Manaseer Machinery Trading

What Manaseer Machinery Trading does

Manaseer Machinery Trading (المناصير لتجارة الآليات), also operating as Al Adaeyat Al Sariea for Machinery Trading, is a privately held Jordanian distributor headquartered in Amman and a member of the diversified Manaseer Group. The company holds exclusive authorized dealership rights for at least eleven global brands covering the full commercial-vehicle and heavy-equipment value chain: DAF, Kenworth, Peterbilt and Tatra trucks; Hitachi heavy machinery; New Holland agricultural equipment; Toyota forklifts; Otokar and Solaris buses; Goodyear, Fulda and Sava tires; and Petro Canada lubricants, plus TRP, Donaldson and Eaton parts. Customers span fleet operators, construction and infrastructure firms, the agricultural sector, public-transport operators and warehousing/logistics businesses across Jordan, with recent flagship contracts to Greater Amman Municipality and cement/concrete fleets.

The underlying "technology" is the distribution-and-aftermarket platform rather than a software stack: 200+ staff including 20 specialized engineers and 148 certified technicians, supported by 12 service vehicles, 1 delivery vehicle, 3 mobile service units, two physical service centers (one operated by Al-Ro'ya for Maintenance and Spare Parts), a DAF-certified training center serving dealers across the Middle East and North Africa, and a superstructure (bodybuilding) workshop that produces tankers, mixers, tippers, vacuum sweepers, mobile workshops and related configurations. DAF recognizes Manaseer as a top-performing partner internationally, having awarded it the "Best Service Provider 2017" and "Best Warranty Acceptance Rate 2017" accolades.

Manaseer's revenue model combines hardware sales (new trucks, buses, forklifts, agricultural and construction equipment, plus tires, lubricants and spare parts) with recurring after-sale service, warranty, parts, and superstructure-installation revenue. Pricing is not publicly disclosed and is quoted per order. The go-to-market is enterprise field sales: dedicated product specialists (trucks, heavy machinery, agricultural equipment, automotive, tires, lubricants, spare parts) engage government entities, large construction firms, transportation fleets and agricultural buyers directly, supported by joint marketing with OEMs (DAF, Goodyear) and regional events. Marketing channels include industry events, training programs, social media (Facebook, Twitter), sports/cultural sponsorships, and collaborative OEM campaigns.

Name

Manaseer Machinery Trading

Legal name

Manaseer Machinery Trading

Website

https://mgc-machinery.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Manaseer Machinery Trading (المناصير لتجارة الآليات) is a Jordan-exclusive authorized distributor of trucks, buses, heavy machinery, forklifts, agricultural equipment, tires and lubricants for global OEMs including DAF, Hitachi, Toyota, New Holland, Otokar, Solaris and Goodyear, serving government, construction, logistics and agricultural fleets with hardware sales and after-sale services.

Ownership category

akta.pro rank

Product category

Commercial vehicles and heavy machinery distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Heavy machinery distribution
• Commercial trucks dealership
• Agricultural equipment supply
• Construction equipment trading
• Authorized vehicle dealer

