Boost Pricing
Boost Pricing is a Columbus, Ohio-based training firm that helps B2B sales teams of 10–100 people price confidently and negotiate masterfully through its 10-week Boost Advantage program, keynotes, and workshops. Founded in 2011 by Casey Brown, it serves SMBs and mid-market companies across manufacturing, services, and industrial verticals.
- Company typePrivate
- Founded2012
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Boost Pricing does
Boost Pricing is a Columbus, Ohio-based private training and consulting firm founded in 2011 by Casey Brown that specializes in pricing and negotiation training for B2B sales teams. The company's flagship product is Boost Advantage™, a 10-week virtual program comprising bite-sized pre-work modules, live expert-led workshops, and tailored coaching, priced on a per-person basis between $750 and $2,500 depending on team size and typically structured as a multi-year contract. The company also delivers fee-based keynotes (60–75 minutes) and workshops (90 minutes to half-day) for industry events, sales meetings, and leadership retreats via Casey Brown and Doug Butdorf, and monetizes a published book, 'Fearless Pricing.' A portfolio of free interactive resources — the Pricing Power Diagnostic (a 13-dimension scoring assessment), Profit Levers tool, Price Objection Workbook, and Pricing Essentials preview — functions as a content marketing funnel to drive inbound interest.
The business operates as a boutique professional services firm with a six-person named team (Founder Casey Brown, President Alex Hayes, Speaker Doug Butdorf, Coach Pam Rodefer, Office Manager Jeff Cramer, and team member Natasha Hemmingway), supported by an externalized content and marketing apparatus. The go-to-market motion is hybrid: enterprise field sales targeting sales teams of 10–100 with pricing discretion, complemented by event-driven keynote/workshop sales and an inside-sales virtual delivery model. The company differentiates itself through narrow domain specialization (pricing and negotiation only, complementing — rather than replacing — established sales methodologies such as Sandler, Miller Heiman, SPIN, and Challenger), a 100% money-back guarantee that has never been refunded, and an emphasis on the psychological/fear component underlying pricing decisions. Client evidence spans manufacturing, packaging, design/build, equipment rental, translation services, outdoor marketing, and chemicals, with no apparent external funding and no disclosed revenue figures.
Boost Pricing firmographics
Firmographics- Name
- Boost Pricing
- Legal name
- Boost Pricing
- Website
- https://boostpricing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boost Pricing is a Columbus, Ohio-based training firm that helps B2B sales teams of 10–100 people price confidently and negotiate masterfully through its 10-week Boost Advantage program, keynotes, and workshops. Founded in 2011 by Casey Brown, it serves SMBs and mid-market companies across manufacturing, services, and industrial verticals.
- Ownership category
- akta.pro rank
Where Boost Pricing is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boost Pricing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Boost Advantage Training Program: Per-person pricing for the 10-week virtual training program including pre-work, live workshops, and coaching. Costs between $750-$2,500 per person depending on team size. Time commitment is one hour per week for ten weeks.
- Keynotes and Workshops: Fee-based speaking engagements and workshops for events, sales meetings, and leadership retreats. Casey Brown delivers keynotes (60-75 minutes); Doug Butdorf leads workshops (90 minutes to half day).
- Book Sales: Sale of Fearless Pricing book published by Casey Brown, available on Amazon and other retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Boost Advantage per person pricing based on team size |
| Other | Multi-year contract | Keynote speaking fees |
| One time/ perpetual license | Pay-as-you-go | Fearless Pricing book |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Boost Pricing product offering
Product offeringCore offering
Boost Pricing trains B2B sales teams to price with confidence, negotiate masterfully, and increase prices fearlessly. The flagship offering is the Boost Advantage™ 10-week virtual training program combining pre-work modules, live workshops, and tailored coaching. The company also delivers fee-based keynotes and workshops for events, publishes the Fearless Pricing book, and provides free diagnostic tools (Pricing Power Diagnostic, Profit Levers, Price Objection Workbook) to assess and improve sales team pricing capabilities.
