Focus Insurance Group
Focus Insurance Group is an independent insurance brokerage in Decatur, Georgia, placing personal, commercial vehicle, and small-business policies across multiple carriers for individuals, families, fleets, and SMBs throughout the Atlanta metro area.
- Company typePrivate
- Founded-
- HeadquartersDecatur, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Focus Insurance Group does
Focus Insurance Group is a privately held, independent insurance agency headquartered at 2373 Lawrenceville Hwy, Decatur, Georgia, operating across 14+ service locations in the Atlanta metropolitan area and select North Georgia markets including Cleveland and Gainesville. The agency brokers personal, commercial vehicle, and small-business insurance products on behalf of multiple carriers, generating revenue through commissions on placed policies. Its portfolio spans more than 30 line items organized into three pillars: Personal Insurance (auto, homeowners, renters, landlord, motorcycle, ATV, watercraft, RV, condo, mobile home, farm ranch, flood, vacant home, pet), Commercial Vehicle Insurance (commercial auto, dump truck, tractor trailer, motor truck cargo, trailer interchange, tow truck, waste haulers, bobtail), and Business Owners Insurance (small business, general liability, commercial property, contractors, artisans, umbrella, builders risk, barber shop, hair salon, restaurant, day care, surety bonds, special event, errors and omissions).
The business runs on standard independent-agency industry software for quoting, policy management, and CRM, with no proprietary technology disclosed. Go-to-market is direct-to-consumer via licensed agents reachable by phone (404-633-3333) and email ([email protected], [email protected], [email protected]), supported by an SEO-optimized website (focusinsuranceatlanta.com), a Facebook page, and a YouTube channel. Lead capture is driven by free, no-obligation quote requests, in-person consultations at office locations, and a 5.0 Google rating across 61 reviews that functions as the primary social-proof asset.
The customer base is segmented across individuals and families, commercial vehicle owners and fleet operators, small business owners across verticals such as food service, child care, construction, and personal services, and contractors/tradespeople. Pricing is quote-based and varies by coverage, risk factors, deductibles, and carrier underwriting; policies are billed monthly and the agency's revenue stream is recurring in nature because commissions renew with each policy term. The company appears to be locally or founder-owned, with no parent company, institutional investor, or acquisition activity disclosed.
Focus Insurance Group firmographics
Firmographics- Name
- Focus Insurance Group
- Legal name
- Focus Insurance Group
- Website
- https://focusinsuranceatlanta.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Focus Insurance Group is an independent insurance brokerage in Decatur, Georgia, placing personal, commercial vehicle, and small-business policies across multiple carriers for individuals, families, fleets, and SMBs throughout the Atlanta metro area.
- Ownership category
- akta.pro rank
Focus Insurance Group industry classification
Industry- Product category
- Independent Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Personal Umbrella Insurance (FSAJANAA), Umbrella Insurance (FSAJAMAK)
Keywords
Where Focus Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Focus Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: Focus Insurance Group operates as an independent insurance agency that earns commissions from multiple insurance carriers for placing policies. The agency works with various insurance providers to offer competitive rates and coverage options to customers, receiving a percentage of premiums as compensation for sales and ongoing policy servicing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Insurance (Auto, Home, Renters, Landlord, Motorcycle, ATV, Watercraft, RV, Condo, Mobile Home, Farm Ranch, Flood, Pet) |
| Subscription | Monthly | Commercial Vehicle Insurance (Commercial Auto, Dump Truck, Tractor Trailer, Motor Truck Cargo, Trailer Interchange, Tow Truck, Waste Haulers, Bobtail) |
| Subscription | Monthly | Business Owners Insurance (Small Business, General Liability, Commercial Property, General Contractors, Artisans, Umbrella Liability, Builders Risk, Barber Shop, Hair Salon, Restaurant, Day Care, Surety Bonds, Special Event, Errors and Omissions) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Focus Insurance Group product offering
Product offeringCore offering
Focus Insurance Group is an independent insurance agency that sells personal and commercial insurance coverage on behalf of multiple insurance carriers. It places personal lines such as auto, home, and specialty coverages, as well as commercial lines including commercial vehicle, trucking, and small business insurance, earning commissions from carrier partners.
