PetBacker
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
PetBacker firmographics
Firmographics- Name
- PetBacker
- Legal name
- PetBacker
- Website
- https://petbacker.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PetBacker industry classification
Industry- Product category
- Pet Care Services Marketplace
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
- akta.pro secondary industry
- Overnight In-Home Pet Sitting (Client’s Home) (HSANAEAB)
Keywords
Where PetBacker is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
PetBacker business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Service Provider Transaction Fees: PetBacker charges service providers (pet sitters, dog walkers, groomers) a commission fee ranging from 15% to 25% on completed bookings. The fee is lower (15%) for active providers who log in at least once every 6 months, and resets to 25% if the account is inactive for more than 6 months. Pet owners are not charged fees for using the platform to view services or request bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pet Boarding: Overnight stays at sitter's home |
| Unit Pricing | Pay-as-you-go | Pet Sitting: Sitter stays in pet owner's home |
| Unit Pricing | Pay-as-you-go | Dog Walking: 30-minute dog walks |
| Unit Pricing | Pay-as-you-go | Pet Daycare: Daytime care and play services |
| Unit Pricing | Pay-as-you-go | Pet Grooming: Personalized pet grooming services |
| Unit Pricing | Pay-as-you-go | Pet Taxi: Pet transportation services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
PetBacker product offering
Product offeringCore offering
PetBacker operates an online marketplace platform connecting pet owners with local, vetted pet care service providers (pet sitters, dog walkers, boarders, groomers, trainers, and pet taxi drivers). The platform enables pet owners to search, receive up to 5 quotes, and book pet care services across 50 countries via web and mobile apps, while charging service providers a 15-25% commission on completed bookings. Trust is reinforced through free Premium Protection insurance, a 100% Reservation Guarantee, and a vetting process that accepts only 30% of sitter applicants.
Product overview
PetBacker is a marketplace platform connecting pet owners with local pet care service providers. The platform operates across a web application and mobile apps (iOS, Android, Huawei) and offers a portfolio of core services including Pet Boarding, Pet Sitting, Dog Walking, Pet Day Care, Pet Grooming, Pet Taxi, Pet Training, and House Visits. The platform also provides two trust and safety add-ons — Premium Protection (free insurance) and a 100% Reservation Guarantee — and operates PetBacker Rescue, a social program connecting users with animal shelters for adoption and donations. Users can search by location and pet type, receive multiple quotes from nearby sitters, and pay securely through the platform.
Differentiator
Problem solved
Functional benefit
Brands
- PetWalk: A new application offered by PetBacker that can track walking or running activities with pets, keeping track of daily records on route, distance, and more.
Products and services
- Pet Boarding Overnight stays for pets at a sitter's home, providing a homely alternative to traditional pet hotels with personalized care.
- Pet Sitting A sitter stays in the pet owner's home to care for the pet, suitable for pets who feel more comfortable in familiar surroundings.
- Dog Walking 30-minute dog walks provided by verified dog walkers, available on-demand and on scheduled recurring days.
- Pet Day Care Daytime care and play services for pets while owners are out, providing engagement and supervision during the day.
- Pet Grooming Personalized pet grooming services including bathing, blow drying, ear cleaning, nail trimming, and coat styling.
- Pet Taxi Pet-friendly transportation service for vet visits, grooming appointments, or other destinations, with drivers who accommodate animals.
- Pet Training Certified trainer services for obedience training, behavior correction, and puppy basics, available as one-on-one sessions or short courses.
- House Visits Sitter visits the pet owner's home to feed, water, clean up after, and check on pets during the owner's absence.
- PetBacker Mobile App
Quantifiable outcome
- 4.7-star average rating from 10,000+ reviews
- +2 more outcomes
Companies that use PetBacker
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles2 records
PetBacker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
PetBacker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- My Forever Doggo (Malaysia)minorFree platform partnership that allows PetBacker users to connect with dogs available for adoption. PetBacker hosts this adoption platform to promote adoption over purchase and expand its pet community ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
PetBacker competitors and assessment
Company assessmentDirect peers
- Rover: Rover is the largest global pet care marketplace connecting pet owners with sitters for boarding, dog walking, daycare, and grooming. It is the most direct head-to-head competitor to PetBacker in nearly every category and geography.
- Wag: Wag is an on-demand dog walking and pet care platform operating in the US, offering comparable services (walking, sitting, boarding) with a similar two-sided marketplace model.
- Pawshake: Pawshake is a European-headquartered pet sitting and dog walking marketplace operating across many countries, directly comparable to PetBacker in service mix, geography, and platform structure.
- PetSitter.com: PetSitter.com is a North American pet care marketplace offering pet sitting, dog walking, and boarding services — a direct niche competitor with a comparable two-sided marketplace model.
Broad incumbents
- TrustedHousesitters: TrustedHousesitters is an established membership-based house and pet sitting network with global reach. While its monetization model (membership vs. commission) differs, it competes for the same pet owner demand in many of the same countries.
- Care.com: Care.com is a broad online marketplace for caregiving services including pet care, child care, and senior care. As a publicly-traded incumbent with overlapping pet care offerings, it competes for pet owner mindshare and sitter supply.
Regional players
- Holidog: Holidog is a European pet care marketplace focused on France and neighboring markets, offering dog walking, pet sitting, and boarding — directly comparable to PetBacker's European operations.
- PetCloud: PetCloud is an Australian pet care marketplace connecting owners with sitters for boarding, daycare, and house visits. It competes with PetBacker directly in Australia and New Zealand.
- DogBuddy (Barkibu): DogBuddy is a European pet care marketplace for dog walking, sitting, and daycare, with strong presence in Spain, Italy, and Germany — competing head-to-head with PetBacker in those regional markets.
Emerging players
- Cat in a Flat: Cat in a Flat is a niche marketplace focused specifically on cat sitting services across multiple European cities. It represents an emerging specialist competitor that overlaps with PetBacker's cat sitting category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PetBacker social profiles
Digital presencePetBacker financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetBacker leadership team
Management profileNumber of profiles
Profiles2 records
PetBacker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetBacker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetBacker
What does PetBacker do?
PetBacker operates an online marketplace platform connecting pet owners with local, vetted pet care service providers (pet sitters, dog walkers, boarders, groomers, trainers, and pet taxi drivers). The platform enables pet owners to search, receive up to 5 quotes, and book pet care services across 50 countries via web and mobile apps, while charging service providers a 15-25% commission on completed bookings. Trust is reinforced through free Premium Protection insurance, a 100% Reservation Guarantee, and a vetting process that accepts only 30% of sitter applicants.
Is PetBacker a public or private company?
PetBacker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PetBacker founded?
PetBacker was founded in 2016. It employs 1 to 10 people.
Where is PetBacker based?
PetBacker is headquartered in Singapore, Singapore, in the Asia region.
How does PetBacker make money?
One revenue line is on record: service Provider Transaction Fees.
Who are PetBacker's main competitors?
Direct peers on record are Rover, Wag, Pawshake and PetSitter.com. Broad incumbents are TrustedHousesitters and Care.com. Regional players are Holidog, PetCloud and DogBuddy (Barkibu). Cat in a Flat is listed as an emerging player.
Does PetBacker have an API?
No public API is recorded for PetBacker.
What industry is PetBacker in?
PetBacker's product category is Pet Care Services Marketplace. Its primary akta.pro industry code is BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming), with a secondary code of HSANAEAB, Overnight In-Home Pet Sitting (Client’s Home). Its NAICS code is 81291 and its SIC code is 7340.