What Joint Idea does

Joint Idea is a privately-held Istanbul-based stewardship and experiential facilitation company, incorporated as Ofis Yönetımı ve Danışmanlık Hız. A.Ş. and founded in 2010 by Markus Lehto and Eda Çarmıklı. It operates a small core team and presents itself as a 'living stewardship ecosystem' organized around a three-stage experiential methodology called me.we.unity, which moves participants through self-discovery (Me/heart), collective connection (We/head), and unified action (Unity/hands). The core technology is the facilitation methodology itself, which synthesizes modern frameworks (Marshall Ganz's story of self/us/now, Joseph Campbell's Hero's Journey, David Hawkins' Map of Consciousness) with older traditions (George Gurdjieff, Sufi, Hermetic) into a structured journey delivered by trained 'stewards' rather than conventional instructors. There is no software platform, app, or API; delivery is in-person and live-online facilitation.

The commercial product is the me.we.unity journey, packaged in three formats: custom-quoted online/remote sessions for distributed teams; a live 1-day lite version priced at 1,000 EUR per facilitator per day; and a full 3-day immersion priced at 4,000 EUR per group, with up to 25 participants per facilitator and venue/travel costs excluded. Revenue is professional-services based, project-by-project, with pricing tiers publicly disclosed but enterprise deals negotiated against group size and objectives. Supporting sub-brands include Life Works Labs (transformation labs for the future of work), Love Mafia Online (a 2017-launched decentralized community experiment), and CommonUnity (a community-of-communities initiative). The go-to-market is community-led and consultative, anchored by participation in global events such as House of Beautiful Business and the Corporate Unplugged Forum, content marketing on the website and YouTube, and free 20-minute 'coherence calls' booked via Calendly.

The customer base is enterprise and intentional-community oriented, with named testimonials from corporate and professional-services buyers. Marketing is entirely inbound and content-driven, with no app store presence, no paid acquisition channels, and no disclosed recurring revenue. The company is profitable on a self-stewardship basis with no external VC or PE backing, and Eda Çarmıklı's status as a second-generation shareholder of the Nurol conglomerate is the only disclosed connection to external capital.

Name

Joint Idea

Legal name

Ofis Yönetımı ve Danışmanlık Hız. A.Ş.

Website

https://jointidea.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Joint Idea is an Istanbul-based experiential facilitation company operating the me.we.unity journey — a three-stage stewardship program for enterprise teams, intentional communities, and change-maker leaders seeking deeper alignment and unified action.

Ownership category

akta.pro rank

Product category

Organizational Development & Experiential Facilitation Services

NAICS

Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

akta.pro secondary industry

Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• Experiential facilitation services
• Team transformation workshops
• Organizational development consulting
• Leadership retreat programs
• Collective consciousness facilitation

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Experiential Workshop Facilitation: Revenue generated through facilitating me.we.unity programs in three formats: online/remote sessions (custom-quoted), live 1-day lite versions (1,000 EUR per facilitator per day), and full 3-day immersions (4,000 EUR per group). Professional services approach with custom engagement based on group size and objectives.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Joint Idea designs and facilitates experiential transformation journeys for organizations, teams, and intentional communities through its proprietary me.we.unity program—a three-stage facilitated process (Me–heart/self-discovery, We–head/collective intelligence, Unity–hands/unified action). The service is delivered in three formats: online/remote sessions (custom-quoted), 1-day live lite versions (1,000 EUR per facilitator per day), and 3-day in-person immersions (4,000 EUR per group), and is supported by ecosystem initiatives (Life Works Labs, Love Mafia Online, CommonUnity) that extend practice beyond the core engagement.

Product overview

Joint Idea operates as a living stewardship ecosystem offering a unified portfolio of experiential services centered around personal and collective transformation. The core offering is me.we.unity, a three-stage guided journey (Me—Heart, We—Head, Unity—Hands) available in online, 1-day, and 3-day immersive formats. This is supported by related sub-brands including Life Works Labs (transformation labs), Love Mafia Online (decentralized community experiment, founded 2017), and CommonUnity (community of communities initiative). The ecosystem is rooted in Istanbul, Turkey, with the legal entity being Ofis Yönetımı ve Danışmanlık Hız. A.Ş.

