La Trova
La Trova is a Canary Islands musical group founded in 2003 that produces live performances and self-recorded albums featuring Canarian folklore and Latin American music, serving festival, carnival, and municipal audiences primarily across the Canary Islands and mainland Spain.
- Company typePrivate
- Founded2003
- HeadquartersLas Palmas, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What La Trova does
La Trova is a Canary Islands musical group founded in 2003 in Las Palmas de Gran Canaria, Spain, operating as a live performance ensemble and self-producing recording act. The group emerged from the Tuna de Distrito of the Universidad de Las Palmas de Gran Canaria and is enriched by members with backgrounds in folk, choir, rock, and jazz, producing a characteristic sound centered on Canarian folklore, Latin American boleros, carnival music, and popular covers. Over more than 20 years, La Trova has built a portfolio of 13 self-produced albums plus two singles and maintains an active performance schedule at festivals, carnivals, municipal concerts, and private events across the Canary Islands and mainland Spain, including flagship slots at the Auditorio Alfredo Kraus, Teatro Guiniguada, and the Carnaval de Las Palmas de Gran Canaria.
The group's commercial activity rests on two revenue streams: contracted live performances (the professional services arm covering municipal, festival, carnival, and private bookings) and discographic sales through physical CDs plus major streaming platforms (Spotify, Apple Music, YouTube Music, Deezer, Amazon Music, Tidal, Google Play, QQ Music). Distribution is dual-channel, combining direct booking for enterprise and government events with global streaming for consumer reach. La Trova operates from Las Palmas de Gran Canaria with a team of 11–50 personnel, including a 20+-person production crew for major events, led by Alessio Lubrano (President), Carlos Macho (Vice President), Eliezer Benítez (Musical Director), and Alberto Cabrera (Contracting). There is no underlying technology platform; operations are event-driven, with charitable activity such as Fundación Foresta reforestation and Cumbre Vieja relief as a notable secondary output.
The business model is essentially a regional entertainment services and recorded-music catalog company with no external investment, no parent organization, and no disclosed software or technology component. Long-running partnerships with the Ayuntamiento de Las Palmas de Gran Canaria (Musicando series, 'Navidad en Las Canteras' annual production since 2004) and self-organized IP such as the Festival de Música 'La Trova' since 2014 form the operational backbone, supplemented by streaming royalties and event-driven CD sales.
La Trova firmographics
Firmographics- Name
- La Trova
- Legal name
- La Trova
- Website
- https://latrova.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Trova is a Canary Islands musical group founded in 2003 that produces live performances and self-recorded albums featuring Canarian folklore and Latin American music, serving festival, carnival, and municipal audiences primarily across the Canary Islands and mainland Spain.
- Ownership category
- akta.pro rank
Where La Trova is headquartered
LocationHeadquarters
- HQ city
- Las Palmas
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
La Trova business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Live Performances and Concert Bookings: Revenue from contracted performances at festivals, carnivals, private events, and municipal concerts across the Canary Islands and Spanish territory. The group maintains booking contacts for event contracting.
- Discographic Sales: Revenue from 13 self-produced and self-edited discographic works plus 2 singles, available as physical CDs and through digital streaming platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General admission concert tickets |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
La Trova product offering
Product offeringCore offering
La Trova is a Canary Islands musical ensemble that delivers contracted live concert performances at festivals, carnivals, municipal events, and private functions across the Canary Islands and mainland Spain. The group self-produces and distributes its own discographic catalog of 13 albums and 2 singles via major digital streaming platforms and physical CD sales, and develops themed show productions such as the annual 'Navidad en Las Canteras' Christmas event.
Product overview
La Trova is a Canary Islands musical group formed in 2003 that offers live musical performances and recorded music albums. Their portfolio consists of 13 self-produced discographic works spanning various themes (Christmas, Carnival, anniversary celebrations, collaborations) and live concert events. The group also produces the annual 'Navidad en Las Canteras' event. Music is distributed through major streaming platforms. No technology product or software offering exists.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Musical Performances Contracted live concert performances delivered at festivals, carnivals, municipal events, and private functions across Gran Canaria, the Canary Islands, and mainland Spain. Performances feature Canarian folklore, Latin American bolero, popular covers, and themed repertoire, and are supported by an in-house production team of more than 20 lighting and sound professionals.
- Navidad en Las Canteras (Annual Christmas Production) Annual Christmas music spectacle held at Playa de Las Canteras in Las Palmas de Gran Canaria, produced by La Trova in collaboration with the municipal government since 2004 and incorporating charitable food drives.
- Mujeres Divinas (Album) Self-produced studio album released in 2021 featuring songs celebrating women, available on physical CD and through major digital streaming platforms.
- La Trova en Carnaval (Album) Carnival-themed self-produced album released in 2019, available on physical CD and through major digital streaming platforms.
- La Trova 15 Años (Album) Commemorative self-produced album celebrating the group's 15th anniversary, released in 2019 and available on physical CD and through major digital streaming platforms.
- La Trova en Navidad (Album) Christmas-themed self-produced album released in 2019, available on physical CD and through major digital streaming platforms.
- Unidos al Cantar (Album) Self-produced album released in 2017 featuring collaborative performances, available on physical CD and through major digital streaming platforms.
- All You Need Is Love (Album) Self-produced Beatles tribute album released in 2015 and presented at the Alfredo Kraus Auditorium, available on physical CD and through major digital streaming platforms.
- Pide un Deseo (Album) Self-produced live album released in 2014, with part of its proceeds committed to support the International Red Cross West Africa Cooperation Center; available on physical CD and through major digital streaming platforms.
