Frog Recruitment
Frog Recruitment is a New Zealand-headquartered recruitment agency, founded in 2002 and part of the people2people Group, delivering permanent, temporary, contract, and outsourced HR services (RPO, CMO, MSP, Payroll, HR Consulting) across 13 offices in New Zealand, Australia, and the United Kingdom, with primary vertical expertise in government and public sector recruitment.
- Company typePrivate
- Founded2002
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Frog Recruitment does
Frog Recruitment is a New Zealand-headquartered recruitment agency founded in 2002 that delivers permanent, temporary, contract, and bulk recruitment services alongside a portfolio of outsourced HR solutions including Recruitment Process Outsourcing (RPO), Contractor Management Outsourcing (CMO), Managed Service Provider (MSP), Payroll Outsourcing, and HR Consulting. The firm operates through 13 offices across New Zealand, Australia, and the United Kingdom as part of the people2people Group following a 2019 merger, with specialist teams organised by industry vertical: Accounting & Finance, Business Support, HR, Government/Public Sector, Legal, Marketing, Property, Sales, Supply Chain, and Technology. Underlying technology comprises a recruitment platform with a candidate database of more than 1,350,000 profiles, AI-assisted candidate matching integrated with job boards and LinkedIn, and supporting portals including a candidate dashboard and job search platform.
The business model is fee-based across two streams: transactional placement fees on permanent and contract/temporary hires, and managed-service fees on outsourced RPO, CMO, MSP, Payroll, and HR Consulting engagements. The firm serves both ends of the market — services are free for job seekers, while employers pay for hiring execution and outsourced workforce management. The primary revenue-bearing customer segment is the government and public sector, where the firm holds AoG TAS approved supplier status and reports 3,516+ placements across 410 government entities and 135 government agencies across NZ and Australia. Corporate employers across multiple verticals form the secondary segment. Reported loyalty indicators include 97% customer satisfaction, 95% client retention, 91% NPS, and 56% repeat business. Distribution is direct sales-led through specialist consultants, supplemented by an inbound content engine that includes an annual 90-page employment report, podcasts, live stream events, and 400+ media features annually.
Frog Recruitment firmographics
Firmographics- Name
- Frog Recruitment
- Legal name
- Frog Recruitment
- Website
- https://frogrecruitment.co.nz
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frog Recruitment is a New Zealand-headquartered recruitment agency, founded in 2002 and part of the people2people Group, delivering permanent, temporary, contract, and outsourced HR services (RPO, CMO, MSP, Payroll, HR Consulting) across 13 offices in New Zealand, Australia, and the United Kingdom, with primary vertical expertise in government and public sector recruitment.
- Ownership category
- akta.pro rank
Frog Recruitment industry classification
Industry- Product category
- Recruitment and Staffing Services
- NAICS
- Employment Placement Agencies (561311), Temporary Help Services (561320), Professional Employer Organizations (561330)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Hybrid / Selective RPO (Partial Outsourcing) (BPACABAC)
- akta.pro secondary industries
- Contingent Workforce / Contractor RPO (Contractor Recruiting) (BPACABAK), RPO Technology, ATS Administration & Recruitment Operations (BPACABAN), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)
Keywords
Where Frog Recruitment is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices9 records
Markets served
Frog Recruitment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Permanent Recruitment: Fee-based permanent placement services connecting employers with suitable candidates for long-term employment
- Temporary and Contract Staffing: Temporary, contract, and permanent recruitment solutions with flexible workforce solutions for businesses
- Outsourced HR Solutions: Managed services including RPO, CMO, MSP, Payroll Solutions, and HR Consulting for businesses of all sizes
- Bulk/Volume Recruitment: High-volume recruitment services for projects, graduate programs, and peak period hiring needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free recruitment services for job seekers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Frog Recruitment product offering
Product offeringCore offering
Frog Recruitment is a New Zealand-based recruitment agency that places temporary, contract, and permanent staff for employers across eight industry verticals. The agency complements core placement services with outsourced HR solutions, including Recruitment Process Outsourcing (RPO), Contractor Management Outsourcing (CMO), Managed Service Provider (MSP) programs, Outsourced Payroll Solutions, HR Consulting, Bulk/Volume Recruitment, and Special Projects. Job seekers access these services for free via an online portal, salary guide, and interview resources.
