Carlex Design
Carlex Design is a Polish artisanal automotive house that creates ultra-limited bespoke and one-of-one modifications of the Mercedes-Benz G-Class for ultra-high-net-worth collectors worldwide, using hand engraving, diamond-dust paintwork, and exotic-leather patination sold from $500K to $1.7M per vehicle.
- Company typePrivate
- Founded2007
- HeadquartersCzechowice-dziedzice, Poland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Carlex Design does
Carlex Design is a privately held Polish artisanal automotive design house founded in 2007 and headquartered in Czechowice-Dziedzice, Poland, with an official showroom in Dubai. The company specializes in bespoke modifications of the Mercedes-Benz G-Class, organized into a three-tier product architecture: Vintage Collection (numbered limited editions with widened body kits), Icons Collection (seven curated variants such as Edera, Royale, Riviera, Florence, Bleu, Écru and Ardor), and the One of One program (fully commissioned, unrepeatable builds with lifetime production capped under twenty vehicles). Production is anchored in proprietary techniques including diamond-dust paint infusion, hand metal engraving, multi-stage leather patination, and exotic-leather marquetry applied by 80+ master craftsmen, with build cycles of approximately eighteen months and up to 5,800 hours per One of One vehicle.
The business model is ultra-luxury direct sales: One of One commissions and limited editions are sold by private consultation from $500K to $1.7M per build, with door-to-door global concierge transport. Complementary revenue streams include bespoke interior conversions for Ferrari, Porsche, McLaren and BMW; a Carlex Diamond Infusion paintwork service; and B2B supplier relationships with Toyota Motor Poland, Ford, Nissan-Renault, Abarth and aviation upholstery customer Aero Visto. Distribution combines direct atelier sales (Poland HQ, Dubai showroom), selected channel partners in the US (Vintage Modern, Creative Bespoke) and Indonesia (TDA Luxury Toys), and post-sale provenance via the Carlex VIN Authentication System.
The company is led by founder and CEO Damian Skotnicki, who personally engraves each One of One roof. Recent strategic emphasis has been on cross-category co-creation (VO Vapen firearms, ScaleWings aviation), selective limited-series scaling (Safari Royal, multiple Icons), and geographic expansion into the Middle East, North America and Southeast Asia. The company is independently owned with no disclosed institutional investment and operates under ISO 9001:2015, Pimot, Dekra and TUV certifications, with Daimler second-stage manufacturer status enabling officially endorsed G-Class modifications.
Carlex Design firmographics
Firmographics- Name
- Carlex Design
- Legal name
- Carlex Design Limited Spółka z ograniczoną odpowiedzialnością
- Website
- https://carlexdesign.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carlex Design is a Polish artisanal automotive house that creates ultra-limited bespoke and one-of-one modifications of the Mercedes-Benz G-Class for ultra-high-net-worth collectors worldwide, using hand engraving, diamond-dust paintwork, and exotic-leather patination sold from $500K to $1.7M per vehicle.
- Ownership category
- akta.pro rank
Carlex Design industry classification
Industry- Product category
- Luxury Automotive Modification
- NAICS
- Industrial Design Services (541420)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Passenger Vehicle Body-in-White & Closures Manufacturing (ICE) (IMACAAAC)
- akta.pro secondary industries
- Vehicle Body-in-White & Structural Assemblies Manufacturing (IMACAGAG), Bus Body & Coachbuilder / Bus Body Assembly (IMACADAH), Luxury Yacht Prototype, One-Off & Concept Build Programs (IMAJAMAL)
Keywords
Where Carlex Design is headquartered
LocationHeadquarters
- HQ city
- Czechowice-dziedzice
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
Carlex Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bespoke One of One Commissions: Commissioned bespoke vehicle modifications and complete one-of-one builds where clients commission unique vehicles over 18-month creation periods
- Limited Edition Series: Limited edition vehicle series (Vintage, Icons collections) produced in small quantities with predefined themes and colorways
- Interior Conversion Services: Bespoke interior conversions for existing vehicles including Ferrari, Porsche, McLaren, BMW models. Door-to-door global transport and concierge services included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | One of One - Fully bespoke commissioned vehicles |
| Other | Multi-year contract | Limited Edition Collections |
| Other | Multi-year contract | Bespoke Interior Conversions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Carlex Design product offering
Product offeringCore offering
Carlex Design is an artisanal automotive design house that specializes in bespoke modifications of Mercedes-Benz G-Class vehicles. The company manufactures fully commissioned One of One collector vehicles, produces limited edition series such as Vintage and Icons, and offers supporting services including proprietary diamond-dust paint finishes, hand-crafted exotic leather interiors, and door-to-door global concierge transport for ultra-high-net-worth individual clients.
