Bad Day Industries

What Bad Day Industries does

Bad Day Industries (BDI) is a Michigan-based, privately held provider of customized medical training and consulting services, founded in 2014 and headquartered in Grand Rapids. The company delivers on-site training to healthcare providers, public safety professionals, and private sector organizations, with course offerings spanning operational medical education, tactical emergency casualty care (TECC), CPR, first aid, bleeding control, workplace violence response, security team training, and initial EMS education through MFR and EMT-Basic certification tracks. Its instructional cadre comprises active and former paramedics, EMTs, nurses, physicians, military, and law enforcement personnel, which underpins the company's positioning around tailored, real-world-applicable curricula rather than standardized off-the-shelf programs.

BDI generates revenue primarily through per-engagement professional services fees for custom course design and on-site delivery, with course pricing determined via direct consultation rather than published rate cards. The company complements its training services with a direct-to-consumer e-commerce storefront (bdi-gear.com) selling custom blowout kits, tourniquets, and related medical equipment, sourced through an authorized vendor relationship with North American Rescue. Its go-to-market is consultative and field-based, leveraging a content-driven website (blog, reading list, events calendar) as a top-of-funnel demand-generation channel and a scheduled public classes calendar for mid-funnel conversion.

BDI operates at a small scale (11–50 employees) with no disclosed funding rounds, no parent company, and no proprietary technology platform; its differentiation is built entirely on service delivery customization, instructor expertise, and the bundled training-plus-equipment offering. The business is U.S.-domiciled and serves clients nationally through travel-to-client delivery, with no published pricing, no public financials, and no disclosed institutional investors.

Name

Bad Day Industries

Legal name

Bad Day Industries

Website

https://baddayindustries.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bad Day Industries is a Michigan-based provider of customized on-site medical training and consulting for healthcare providers, public safety professionals, and private sector organizations, complemented by a direct e-commerce store selling tactical medical kits and equipment.

Ownership category

akta.pro rank

Product category

Emergency Medical Training Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK), Safety, Compliance & Regulatory (OSHA/HSE/GxP) Certifications (EDAAANAJ)

Keywords

• Emergency medical training
• Tactical casualty care
• Public safety education
• EMS certification courses
• Medical consulting services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Training & Consulting Services: BDI generates revenue by delivering custom on-site training courses, operational medical education, and consulting engagements to organizations. Courses include CPR, first aid, bleeding control, TECC/TCCC/RTF, workplace violence response, security team training, and initial EMS education (MFR & EMT-Basic). Revenue is earned through per-engagement professional services fees, not a recurring subscription model.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Bad Day Industries (BDI) delivers highly customized, on-site medical training and consulting for healthcare providers, public safety professionals (law enforcement, firefighters, EMS), and private sector organizations. Core offerings include operational medical education, healthcare education with initial EMS certification (MFR & EMT-Basic), public safety education (TECC/TCCC/RTF, CPR, first aid, bleeding control), wilderness medical education, custom consultation, and the Institute's community courses, complemented by custom-designed medical kits and gear sold through its own e-commerce store.

Product overview

BDI offers a portfolio of medical training services rather than a unified software product. The core offerings consist of specialized education programs: Operational Medical Education, Healthcare Education (including initial EMS education through MFR & EMT-Basic courses), Public Safety Education (TECC, CPR, first aid, bleeding control), Wilderness Medical Education, Custom Consultation, and the Institute for community courses. Additionally, BDI provides physical medical products through its store, including the BDI Custom Designed Blowout Kit and custom kit design consultation services. The company serves healthcare providers, public safety professionals, and private sector organizations with customized training courses at client locations.

Differentiator

Problem solved

Functional benefit

Brands

• BDI Gear: Custom kit design and consultation, including authorized vendor of North American Rescue products. Offers tourniquet and kit options such as the BDI custom designed Blowout Kit.

Products and services

• Operational Medical Education

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• North American RescueminorChannel Partner/ Reseller/ DistributorBDI is an authorized vendor of North American Rescue products and several other equipment vendors. This relationship allows BDI to procure and supply medical equipment (tourniquets, dressings, airway tools, chest seals, hypothermia blankets) to its training clients, enabling a bundled training + gear solution. BDI also uses these vendor relationships to support its custom kit design and consultation service.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• ProTrainings: Online and blended CPR, first aid, and bloodborne pathogens training platform serving individuals and organizations. Represents an emerging, technology-enabled delivery model that competes with portions of BDI's course catalog at lower price points.

Direct peers

• Rescue Essentials: Supplies tactical medical kits and individual first aid kits (IFAKs) and offers related training for law enforcement and EMS. Comparable to BDI on the gear-plus-training bundle, particularly its authorized-vendor model.
• TacMed Solutions: Designs and distributes tactical medical products and provides training programs for military, law enforcement, and EMS customers. Overlaps with BDI in both tactical medical equipment and instructor-led operational training.
• H&H Medical Corporation: Manufactures tactical medical products (airway, hemorrhage control, chest seals) used by EMS, law enforcement, and military and supports training use cases. Comparable to BDI on the operational medical equipment side that complements its courses.
• Lone Star Medics: Texas-based tactical medicine training company offering on-site and open-enrollment courses in bleeding control, TECC, and wilderness medical care. Directly comparable to BDI's mix of on-site public-safety and wilderness training.
• Dark Angel Medical: Provides tactical and operational medical training (TCCC/TECC) and related kits to civilians, law enforcement, and military. Closely comparable to BDI in combining tactical medical courses with custom kit/equipment sales.
• Emergency Medical University: Provides initial EMS education (EMT-Basic, AEMT, Paramedic) and continuing education to healthcare and public safety professionals. Comparable to BDI's MFR and EMT-Basic initial certification offerings.
• Wilderness Medical Associates International: Specializes in wilderness and remote medical training for outdoor professionals and enthusiasts. Directly comparable to BDI's Wilderness Medical Education service line and outdoor enthusiast customer segment.

Broad incumbents

• American Red Cross: Dominant national provider of CPR, first aid, and AED certification training. Overlaps with BDI's CPR and first aid courses but operates at vastly greater scale with a standardized, brand-driven curriculum.
• North American Rescue: Major manufacturer and distributor of tactical medical equipment and a known training content provider; also BDI's authorized vendor partner. Comparable as a larger incumbent supplying both gear and training to overlapping public safety and military customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bad-day-industries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bad Day Industries