Business Woman

What Business Woman does

Business Woman (operating as businessfrau.ch) is a privately held Swiss online magazine founded in 2014 and owned by Rubenson GmbH, a single-member limited liability company headquartered in Erlenbach (Zurich metropolitan area). The platform publishes career, education, money & law, life & style, and people-focused editorial content targeting professional women in Switzerland, with German-language content organized into sections including Karriere (Career), Bildung (Education), Geld & Recht (Money & Law), Life & Style, People, and Markt (Market). Distribution is exclusively digital through the website (businessfrau.ch) with no mobile app and no physical products.

The core technology is a standard web-based content management platform with no proprietary stack disclosed. Distribution is augmented by organic social media presence on LinkedIn, Facebook, and Instagram, plus an email newsletter subscription service. The platform maintains an archive of 141+ author/content pages and regularly features interviews with female executives, entrepreneurs, coaches, and C-level professionals, which double as editorial content and promotional inventory.

The business model is advertising- and sponsorship-led. Revenue is generated through quote-based custom advertising packages including featured interviews, job listings, newsletter integrations, section/rubric sponsorships, stand-alone newsletters, competitions/giveaways, individual partnerships, and display advertising on request. Pricing is not publicly disclosed and inquiries are handled directly by founder and sole owner Catrin Rubenson. The company employs 1-10 people, operates solely in the Swiss market, and has no external investors, parent company, or disclosed funding.

Name

Business Woman

Legal name

Rubenson GmbH

Website

https://businessfrau.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Woman (businessfrau.ch) is a privately held Swiss online magazine founded in 2014 by Rubenson GmbH, publishing German-language career, education, finance, and lifestyle content for professional women in Switzerland and monetizing via advertising and sponsorship packages.

Ownership category

akta.pro rank

Product category

Online Publishing

NAICS

Periodical Publishers (513120)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYMPAJAEAB

Women’s Interest & Parenting Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Online magazine publishing
• Women's career content
• Digital advertising media
• Newsletter publishing
• Lifestyle digital content

Headquarters

HQ city

Erlenbach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising and Sponsorship: The primary revenue stream is through advertising and sponsorship packages. The platform offers various advertising formats including interviews, job profiles, newsletter integration, stand-alone newsletters, section/rubric sponsorships, competitions, individual partnerships, and display advertising upon request. Advertisers can target the professional female demographic in Switzerland.
2. Premium Content and Competitions: Revenue is generated through sponsored competitions and prize draws where partners provide products or services. These competitions feature prominently on the site and serve as a marketing vehicle for partner brands while generating engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Business Woman (businessfrau.ch) is a Swiss online magazine that publishes career, education, money, and lifestyle articles targeted at professional women in Switzerland. The platform operates as a content destination featuring articles, interviews with female executives, and lifestyle content, monetized primarily through advertising, sponsorships, and branded competitions.

Product overview

Businessfrau.ch is a Swiss online magazine published by Rubenson GmbH, offering a content platform for professional women. The core product is the online magazine featuring articles, interviews, and resources across career development, education, finance, health, and lifestyle topics. The platform operates with a modular structure including the main content site, a newsletter subscription service, and advertising/partnership opportunities for businesses. Content is organized into main sections: Karriere (Career), Bildung (Education), Geld & Recht (Money & Law), Life & Style, People, and Markt (Market).

