Edge of Ember
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Edge of Ember firmographics
Firmographics- Name
- Edge of Ember
- Legal name
- Edge of Ember
- Website
- https://edgeofember.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Edge of Ember industry classification
Industry- Product category
- Sustainable Fine Jewellery
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)
- SIC
- Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM)
- akta.pro secondary industries
- Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
Keywords
Where Edge of Ember is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Edge of Ember business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Jewellery Sales: One-time product sales of fine jewellery including necklaces, earrings, bracelets, and rings. Products range from affordable gold-plated pieces ($25-$200) to premium solid gold and diamond pieces ($300-$1,100+).
- Accessories and Add-ons: Sale of complementary products including jewellery care kits ($25), gift bags ($5), and jewellery boxes ($33-$67)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gold-plated jewellery entry level |
| Unit Pricing | Pay-as-you-go | Solid gold and diamond premium jewellery |
| Unit Pricing | Pay-as-you-go | Accessories and care products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Edge of Ember product offering
Product offeringCore offering
Edge of Ember designs, produces, and sells sustainable fine jewellery directly to consumers via its own online storefront. The core range comprises necklaces, earrings, bracelets, and rings made from 100% recycled sterling silver (18K gold-plated) and certified recycled 14ct solid gold, set with ethically sourced lab-grown diamonds. The brand offers personalisation (initials, birthstones, engravings) and ships globally from its London studio.
Product overview
Edge of Ember is a sustainable fine jewellery brand offering high-quality, affordable pieces crafted from recycled metals and lab-grown diamonds. The product portfolio centres on four core jewellery categories (necklaces, earrings, bracelets, and rings) available in gold-plated, sterling silver, and solid 14ct gold finishes. Key collections include Initial Jewellery (personalised alphabet pieces), Birthstone Jewellery (month-specific gemstone designs), Solid Gold & Diamonds (premium lab-grown diamond pieces), Toi Et Moi (two-stone symbolic designs), and the Charlotte Collins x Edge of Ember collaboration. The brand differentiates through sustainability messaging (recycled metals, ethical sourcing), personalisation capabilities (engraving, initial customisation), and accessibility (affordable pricing with premium quality). Accessory offerings include a Jewellery Care Kit ($25) and branded Jewellery Box ($67). The company ships globally from London, UK, with free shipping above $200 and a 2-year warranty on all products.
Differentiator
Problem solved
Functional benefit
Brands
- Charlotte Collins x Edge of Ember: Collaboration collection featuring bold, modern heirlooms inspired by Charlotte Collins' grandmother's iconic 70s deco ring
Products and services
- Necklaces Collection of necklaces including initial, birthstone, solid gold and diamond, engravable, chain, and pendant designs for women seeking personalised and everyday fine jewellery.
- Earrings Diverse earring line including hoops, huggies, studs, drops, and piercing styles in gold-plated recycled sterling silver and solid 14ct gold with optional lab-grown diamonds and birthstones.
- Bracelets Bracelet collection with gemstone, chain, and solid gold designs including styles accented with lab-grown diamonds and birthstones.
- Rings Ring line spanning dainty, stacking, gemstone, cocktail, and statement pieces in gold-plated and solid 14ct gold with lab-grown diamonds in baguette, marquise, and cluster cuts.
- Solid Gold and Diamonds Collection Premium fine jewellery line of necklaces, bracelets, earrings, rings, and pendants in certified recycled solid 14ct gold set with lab-grown diamonds, including pavé, initial, birthstone, and diamond-encrusted designs.
- Birthstone Jewellery Collection Personalised jewellery range offering birthstone designs for every month (January garnet through December turquoise/zircon/tanzanite) in necklaces, earrings, bracelets, and rings.
- Initial Jewellery Collection Personalised initial necklaces, earrings, and charms featuring alphabet letters in gold-plated and solid 14ct gold finishes with single, double, and triple initial configurations.
- Toi Et Moi Collection Signature two-stone collection symbolising 'you and me' in necklaces, rings, bracelets, and earrings, combining contrasting elements such as black and white stones, birthstones, and diamond pairings.
- Charlotte Collins x Edge of Ember Collaboration Collection Designer collaboration with Charlotte Collins featuring bold, modern heirloom pieces (statement rings, hoop earrings, ear cuffs, cocktail pieces) in malachite, mother of pearl, black onyx, and pavé diamond designs.
- Jewellery Care Kit Care kit for maintaining and preserving gold-plated and solid gold jewellery pieces, including polishing cloth and cleaning solutions, priced at $25.
- Edge of Ember Jewellery Box Branded jewellery storage box for organising and protecting jewellery pieces, priced at $67.