Differentiator

Problem solved

Functional benefit

Brands

• Life Works Labs: Transformation labs focusing on the future of work, co-creation, and new ways of inter-being. Associated with #practicebecoming, #humanalgorithm, #cultivateserendipity, #exponantialhumanity.
• Love Mafia Online
• CommonUnity
• me.we.unity

Products and services

• me.we.unity Journey A guided three-stage experiential journey—Me (heart/self-discovery), We (head/collective intelligence), Unity (hands/unified action)—designed for organizations, teams, and intentional communities seeking deeper connection, alignment, shared values, and unified action. Offered in online/remote sessions (custom-quoted), 1-day in-person lite versions (1,000 EUR per facilitator per day, up to 25 people), and 3-day immersions (4,000 EUR per group, up to 25 participants).

Quantifiable outcome

• Build psychological safety rapidly
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• House of Beautiful BusinessminorGTM or Marketing Partner · 19 June 2025Joint Idea participated in the Istanbul leg of House of Beautiful Business (June 19-20, 2025). Offered promotional discount code 'STAYINTHEHOUSE' for 25% off. Collaboration on experiential events exploring business and belonging.
• Life Works LabscoreOthersRelated venture co-founded by Markus Lehto. A transformation lab focused on the future of work, co-creation, and new ways of inter-being. Listed as one of Joint Idea's core ecosystem initiatives with reciprocal knowledge sharing and community building.
• Love Mafia OnlinecoreOthersCommunity initiative started in 2017 to experiment with decentralization, love, trust, and togetherness through turbulent times. Listed as part of the Joint Idea stewardship ecosystem, focused on community building and authentic connection.
• CommonUnitycoreOthersCommunity of communities initiative exploring how to serve together without ego hindering transformation and connection. Part of the Joint Idea ecosystem focused on regenerative community models.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Potential Project: Global mindfulness-based leadership training firm serving Fortune 500 companies with structured programs for teams and leaders. Closely comparable to Joint Idea in target buyer (enterprise L&D/HR), methodology (mindfulness-rooted), and facilitation-led delivery model.
• Reboot: Coaching and team retreat company that runs premium facilitated experiences for executives and teams, blending inner work with practical leadership outcomes. Comparable to Joint Idea in offering curated, methodology-driven group transformation experiences for organizations.
• Search Inside Yourself Leadership Institute (SIYLI): Born from a Google internal program, SIYLI delivers mindfulness and emotional intelligence-based leadership training to organizations globally. Highly comparable to Joint Idea's me.we.unity journey: both sell structured, contemplative-rooted team and leadership facilitation to enterprise buyers.
• Wisdom Labs: Organization offering mindfulness and emotional intelligence training programs to companies and teams, including leadership development. Direct overlap with Joint Idea's me.we.unity in selling contemplative-rooted corporate team and leadership facilitation.

Emerging players

• The Mindful Leader: Community and content platform serving mindful leadership practitioners with training programs and corporate services. Comparable as a content-and-community-led mindfulness/leadership brand with corporate training offerings.
• Conscious Leadership Group: Executive development collective focused on conscious leadership practices for teams and senior leaders. Comparable to Joint Idea in the conscious/inner-work-to-leadership niche and facilitation-led delivery to organizations.
• Heart of Business: Conscious leadership and team facilitation practice working with organizations on values-driven culture and team alignment. Comparable to Joint Idea's me.we.unity methodology in addressing shared values, purpose, and inner-to-collective transformation.

Others

• House of Beautiful Business: Global convening and community for reimagining business through humanistic and philosophical lenses, hosting multi-city gatherings. Comparable as an adjacent ecosystem player; Joint Idea participates in its Istanbul events and shares the same audience of purpose-driven business leaders.

Regional players

• TLEX Institute: Leadership and executive development firm offering team retreats and experiential leadership programs, including in Turkey/EMEA. Comparable as an experiential leadership facilitation peer with overlap in geography and enterprise buyer profile.

Broad incumbents

• The Second City Works: Established corporate training provider offering experiential team-building, improv-based leadership, and culture programs to enterprise buyers. Comparable as a scaled incumbent offering facilitated corporate team experiences, though anchored in improv rather than contemplative tradition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/jointidea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joint Idea