Adihex

What Adihex does

Adihex (Abu Dhabi International Hunting and Equestrian Exhibition) is an annual international exhibition launched in 2003 and held at ADNEC Centre Abu Dhabi under the patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan. The event is owned by the Emirates Falconers' Club (a government-affiliated body established in 2001) and organised by Capital Events LLC, a subsidiary of ADNEC Group (Abu Dhabi National Exhibitions Company PJSC). It is positioned as the world's largest dedicated exhibition for hunting, falconry, equestrian sports, heritage preservation, and outdoor recreation, with 15 thematic sectors and a 2025 footprint of 92,000 sqm, 2,068 exhibitors and brands, 379,572 visitors, and participants from 68 countries.

The underlying technology stack consists of a public-facing event website (adihex.com), an interactive venue map (map.adihex.com), an authenticated exhibitor portal (ezone.adihex.com), a dedicated falcon auction platform (auction.adihex.com) supporting both in-person and online real-time bidding, and daily Show Daily digital publications. The 2025 Falcon Auction generated AED 9.2M+ in sales across 270+ badge-certified falcons, and a new online auction channel is being introduced for 2026 to enable global remote participation.

The business model is multi-stream: (1) B2B exhibitor space/stand rental sold through ADNEC's direct enterprise sales team, (2) B2C visitor ticket sales through the Virgin Megastore ticketing platform, (3) tiered sponsorship packages across strategic, sector, and category partners, (4) transaction fees/commissions from the falcon auction, and (5) affiliate referral commissions from hotel and travel partners (Capital Holidays, Tourism365.ae). Pricing for exhibition space and sponsorships is quote-based and not publicly disclosed. Customer segments include manufacturers, wholesalers, retailers, and distributors of hunting/equestrian/heritage products (primary), government entities and VIP buyers, general public enthusiasts and families, media and publishing partners, and brand sponsors.

Name

Adihex

Legal name

Abu Dhabi National Exhibitions Company PJSC

Website

https://adihex.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Adihex is the Abu Dhabi International Hunting and Equestrian Exhibition, an annual flagship event at ADNEC Centre Abu Dhabi organised by Capital Events LLC (ADNEC Group) and owned by the Emirates Falconers' Club. It serves manufacturers, brands, government entities, and enthusiasts across 15 heritage and outdoor-sport sectors, generating revenue from exhibitor space, ticketing, sponsorships, and the Falcon Auction.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Exhibitor Space Booking (Stand/Booth Sales): Revenue is generated from companies and brands renting exhibition space and booths at ADIHEX. Space is sold through a direct sales team at ADNEC Group. Sectors include hunting, falconry, equestrian, outdoor vehicles, arts & crafts, and more. This is the primary B2B revenue stream.
2. Visitor Ticket Sales: Tickets for entry to the exhibition are sold to the general public and trade visitors via a third-party ticketing platform (Virgin Megastore tickets). This provides a direct B2C revenue stream.
3. Sponsorship Packages: Sponsorship tiers include Strategic Partner (ADNEC Group), Exclusive Automotive Partner (Premier Motors), Weaponry Sponsors (Caracal, Carlex Design, Focus, Schiwy Waffen, Hans Wrage), Preservation of Environment Sector Sponsor (Khalifa Fund), Outdoor Leisure Vehicle Sector Sponsors (UROFFROAD, K2), Equestrian Sector Partner (D1), Fragrance Sponsors (multiple), Watch Sponsor (Zaman Alandi), and Media Partners. Each tier provides brand exposure across event materials, onsite signage, digital channels, and VIP access.
4. Falcon Auction: A dedicated falcon auction runs pre-show and during the event, featuring live and online bidding. The 2025 auction achieved AED 9.2+ million in total sales across 270+ falcons. ADIHEX earns fees or commissions from transaction value in the auction.
5. Hotel and Travel Services: ADIHEX facilitates hotel bookings through Capital Holidays (preferred partner) using promo code ADIHEX26, offering exclusive discounts for exhibitors and visitors. Revenue is generated through booking commissions or negotiated arrangements with Capital Holidays and Tourism365.ae.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Adihex (Abu Dhabi International Hunting and Equestrian Exhibition) is an annual international trade exhibition held at ADNEC Centre Abu Dhabi, organized by Capital Events LLC under ADNEC Group and owned by the Emirates Falconers' Club. The event spans 15 thematic sectors including hunting, falconry, equestrian, outdoor vehicles, marine sports, and cultural heritage, generating revenue primarily from exhibition space/booth rentals, visitor ticket sales, sponsorship packages, and a dedicated falcon auction with on-site and online bidding.