- Gift Bag Branded gift packaging option for jewellery purchases, priced at $5.
Quantifiable outcome
- 2-year warranty on all jewellery covering manufacturing defects
- +1 more outcomes
Companies that use Edge of Ember
Customer profileSegments1 record
Ideal customer profiles1 record
Edge of Ember technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Edge of Ember partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Charlotte CollinscoreCharlotte Collins returns for a second collaboration with Edge of Ember, continuing the legacy of her Grandmother's iconic 70s deco ring through a collection of bold, modern heirlooms. The collection includes statement rings, hoop earrings, and ear cuffs featuring malachite, mother of pearl, black onyx, and lab-grown diamonds.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Edge of Ember competitors and assessment
Company assessmentDirect peers
- Catbird: Independent NYC fine jewellery brand with a curated, design-led assortment in recycled gold and ethically sourced stones. Comparable in independent-brand positioning, recycled-metal sourcing, and stackable/personalised pieces.
- Mejuri: Direct-to-consumer sustainable fine jewellery brand selling gold, vermeil, and lab-grown diamond pieces through its own online storefront. Closest comparable in target customer, price ladder, recycled-metal positioning, and editorial-led brand-building.
- Vrai: Direct-to-consumer fine jewellery brand built around lab-grown diamonds with sustainably produced gold. Comparable in lab-grown diamond narrative, recycled-metal sourcing, and DTC gifting positioning.
- Ana Luisa: DTC fine jewellery brand focused on recycled gold and conflict-free stones at accessible price points. Comparable in DTC sustainability positioning, recycled metals, and everyday-wear price tier.
- Monica Vinader: British contemporary fine jewellery brand offering sustainable gold and gemstone pieces with personalisation (engraving) at accessible-luxury price points. Comparable in UK base, personalisation feature, and accessible-luxury positioning.
- AUrate: NYC-based DTC fine jewellery brand with a sustainability focus, offering gold, vermeil, and pearl pieces at similar entry-to-mid price points. Comparable in ethical positioning, price ladder, and personalisation (initial) offerings.
- Brilliant Earth: Public ethically-sourced fine jewellery retailer offering engagement, wedding, and everyday pieces in lab-grown and recycled metals. Comparable in sustainability messaging, lab-grown diamond assortment, and personalisation-driven purchases.
- Gorjana: California-based accessible-luxury jewellery brand selling gold, gold-plated, and diamond-look pieces through DTC and wholesale channels. Comparable in everyday-luxury price ladder, layering/initial trends, and women-targeted gifting.
- Kimai: London-based sustainable fine jewellery DTC brand using recycled gold and lab-grown diamonds. Closely comparable as a fellow UK-based independent ethical-jewellery brand with similar price ladder and DTC model.
Broad incumbents
- Pandora: Global mass-market jewellery incumbent offering charm, ring, and necklace products with significant brand awareness and broad retail/wholesale distribution. Relevant as the dominant incumbent in the affordable-personalised jewellery space Edge of Ember competes in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Edge of Ember social profiles
Digital presenceEdge of Ember financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edge of Ember leadership team
Management profileNumber of profiles
Edge of Ember funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edge of Ember M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edge of Ember
What does Edge of Ember do?
Edge of Ember designs, produces, and sells sustainable fine jewellery directly to consumers via its own online storefront. The core range comprises necklaces, earrings, bracelets, and rings made from 100% recycled sterling silver (18K gold-plated) and certified recycled 14ct solid gold, set with ethically sourced lab-grown diamonds. The brand offers personalisation (initials, birthstones, engravings) and ships globally from its London studio.
Is Edge of Ember a public or private company?
Edge of Ember is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Edge of Ember founded?
Edge of Ember was founded in 2014. It employs 11 to 50 people.
Where is Edge of Ember based?
Edge of Ember is headquartered in London, United Kingdom, in the Europe region.
How does Edge of Ember make money?
Two revenue lines are on record. Jewellery Sales are the primary driver. The others are accessories and Add-ons.
Who are Edge of Ember's main competitors?
Direct peers on record are Catbird, Mejuri, Vrai, Ana Luisa, Monica Vinader, AUrate, Brilliant Earth, Gorjana and Kimai. Pandora is listed as a broad incumbent.
Does Edge of Ember have an API?
No public API is recorded for Edge of Ember.
What industry is Edge of Ember in?
Edge of Ember's product category is Sustainable Fine Jewellery. Its primary akta.pro industry code is CRAKAIAM, Ethical/Sustainable & Recycled Materials Jewelry Manufacturing, with a secondary code of CRAKAAAI, Personalized Fine Jewelry (Nameplates/Initials/Engraved). Its NAICS code is 458310 and its SIC code is 3911.