Product overview
Frog Recruitment is a recruitment agency (not a SaaS platform) offering a portfolio of staffing and HR solutions. The core offering consists of temporary, contract, and permanent recruitment services, complemented by outsourced solutions including Contractor Management Outsourcing (CMO), HR Consulting, Managed Service Provider (MSP), Outsourced Payroll Solutions, Recruitment Process Outsourcing (RPO), and Special Projects. The company also provides supporting resource tools including a Salary Guide, Interview Guide, Jobseeker Resources (CV/cover letter templates), and the 2026 Employment & Salary Report. Additional services include a Job Search Platform, Candidate Dashboard for employers, and Climate Reporting and Green Hiring advisory services. Since joining the people2people Group in 2019, Frog operates across New Zealand, Australia, and the United Kingdom.
Differentiator
Problem solved
Functional benefit
Products and services
- Temporary, Contract, and Permanent Recruitment Connects businesses with quality talent fast through tailored temporary, contract, and permanent recruitment solutions across Frog's specialist verticals including Accounting & Finance, Business Support, HR, Legal, Marketing, Property, Government, Supply Chain, and Technology.
- Bulk Recruitment High-volume recruitment service led by account managers, using targeted marketing, sourcing methods, and scalable evaluation criteria to deliver quality hiring at volume for graduate programs, projects, and peak-period needs.
- Contractor Management Outsourcing (CMO) Outsourced contractor management covering casuals through to subcontractors, streamlining contracts, onboarding, compliance, and payments for workforce management with supplier flexibility.
- HR Consulting Tailored hands-on HR and payroll expert support that helps employers improve compliance, streamline processes, and strengthen people operations.
- Managed Service Provider (MSP) Combines RPO, CMO, and Payroll Outsourcing into a single managed service acting as an extension of the client's HR team, with vendor neutrality and a streamlined supplier network across recruitment, contingent workforce, and payroll.
- Outsourced Payroll Solutions Scalable payroll outsourcing for businesses of all sizes, with custom reporting, mobile app access, real-time analytics, and direct support to streamline payroll and improve efficiency.
- Recruitment Process Outsourcing (RPO) Recruitment Process Outsourcing that acts as an extension of in-house HR, with flexible service levels including Function-Based RPO, Complete RPO for long-term support, and On-Demand RPO for project-based work.
- Special Projects Project-based high-volume talent acquisition for new clients, graduate programs, and peak periods, including assessment centres, psychometric testing, and video interviewing.
- Climate Reporting and Green Hiring Sustainability advisory helping businesses prepare for mandatory climate-related financial disclosures under Aotearoa New Zealand Climate Standards and supporting green hiring strategies.
Quantifiable outcome
- 97% Customer Satisfaction
- +3 more outcomes
Companies that use Frog Recruitment
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Frog Recruitment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Frog Recruitment partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- people2people GroupflagshipFrog Recruitment joined the people2people Group in 2019 through a merger. People2people operates across Australia, New Zealand, and the UK with 11+ offices and 130+ employees, sharing Frog's vision for long-term relationship-focused recruitment.
- Edge RecruitmentcoreEdge Recruitment is part of the wider group under people2people, operating in Australia as a sister company to Frog Recruitment, sharing resources and expertise across the recruitment network.
- people2people AustraliacoreSister company operating across Australian offices including Adelaide, Brisbane, Melbourne, Parramatta, Perth, and Sydney, providing local and national recruitment support within the group.
- people2people UKcoreSister company operating in the United Kingdom from London office, extending the group's geographic reach to support international hiring needs.
- Outsourced HR Solutions (people2people)coreComprehensive outsourced HR services including RPO, CMO, MSP, Payroll Solutions, and HR Consulting delivered through people2people's specialist teams.
- CarbonInvoiceminorCarbonInvoice partnership for carbon footprint measurement and mitigation. Frog Recruitment participates in CarbonInvoice planting action days across Wellington and Auckland, contributing to environmental sustainability initiatives.