Product overview

Adihex operates as a large-scale international exhibition event rather than a software-as-a-service product. Its core offering is the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), held annually at ADNEC Centre Abu Dhabi. The event is organized across 15 thematic sectors spanning falconry, equestrian, hunting tourism, camel activities, environmental heritage, arts and crafts, and outdoor recreation. Supporting services include a dedicated Falcon Auction platform (offering both in-person and online bidding), an interactive digital map for venue navigation, the E-Zone exhibitor portal for participant management, and a hotel booking service via Capital Holidays. The product portfolio also includes daily Show Daily publications and the ADIHEX Badge certification programme for falcons. The 2026 edition is held under the patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan, with the event organized by Capital Events LLC under the ADNEC Group umbrella and owned by the Emirates Falconers' Club.

Differentiator

Problem solved

Functional benefit

Products and services

• Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) Flagship annual international exhibition celebrating hunting, equestrianism, and cultural heritage, bringing together enthusiasts, professionals, and brands across 15 sectors including falconry, equestrian, hunting tourism, marine sports, arts and crafts, and environmental conservation. The event features live auctions, cultural showcases, interactive zones, and B2B networking platforms.
• Falcon Auction and Exhibition Dedicated falcon auction platform featuring in-person and online real-time bidding for the region's finest falcons. Pre-show auctions take place August 15-16 and 22-23, 2026; show-day auctions on August 29-30 and September 5-6, 2026. The 2025 auction achieved AED 9.2+ million in total sales with 270 falcons receiving the ADIHEX Badge.
• E-Zone Exhibitor Portal Dedicated online portal for registered exhibitors to manage their participation, access promotional materials, download branding assets, view exhibitor guidelines, and coordinate logistics.
• Hotel Booking Service Exclusive hotel booking service for exhibitors and visitors, provided through a partnership with Capital Holidays. Partner hotels include Andaz Capital Gate Abu Dhabi, Aloft Abu Dhabi, Pearl Rotana Capital Centre, Capital Centre Arjaan By Rotana, Centro Capital Centre, and Capital Suites Hotel Apartments, with promo code ADIHEX26 for discounted rates.
• Show Daily Publications
• ADIHEX Interactive Map Digital interactive map enabling visitors and exhibitors to navigate exhibition halls, locate exhibitor stands, event features, parking areas, and activity zones. Available for both the 2025 and 2026 editions.
• Falcon Badge Certification Quality certification awarded to falcons meeting exceptional standards of quality and excellence at the exhibition's falcon auctions. In 2025, 270 falcons received this prestigious badge.

Quantifiable outcome

• 379,572 visitors attended ADIHEX 2025, with projections of 347,000–379,000+ visitors for 2026 from 65–68 countries.
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

35 partnerships are on record, tiered flagship, core and supporting.

