners searching for verified providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bexley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions: NarpsUK generates primary revenue through tiered membership subscriptions (Starter, Bronze, Silver, Gold). Members pay monthly or annual fees for access to software, forms, contracts, training discounts, insurance discounts, and directory listings. The membership creates recurring subscription revenue.
2. Training Courses: The company offers Lantra Accredited Pet Sitting and Dog Walking Business Courses at discounted rates for members. Course access is provided for a 30-day license period upon receipt of required fee, creating one-time course revenue.
3. Insurance Discounts: NarpsUK offers 25% discounted pet business insurance to members, generating referral or commission revenue from insurance partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

NarpsUK is the UK's largest trade association for professional pet sitters and dog walkers, providing tiered membership (Starter, Bronze, Silver, Gold) that bundles business management software and mobile apps, Lantra-accredited training courses, solicitor-created forms and contracts, a national postcode-search directory, an accounting package, a members-only forum, criminal record check facilitation, and discounted pet business insurance. The platform enables pet care professionals to start, manage, and grow their businesses while giving UK pet owners a trusted directory to find registered providers.

Product overview

NarpsUK is a UK-based trade association providing a unified membership platform for pet sitters and dog walkers. The core product portfolio includes the Pet Business Software & App (for managing bookings, clients, invoicing, and schedules), the Lantra-accredited Pet Sitting & Dog Walking Business Course, professional Forms & Contracts (solicitor-created legal documents), a Postcode Search Directory for customer acquisition, and Basic Disclosure Criminal Record Checks. These are delivered through tiered membership packages (Starter, Bronze, Silver, Gold at £12-£349/year) that also bundle insurance discounts, member profile websites, an accounting package, and a members-only forum. The platform enables pet professionals to start, manage, and grow their businesses while providing pet owners a trusted search facility to find registered providers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.9/5 Trustpilot rating based on 1,200+ reviews
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PetBacker: Online marketplace for pet services (sitting, walking, grooming, boarding) spanning multiple international markets. An emerging peer addressing the same demand NarpsUK's directory serves but via a marketplace model rather than membership-of-professionals model.

Broad incumbents

• Rover: Global pet care marketplace connecting pet owners with sitters, walkers, and boarders, including software/provider tools. Broader incumbent that competes with NarpsUK's directory and lead-generation layer from a marketplace rather than trade-association angle, and operates across multiple geographies.

Direct peers

• Time To Pet: US-based SaaS platform providing booking, scheduling, invoicing, and client communication software for pet sitters and dog walkers. Direct competitor to NarpsUK's proprietary Pet Business Software & App, serving the same micro-business operator persona in the same vertical.
• Pet Sitter Plus: UK-based business management software for pet sitters and dog walkers covering bookings, scheduling, invoicing, and client records. Direct domestic competitor to NarpsUK's software tier, targeting the same UK pet-care entrepreneur segment.
• Pet Industry Federation: UK trade association serving pet businesses (retailers, groomers, service providers) with membership, training, and representation. Highly comparable to NarpsUK as another UK membership organisation targeting pet care professionals with a bundled benefits model.
• Gingr Pet Software (DaySmart Pet): Vertical SaaS for pet businesses including boarding, daycare, grooming, and training operators with booking, payment, and customer management modules. A direct vertical-SaaS peer competing in the same pet-care services software category as NarpsUK's bundled offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NarpsUK
• Facebookfacebook.com/pages/NarpsUK/151586814876267
• LinkedInlinkedin.com/company/narpsuk-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NarpsUK