Humanize Digital Media Group

What Humanize Digital Media Group does

Humanize Digital Media Group is a private, for-profit social media marketing agency headquartered in Amman, Jordan, founded in 2013 and operating under the trade names Humanize, Humanize Social Media, and Humanize Social Media Agency. The firm delivers full-service social media agency work — including strategy consulting, content creation, community management, paid social advertising, social media monitoring, customer insights, viral marketing, reputation management, and product-selling support — and has extended into SEO services and a dedicated brand-humanization offering. Service delivery is organized into five modular solution hubs (THREE, hug.e, Optimize, Soul, and N&M) that share an operational backbone, enabling the firm to serve clients across at least seven Middle Eastern markets (Jordan, Saudi Arabia, Bahrain, Iraq, UAE, Palestine, and Lebanon).

The underlying technology stack is conventional for a social media agency: the firm manages brand presence and campaigns across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and WhatsApp, and uses Facebook Insights and Agorapulse as its analytics and reporting layers. No proprietary software products, AI/ML capabilities, patents, or trademark portfolio are disclosed. The agency was recognized as the top social media marketing agency in the Middle East at the MarTech Awards 2022 by Corporate Vision News.

The business model is professional-services based with custom, quote-based pricing and multi-year contract cadence; no standardized pricing tiers are publicly disclosed. The go-to-market is sales-led and enterprise-focused, with a direct client services channel targeting enterprise and mid-market clients through collaborative engagements. The named customer base spans banking, food and beverage, automotive rental, hospitality, shipping and logistics, wellness, pest management, and non-profit verticals, with named enterprise clients including Al Rajhi Bank (Jordan and Kuwait), Indomie (Jordan and Iraq), Thrifty and Dollar Car Rental (Jordan), Voco Hotel KSA, Amin Kawar & Sons, Meatland, Zaiti, Al Sayad Tuna, Marjan Tuna, Tohfa Rice, Al Mashreq/Kraft, Riva Spa, Wellbers, and the Royal Health Awareness Society, plus one SMB case (Hashem Restaurant). No revenue, funding, M&A, leadership, or ownership details are disclosed beyond approximately 56 employees operating from the Amman headquarters at the Middle East Insurance Building on Zahran Street.

Name

Humanize Digital Media Group

Legal name

Humanize Digital Media Group

Website

https://humanize.social

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Humanize Digital Media Group is a Jordan-based, private social media marketing agency founded in 2013 that delivers strategy, content, community management, paid social, and reputation management services to enterprise and mid-market clients across seven Middle Eastern markets.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAMALAO

PR, Reputation Management & Earned Media Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Social media marketing
• Content creation services
• Community management
• Brand humanization
• Digital marketing agency

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Social Media Agency Services: Full-service social media agency providing strategic creative solutions, content creation, community management, social media advertising, and reputation management. Organized into 5 solution hubs: THREE, hug.e, Optimize, Soul, and N&M.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Humanize Digital Media Group is a full-service social media marketing agency that delivers strategic creative solutions, content creation, community management, social media advertising, and reputation management for brands across the Middle East. The agency is organized into five solution hubs (THREE, hug.e, Optimize, Soul, N&M) that share an operational backbone to deliver integrated services at scale to enterprise and mid-market clients in Jordan, Saudi Arabia, Bahrain, Iraq, UAE, Palestine, and Lebanon.