• Premier MotorsflagshipGTM or Marketing Partner · 1 January 2026Premier Motors serves as the Exclusive Automotive Partner of ADIHEX 2026. It is a leading automotive dealership in the UAE operating under Al Tayer Motors, serving as the official dealer for Ford, Lincoln, Jaguar, Land Rover, Maserati, Ferrari, and Ford Trucks. The partnership provides automotive brand visibility throughout the exhibition venue and event materials.
• CaracalflagshipGTM or Marketing Partner · 1 January 2026Caracal (headquartered in Abu Dhabi) is a leading regional manufacturer of next-generation small arms, producing combat pistols, submachine guns, tactical rifles, and sniper rifles. It serves as a Weaponry Sponsor of ADIHEX 2026, showcasing its products at the exhibition with advanced manufacturing facilities meeting NATO and CIP standards.
• Carlex DesignflagshipGTM or Marketing Partner · 1 January 2026Carlex Design serves as a Weaponry Sponsor of ADIHEX 2026. The company creates bespoke collector firearms and automobiles with hand-crafted detailing, sculptural roof reliefs, and proprietary hand-patination processes. At ADIHEX 2026, Carlex presents two premieres: the world premiere of Carlex One of One Stallion and the Middle East debut of the Safari Royal Collection. It also showcases the Carlex One of One Viking project in collaboration with Swedish gunmaker VO Vapen.
• Focus Hunting Tools and Equipment (By IGG)coreGTM or Marketing Partner · 1 January 2026Focus Hunting Tools and Equipment, established by IGG in 2015, operates from Al-Forsan Sports Resort in Abu Dhabi. It is a Weaponry Sponsor of ADIHEX 2026 and serves hunting enthusiasts with apparel, equipment, accessories, and essential hunting gear from internationally renowned manufacturers.
• Khalifa Fund for Enterprise and DevelopmentcoreGTM or Marketing Partner · 1 January 2026Khalifa Fund is a not-for-profit economic development fund of the Government of Abu Dhabi, serving as the Preservation Of Environment & Cultural Heritage Sector Sponsor of ADIHEX 2026. It is dedicated to supporting SMEs and providing Emirati entrepreneurs with access to market, resources, mentorship, and enterprise funding.
• GAC InternationalcoreGTM or Marketing Partner · 1 January 2026GAC International serves as a Preservation Of Environment & Culture Heritage Sector Sponsor of ADIHEX 2026. Under its 'One GAC 2.0' global strategy, it provides high-end mobility solutions across the Middle East & Africa, Americas, Asia-Pacific, CIS, and Europe. The partnership aligns GAC's brand with heritage and outdoor adventure themes.
• Retag Oud (Retaj Oud)supportingGTM or Marketing Partner · 1 January 2026Retag Oud is an Emirati fragrance brand established in 2011, specializing in agarwood extraction and production. It owns oud trees in Assam forests (India) and operates a dedicated agarwood production facility. It serves as a Fragrance Sponsor of ADIHEX 2026.
• Oud Al KhoorisupportingGTM or Marketing Partner · 1 January 2026Oud Al Khoori is a Dubai-based specialist in luxury fragrant oud and oriental perfumes, founded in 2017 and building on a family legacy dating back to the 1970s. It sources rare natural oud from Asian forests and serves as a Fragrance Sponsor of ADIHEX 2026.
• Super Oud PerfumessupportingGTM or Marketing Partner · 1 January 2026Super Oud Perfumes is an Abu Dhabi-based fragrance company, officially licensed and ISO 9001 certified, specializing in luxurious Arabic perfumes and natural oud products using rare oud, aged oud oil, musk, and pure saffron. It serves as a Fragrance Sponsor of ADIHEX 2026.
• Abdul Rashid Oudh & PerfumessupportingGTM or Marketing Partner · 1 January 2026Abdul Rashid Oudh & Perfumes (founded 1956) is a heritage perfumery brand with a legacy passed down through generations, trusted by high-net-worth individuals and royal families globally. It serves as a Fragrance Sponsor of ADIHEX 2026.
• Zaman Alandi WatchessupportingGTM or Marketing Partner · 1 January 2026Zaman Alandi Watches serves as the Watch Sponsor and Hunting Tourism & Safari Sector Sponsor of ADIHEX 2026, providing timepiece brand visibility in connection with the outdoor adventure and heritage tourism sectors.
• Schiwy WaffensupportingGTM or Marketing Partner · 1 January 2026Schiwy Waffen serves as a Weaponry Sponsor of ADIHEX 2026, showcasing hunting weapons and equipment at the exhibition.
• Hans WragesupportingGTM or Marketing Partner · 1 January 2026Hans Wrage serves as a Weaponry Sponsor of ADIHEX 2026, presenting hunting weapons at the exhibition.
• D1 (Equestrian Sector Partner)coreGTM or Marketing Partner · 1 January 2026D1 serves as the Equestrian Sector Partner of ADIHEX 2026, aligning equestrian brand presence with the exhibition's equestrian programming and sector zones.
• UROFFROADsupportingGTM or Marketing Partner · 1 January 2026UROFFROAD serves as an Outdoor Leisure Vehicle Equipment Sector Sponsor of ADIHEX 2026, aligning with the outdoor adventure and off-road vehicle display zones.
• K2supportingGTM or Marketing Partner · 1 January 2026K2 serves as an Outdoor Leisure Vehicle Equipment Sector Sponsor of ADIHEX 2026, supporting the outdoor lifestyle and adventure vehicle sector.
• Limited GallerysupportingGTM or Marketing Partner · 1 January 2026Limited Gallery is a Fragrance Sponsor of ADIHEX 2026, specializing in luxury fragrance and perfume offerings.