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle and Machinery Sales: Sale of medium/heavy trucks (DAF, Kenworth, Peterbilt, Tatra), heavy duty machinery, agricultural equipment (New Holland), automotive vehicles (Otokar, Solaris buses), forklifts (Toyota), tires (Goodyear, Fulda, Sava), oil and lubricants (Petro Canada), and spare parts.
2. After-Sale Services and Maintenance: Comprehensive after-sale services including maintenance, repairs, spare parts supply, and technical support through authorized service centers with certified technicians.
3. Superstructure Services: Complimentary superstructure installation services including aircraft washing machines, mobile workshops, tanks, flatbeds, mixers, pumps, silos, tipper trucks, vacuum sweepers, winches, and mobile factories.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Manaseer Machinery Trading is an authorized exclusive dealer and distributor in Jordan for medium and heavy trucks (DAF, Kenworth, Peterbilt, Tatra), heavy-duty machinery and construction equipment (Hitachi, Kawasaki, Kobelco), agricultural machinery (New Holland), forklifts and material handling equipment (Toyota), buses (Otokar, Solaris), tires (Goodyear, Fulda, Sava), and lubricants (Petro Canada). The company sells these products to enterprise and government customers and provides comprehensive after-sale services including maintenance, repairs, genuine spare parts, technical training, and superstructure installation for customized commercial vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Medium and Heavy Trucks (DAF, Kenworth, Peterbilt, Tatra) Sale of medium and heavy commercial trucks from DAF, Kenworth, Peterbilt, and Tatra (Tatra is one of the oldest European truck manufacturers producing vehicles since 1897). Targeted at fleet operators, transportation companies, construction, and government customers in Jordan.
• Heavy Duty Machinery (Hitachi, Kawasaki, Kobelco) Sale of heavy-duty construction equipment including Hitachi excavators and heavy machinery, Kawasaki loaders, and Kobelco excavators for construction and infrastructure projects across Jordan.
• Agricultural Machinery (New Holland) Sale of New Holland agricultural equipment including tractors, combine harvesters, hay and forage equipment, and balers for farming operations in Jordan.
• Forklifts and Material Handling Equipment (Toyota) Sale of Toyota forklifts and material handling equipment for warehouses, distribution centers, and logistics operations in Jordan.
• Buses (Otokar, Solaris) Sale of Otokar buses for urban, interurban, school, and tourism transport and Solaris buses including electric, hybrid, CNG, and low-entry models for public transportation operators.
• Tires (Goodyear, Fulda, Sava) Sale of Goodyear, Fulda, and Sava tires for commercial vehicles and consumer applications across Jordan through authorized dealer network.
• Oil and Lubricants (Petro Canada) Sale of Petro Canada industrial and commercial oils and lubricants for commercial vehicle and industrial applications in Jordan.
• Spare Parts (TRP, Donaldson, Eaton, pewag, Adler) Sale of spare parts and accessories including TRP trailer and all-makes parts, Donaldson filtration, Eaton transmissions and clutches, pewag chains for traction and tire protection, and Adler snow removal equipment.
• After-Sale Services and Maintenance (Al-Ro'ya for Maintenance and Spare Parts) Comprehensive after-sale services including maintenance, repairs, spare parts supply, and technical support through authorized service centers with certified technicians, mobile service units, and warranty claim administration.
• Superstructure Installation Services Customized superstructure installation and body building for commercial vehicles including water tankers, mobile workshops, flatbeds, concrete mixers, pumps, silos, tipper trucks, vacuum sweepers, winches, and mobile factories.
• DAF-Certified Regional Training Services DAF-certified technical and sales training programs delivered to DAF dealers and partners across the Middle East and North Africa region.

Quantifiable outcome

• 500+ DAF trucks delivered in Jordan
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Hitachi Construction MachinerycoreChannel Partner/ Reseller/ Distributor · 30 January 2020Exclusive authorized dealer for Hitachi heavy equipment and machinery in Jordan as of January 30, 2020. Hitachi is one of the largest companies specializing in heavy equipment manufacturing globally.
• DAF Trucks (Part of Paccar)coreChannel Partner/ Reseller/ DistributorExclusive authorized dealer for DAF trucks in Jordan. DAF is part of Paccar Inc, a global truck manufacturer. Manaseer provides sales, service, spare parts, and training for DAF trucks across Jordan.
• Kenworth (Part of Paccar)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kenworth trucks in Jordan. Kenworth is known for 90 years of craftsmanship, durability, and engineering excellence.
• Peterbilt (Part of Paccar)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Peterbilt trucks in Jordan. Peterbilt is headquartered in Denton, Texas, with global reputation for innovative engineering and fuel-efficient solutions.
• Toyota Tsusho CorporationcoreStrategic or Co-development PartnerStrategic partner representing Japanese brands including Kawasaki loaders, Kobelco excavators, and Toyota forklifts in Jordan. Collaborates on events including Japanese Emperor's birthday celebrations.
• Toyota (Forklifts)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Toyota forklifts and material handling equipment in Jordan. Toyota is known for innovative safety systems like SAS (Active Stability System).
• OtokarcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Otokar buses for urban, interurban, school, and tourism transport in Jordan. Otokar is a Turkish company established in 1963.
• Solaris Bus & CoachcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Solaris buses including electric, hybrid, CNG, and low-entry models. Solaris is one of the largest European bus manufacturers based in Poland.
• Goodyear, Fulda and SavacoreChannel Partner/ Reseller/ DistributorExclusive authorized dealer for Goodyear, Fulda, and Sava tires in Jordan. Goodyear has over 50 manufacturing facilities worldwide and distributes in more than 158 countries.
• Petro CanadacoreChannel Partner/ Reseller/ DistributorExclusive authorized dealer for Petro Canada oils and lubricants in Jordan. Petro Canada has over 30 years of experience providing industrial and commercial lubricants.
• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for New Holland agricultural machinery including tractors, combine harvesters, hay & forage equipment, and balers. New Holland is headquartered in Turin, Italy, founded in 1895.
• TRP (DAF All-Makes Parts)minorChannel Partner/ Reseller/ DistributorDistributor for TRP trailer and all-makes parts range developed and distributed by DAF Trucks. Offers wide choice of parts with industry-leading distribution centers.
• DonaldsonminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Donaldson filtration products. Founded in 1915 by Frank Donaldson who invented the first air cleaner for a tractor engine.
• EatonminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Eaton vehicle technologies including transmissions and clutches for medium and heavy-duty commercial trucks.
• AdlerminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Adler snow removal equipment from Germany. Known for high-quality products featuring latest technology and highest quality standards.
• pewagminorChannel Partner/ Reseller/ DistributorAuthorized dealer for pewag chains including traction chains, industrial chains, and tire protection chains. pewag has hundreds of years of experience since first documented reference in 1479 in Brueckl, Austria.
• TATRAminorChannel Partner/ Reseller/ DistributorAuthorized dealer for TATRA trucks in Jordan. TATRA is one of the oldest truck manufacturers in Europe, producing vehicles since 1897, known for unique external structure design.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Tahya Masr Trading & Contracting / Al-Othman Group (Saudi): Saudi-based industrial/equipment distributors including Al-Othman that handle commercial vehicles, heavy equipment, and agricultural machinery. Comparable emerging regional player in the same MENA heavy equipment distribution space, though more construction-services integrated.

