Animate Ark

What Animate Ark does

Animate Ark (legally LEVIAS INC., DBA ANICANA MALL θυρα) is a Japanese Web3.0 platform operator founded in 2022 and headquartered in Shibuya, Japan. The company runs a multi-product blockchain super-platform that enables users to convert life experiences into digital assets, anchored by four core offerings: PRIZE3.0 Games, a digital gachapon/lottery platform featuring licensed content (Disney Lorcana, POP MART LABUBU, Pokemon cards) with instant-cash mechanics; Arcana, an NFT marketplace where digital collectibles are traded through a bidding system denominated in the platform's ANMASK token; ANM EX (ANICANA Miles), an internal loyalty/reward points system used to redeem physical goods ranging from agricultural products to luxury watches (e.g., a Rolex GMT Master II at 3,801,371 ANM EX); and ancillary sub-brands spanning travel (ANICANA WANDER), gaming (ANICANA GOLF), and education (noa+ connect). Underlying technology is a proprietary blockchain stack with an internal token (ANMASK), a loyalty currency (ANM EX), and NFT-based collectibles, supported by partnerships with JADA (Japan Digital Agency) for the Social Design 47 regional revitalization initiative, Peanutsclub for community engagement, and game studios such as MOE, Orange Code FZCO, and ANIDRIVE for prize content.

The business model is consumer-facing and transaction-based, monetizing through transaction fees on PRIZE3.0 Games, trading fees on the Arcana NFT marketplace, and commissions on ANM EX point redemptions and product marketplace transactions. Go-to-market is primarily community-led and event-driven: a self-serve PLG website with globally accessible digital products and domestically shipped physical redemptions in Japan, supplemented by the P1 Grand Prix business idea contests and Social Design 47 regional campaigns for top-of-funnel user acquisition. The platform discloses no pricing publicly, no revenue figures, no headcount, and no external funding; revenue is best characterized as early-stage and small-ticket.

The primary customer segments are Japanese gamers and collectors drawn to digital gachapon and collectible redemption, regional revitalization participants engaging via Social Design 47 and P1 Grand Prix, and education/self-development users of noa+ connect. Visible engagement signals (366,001 hearts on Social Design 47, 289,501 on Agricultural Support, 199,304 on Peanutsclub News, plus per-game counts in the hundreds to low thousands) are interaction-level rather than monetized-transaction indicators, and should be interpreted as directional community traction rather than revenue proxies.

Name

Animate Ark

Legal name

LEVIAS INC.

Website

https://anicanajapan.jp

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Animate Ark (LEVIAS INC.) operates ANICANA MALL θυρα, a Japanese Web3 blockchain super-platform offering digital gachapon games (PRIZE3.0), an NFT marketplace (Arcana), and a tokenized loyalty system (ANM EX) serving Japanese gamers, collectors, and regional revitalization participants.

Ownership category

akta.pro rank

Product category

Web3 Gaming and NFT Marketplace

NAICS

Amusement, Gambling, and Recreation Industries (713), Amusement Arcades (71312)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYFSAPAGAC

Blockchain Game Studios & Game Development

Financial & Insurance/Blockchain & Web3/Web3 Gaming & Metaverse Platforms (GameFi, virtual worlds, in-game assets)

SECONDARYFSAPAGAH

Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics)

Financial & Insurance/Blockchain & Web3/Web3 Gaming & Metaverse Platforms (GameFi, virtual worlds, in-game assets)

SECONDARYFSAPAGAE

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries)

Financial & Insurance/Blockchain & Web3/Web3 Gaming & Metaverse Platforms (GameFi, virtual worlds, in-game assets)

SECONDARYFSAPAGAF

Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID)

Financial & Insurance/Blockchain & Web3/Web3 Gaming & Metaverse Platforms (GameFi, virtual worlds, in-game assets)

Keywords

• Web3 gaming platform
• NFT marketplace
• Blockchain reward tokens
• Digital collectibles platform
• Regional revitalization Web3

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. PRIZE3.0 Games Transaction Fees: Digital gachapon/prize platform generating revenue through transaction fees on digital collectible sales including Pokemon cards, LABUBU merchandise, luxury items (Rolex), and experience prizes (Tokyo lottery, car rentals).
2. ANMASK Token Transactions: NFT marketplace trading fees collected on Arcana butterfly collectible token transactions.
3. Platform Marketplace Commissions: Commission-based revenue from ANICANA Miles (ANM EX) redemptions and product marketplace transactions for physical goods and experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Animate Ark operates the ANICANA MALL θυρα Web3 Super Platform, which aggregates Web3 gaming titles (PRIZE3.0 Games, ANICANA WANDER, ANICANA GOLF), the noa⁺ connect meeting app, the Arcana NFT marketplace, and a regional-revitalization contest (3rd P1 Grand Prix). The platform runs an ANMASK token and ANICANA Miles (ANM EX) reward system that lets users earn and redeem points for prizes and digital assets. The company also offers blockchain business development and IT consulting services via parent operator LEVIAS INC.

