persönlich Verlags AG

What persönlich Verlags AG does

persönlich Verlags AG is a privately held Swiss B2B trade media company founded in 1964 and headquartered at Birmensdorferstrasse 198 in Zürich. It operates persoenlich.com, the leading Swiss online magazine covering the advertising, media, digital, marketing, corporate communication, and society verticals, alongside a quarterly print magazine under the same brand. The company serves decision-makers and opinion leaders in the Swiss communications industry and monetizes the audience through four complementary streams: display and newsletter advertising, paid job postings on its Stellenmarkt job marketplace, premium listings on its Marktplatz B2B agency directory, and print magazine subscriptions.

The product platform is a multi-surface media property rather than a single publication. Beyond the editorial website, persönlich Verlags AG runs a daily email newsletter to 25,000 subscribers, a podcast series with industry interviews and ADC collaborations, an events calendar, a job marketplace spanning journalism, PR, digital, and publishing roles, and a B2B directory connecting agencies and service providers with prospective clients. The site reports 100,000 monthly unique visitors and 550,000 monthly page impressions. Underlying technology is a standard CMS-driven publishing stack with newsletter distribution via a third-party list manager and an RSS feed; no proprietary platform technology or AI features are disclosed.

The business model is horizontally segmented across Swiss communication professionals, agencies, and corporate communications departments, with go-to-market executed through the website, newsletter, podcast, events, and a partnership network of 21 industry associations including ADC, IAB Switzerland, Leading Swiss Agencies, and IGEM. The company is independently operated with a small editorial team led by Verleger Matthias Ackeret, Redaktionsleiter Christian Beck, and Redaktor Nick Lüthi. Geographic scope is exclusively Switzerland, with no disclosed revenue, funding history, or M&A activity.

Name

persönlich Verlags AG

Legal name

persönlich Verlags AG

Website

https://persoenlich.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

persönlich Verlags AG is a Swiss B2B media company that publishes persoenlich.com, a quarterly print magazine, a job board, a B2B agency directory, and a newsletter serving decision-makers in the Swiss advertising, media, and communications industry.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade publishing
• Industry media
• Business news
• Communications publishing
• B2B journalism

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels6 records

Core offering

persönlich Verlags AG is a Swiss trade publisher that operates persoenlich.com, the leading online magazine covering Swiss communications industry news across advertising, media, digital, marketing, corporate communication, and society. It also publishes a quarterly print magazine, runs a job marketplace (Stellenmarkt), a podcast, an events calendar, a B2B agency directory (Marktplatz), and a daily newsletter, monetised through subscriptions, advertising, job postings, and premium directory listings.

Product overview

persönlich Verlags AG operates persoenlich.com as a unified online platform combining an industry news magazine, job marketplace, podcast, event calendar, and agency directory. The core offering is the online magazine covering Swiss communications industry topics including advertising, media, digital marketing, corporate communication, and society. Additional modules include the Stellenmarkt job board, a podcast series, events calendar, marketplace directory, and a newsletter subscription service. The company also publishes a quarterly print magazine under the same brand.

