Smoky Mountain Guns And Ammo

What Smoky Mountain Guns And Ammo does

Smoky Mountain Guns and Ammo (SMGA) is a privately held, multi-category firearms and outdoor recreation retailer founded in 2014 and headquartered in Sevierville, Tennessee. The company sells handguns, rifles, shotguns, Class III firearms (silencers and SBRs), receivers and frames, ammunition (bulk, handgun, rifle, rimfire, shotgun), reloading supplies, optics (scopes, red dots, night vision, thermal, range finders), gun accessories, archery equipment, hunting gear, and broader outdoor categories including camping, kayaks, food processing, and survival items, stocking brands such as Smith and Wesson, Glock, Sig Sauer, Ruger, Bear Archery, PSE, Hoyt, Ten Point, Ravin, and G5.

The underlying technology is a standard e-commerce storefront supporting nationwide direct-to-consumer ordering, supplemented by two physical retail showrooms — the original inside Smoky Mountain Knife Works in Sevierville and a newer Knoxville location — and a $45-per-firearm FFL transfer service that enables the company to act as a regulated drop-off point for online firearm purchases shipped from third parties. The platform is presented as a catalog model without disclosed proprietary technology, APIs, integrations, or applications.

SMGA's business model is purely transactional hardware sales at retail, with no subscription, software, or service-revenue streams beyond the per-transfer fee. Go-to-market is direct-to-consumer, combining organic search, newsletter marketing, an Instagram presence, and content such as first-time buyer guides. The customer base is segmented by persona — primarily hunters, with secondary preppers and military/tactical buyers — and is fully retail/consumer with no disclosed B2B or enterprise accounts, leaving revenue dependent on consumer discretionary spend in the firearms and outdoor recreation categories.

Name

Smoky Mountain Guns And Ammo

Legal name

Smoky Mountain Guns & Ammo

Website

https://smga.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Smoky Mountain Guns and Ammo is a privately held, multi-category firearms and outdoor recreation retailer founded in 2014 in Sevierville, Tennessee, operating a nationwide e-commerce storefront and two Tennessee showrooms serving consumer hunters, sport shooters, preppers, and tactical buyers.

Ownership category

akta.pro rank

Product category

Firearms and Outdoor Gear Retail

akta.pro industry

PRIMARYCRAMAKAA

Firearms & Ammunition Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Firearms retail
• Ammunition sales
• Outdoor gear
• Hunting equipment
• FFL transfer service

Headquarters

HQ city

Sevierville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from selling firearms, ammunition, optics, gun accessories, hunting gear, archery equipment, camping and outdoor products. Products range from pistols, rifles, shotguns, and Class III firearms to reloading supplies, trail cameras, game calls, food processing equipment, kayaks, and e-bikes. Transaction-based model with varying prices by product category.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Smoky Mountain Guns and Ammo is a firearms and outdoor gear retailer that sells handguns, rifles, shotguns, Class III firearms, ammunition, optics, gun accessories, hunting gear, camping and outdoor equipment, archery products, and related accessories through a nationwide e-commerce storefront and two physical showrooms in Tennessee. The company also offers an FFL transfer service ($45 per firearm) for online firearm purchases shipped to its stores.