Product overview
Carlex Design is a Polish artisanal automotive design house dedicated exclusively to bespoke manufacturing of Mercedes-Benz G-Class vehicles. The company operates a three-tier product architecture: the Vintage Collection (limited editions with widened body kits and signature color schemes including Rose, Moss, Racing Green, Sabbia, Sterling, Rosso, Havana, Azzurra, Sky, Lago, Fiamma, Fern, and Yachting variants), the Icons Collection (seven refined limited editions featuring distinctive color/material combinations like Edera, Royale, Riviera, Florence, Bleu, Écru, and Ardor), and the ultra-exclusive One of One program (fully bespoke collector vehicles including G-Falcon, Himalaya Diamond, VO Viking, and Steampunk Edition). Supporting services include Carlex Diamond Infusion paintwork (proprietary diamond dust application), bespoke leatherwork and interior conversions, Carlex Authentication System (VIN verification), and global door-to-door transport concierge. The company also maintains collaborations with ScaleWings (G-51 Collection combining G-Class with aircraft) and VO Vapen (firearms integration projects).
Differentiator
Problem solved
Functional benefit
Products and services
- G-Falcon One of One Ultra-exclusive One of One bespoke Mercedes G63 AMG modification featuring hand-engraved falcon relief roof, diamond dust paint finish containing 1kg of diamond dust, patinated leather interior with hand-stitched details, carbon fiber body kit, and 24-inch forged wheels. Created over four years with 5,800 hours of manual craftsmanship.
- Himalaya Diamond One of One One of One collection featuring hand-applied diamond dust paint, pastel white and gold color combinations, and Himalaya leather interiors made from rare, specially-tanned hides. Limited to three unique examples, each with unrepeatable color combinations and individual nameplates.
- VO Viking Collection One of One collaboration with VO Vapen (Swedish gunmaker) featuring Norse mythology-inspired G-Class modification and four bespoke rifles. Includes hand-engraved roof, undyed full-grain hand-patinated leather interior, and authentic seal leather. The set is sold as one indivisible whole.
- Steampunk Edition One of One Victorian era-inspired One of One modification featuring copper roof cover with hand-engraved steampunk relief, criollo-hued leather interior with copper and rose gold plating, and Alcantara headliner with embroidered steampunk motifs.
- Safari Royal Collection Limited series of 25 handcrafted vehicles designed as complete travel environments inspired by African safari lodges. Combines bespoke materials, exceptional craftsmanship, and curated travel accessories for immersive exploration experiences.
- Icons Collection Limited edition bespoke G-Class modifications featuring refined materials and distinctive color combinations. Includes seven named variants: Icon Edera (olive/orange), Icon Royale (blue/gold), Icon Riviera (lime/beige), Icon Florence (fuchsia/copper), Icon Bleu (blue/silver), Icon Écru (écru/alligator), and Icon Ardor (silver/orange).
- Vintage Collection Limited edition vintage-styled G63 AMG modifications with widened body kits (5cm each side) offered across multiple color variants including Rose, Moss, Racing Green, Sabbia (limited to 7 units), Sterling, Rosso, Havana, Azzurra, Sky, Lago, Fiamma, Fern, and Yachting.
- G-51 Collection Collaboration with ScaleWings featuring matched sets of Mercedes G-Class and P-51 Mustang aircraft replicas. Limited to 3 sets worldwide with matching paintwork and identical leather in both vehicle and aircraft cockpit, plus a shared serial number plaque.
- Carlex Diamond Infusion Bespoke Paintwork Proprietary diamond dust paint application service where diamond powder is molecularly fused with paint using ethically sourced diamonds. Each layer is hand-finished with squirrel-hair brush to create 3D faceted light refraction effects.
- Bespoke Leatherwork Interior Conversions Custom interior design and manufacturing service using exotic leathers (alligator, crocodile, ostrich, stingray), patinated leather, and precious metals. Services cover Ferrari, Porsche, McLaren, and BMW conversions alongside Mercedes G-Class, with hand-stitched details and global door-to-door delivery.
- Carlex Authentication System VIN-based vehicle authentication and verification system for Carlex vehicles. Allows owners to verify authenticity of their bespoke creation and access never-before-released materials about their vehicle.
- Carlex Door-to-Door Transport & Concierge Bespoke global vehicle transport service delivering custom Mercedes G-Class directly to owners worldwide. Includes a private presentation service at the client's residence, yacht, or private collection, plus a material sampler for future customization planning.
Quantifiable outcome
- Certificate of Authenticity with unique serial number and founder signature provided with every vehicle
- +1 more outcomes
Companies that use Carlex Design
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Carlex Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Carlex Design partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Vintage ModerncoreUS-based partner (Buford, GA) performing brand-new first-generation Ford Bronco builds with modern underpinnings, now expanding to offer Carlex-modified Mercedes-Benz G-Class vehicles.
- ScaleWingsflagshipG51 Collection partnership - only 3 sets worldwide, each combining a Carlex G-Class with a ScaleWings P-51 Mustang aircraft replica. Sets share matching paint, identical leather interiors, and serial-matched identification plaques.
- Malton KielmancorePartnership between two ateliers uniting haute couture leathercraft with bespoke automotive design. Alliance bridging fashion accessories and automotive luxury.