Product overview
Focus Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance products organized into three main categories: Personal Insurance (auto, homeowners, renters, landlord, specialty vehicles, and property coverage), Commercial Vehicle Insurance (fleet, trucking, and transportation coverage), and Business Owners Insurance (small business, general liability, contractors, and specialty industry coverage). The company operates as a broker model, connecting clients with multiple insurance carriers to find tailored coverage at competitive rates. Products range from standard auto and home insurance to specialized commercial lines including dump truck, tractor trailer, waste hauler, and artisan contractor insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
- SR22 and SR22A Auto Insurance
- Homeowners Insurance
- Condo Insurance
- Renters Insurance
- Landlord Insurance
- Vacant Home Insurance
- Mobile Home Insurance
- Farm Ranch Insurance
- Flood Insurance
- Motorcycle Insurance
- ATV Insurance
- Watercraft Insurance
- RV Insurance
- Pet Insurance
- Commercial Auto Insurance
- Dump Truck Insurance
- Tractor Trailer Insurance
- Motor Truck Cargo Insurance
- Trailer Interchange Insurance
- Tow Truck Insurance
- Waste Haulers Insurance
- Bobtail Insurance
- Small Business Insurance
- General Liability Insurance
- Commercial Property Insurance
- General Contractors Insurance
- Artisans Insurance
- Umbrella Liability Insurance
- Builders Risk Insurance
- Barber Shop Insurance
- Hair Salon Insurance
- Restaurant Insurance
- Day Care Insurance
- Surety Bonds
- Special Event Insurance
- Errors and Omissions Insurance
Companies that use Focus Insurance Group
Customer profileSegments4 records
Ideal customer profiles3 records
Focus Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Focus Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Insurance CarrierscoreFocus Insurance Group operates as an independent agency representing multiple insurance carriers. This partnership model allows the agency to offer customers a variety of coverage options and competitive pricing by comparing policies across different insurers. The carriers provide the actual insurance products while Focus Insurance Group handles sales, customer service, and policy management as an agent.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Focus Insurance Group competitors and assessment
Company assessmentEmerging players
- Policygenius: Online insurance marketplace that aggregates life, home, auto, and disability coverage from multiple carriers. Represents the digital-first channel competing for the same customers Focus Insurance Group serves via its agent-led model.
- The Zebra: Online auto and home insurance comparison site that competes for the same consumer quoting flow as Focus Insurance Group's website. Both serve customers comparing multiple carrier quotes without an in-person agent.
Broad incumbents
- Allstate (captive agent network): Major US personal lines carrier with a captive agent force that competes in the same auto, home, and small business segments as Focus Insurance Group. Comparable local-distribution model targeting Atlanta-area households.
- Hub International: Large North American insurance brokerage serving middle-market commercial clients. Comparable as an independent brokerage model placing commercial and personal coverage with multiple carriers, though operating at significantly larger scale.
- GEICO: Direct-to-consumer auto insurer that bypasses agents and pressures independent agencies like Focus Insurance Group on price in personal auto. Represents the structural threat of carrier-led disintermediation of local brokers.
- State Farm (captive agent network): Largest US personal lines insurer with captive agents that compete directly against Focus Insurance Group's personal auto and home business. Both rely on local agent relationships and in-person service for personal and small commercial customers.
- Brown & Brown Insurance: Major US insurance brokerage and agency distributing personal and commercial coverage through independent agents. Same broker model as Focus Insurance Group, providing industry-level benchmarks for commission-based revenue and scaling.
- Progressive: Direct and agent-channel personal and commercial auto insurer with strong brand in personal auto and a growing commercial vehicle book that overlaps with Focus Insurance Group's commercial trucking and auto offerings.
- Nationwide: Multi-line insurance carrier offering personal, commercial, and specialty lines through captive and independent agents. Competes with Focus Insurance Group across personal lines and small commercial.
Direct peers
- Goosehead Insurance: Independent personal lines insurance agency franchisor with multiple locations, operating an agent-led multi-carrier model nearly identical to Focus Insurance Group's. Closest comparable for the multi-location independent agency distribution thesis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Focus Insurance Group social profiles
Digital presenceFocus Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Focus Insurance Group leadership team
Management profileNumber of profiles
Focus Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Focus Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Focus Insurance Group
What does Focus Insurance Group do?
Focus Insurance Group is an independent insurance agency that sells personal and commercial insurance coverage on behalf of multiple insurance carriers. It places personal lines such as auto, home, and specialty coverages, as well as commercial lines including commercial vehicle, trucking, and small business insurance, earning commissions from carrier partners.
Is Focus Insurance Group a public or private company?
Focus Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Focus Insurance Group founded?
Focus Insurance Group was founded in -1. It employs 1 to 10 people.
Where is Focus Insurance Group based?
Focus Insurance Group is headquartered in Decatur, United States, in the North America region.
How does Focus Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Focus Insurance Group's main competitors?
Emerging players on record are Policygenius and The Zebra. Broad incumbents are Allstate (captive agent network), Hub International, GEICO, State Farm (captive agent network), Brown & Brown Insurance, Progressive and Nationwide. Goosehead Insurance is listed as a direct peer.
Does Focus Insurance Group have an API?
No public API is recorded for Focus Insurance Group.
What industry is Focus Insurance Group in?
Focus Insurance Group's product category is Independent Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAJANAA, Personal Umbrella Insurance. Its NAICS code is 524210 and its SIC code is 6411.