Product overview

Smoky Mountain Guns and Ammo (SMGA) is an online firearms and outdoor gear e-commerce retailer with two physical showroom locations in Sevierville and Knoxville, Tennessee. The company operates a comprehensive multi-category product portfolio organized around five core verticals: Firearms (handguns, rifles, shotguns, Class III, receivers/frames), Ammunition (bulk, handgun, rifle, rimfire, shotgun, and reloading supplies), Optics (scopes, sights, nightvision, thermal, range finders), Gun Accessories (stocks, holsters, storage, magazines, AR parts), and Hunting/Camping/Outdoor gear (stands, trail cameras, game calls, camping equipment, knives, kayaks). The business model combines an extensive e-commerce platform with retail showrooms and offers FFL transfer services for nationwide firearm purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms Retail offering of handguns (pistols, derringers, revolvers), rifles (bolt action, lever action, over-under, pump, semi-auto, single shot), shotguns (pump, semi-auto, over-under, single shot, double barrel, lever action), Class III items (silencers, SBRs), used firearms, and receivers/frames, sold to individual consumers for hunting, sport shooting, home defense, and tactical use.
• Ammunition Retail ammunition selection including bulk packs (9mm, .45 ACP, .380 ACP, 22LR, .40 S&W, .38/.357, .223/5.56, .308/7.62, buckshot), handgun, rifle, rimfire, shotgun shells, and reloading supplies (brass, bullets, tools, presses, dies, primers, press accessories) for sport shooters, hunters, and reloaders.
• Optics Retail optics catalog including pistol sights (red dots, night sights, fiber optic, scope), shotgun optics, rifle scopes (scope, flip up, fixed, red dot), lasers, mounts and accessories, nightvision, thermal imaging, binoculars, spotting scopes, and range finders.
• Gun Accessories Retail gun accessory catalog covering rifle stocks (AR, AK), bipods/tripods, holsters, storage solutions (safes, cases, locks), magazines, cleaning supplies, AR accessories, shotgun accessories, handgun accessories, triggers, and barrels.
• Hunting Gear Retail hunting equipment including stands and blinds, hunting accessories (lights, scent elimination, game carts), trail cameras, food plots and feeding supplies, game calls (turkey, waterfowl, big game, predator), decoys, knives and tools, dog training equipment, and hunting packs for hunters.
• Camping and Outdoor Gear Retail outdoor recreation equipment including food processing (dehydrators, vacuum sealers, smokers, grills), watersports (kayaks, canoes, paddles), knives and tools, lighting (handheld, headlamps, weapon lights), first aid and safety, survival gear, airguns, coolers, tents, and bedding for campers and outdoor enthusiasts.
• Archery Equipment Retail bows and archery equipment from brands including Bear Archery, PSE, Hoyt, Ten Point, Ravin, and G5, sold to individual archery and bowhunting consumers.
• FFL Transfer Service Federal Firearms License (FFL) transfer service enabling customers to ship firearms purchased online to a SMGA store, with a $45 fee per firearm, serving online firearm buyers across the United States.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Guns.com: Guns.com is an online firearms marketplace and retailer connecting buyers with sellers through an FFL transfer network. Closely comparable to SMGA in firearms e-commerce model, FFL transfer service line, and nationwide shipping capability.
• Palmetto State Armory: Palmetto State Armory is an online-first firearms and AR-15 parts/accessories retailer with growing physical presence. Direct competitor in firearms and accessories categories with stronger proprietary product lines and aggressive direct-to-consumer pricing.
• Sportsman's Warehouse: Sportsman's Warehouse is a multi-category outdoor retailer specializing in firearms, ammunition, hunting, shooting, and camping gear across physical stores and a national e-commerce site. Closest direct peer to SMGA in product mix and target customer (hunters, sport shooters, outdoorsmen).
• Brownells: Brownells is an online-first retailer specializing in firearms parts, accessories, reloading supplies, gunsmithing tools, and gunsmithing services. Comparable to SMGA's accessories and reloading categories with stronger brand authority in gunsmithing.
• Midway USA: Midway USA is a privately held, direct-to-consumer retailer of firearms, ammunition, reloading supplies, gun parts, and shooting accessories. Strongly comparable to SMGA on catalog depth in ammunition and reloading, with a more specialized online-only model.
• Bud's Gun Shop: Bud's Gun Shop is a large online firearms retailer with a national reputation for pricing and broad inventory across rifles, shotguns, and handguns. Direct competitor in the firearms and ammunition e-commerce category with a single Kentucky location and national online reach.

Emerging players

• OpticsPlanet: OpticsPlanet is an online specialty retailer of optics, shooting accessories, hunting gear, and tactical equipment. Directly comparable to SMGA's optics and accessories verticals, with deeper category specialization and broader optical brand selection.

Broad incumbents

• Academy Sports + Outdoors: Academy is a large-format sporting goods and outdoor retailer with significant firearms, ammunition, hunting and outdoor assortments across physical stores in the southern U.S. and e-commerce. Comparable in product breadth and southern geographic footprint, but at much larger scale and broader sporting-goods positioning.
• Bass Pro Shops / Cabela's: Bass Pro Shops (and its acquired Cabela's banner) is the largest U.S. specialty outdoor retailer, selling firearms, ammunition, optics, hunting gear, camping and outdoor equipment across both physical megastores and e-commerce. Directly comparable to SMGA across every product category SMGA carries, but with vastly greater scale, exclusive product lines, and supplier leverage.
• Scheels: Scheels is a large, family-owned sporting goods chain with destination-style stores selling firearms, hunting, outdoor, and sporting goods across the Midwest and Western U.S. Overlaps with SMGA on firearms, hunting, and outdoor categories at significantly larger format and scale.

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smokymountaingunsandammo
• LinkedInlinkedin.com/company/smoky-mountain-guns-and-ammo-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smoky Mountain Guns And Ammo