- 10 Motivos (Album) Self-produced live album recorded at Teatro Guiniguada, released in 2013 and available on physical CD and through major digital streaming platforms.
- LTV - La Trova & Cía (Album) Self-produced live album released in 2013 featuring collaborations with guest artists, available on physical CD and through major digital streaming platforms.
- Olvida tus Penas (Album) Self-produced album released in 2012, available on physical CD and through major digital streaming platforms.
- Venga la Esperanza (Album) Self-produced album released in 2011, available on physical CD and through major digital streaming platforms.
- La Trova en Concierto (Album) Self-produced concert album released in 2011, available on physical CD and through major digital streaming platforms.
- Singles: Cumpleaños Feliz and Es el Carnaval Two self-produced singles including 'Cumpleaños Feliz' (2016) and 'Es el Carnaval' (2017), released through major digital streaming platforms.
Quantifiable outcome
- 13 self-produced discographic works and 2 singles over 20+ years
- +2 more outcomes
Companies that use La Trova
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
La Trova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Trova partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Fundación ForestacoreLa Trova partnered with Fundación Foresta for the 'Apadrina un árbol' (Sponsor a Tree) campaign following devastating wildfires in Gran Canaria. The initiative aimed to reforest the island by encouraging people to sponsor trees. The campaign successfully resulted in over 1,000 trees being planted in the summits of Gran Canaria.
- Cruz Roja Internacional (Centro de Cooperación con África Occidental)minorLa Trova made a donation to the West Africa Cooperation Center of the International Red Cross located in Puerto de Las Palmas. Part of the proceeds from their 'Pide un deseo' album were committed to support the center's humanitarian logistics work supporting West African countries, particularly notable during the Ebola crisis.
- BinterminorBinter is listed as a sponsor for the 'Pide un deseo' production, supporting the album and related charitable initiatives.
- Difa and CarolanminorDifa and Carolan are listed as collaborating companies for the 'Pide un deseo' production and related charitable activities.
- Ayuntamiento de Las Palmas de Gran Canaria (Cultura)coreLong-standing partnership with the Culture Department of Las Palmas de Gran Canaria for the Musicando concert series. La Trova inaugurated the series in January 2016 and participated in 100 concerts over six years. The municipal government also collaborates on the annual 'Navidad en Las Canteras' production since 2004.
- Charanda and Los SabandeñosminorMusical groups that participated alongside La Trova in the first Festival de Música 'La Trova' organized in September 2014 in collaboration with the City Council's Ciudad Alta District.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
La Trova competitors and assessment
Company assessmentBroad incumbents
- The Ten Tenors: Australian vocal group touring internationally with themed live productions and recorded albums. Comparable as a vocal ensemble with a catalog-plus-touring business model serving nostalgia and family audiences.
- Celtic Woman: Irish musical ensemble producing themed live shows and recordings with a vocal-group-led format. Comparable business model (self-produced themed albums, touring live shows, themed annual productions) at significantly larger scale.
- Il Divo: Internationally touring vocal quartet with themed albums and large-venue productions. Comparable as a multi-member vocal group monetizing through both recorded music catalog and premium live shows.
- Carlos Baute: Established Spanish-Venezuelan pop artist who has performed with La Trova. Comparable as a touring Spanish-language recording artist at a larger commercial scale.
Regional players
- Bebé: Spanish singer-songwriter from Extremadura with crossover Latin/folk style. Comparable as a Spanish-language solo performer with live-touring model, though anchored in mainland Spain rather than Canary Islands.
Direct peers
- Efecto Pasillo: Canary Islands pop band that has collaborated with La Trova on the 'All You Need Is Love' show. Direct regional peer operating in the same Canarian market and live-performance economy.
- Los Sabandeños: Legendary Canarian folk music group founded in 1966, performing traditional Canarian and Latin American repertoire. Direct peer with similar genre focus, regional market (Canary Islands), and live-performance-led business model; the two groups have even shared the Festival La Trova stage.
- Charanda: Canarian music ensemble that has performed alongside La Trova at the Festival La Trova and shares similar Canarian folk/traditional repertoire and concert-format go-to-market.
- Cristina Ramos: Las Palmas-born artist who has appeared as a guest performer alongside La Trova. Comparable Canary Islands music artist with similar live-performance and recording business model.
Emerging players
- Rosario Flores: Spanish pop/flamenco artist who has collaborated with La Trova. Comparable as a Spanish-language live performer with both recording and touring revenue streams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
La Trova social profiles
Digital presenceLa Trova financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Trova leadership team
Management profileNumber of profiles
Profiles4 records
La Trova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Trova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Trova
What does La Trova do?
La Trova is a Canary Islands musical ensemble that delivers contracted live concert performances at festivals, carnivals, municipal events, and private functions across the Canary Islands and mainland Spain. The group self-produces and distributes its own discographic catalog of 13 albums and 2 singles via major digital streaming platforms and physical CD sales, and develops themed show productions such as the annual 'Navidad en Las Canteras' Christmas event.
Is La Trova a public or private company?
La Trova is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Trova founded?
La Trova was founded in 2003. It employs 11 to 50 people.
Where is La Trova based?
La Trova is headquartered in Las Palmas, Spain, in the Europe region.
How does La Trova make money?
Two revenue lines are on record. Live Performances and Concert Bookings are the primary driver. The others are discographic Sales.
Who are La Trova's main competitors?
Broad incumbents on record are The Ten Tenors, Celtic Woman, Il Divo and Carlos Baute. Bebé is listed as a regional player. Direct peers are Efecto Pasillo, Los Sabandeños, Charanda and Cristina Ramos. Rosario Flores is listed as an emerging player.
Does La Trova have an API?
No public API is recorded for La Trova.