• Oud Al HawisupportingGTM or Marketing Partner · 1 January 2026Oud Al Hawi is a Fragrance Sponsor of ADIHEX 2026, offering premium Arabic fragrances and oud products.
• Shaaar AlsadhsupportingGTM or Marketing Partner · 1 January 2026Shaaar Alsadh is a Fragrance Sponsor of ADIHEX 2026, presenting traditional Arabic fragrance products.
• Aballii PerfumessupportingGTM or Marketing Partner · 1 January 2026Aballii Perfumes is a Fragrance Sponsor of ADIHEX 2026, offering luxury Arabic perfume products.
• Elegance Oud PerfumessupportingGTM or Marketing Partner · 1 January 2026Elegance Oud Perfumes is a Fragrance Sponsor of ADIHEX 2026, specializing in traditional oud and Arabian perfumes.
• Capital HolidayscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Capital Holidays is the preferred hotel booking partner for ADIHEX 2026, providing exclusive hotel rates for exhibitors and visitors. Discounts are available using promo code ADIHEX26. Partner hotels are selected for proximity to ADNEC Centre Abu Dhabi.
• Tourism365.aesupportingChannel Partner/ Reseller/ Distributor · 1 January 2026Tourism365.ae is the travel services partner for ADIHEX 2026, providing group hotel bookings, transportation, tours, excursions, visa services, and flight bookings for exhibitors and visitors.
• Virgin Megastore TicketingcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Virgin Megastore serves as the official ticketing platform for ADIHEX visitor admissions, selling tickets online at tickets.virginmegastore.me/ae/event/33536 for the UAE market.
• Art4You MagazinesupportingGTM or Marketing Partner · 1 January 2026Art4You Magazine is a Media Partner of ADIHEX 2026, providing editorial and media coverage of the exhibition.
• The Brew NewssupportingGTM or Marketing Partner · 1 January 2026The Brew News is a Media Partner of ADIHEX 2026, providing news coverage of the exhibition.
• Dream Sports TVsupportingGTM or Marketing Partner · 1 January 2026Dream Sports TV is a Media Partner of ADIHEX 2026, providing sports and lifestyle media coverage.
• ME News 247 (Middle East News 247)supportingGTM or Marketing Partner · 1 January 2026ME News 247 is a Media Partner of ADIHEX 2026, providing regional news coverage.
• World Business OutlooksupportingGTM or Marketing Partner · 1 January 2026World Business Outlook (WBO) is a Media Partner of ADIHEX 2026, providing business media coverage.
• Industry EventssupportingGTM or Marketing Partner · 1 January 2026Industry Events is a Media Partner of ADIHEX 2026, providing event industry media coverage.
• Destination Abu DhabisupportingGTM or Marketing Partner · 1 January 2026Destination Abu Dhabi is a Media Partner of ADIHEX 2026, providing destination and lifestyle media coverage focused on Abu Dhabi.
• Resource WorldsupportingGTM or Marketing Partner · 1 January 2026Resource World is a Media Partner of ADIHEX 2026, providing resource and industry media coverage.
• Emirates Environment Office (Strategic Partner)coreStrategic or Co-development Partner · 1 January 2026The Emirates Environment Office (Environment Agency - Abu Dhabi, ead.gov.ae) is listed as a Strategic Partner of ADIHEX 2026, supporting the environmental and heritage conservation dimensions of the exhibition.
• ADNEC Group (Abu Dhabi National Exhibitions Company PJSC)coreStrategic or Co-development Partner · 1 January 2005ADNEC Group (founded 2005) is the Strategic Partner & Organiser of ADIHEX. It provides the exhibition infrastructure (ADNEC Centre Abu Dhabi), event management expertise, sales and marketing infrastructure, and operational capabilities. ADNEC Group supports Abu Dhabi's Economic Vision 2030 and Plan Abu Dhabi 2030. The company manages a portfolio of exhibitions including IDEX, NAVDEX, UMEX, SimTEX, Abu Dhabi International Boat Show, Global Food Week, ISNR, Bitcoin MENA, ADIHEX, AAIHEX, and Make it in the Emirates.
• Emirates Falconers' ClubcoreStrategic or Co-development Partner · 1 January 2003Emirates Falconers' Club (founded 2001) is the original owner of ADIHEX, having launched the exhibition in 2003 under the vision of Sheikh Zayed bin Sultan Al Nahyan. The club is chaired by His Highness Sheikh Hamdan bin Zayed Al Nahyan. Today it maintains a strategic partnership with ADNEC Group for the organization and elevation of the exhibition. The partnership brings institutional heritage credibility, falconry expertise, and a global network of falconers and enthusiasts.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• IDEX (International Defence Exhibition): Also organized by ADNEC Group at ADNEC Centre Abu Dhabi, IDEX is one of the world's largest defence exhibitions. It is comparable to ADIHEX as a sister event under the same organizer, sharing venue, sales infrastructure, and government backing, but addressing a much larger and adjacent defence sector rather than the heritage-hunting niche.
• NAVDEX (Naval Defence Exhibition): Co-located with IDEX and organized by ADNEC Group, NAVDEX focuses on naval and maritime defence. It is comparable as another flagship ADNEC event using the same venue, sales team, and government sponsorship model, but targeting a different (defence, not heritage) audience.
• Abu Dhabi International Boat Show (ADIBS): Another flagship consumer lifestyle exhibition organized by ADNEC Group at the same ADNEC Centre Abu Dhabi venue. It is comparable to ADIHEX in operating model (annual ADNEC exhibition, multi-sector layout, ADNEC sales team, tiered sponsorships) but addresses a different marine-luxury audience.

