Valentina Ferragni Studio

What Valentina Ferragni Studio does

Valentina Ferragni Studio, operating under the brand name "VFS The Studio" and legally constituted as VIEFFE S.R.L., is a Milan-headquartered direct-to-consumer jewelry company founded in 2020. It designs, manufactures, and sells fashion jewelry through its own e-commerce storefront at vfsthestudio.com, offering necklaces, earrings, rings, bracelets, charms, cavigliere (ankle bracelets), piercings, and earcuffs, plus a digital gift card. A higher-priced sub-brand called UALI is positioned as a signature line, alongside rotating themed collections such as ESTATE ITALIANA, the WATERFALL line, and DOLPHIN-themed pieces. Unit prices range from €35 to €148, placing the assortment in the accessible-luxury segment.

The platform is built on Shopify and supports English and Italian, multi-currency checkout (Euro across all listed markets), and shipping to roughly 27 European countries as well as the United States, Canada, and Mexico. Checkout integrates Shop Pay, PayPal, Klarna (buy-now-pay-later), Apple Pay, Google Pay, Bancontact, MobilePay, Maestro, and UnionPay, alongside major card networks. Free shipping is offered to Italy for orders over €120, and a newsletter subscription provides a 10% first-order discount. There is no mobile app, no disclosed API or developer platform, and no evidence of proprietary technology beyond the registered VFS brand identity.

The business model is one-time-purchase DTC jewelry sales with no subscription tier; revenue is not publicly disclosed and no external funding rounds, institutional investors, or parent company are identified in the source data. Marketing is digital-first, centered on the brand's celebrity association with the Ferragni family, organic social presence, and email capture. The customer base is described as fashion-conscious consumers seeking on-trend Italian-designed jewelry with customization via the charm system, and select press recognition includes Cosmopolitan features.

Name

Valentina Ferragni Studio

Legal name

VIEFFE S.R.L.

Website

https://valentinaferragnistudio.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Valentina Ferragni Studio (VFS The Studio) is a Milan-based, direct-to-consumer fashion jewelry brand selling necklaces, earrings, rings, bracelets, charms, piercings, and earcuffs via a Shopify storefront to style-conscious consumers in Europe, the US, Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

akta.pro secondary industries

Fashion/Costume Jewelry Retail (CRAKAGAB), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Fashion jewelry
• Designer accessories
• Italian jewelry
• Earrings necklaces
• Charm bracelets

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Jewelry Product Sales: One-time purchase model for fashion jewelry products including necklaces, earrings, rings, bracelets, charms, piercings, and cavigliere. Individual product transactions with prices ranging from €35 to €148. Free shipping threshold of €120 for Italy.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Valentina Ferragni Studio designs, manufactures, and sells fashion jewelry — including necklaces, earrings, rings, bracelets, charms, cavigliere, piercings, and earcuffs — through a direct-to-consumer Shopify storefront under the VFS / VFS The Studio brand and the UALI sub-brand. The product line also includes themed collections (DOLPHIN, WATERFALL, ESTATE ITALIANA) and digital gift cards.

Product overview

Valentina Ferragni Studio (VFS The Studio) is an Italian jewelry e-commerce brand offering a unified portfolio of fashion jewelry products. The core offering consists of necklaces, earrings, rings, bracelets, charms, cavigliere (ankle bracelets), and piercing jewelry. The brand features a notable sub-brand called UALI, which includes signature pieces like UALI THE STUDIO and INFINITE UALI EARRINGS available in silver and gold variants. Additional signature collections include the WATERFALL line (earcuffs and earrings), ESTATE ITALIANA (necklaces in seasonal colors), and themed charms (BOOT CHARM, HORSE CHARM). The company also offers gift cards and operates across multiple European markets through its Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• UALI: A collection/sub-brand of jewelry products including necklaces, earrings, and accessories sold under the Valentina Ferragni Studio brand.

Products and services

• Necklaces (Collane) Italian-designed fashion necklaces sold directly to consumers, including the ESTATE ITALIANA collection (Blue, White, Pink variants) and the DOLPHIN NECKLACE, intended for personal styling and gifting.
• Earrings (Orecchini) Italian-designed fashion earrings including CUTE & SEXY EARRING, DOLPHIN EARRING, BOOT EARRING, INFINITE UALI EARRINGS, and WATERFALL EARRINGS.
• Rings (Anelli) Fashion rings sold directly to consumers through the online storefront.
• Bracelets (Bracciali) Italian-designed fashion bracelets sold directly to consumers through the online storefront.
• Charms (Ciondoli) Themed charms such as BOOT CHARM and HORSE CHARM designed for personal necklace customization.
• Cavigliere (Ankle Bracelets) Italian-designed ankle bracelet jewelry sold directly to consumers through the online storefront.
• Piercing Jewelry Body piercing jewelry pieces sold directly to consumers through the online storefront.
• UALI Collection Signature sub-brand collection of jewelry including UALI THE STUDIO and INFINITE UALI EARRINGS, available in silver and gold variants.
• Earcuffs Earcuff jewelry products including EARCUFF INFINITE and WATERFALL EARCUFF.
• Chains and Accessories Chain and accessory products such as the CLASP CHAIN used to build and customize jewelry pieces.
• Gift Card Digital gift card product available for purchase on the storefront, designed for gifting the brand's jewelry.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Edge of Ember: Independent contemporary jewelry brand selling fashion-forward earrings, rings, and necklaces through DTC channels; comparable as an independent designer-led brand in the same price band.
• Missoma: London-based demi-fine and fashion jewelry DTC brand selling layered necklaces, charms, and earrings at accessible price points; highly comparable to VFS in product mix, charm-customization model, and influencer-led marketing.
• Mejuri: Canadian DTC jewelry brand operating a global e-commerce storefront across multiple countries with tiered pricing; closely comparable in DTC scale, multi-currency checkout, and contemporary positioning.
• Monica Vinader: British contemporary jewelry brand selling designer earrings, necklaces, bracelets, and rings through DTC e-commerce with international shipping; directly comparable category and price band to VFS.
• BaubleBar: US fashion jewelry DTC brand offering trend-driven necklaces, earrings, charms, and personalization at similar accessible price points; highly comparable in product and DTC positioning.
• Maria Tash: Piercing-focused jewelry brand with global DTC storefront; directly comparable given VFS's dedicated piercing product line and earring-heavy assortment.
• Pura Vida Bracelets: Lifestyle bracelet and charm brand built around personalization, community, and DTC e-commerce; comparable on charm/add-on mechanics and social-led growth model.
• Aurélie Bidermann: French designer jewelry brand selling fashion-forward earrings, bracelets, and charms through DTC and selective retail; comparable as a designer-led, charm-inclusive jewelry label.
• Astrid & Miyu: UK-based contemporary jewelry brand with piercing-forward product mix and DTC e-commerce; comparable on piercing category overlap and accessible contemporary price points.

Broad incumbents

• Pandora: Global jewelry incumbent built around charm bracelets and personalized collections sold through DTC and retail; comparable as a broad incumbent that defines the charm-personalization category VFS plays in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/valentina-ferragni-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valentina Ferragni Studio