Direct peers

• Galadari Trucks & Heavy Equipment: UAE-based exclusive distributor for MAN trucks, Mercedes-Benz trucks, Komatsu, and other heavy equipment brands. Direct peer in business model: multi-brand authorized dealer of heavy trucks and construction machinery in the GCC.
• Haji Husein Alireza & Co. (HHA): Saudi Arabian conglomerate with deep roots in automotive, heavy equipment, and construction machinery distribution (Hyster, Toyota forklift, UD Trucks). Closely parallels Manaseer's mix of trucks, forklifts, and heavy equipment distribution.
• Bahwan International Group (BIG): Oman-based conglomerate that holds exclusive Caterpillar heavy equipment distribution rights in Oman and serves as a major heavy equipment/truck distributor. Direct peer in authorized-dealer distribution of construction and mining machinery in a single MENA market.
• Almutlaq Group (Industrial & Heavy Equipment Division): Major Saudi Arabian industrial group active in heavy equipment distribution, manufacturing, and trading. Comparable to Manaseer as a diversified MENA group distributing heavy machinery and vehicles with strong after-sale service networks.
• FAMCO (Fawaz Abdul Majeed Al Hokair & Co.): Saudi Arabia's leading multi-brand heavy equipment and commercial vehicle distributor (Volvo Trucks, Volvo CE, SDLG, MAN, Higer). Highly comparable to Manaseer as a premium-brand exclusive dealer/distributor covering trucks, construction machinery, and buses across the MENA region.

Regional players

• KOOHEJI Group (Equipment & Machinery Division): Bahraini conglomerate active in heavy equipment and construction machinery distribution. Comparable as a single-country MENA distributor with exclusive brand relationships and after-sale service orientation, though operating in a smaller adjacent market.
• Arabian Auto Agency (AAA): Leading automotive and heavy vehicle distributor in Saudi Arabia representing brands such as Isuzu, Maxus, and JAC. Regional peer focused on commercial vehicles and trucks; same authorized-dealer model but primarily Saudi.
• Ali & Sons Holding (Automotive & Heavy Equipment): UAE-based group with automotive, heavy equipment, and industrial distribution arms representing global brands. Comparable multi-brand distributor operating principally in the UAE with a similar authorized-dealer and after-sale service model.

Broad incumbents

• Al-Futtaim Auto & Machinery Company ( FAMCO equivalent in UAE): Al-Futtaim Group's automotive and machinery division is a major multi-brand vehicle, equipment, and parts distributor across the UAE and broader MENA. Operates Toyota, Honda, and a wide industrial portfolio at much larger scale; comparable in authorized-dealer mechanics but broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ManaseerMT
• Facebookfacebook.com/ManaseerMT
• LinkedInlinkedin.com/company/manaseer-machinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manaseer Machinery Trading