Direct peers

• IWA OutdoorClassics: Held annually in Nuremberg, Germany, IWA OutdoorClassics is Europe's leading trade exhibition for hunting, shooting sports, and outdoor equipment. It is directly comparable to ADIHEX in product categories (firearms, optics, hunting apparel, outdoor gear) and in serving an international B2B and enthusiast audience.
• SHOT Show (NSSF): The Shooting, Hunting, and Outdoor Trade Show is the largest hunting, shooting, and outdoor recreation trade exhibition in the United States, held annually in Las Vegas. It is the closest global direct peer to ADIHEX in terms of category focus (hunting/shooting equipment, accessories, and outdoor lifestyle) and trade-show business model.
• European Outdoor Trade Show: A B2B outdoor and sporting goods trade show serving the European outdoor industry. It is directly comparable to ADIHEX's outdoor leisure, hunting, and camping equipment sectors, with similar exhibitor and buyer profiles (outdoor brands, distributors, and specialty retailers).
• Salon de la Chasse et de la Nature: A long-running French exhibition dedicated to hunting, nature, and country heritage, held annually in Paris. It is directly comparable to ADIHEX in combining a hunting-equipment trade show with cultural-heritage programming and a strong enthusiast community.
• Equitana: Equitana is a leading international equestrian trade and experience exhibition, with editions in Germany and other markets. It is directly comparable to ADIHEX's equestrian sector, including horse-care products, riding equipment, equestrian lifestyle brands, and live demonstrations.
• Salon International des Arts de la Chasse: A European exhibition focused on hunting-themed art, antiques, and collectibles, including wildlife art, antique firearms, and taxidermy. It is directly comparable to ADIHEX's arts-and-crafts and heritage-preservation sectors, appealing to the same high-net-worth collector community.

Regional players

• Dubai International Horse Fair: Held annually in Dubai under a different organizer, this is the UAE's other major equestrian trade exhibition. It is directly comparable to ADIHEX's equestrian sector in product categories (horse care, riding gear, stables equipment) and in serving the regional GCC equestrian community, but competes from a different emirate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adihex
• Facebookfacebook.com/adihex
• LinkedInlinkedin.com/company/adihex

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adihex