Capital Recruitment

What Capital Recruitment does

Capital Recruitment operates in the New Zealand market as a traditional recruitment agency (firmographic name "Capital Recruitment" with operating website capitalrecruitment.co.nz; the majority of supporting source material references "Frog Recruitment," which is also identified as a related DBA under the people2people Group umbrella). Established in 2002 and headquartered in Wellington, the firm has been part of the people2people Group since 2019, with operational reach across 13 offices in New Zealand, Australia, and the United Kingdom. The company serves both employers and job seekers, specializing in ten industry verticals including Accounting & Finance, Human Resources, Legal, Government, Sales, Supply Chain, Marketing, Property, Business Support, and Technology.

The core offering is temporary, contract, and permanent placement services supported by a candidate database of more than 1.35 million profiles and 80,000+ lifetime placements. Beyond standard placement, the firm has expanded into a broader outsourced services portfolio covering Recruitment Process Outsourcing (RPO), Managed Service Provider (MSP) solutions, Contractor Management Outsourcing (CMO), HR Consulting, and Outsourced Payroll — positioning it as an integrated workforce solutions provider rather than a pure placement shop.

The revenue model is transaction-fee based, with placement fees typically structured as a percentage of placed candidate annual salary (industry-standard 15–25%), supplemented by recurring revenue from RPO, MSP, CMO, and payroll engagements. GTM motion is sales-led: dedicated account managers serve mid-market and enterprise employers, while a self-serve website job portal handles SMB and job-seeker volume. Marketing relies on thought leadership — an annual Employment & Salary Report, the "Ahead of the Curve" podcast, live-stream market updates, and regional labour-market content — to drive inbound demand across all three operating geographies.

Name

Capital Recruitment

Legal name

Frog Recruitment

Website

https://capitalrecruitment.co.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Capital Recruitment is a New Zealand-based recruitment agency (related to Frog Recruitment) operating across 13 offices in New Zealand, Australia, and the UK as part of the people2people Group, serving employers and job seekers in Accounting & Finance, Government, HR, Legal, Sales, and other verticals via placement and outsourced RPO/MSP/CMO services.

Ownership category

akta.pro rank

Product category

Recruitment and Staffing Services

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Recruitment services
• Staffing agency
• Talent placement
• Permanent placement
• Recruitment outsourcing

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Temporary, Contract, and Permanent Recruitment Placement Fees: Traditional contingency or retained recruitment fees charged to employers for placing temporary workers, contractors, or permanent employees. Fees typically calculated as a percentage of the placed candidate's annual salary.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Capital Recruitment (Frog Recruitment) is a New Zealand-based recruitment agency that connects employers with job seekers through temporary, contract, and permanent placement services across nine industry verticals. The firm also delivers outsourced workforce solutions including Recruitment Process Outsourcing (RPO), Managed Service Provider (MSP), Contractor Management Outsourcing (CMO), HR Consulting, Outsourced Payroll, Bulk Recruitment, and Special Projects. Services are delivered through 13 offices in New Zealand, Australia, and the United Kingdom under the people2people Group.