Differentiator

Problem solved

Functional benefit

Products and services

• persoenlich.com Online Magazine The primary online magazine of persönlich Verlags AG, covering the Swiss communications industry across advertising, media, digital, marketing, corporate communication, and society topics. Targeted at Swiss communication decision-makers and opinion leaders; free access to news content.
• Persönlich Print Magazine Quarterly Swiss communications print magazine targeting decision-makers and opinion leaders in the advertising and media industry; subscription-based with probe-exemplar (sample copy) offer.
• Stellenmarkt (Job Marketplace) Paid job board featuring positions in Swiss media and communications sectors including journalism, marketing, PR, graphic design, digital, sales, and publishing. Employers (agencies, corporate communications departments) post jobs on a paid basis.
• Persönlich Podcast Regular podcast series featuring interviews and discussions with Swiss industry professionals about advertising, media trends, communications topics, and ADC podcast collaborations.
• Veranstaltungen (Events Calendar) Online event calendar showcasing Swiss industry events including award shows, conferences, networking opportunities, and professional development workshops across communication, marketing, digital, and PR sectors.
• Marktplatz (B2B Agency Directory) Premium B2B industry directory connecting companies with communication agencies and service providers across categories including advertising, digital, PR, marketing, and media, with client acquisition functionality for listed agencies.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• ADC - Art Directors Club SchweizcoreOthersIndustry association partner providing media coverage and content exchange for creative professionals in Swiss advertising and design.
• IAB SwitzerlandcoreOthersDigital advertising association partnership for industry news and professional network in Swiss digital marketing.
• Leading Swiss AgenciescoreOthersPartnership with leading Swiss communication agencies network, including handbook 'The Perfect Match' for agency partnerships.
• IGEM Interessengemeinschaft Elektronische Medien SchweizcoreOthersPartnership for electronic media coverage and studies including IGEM-Digimonitor research publications.
• SDV Schweizer Dialogmarketing VerbandminorOthersDialog marketing association partnership covering direct and interactive marketing communication.
• SPONSORING SCHWEIZminorOthersPartnership with Swiss sponsoring industry association for event coverage and professional exchange.
• HarbourClubminorOthersProfessional network partnership for communication chiefs featuring reverse mentoring programs.
• Agenturnetzwerk ASWminorOthersAgency network partnership for Swiss advertising and communication industry professionals.
• KS/CS Kommunikation SchweizminorOthersSwiss communication industry association partnership.
• GfM - Schweizerische Gesellschaft für MarketingminorOthersSwiss marketing society partnership for professional knowledge exchange.
• Promarca - Schweizerischer MarkenartikelverbandminorOthersPartnership with Swiss brand association covering brand management and marketing topics.
• SWISS FILMS / SWISSFILM ASSOCIATIONminorOthersSwiss film industry association partnership covering film festival events and industry news.
• VSP Verband Schweizer PrivatradiominorOthersSwiss private radio association partnership for media industry coverage.
• swissfundraisingminorOthersSwiss fundraising association partnership covering charity and non-profit communication.
• Flughafenregion ZürichminorOthersRegional economic network partnership covering Zurich airport business region.
• IWP Institut für Schweizer WirtschaftspolitikminorOthersSwiss economic policy institute partnership for professional knowledge exchange.
• SWA - Schweizer Werbe-AuftraggeberverbandminorOthersSwiss advertising clients association partnership featuring annual SWA SUMMIT events.
• PromoSwissminorOthersSwiss promotion marketing association partnership.
• PerikomminorOthersSwiss communication education and training association partnership.
• Verein Schweizer Stadion- und Arenabetreiber - VSSAminorOthersSwiss stadium and arena operators association partnership.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Campaign: Campaign is a Haymarket-owned global trade publication covering the advertising and media industry. It targets the same agencies and brand marketers as persönlich but at global scale, with a magazine, awards and events portfolio.
• Adweek: Adweek is the leading US-based trade media brand covering advertising, marketing and media. It is a broad incumbent that operates at much larger scale across the same advertising/marketing professional audience that persönlich addresses in Switzerland.
• The Drum: The Drum is a global media brand covering marketing, advertising and the digital economy. It is comparable because it monetizes the same advertising/marketing professional audience through news, awards, events and a job board — similar business model to persönlich but at international scale.

Direct peers

• PRWeek: PRWeek is a global trade publication covering the PR and communications industry, with regional editions in the UK, US and Asia. It is comparable because it covers a closely adjacent professional audience (corporate communications, PR) that overlaps significantly with persönlich's readership.
• Werben & Verkaufen (W&V): W&V is one of Germany's longest-running trade publications covering the advertising, marketing and communications industry. It is directly comparable to persönlich because it bundles news, a print magazine, a job board, awards and industry events for marketing professionals in the DACH region.
• Marketing Week (UK): Marketing Week is a long-running UK trade title targeting brand marketers and agencies. It mirrors persönlich's model — daily industry news, a print magazine, events and awards — and addresses the same marketing/communications professional segment, making it a strong model peer.
• Werbewoche (Schweiz): Werbewoche is the historical Swiss advertising-industry trade title and now operates primarily online. It competes head-to-head with persönlich for the same Swiss agency and brand readership and advertiser spend.
• m&k - Marketing & Kommunikation (Schweiz): m&k is the main Swiss marketing and communications trade magazine, focused on the same Swiss advertising, PR and corporate-communication decision-makers that persönlich targets. It is the most direct domestic competitor for both readers and agency/advertiser budgets.
• Horizont: Horizont is Germany's leading trade title for the advertising, marketing and media industry, with a daily news site and print magazine. It is the closest direct peer because it serves the same advertising/marketing professional audience with the same editorial and marketplace mix (news, jobs, events), only in a larger (DACH) market.
• Mediawoche: Mediawoche is a German online trade publication focused on the media, marketing and advertising industry. It targets a similar DACH-region professional audience with daily news and is a comparable digital-first trade-media peer to persönlich.com.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/persoenlichcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about persönlich Verlags AG