- Capital RecruitmentcoreAcquired in August 2021, Capital Recruitment is a government sector recruitment specialist. The acquisition enhances Frog's technology and recruitment capabilities in the government sector.
- People2people (Australia)flagshipMerger with Australian firm People2people in 2019 established Frog Recruitment as part of a larger international recruitment group operating across three countries.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
Frog Recruitment competitors and assessment
Company assessmentDirect peers
- Hudson: ANZ-focused recruitment firm providing permanent, temporary and talent management solutions across similar verticals to Frog, including government, finance, HR and technology.
- Chandler Macleod: Australian recruitment and workforce solutions provider covering permanent, temporary, RPO and MSP services — overlapping directly with Frog's RPO/MSP/CMO service stack in ANZ.
- Talent International: ANZ-headquartered recruitment and managed services firm with temporary, permanent and RPO offerings across technology, government and professional sectors — closest like-for-like mid-market competitor.
- Hays: Global specialist recruiter with strong ANZ and UK presence, offering permanent, temporary and contract placement across professional disciplines — directly comparable to Frog's multi-country, multi-specialism model.
Broad incumbents
- ManpowerGroup: Global workforce solutions provider with ANZ and UK operations offering staffing, RPO and talent mobility — competes with Frog for mid-market and large enterprise managed services deals.
- Randstad: World's largest staffing company operating across NZ, Australia and the UK, competing across the full spectrum of perm, temp, RPO and MSP — Frog's broadest global competitor.
- Robert Half: Global staffing and consulting firm with significant ANZ presence in finance, accounting, technology and office support — competing for the same mid-market professional placements as Frog.
- Adecco: Global staffing leader with deep ANZ operations, providing permanent, temporary and workforce solutions — sets the pricing benchmark Frog must compete against on enterprise and government RFPs.
Others
- SEEK: Dominant ANZ job platform and Frog's primary candidate-sourcing channel; not a direct recruiter but a critical ecosystem participant whose pricing and product decisions affect Frog's unit economics.
Regional players
- Capital Recruitment (now part of Frog): Pre-acquisition NZ government recruitment specialist acquired by Frog in 2021 — historically a competitor in the Wellington public-sector desk and now a capability within the Frog group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Frog Recruitment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frog Recruitment leadership team
Management profileNumber of profiles
Profiles7 records
Frog Recruitment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frog Recruitment M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frog Recruitment
What does Frog Recruitment do?
Frog Recruitment is a New Zealand-based recruitment agency that places temporary, contract, and permanent staff for employers across eight industry verticals. The agency complements core placement services with outsourced HR solutions, including Recruitment Process Outsourcing (RPO), Contractor Management Outsourcing (CMO), Managed Service Provider (MSP) programs, Outsourced Payroll Solutions, HR Consulting, Bulk/Volume Recruitment, and Special Projects. Job seekers access these services for free via an online portal, salary guide, and interview resources.
Is Frog Recruitment a public or private company?
Frog Recruitment is a private company. It is classified as corporate owned and is currently operating.
When was Frog Recruitment founded?
Frog Recruitment was founded in 2002. It employs 51 to 100 people.
Where is Frog Recruitment based?
Frog Recruitment is headquartered in Auckland, New Zealand, in the Oceania region.
How does Frog Recruitment make money?
Four revenue lines are on record. Permanent Recruitment is the primary driver. The others are temporary and Contract Staffing, outsourced HR Solutions and bulk/Volume Recruitment.
Who are Frog Recruitment's main competitors?
Direct peers on record are Hudson, Chandler Macleod, Talent International and Hays. Broad incumbents are ManpowerGroup, Randstad, Robert Half and Adecco. SEEK is listed as an others. Capital Recruitment (now part of Frog) is listed as a regional player.
Does Frog Recruitment have an API?
No public API is recorded for Frog Recruitment.
What industry is Frog Recruitment in?
Frog Recruitment's product category is Recruitment and Staffing Services. Its primary akta.pro industry code is BPACABAC, Hybrid / Selective RPO (Partial Outsourcing), with a secondary code of BPACABAK, Contingent Workforce / Contractor RPO (Contractor Recruiting). Its NAICS code is 561311 and its SIC code is 7361.