Product overview

Frog Recruitment operates as a recruitment agency offering a unified suite of staffing and HR solutions rather than a modular software platform. The portfolio centers on core recruitment services (temporary, contract, and permanent placement) supplemented by specialized outsourcing offerings including Contractor Management Outsourcing (CMO), HR Consulting, Managed Service Provider (MSP), Outsourced Payroll Solutions, Recruitment Process Outsourcing (RPO), and Special Projects. The company specializes across nine industry verticals: Accounting & Finance, Business Support, Human Resources, Government, Legal, Supply Chain, Marketing, Property, and Sales. All services are delivered through a network of 13 offices across New Zealand, Australia, and the UK, with technology-enabled hiring solutions leveraging candidate databases and scalable evaluation methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary, Contract, and Permanent Recruitment Core placement service connecting New Zealand employers with talent on temporary, contract, and permanent bases using deep market insight and a large candidate network. Delivers quick, compliant, and flexible workforce solutions across nine verticals.
• Bulk Recruitment High-volume hiring solution using personalised recruitment plans, extensive networks, targeted marketing, latest technologies, and scalable evaluation criteria to deliver quality hiring while managing volume. Targeted at employers with significant volume hiring needs.
• Contractor Management Outsourcing (CMO) Outsourced contractor management for casuals through to subcontractors, streamlining contracts, onboarding, compliance, and payments with supplier flexibility. Designed for businesses operating at full capacity needing workforce consistency.
• HR Consulting Expert HR and payroll support for improving compliance, streamlining processes, and strengthening people operations to help businesses grow. Provided by the firm's HR and payroll experts.
• Managed Service Provider (MSP) Combined RPO, CMO, and Payroll Outsourcing solution acting as an HR extension. Handles recruitment, contingent workforce management, and payroll with vendor neutrality and a streamlined supplier network.
• Outsourced Payroll Solutions Scalable payroll solutions for businesses of all sizes offering custom reporting, a mobile app, real-time analytics, and direct access. Provides expert support for deadlines and regulations to small businesses and process improvements for large companies.
• Recruitment Process Outsourcing (RPO) Enhances in-house recruitment by acting as an HR extension with flexible service levels including Function-Based RPO, Complete RPO, and On-Demand RPO options. Available on-site or virtual with flexible pricing.
• Special Projects High-volume talent acquisition for special projects including assessment centres, psychometric testing, and video interviewing support. Suited to new client launches, graduate programs, or peak hiring periods.
• Specialist Industry Placement Placement services across nine key industries including Accounting & Finance, Business Support, Human Resources, Government, Legal, Supply Chain, Marketing, Property, Public Sector, Sales, and Technology. Each vertical has a dedicated landing page and specialization.

Quantifiable outcome

• 97% customer satisfaction rate
• +2 more outcomes

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• people2people GroupcoreStrategic or Co-development Partner · 1 January 2019Parent company acquisition in 2019. Frog Recruitment operates as part of the international people2people Group, gaining access to expanded networks across Australia and UK markets. The relationship provides cross-border recruitment capabilities and shared resources.
• Edge RecruitmentminorChannel Partner/ Reseller/ DistributorAustralian recruitment partner under the people2people Group umbrella. Provides local Australian market coverage and specialization.
• people2people AustraliaminorChannel Partner/ Reseller/ DistributorRelated entity within the people2people Group providing Australian recruitment services and market expertise.
• people2people UKminorChannel Partner/ Reseller/ DistributorRelated entity within the people2people Group providing UK recruitment services and market coverage.
• People2People HR SolutionscoreStrategic or Co-development PartnerOffers outsourced HR solutions, payroll outsourcing, and HR consulting services. Provides comprehensive HR outsourcing capabilities that complement Frog's core recruitment offerings. Enables delivery of full-service HR solutions including MSP, RPO, and payroll services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Edge Recruitment: Channel partner within the people2people Group focused on the Australian market; offers comparable permanent, contract, and temporary staffing across professional verticals.
• Madison Recruitment: NZ-based recruitment specialist across accounting, finance, legal, HR, and government — closely mirrors the subject's vertical strategy and target customer base in the Wellington/Auckland markets.
• Frog Recruitment: The data set references Frog Recruitment as the source entity; Capital Recruitment operates in the same Wellington/NZ recruitment market with overlapping verticals (Accounting & Finance, HR, Legal, Government) and an identical service portfolio spanning temp, contract, permanent, RPO, MSP, and payroll.
• people2people UK: UK arm of the people2people Group offering the same RPO, MSP, contractor management, and payroll services; the closest direct peer for cross-border capability benchmarking.
• people2people Australia: Sibling brand under the people2people Group delivering identical recruitment and HR outsourcing services in Australia; directly comparable on business model, vertical mix, and outsourcing portfolio.

Emerging players

• Tribe Recruitment: NZ-focused agency emphasizing employer brand and candidate experience; competes for the same mid-market professional mandates with a more digitally-led GTM.

Broad incumbents

• Robert Walters New Zealand: International recruitment firm with NZ operations focused on professional and executive placements in finance, legal, HR, and technology — overlapping verticals but positioned more upmarket.
• Adecco New Zealand: Global staffing leader with significant NZ temp/perm operations; competes on volume temporary staffing and RPO, though with a less specialized vertical mix.
• Hays New Zealand: Global staffing incumbent with a large NZ presence across accounting, legal, HR, and government verticals; offers broader international footprint but less NZ specialization than the subject.

Regional players

• AWF New Zealand: NZ-focused staffing firm with strong presence in industrial, commercial, and skilled trades; comparable on local market knowledge and government supply arrangements, though less white-collar specialization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CapitalRecNZ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Recruitment