- VO VapenflagshipCollaboration on the G-Viking & VO Viking One of One collection - a closed collection of one vehicle with four bespoke rifles, creating an indivisible car-and-weaponry set inspired by Norse mythology. VO Vapen is a Swedish gunmaking atelier creating the world's most valuable firearms.
- Creative BespokecoreUS-based partner (Phoenix, AZ) offering Carlex vehicles and bespoke modifications
- TDA Luxury ToyscoreIndonesia-based global partner distributing Carlex vehicles in Southeast Asia market
- Luxury Q Motors L.L.CcoreDubai-based official showroom partner operating Carlex's Middle East presence at Fronds Building, Sheikh Zayed Road
- Nordic MotorsminorDanish partner for The Aurora 2026 event in Båstad, Sweden
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Carlex Design competitors and assessment
Company assessmentDirect peers
- Brabus: The dominant German luxury modifier of Mercedes-Benz vehicles, including the G-Class. Brabus is Carlex's largest and most established direct competitor in the high-end G63 AMG customization segment with broader distribution and global brand recognition.
- Mansory: German luxury vehicle modifier specializing in bespoke carbon-fiber body kits, interior conversions and performance upgrades for premium SUVs and supercars, frequently applied to the Mercedes G-Class. Directly comparable to Carlex's vintage and one-of-one offerings.
- Hofele: Germany-based specialist focused on Mercedes-Benz G-Class and Maybach modifications. Competes head-to-head with Carlex in the limited-edition bespoke G-Wagon segment with similar OEM-grade craftsmanship positioning.
- Lumma Design: German tuning house producing wide-body kits and bespoke interior modifications for luxury SUVs, including the Mercedes G-Class. Comparable to Carlex in offering premium exterior transformations and custom leather interiors for UHNW clients.
- TopCar Design: Russia-based luxury vehicle modifier producing carbon-fiber wide-body kits and bespoke interior packages for premium SUVs and supercars including the G-Class. Similar middle-tier-of-ultra-luxury positioning with event-driven limited editions.
- Project Kahn: UK-based bespoke luxury vehicle modifier with strong G-Class and Land Rover Defender customization programs. Operates a similar direct-to-UHNW-client model with limited-edition aesthetic packages.
- Hamann Motorsport: German luxury vehicle modifier offering design and performance upgrades for premium SUVs and sports cars, including Mercedes G-Class variants. Comparable tier of craftsmanship, body modifications and exclusive-edition offerings.
- Klassen: Germany-based luxury vehicle customizer specializing in armored and bespoke-finished Mercedes V-Class and G-Class vehicles. Overlaps with Carlex in the high-end interior/exterior transformation niche for UHNW clients.
- Novitec: German-Italian luxury vehicle modifier specializing in Ferrari, Lamborghini, McLaren and Rolls-Royce bespoke programs. Comparable atelier-style limited-edition model with similar pricing power ($500K+ builds).
Emerging players
- Billionaire Lifestyle: Luxury lifestyle and automotive customization brand that commissions ultra-exclusive one-off vehicles. Comparable in targeting the UHNW collector segment with bespoke limited-edition positioning, though more lifestyle-brand-driven than pure atelier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carlex Design social profiles
Digital presenceCarlex Design compliance and trust
Trust signalCompliance10 records
Carlex Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carlex Design leadership team
Management profileNumber of profiles
Profiles5 records
Carlex Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carlex Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carlex Design
What does Carlex Design do?
Carlex Design is an artisanal automotive design house that specializes in bespoke modifications of Mercedes-Benz G-Class vehicles. The company manufactures fully commissioned One of One collector vehicles, produces limited edition series such as Vintage and Icons, and offers supporting services including proprietary diamond-dust paint finishes, hand-crafted exotic leather interiors, and door-to-door global concierge transport for ultra-high-net-worth individual clients.
Is Carlex Design a public or private company?
Carlex Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carlex Design founded?
Carlex Design was founded in 2007. It employs 51 to 100 people.
Where is Carlex Design based?
Carlex Design is headquartered in Czechowice-dziedzice, Poland, in the Europe region.
How does Carlex Design make money?
Three revenue lines are on record. Bespoke One of One Commissions are the primary driver. The others are limited Edition Series and interior Conversion Services.
Who are Carlex Design's main competitors?
Direct peers on record are Brabus, Mansory, Hofele, Lumma Design, TopCar Design, Project Kahn, Hamann Motorsport, Klassen and Novitec. Billionaire Lifestyle is listed as an emerging player.
Does Carlex Design have an API?
No public API is recorded for Carlex Design.
What industry is Carlex Design in?
Carlex Design's product category is Luxury Automotive Modification. Its primary akta.pro industry code is IMACAAAC, Passenger Vehicle Body-in-White & Closures Manufacturing (ICE), with a secondary code of IMACAGAG, Vehicle Body-in-White & Structural Assemblies Manufacturing. Its NAICS code is 541420 and its SIC code is 3711.