Product overview

Humanize Digital Media Group is a social media marketing agency organized into five modular solution hubs: THREE, hug.e, Optimize, Soul, and N&M. These hubs share an operational backbone and combine to deliver services at scale. The core offering consists of social media marketing services including Social Media Strategy Consulting, Content Creation, Community Management, Social Media Advertising, Social Media Monitoring, Customer Insights, Viral Marketing, Reputation Management, and Products Selling Support. The agency also provides SEO services and Brand Humanization services. The five solution hubs function as specialized service lines that work together to serve clients across Jordan, Palestine, Iraq, Lebanon, and UAE markets, enabling the agency to compete in a data-led, digital-first world.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Strategy Consulting Consulting service for developing overall social media strategies including audits, competitor research, audience targeting, platform selection, and KPI setting for brands across the Middle East.
• Content Creation Creating engaging, shareable content including graphics, videos, GIFs, infographics, polls, and tutorials tailored for different social media platforms on behalf of brand clients.
• Community Management Engaging with followers and potential customers on behalf of brand clients through monitoring conversations, answering questions, handling customer service issues, and building brand communities.
• Social Media Advertising Paid social media promotion services including Facebook and Instagram ad campaigns, influencer partnerships, and boosted posts designed to increase website traffic and conversions for brand clients.
• Social Media Monitoring Tracking and analysis of brand mentions and conversations using customized tools to understand audience sentiment and shape strategy for optimal ROI on social media investments.
• Customer Insights Research and analysis services to understand customers and their preferences, moving from data to actionable insights and measurable strategies for brand clients.
• Viral Marketing Word-of-mouth and viral marketing strategies designed to maximize growth potential and increase website recognition across the web for brand clients.
• Reputation Management Creating Human-to-Human (H2H) strategies by shaping brand personality and motivating customers to share their experiences and be part of the brand story.
• SEO Services Search engine optimization services offered as part of digital marketing services in Jordan and KSA markets to support brand discoverability alongside social media campaigns.
• Brand Humanization Services Services focused on creating emotional connections between brands and audiences through storytelling, authentic communication, and personal engagement to give life to client brands.

Quantifiable outcome

• Extremely low cost acquisition, clicks, and conversions on social media advertising
• +1 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• WPP / Wunderman Thompson MENA: Global advertising holding company with significant Middle East presence through Wunderman Thompson, VMLY&R, and Ogilvy. Competes for digital and social mandates but operates as a broad incumbent rather than a social-only specialist.
• M&C Saatchi MENA: Global creative network active across MENA providing advertising, social, and digital services. Competes on regional brand campaigns but with a wider service offering than a social-only boutique.
• Dentsu MENA: Global advertising group with Middle East operations offering creative, media, and CX services. Comparable as an incumbent pursuing regional social and digital budgets from the same enterprise client pool.
• Publicis Groupe / Leo Burnett MENA: Global advertising holding group with strong MENA presence through Leo Burnett, Saatchi & Saatchi, and Publicis Media. Overlaps on social media and brand campaigns but offers integrated creative, media, and production at scale.
• Ogilvy Middle East: Global creative network with significant MENA operations offering advertising, social, PR, and brand strategy. Competes with Humanize for large enterprise social briefs but as part of a much broader integrated portfolio.

Direct peers

• Chain Reaction: Amman-born digital agency that scaled regionally across MENA offering social media, content, and digital marketing services to enterprise clients. A direct peer given overlapping Middle East footprint and service portfolio.
• Kijamii: Egypt-based digital and social media marketing agency serving MENA and global brands. Comparable as a regional specialist offering social media management, content creation, and digital advertising with similar client verticals (F&B, telco, FMCG).
• Netizency: Dubai-based social media agency focused on content, community management, and social campaigns for regional brands. Directly comparable in target clients, service mix, and Middle East focus.
• Socialize: Dubai-based social media and influencer marketing agency operating across MENA. Directly comparable as a regional social-media-first agency serving enterprise and brand clients with content, community, and paid social services.

Regional players

• iGate MENA: Regional digital and social media agency with Gulf presence serving enterprise brands. Comparable as a Middle East-rooted social/digital specialist, though with different geographic center of gravity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Humanize_Social
• Facebookfacebook.com/HumanizeSocialMedia
• LinkedInlinkedin.com/company/humanize-social
• Instagraminstagram.com/humanize.socialmedia
• Pinterestpinterest.com/humanize_social/_created

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanize Digital Media Group