Macrobert Arts Centre
Macrobert Arts Centre is a registered Scottish charity (SC039546) and multi-purpose arts venue at the University of Stirling, serving the Forth Valley community with live performances, cinema, workshops, and accessible events funded through ticket sales, donations, and corporate partnerships.
- Company typePrivate
- Founded1971
- HeadquartersStirling, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Macrobert Arts Centre does
Macrobert Arts Centre is a registered Scottish charity (SC039546) and multi-purpose arts venue located on the University of Stirling campus at Stirling, FK9 4LA, United Kingdom. The venue operates as a cultural hub for the Forth Valley region, offering an integrated programme of live performances (dance, music, comedy, drama, and theatre), cinema screenings — including accessible screenings — and creative classes and workshops for children, young people, veterans, and families. Beyond its core venue offering, the centre operates a Backstage Bar & Kitchen amenity, provides venue hire, runs corporate sponsorship and venue membership programmes, and publishes seasonal Live and Cinema Guides to drive attendance.
The organisation's business model is a hybrid charity-revenue blend. Ticket sales (a standard ticket cited at £16, concessions at £12, plus a £1.25 per-transaction booking fee) cover approximately 40% of running costs and community projects. The remaining ~60% is funded through one-off donations, regular giving via the Community Champions programme, the tiered Christmas Appeal supporter packages (£100–£800), corporate partnerships (event, tour, and themed film programme sponsorship), and annual memberships offering priority booking and exclusive access. Distribution is direct-to-consumer via the venue's website, a telephone box office (01786 466 666), in-person purchases, and dedicated group bookings.
The centre distinguishes itself through community impact programmes rather than scale or technology. The Christmas Appeal, running since 2012, has gifted over 6,000 pantomime tickets to disadvantaged families in partnership with more than 20 local charities, and the venue runs Relaxed Events, accessible screenings with interpretation, sensory backpacks, and dedicated drama workshops for veterans. There is no proprietary technology, no app, no published API, and no AI/ML capability; the offering is fundamentally a physical, experience-based service.
Macrobert Arts Centre firmographics
Firmographics- Name
- Macrobert Arts Centre
- Legal name
- Macrobert Arts Centre limited
- Website
- https://macrobertartscentre.org
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Macrobert Arts Centre is a registered Scottish charity (SC039546) and multi-purpose arts venue at the University of Stirling, serving the Forth Valley community with live performances, cinema, workshops, and accessible events funded through ticket sales, donations, and corporate partnerships.
- Ownership category
- akta.pro rank
Macrobert Arts Centre industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Macrobert Arts Centre is headquartered
LocationHeadquarters
- HQ city
- Stirling
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Macrobert Arts Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Ticket sales for live performances, cinema screenings, and events. Ticket sales cover approximately 40% of running costs and community projects.
- Donations and Fundraising: One-off donations, regular contributions through Community Champions programme, and specific appeals such as the Christmas Appeal. As a registered charity (SC039546), the organisation relies on donations from individuals, organisations and trusts.
- Corporate Partnerships: Corporate partners support through event or tour sponsorship, themed film programme sponsorship, and outreach programme support. In return, partners receive backstage opportunities, promotional coverage, and community engagement benefits.
- Memberships: Annual membership programmes providing benefits such as priority booking, discounts, and exclusive access to performances and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard tickets at £16, Concessions at £12 |
| Unit Pricing | One time/ perpetual license | Christmas Appeal supporter packages from £100 to £800 |
| Other | Pay-as-you-go | Donations accepted at any amount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Macrobert Arts Centre product offering
Product offeringCore offering
Macrobert Arts Centre is a registered Scottish charity (SC039546) operating a multi-purpose arts venue at the University of Stirling. It presents live performances (dance, music, comedy, drama, theatre), cinema screenings, and creative classes and workshops, supplemented by memberships, venue hire, group bookings, accessible screenings, on-site catering, and corporate sponsorship packages. Ticket sales cover approximately 40% of running costs, with the balance funded through individual donations, corporate partnerships, and charitable trusts.
Product overview
Macrobert Arts Centre is a registered Scottish charity (no. SC039546) and arts venue located at the University of Stirling, Stirling FK9 4LA. The centre operates as a multi-purpose arts venue offering live performances (dance, music, comedy, drama, theatre), cinema screenings, and creative classes and workshops. Their core venue-based programme is supported by additional services including Memberships, Corporate Partners sponsorship, Group Bookings, Venue Hire, and Accessible Events and Screenings. The venue also operates a Backstage Bar & Kitchen amenity. Community engagement is delivered through the Christmas Appeal ticket donation programme and various outreach projects. Ticket sales cover approximately 40% of running costs, with the remainder funded through donations, corporate partnerships, and charitable funds.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Performances Live dance, music, comedy, drama, and theatre performances presented at the venue, including productions such as 'We Will Hear The Angels' by Magnetic North. Tickets sold to general public and concession holders with standard £16 / concession £12 pricing plus £1.25 booking fee.
- Cinema Screenings Film screenings including mainstream releases, accessible screenings, and themed film programmes scheduled through the Cinema Guide (e.g. Fri 10 Jul - Thu 6 Aug). Inclusive of accessible screenings with interpretation, sensory backpacks, and relaxed screening formats.
- Classes and Workshops Creative activities including drama, dance, and art workshops for children and young people, drama workshops designed for veterans and their families, and community workshops and festivals. Enrolment-based offering supporting confidence-building and creative skill development.
- Memberships Annual membership programme providing benefits and exclusive access to performances and events, with various supporter package tiers and recurring subscription billing.
- Venue Hire Venue rental options for external events, with pre-event site visits and risk assessment information available for organisers. Contract-based offering for event organisers.