Product overview
Boost Pricing offers a portfolio of pricing and negotiation training products and services centered around its core Boost Advantage™ 10-week virtual training program. The company also provides keynotes and workshops for events, a published book ('Fearless Pricing'), and several free tools including the Pricing Power Diagnostic, Profit Levers, Price Objection Workbook, and Pricing Essentials preview. All offerings focus on helping B2B sales teams overcome fear-based pricing, eliminate unnecessary discounting, and learn to communicate and defend value to command higher prices.
Differentiator
Problem solved
Functional benefit
Brands
- Boost Advantage: The primary sales training program that guarantees immediate ROI, designed to help B2B sales teams price confidently, negotiate masterfully, and increase prices fearlessly over a 10-week virtual program.
Products and services
- Boost Advantage™
Quantifiable outcome
- 10X - 50X return on investment reported by clients
- +5 more outcomes
Companies that use Boost Pricing
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Boost Pricing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Boost Pricing partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Boost Pricing competitors and assessment
Company assessmentDirect peers
- Karrass: Negotiation training and consulting firm offering seminars and workshops for sales teams; directly comparable offering focused on negotiation effectiveness for B2B audiences.
- ValueSelling Associates: ValueSelling Associates provides value-based selling training and methodology for B2B sales teams, directly overlapping with Boost Pricing's focus on training sales teams to communicate value and command higher prices.
- Black Swan Group: Negotiation training company founded by Chris Voss, author of 'Never Split the Difference'. Closely comparable to Boost Pricing's negotiation and pricing psychology positioning and founder-led personal-brand model.
- Shapiro Negotiations Institute: Long-standing negotiation training firm offering programs to corporate sales and procurement teams; highly comparable to Boost Pricing's negotiation training focus and B2B sales audience.
- RAIN Group: Sales training and consulting firm offering sales methodology, negotiation, and pricing-related training for B2B sales organizations — overlapping with Boost Pricing's content focus and target buyer.
Broad incumbents
- Sandler Training: Major global sales training franchise explicitly referenced in Boost Pricing's own materials as a complementary methodology. Overlapping customer base in B2B sales training but at significantly larger scale.
- Corporate Visions: B2B sales and marketing training and consulting firm focused on buyer enablement and value messaging; comparable in helping B2B teams improve commercial conversations and pricing outcomes.
- Richardson Sales Performance: Large, established sales training and consulting firm offering a broad curriculum including negotiation and value selling. Comparable target customer (B2B sales teams) but with a broader portfolio and deeper enterprise reach than Boost.
- Miller Heiman (Korn Ferry): Enterprise sales methodology firm (now part of Korn Ferry) referenced in Boost Pricing's own materials. Comparable customer base (B2B sales organizations) but with much larger scale and broader curriculum.
Emerging players
- The Brooks Group: Sales training and consulting firm specializing in value-based selling, negotiation, and sales coaching for B2B organizations; closely comparable target market and methodology area to Boost Pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Boost Pricing social profiles
Digital presenceBoost Pricing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boost Pricing leadership team
Management profileNumber of profiles
Profiles6 records
Boost Pricing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boost Pricing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boost Pricing
What does Boost Pricing do?
Boost Pricing trains B2B sales teams to price with confidence, negotiate masterfully, and increase prices fearlessly. The flagship offering is the Boost Advantage™ 10-week virtual training program combining pre-work modules, live workshops, and tailored coaching. The company also delivers fee-based keynotes and workshops for events, publishes the Fearless Pricing book, and provides free diagnostic tools (Pricing Power Diagnostic, Profit Levers, Price Objection Workbook) to assess and improve sales team pricing capabilities.
Is Boost Pricing a public or private company?
Boost Pricing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boost Pricing founded?
Boost Pricing was founded in 2012. It employs 1 to 10 people.
Where is Boost Pricing based?
Boost Pricing is headquartered in Columbus, United States, in the North America region.
How does Boost Pricing make money?
Three revenue lines are on record. Boost Advantage Training Program is the primary driver. The others are keynotes and Workshops and book Sales.
Who are Boost Pricing's main competitors?
Direct peers on record are Karrass, ValueSelling Associates, Black Swan Group, Shapiro Negotiations Institute and RAIN Group. Broad incumbents are Sandler Training, Corporate Visions, Richardson Sales Performance and Miller Heiman (Korn Ferry). The Brooks Group is listed as an emerging player.
Does Boost Pricing have an API?
No public API is recorded for Boost Pricing.