Product overview

ANICANA is a Web3 Super Platform that enables users to turn their life into an asset through blockchain technology. The platform operates as a multi-product ecosystem including PRIZE3.0 Games (digital prize/lottery games), ANICANA WANDER (travel), ANICANA GOLF (next-generation gaming), noa⁺ connect (education), and Arcana (NFT marketplace). The platform supports regional revitalization initiatives and integrates social design projects with technology, finance, and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• PRIZE3.0 Games: Prize and lottery gaming platform featuring various games including Disney Lorcana, LABUBU, and other collectible item lotteries
• ANICANA WANDER
• ANICANA GOLF
• noa⁺ connect
• P1 Grand Prix

Products and services

• PRIZE3.0 Games A Web3 gaming brand on the ANICANA MALL θυρα platform offering next-generation prize-driven games operated by partners MOE, ORANGE CODE - FZCO, and ANIDRIVE; targeted at Japanese consumers interested in tokenized gaming experiences.
• ANICANA WANDER A Web3 game within the PRIZE3.0 Games lineup on the ANICANA MALL θυρα platform; targeted at Japanese gamers seeking tokenized prize mechanics.
• ANICANA GOLF A Web3 sports/golf game within the PRIZE3.0 Games lineup on the ANICANA MALL θυρα platform; targeted at Japanese golf and gaming enthusiasts.
• noa⁺ connect A meeting/connect application listed as a sub-brand of the ANICANA MALL θυρα super platform; targeted at users of the platform's social and networking experiences.
• Arcana (NFT Marketplace) An NFT marketplace sub-brand of the ANICANA MALL θυρα super platform where users can trade digital collectibles; targeted at Japanese NFT collectors and Web3 users.
• ANM EX (ANICANA Miles Redemption) A redemption service on the ANICANA MALL θυρα platform where users exchange accumulated ANICANA Miles (ANM) points for prizes and rewards; targeted at active users of the platform's games and NFT activities.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LEVIAS INC.coreOthersLEVIAS INC. is the operating company behind ANICANA MALL θυρα platform. They handle all platform operations, recruitment, partnerships across development, sales, advertising, PR, and finance categories. Website copyright holder.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Enjin: Provides blockchain gaming infrastructure including NFT standards, wallets, and marketplace tooling. Comparable as a backend layer for blockchain-based game assets and player wallets, similar to Animate Ark's ANMASK token and Arcana NFT marketplace infrastructure.
• Mythical Games: Operates a blockchain-based gaming platform with an NFT marketplace and player-owned economies. Comparable as a Web3 gaming infrastructure provider enabling tokenized in-game assets and digital collectibles trading, similar to Animate Ark's Arcana + PRIZE3.0 combination.
• Gala Games: Web3 gaming ecosystem operating multiple games with a native GALA token and NFT-based player ownership. Comparable as a multi-game Web3 super-platform with token-driven economics across diverse game titles.
• Double Jump Tokyo: Japanese blockchain game developer and infrastructure provider, including NFT and token solutions for games. Directly comparable as a Japan-based Web3 gaming platform targeting the same domestic market with similar token and NFT infrastructure offerings.

Broad incumbents

• The Sandbox: Decentralized virtual world platform with NFT land/assets and SAND token economy. Comparable as a multi-product Web3 platform with tokenized digital assets, marketplace trading, and ecosystem of partner content creators.
• Sky Mavis (Axie Infinity): Creator of Axie Infinity, the original play-to-earn blockchain game with its own token economy and NFT marketplace. Comparable as a Web3 gaming platform with token-mediated prize/reward mechanics and NFT asset trading, though operating at much larger scale globally.
• Animoca Brands: Hong Kong-headquartered Web3 gaming conglomerate with extensive portfolio of blockchain games, NFT marketplaces, and token economies. Highly comparable as a multi-product Web3 gaming platform targeting Asian markets with play-to-earn and NFT mechanics, though at significantly larger scale.
• Yuga Labs: Web3 company behind Bored Ape Yacht Club and Otherside, combining NFT collectibles with gaming and metaverse experiences. Comparable as a high-profile Web3 platform integrating collectibles, gaming, and token economies.

Regional players

• Gumi Inc. Japanese mobile game publisher that has publicly pivoted toward blockchain gaming and NFTs. Comparable as a Japan-based gaming company building Web3 capabilities, sharing the same domestic regulatory and IP licensing context as Animate Ark.
• Square Enix (Web3 initiatives): Major Japanese game publisher that has publicly explored blockchain gaming and NFT initiatives. Comparable as a Japan-based entertainment company pursuing Web3 gaming and tokenized assets, with similar regulatory and market exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animate Ark