- Group Bookings Group booking service for parties visiting the venue, with accessibility support options, dedicated enquiry form, terms and conditions, accessibility requirements collection, and venue risk assessment information available.
- Accessible Events and Screenings Accessible performances and screenings including Relaxed Events, accessible screenings with interpretation, sensory backpacks, familiarisation visits, touch tours, Blue Badge parking, wheelchair spaces, and Sunflower Lanyard Scheme support for audience members with additional access needs.
- Corporate Partnership Programme Corporate sponsorship programme offering event or tour sponsorship, themed film programme sponsorship, and support for outreach and community events. Partners receive backstage access, drinks receptions, private screenings, and promotional coverage. Tiered supporter packages available from £100 to £800.
- Christmas Appeal Donation-driven ticket gifting programme enabling supporters to pay it forward by funding pantomime tickets for disadvantaged families in the Forth Valley area during the festive period. Tiered supporter packages range from £100 (two press night tickets + programme thank you) to £800 (four tickets, signed programme, and backstage tour).
- Backstage Bar & Kitchen Food and beverage service facility located backstage at the venue, providing catering to venue visitors and event attendees.
Quantifiable outcome
- Over 6,000 pantomime tickets gifted to families in need since 2012
- +2 more outcomes
Companies that use Macrobert Arts Centre
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Macrobert Arts Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Macrobert Arts Centre partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 20+ Local Charities (Forth Valley)coreMacrobert Arts Centre partners with more than 20 local charities in the Forth Valley area to distribute Christmas Appeal pantomime tickets to disadvantaged families in need. This partnership enables the distribution of over 6,000 gifted tickets since 2012.
- University of StirlingcoreMacrobert Arts Centre is located on the University of Stirling campus, forming an integral part of the university's cultural and community infrastructure. The venue serves both the university community and the wider Forth Valley region.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Macrobert Arts Centre competitors and assessment
Company assessmentDirect peers
- Tobacco Factory Theatres: Bristol-based mid-size arts venue and charity offering live performance, cinema and community programmes — comparable scale, venue mix and charitable operating structure.
- Citizens Theatre: Glasgow-based producing theatre and registered charity with live performance, workshops and community participation programmes — directly comparable in charitable structure and Scottish regional arts activity.
- The Lemon Tree (Aberdeen Performing Arts): Aberdeen-based arts charity running a mid-size multi-purpose venue with live performance, comedy, cinema and community engagement — directly comparable regional Scottish arts operator.
- Eden Court Highlands: Regional arts centre in Inverness operating a multi-purpose venue with live performance, cinema and community outreach, with comparable scale and charity-style operating model — the closest geographic and functional analogue to Macrobert Arts Centre.
- Warwick Arts Centre: University-embedded multi-purpose arts venue (University of Warwick) offering live performance, cinema and workshops — a strong operational analogue given Macrobert's on-campus University of Stirling location.
- Perth Theatre (Horsecross Arts): Scottish regional arts charity operating Perth Theatre with live performance, cinema, workshops and community programmes, comparable in mission, scale and fundraising-dependent revenue mix.
- Traverse Theatre: Edinburgh-based theatre producing live performance with a strong focus on new writing and community engagement, operating as a charitable organisation with comparable programming scope and Scottish footprint.
- Battersea Arts Centre: London community-focused arts charity with live performance, workshops, and an extensive outreach programme targeting disadvantaged groups — closely comparable mission and programming model.
Broad incumbents
- The Lowry: Larger regional arts centre in Salford combining two theatres, galleries and a wide community programme — broader scope but directly comparable as a multi-purpose regional arts venue with charity status.
Regional players
- Royal Conservatoire of Scotland: Scotland-based performing arts institution on the same Glasgow campus ecosystem offering performance, training and community programmes — comparable Scottish performing-arts footprint and audience overlap, though primarily an education institution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Macrobert Arts Centre social profiles
Digital presenceMacrobert Arts Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macrobert Arts Centre leadership team
Management profileNumber of profiles
Macrobert Arts Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macrobert Arts Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macrobert Arts Centre
What does Macrobert Arts Centre do?
Macrobert Arts Centre is a registered Scottish charity (SC039546) operating a multi-purpose arts venue at the University of Stirling. It presents live performances (dance, music, comedy, drama, theatre), cinema screenings, and creative classes and workshops, supplemented by memberships, venue hire, group bookings, accessible screenings, on-site catering, and corporate sponsorship packages. Ticket sales cover approximately 40% of running costs, with the balance funded through individual donations, corporate partnerships, and charitable trusts.
Is Macrobert Arts Centre a public or private company?
Macrobert Arts Centre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Macrobert Arts Centre founded?
Macrobert Arts Centre was founded in 1971. It employs 11 to 50 people.
Where is Macrobert Arts Centre based?
Macrobert Arts Centre is headquartered in Stirling, United Kingdom, in the Europe region.
How does Macrobert Arts Centre make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Fundraising, corporate Partnerships and memberships.
Who are Macrobert Arts Centre's main competitors?
Direct peers on record are Tobacco Factory Theatres, Citizens Theatre, The Lemon Tree (Aberdeen Performing Arts), Eden Court Highlands, Warwick Arts Centre, Perth Theatre (Horsecross Arts), Traverse Theatre and Battersea Arts Centre. The Lowry is listed as a broad incumbent. Royal Conservatoire of Scotland is listed as a regional player.
Does Macrobert Arts Centre have an API?
No public API is recorded for Macrobert Arts Centre.
What industry is Macrobert Arts Centre in?
Macrobert Arts Centre's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71131 and its SIC code is 7900.