Differentiator

Problem solved

Functional benefit

Products and services

• Businessfrau.ch Online Magazine The primary digital publication of Rubenson GmbH, providing career advice, professional development content, and lifestyle articles targeted at professional women in Switzerland. Features articles, interviews, and resources across categories including career (Karriere), education (Bildung), money and law (Geld & Recht), life and style (Life & Style), people profiles, and market (Markt).
• Businessfrau.ch Newsletter Email newsletter subscription service providing subscribers with regular updates on new articles, interviews, and career-related content from the Businessfrau.ch platform. Subscribers receive curated content directly in their inbox.
• Werbemöglichkeiten (Advertising and Sponsorship Services) Customized advertising and sponsorship services for businesses targeting professional women in Switzerland. Includes interview features, job listings, newsletter integration, category sponsorship, sponsored competitions, individual partnerships, and display advertising. Pricing is quote-based and customized per advertiser.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• srilankareisen.chminorGTM or Marketing PartnerFeatured partner offering Sri Lanka travel services. Business Frau hosts promotional content and links to the travel site, expanding content offerings related to lifestyle and travel for their professional audience.
• Brigitte Fuss Coaching & ConsultingminorGTM or Marketing PartnerFeatured coaching partner offering professional consulting services. Displayed as a recommended resource for professional development and career coaching on the Business Frau platform.
• SOM Online KonferenzcoreGTM or Marketing PartnerFeatured annual online conference partner. The SOM Online Konferenz (scheduled for March and November 2026) is a leading Swiss professional conference that Business Frau promotes to its audience, positioning itself as a media partner for the event.
• GetDiversity GmbHminorOthersFeatured as a recruitment firm specializing in board positions for women. Listed in the platform's resources for women seeking board positions and diversity-focused executive placements.
• Women on BoardminorOthersFeatured as a resource for women seeking board positions in Switzerland. Provides visibility for female board candidates and is part of Business Frau's commitment to supporting women's advancement to corporate boards.
• Egon ZehnderminorOthersFeatured as an international executive search firm with Zurich office. Listed among recruitment partners for women interested in board and executive positions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Forbes Women: Forbes Women is the women-focused editorial vertical of Forbes, publishing career, leadership, and entrepreneurship content for professional women globally. It targets the same professional female demographic as Business Frau but operates at a much larger scale and international reach.
• ELLE Switzerland: ELLE Switzerland is the Swiss edition of the global women's lifestyle and fashion magazine. It targets Swiss professional women with fashion, career, and lifestyle content, directly overlapping with Business Frau's editorial scope and advertiser base.
• Handelszeitung: Handelszeitung is a leading Swiss business newspaper covering economics, careers, and personal finance. It shares the Swiss-language professional readership with Business Frau and frequently covers women's career advancement and leadership topics.
• Vogue Business: Vogue Business is a digital publication covering the intersection of fashion, business, and professional women. It shares the women's professional/lifestyle editorial format with Business Frau and competes for the same advertising audiences.

Direct peers

• Women in Business Magazin (Deutschland): Women in Business is a DACH-region online magazine targeting professional women with career, leadership, and lifestyle content. It is structurally the closest peer to Business Frau in format, audience, and business model, differing primarily by geography (DACH vs. Switzerland-only).

Emerging players

• Empowering Women in Industry (EWiI): EWiI is a German-language professional platform advancing women in industrial and business sectors. It shares the mission of professional women's visibility and career development with Business Frau, though with a different geographic and sector focus.
• Levo League: Levo is a digital platform providing career resources, mentorship, and professional development content for early-to-mid-career professional women. It shares Business Frau's career-advancement editorial focus but extends it with a software platform layer.

Regional players

• Persönlich (CH): Persönlich is a Swiss business publication covering marketing, media, and communications professionals. While not women-specific, it shares the Swiss-language editorial platform for working professionals and overlaps with Business Frau's advertiser pool and audience.
• Females in Tech (Swiss): Females in Tech Switzerland is a community platform for women in technology careers, sharing Business Frau's Swiss geography and audience of professional women, though more narrowly focused on the tech sector.
• Madame Reporter: Madame Reporter is a German-language online magazine featuring interviews and content for professional women in the DACH region. It mirrors Business Frau's interview-led editorial model and Swiss/German-speaking professional female audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/businessfrauch
• LinkedInlinkedin.com/company/businessfrau-ch
• Instagraminstagram.com/businessfrauschweiz
• Xx.com/businessfrau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Woman