Jacob's
Jacob's is a heritage biscuit and cracker brand founded in 1851, owned by pladis, producing baked snacks and Jaffa Cakes sold through major retail chains in over 110 countries, serving general consumers and households for everyday snacking and family consumption.
- Company typePrivate
- Founded1851
- HeadquartersLoughborough, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jacob's does
Jacob's is a heritage biscuit and cracker brand founded in 1851 and headquartered in Loughborough, United Kingdom. The brand produces baked snack products including crackers, biscuits, and Jaffa Cakes, and is positioned as a classic, mass-market snacking brand within the broader pladis portfolio of confectionery and snack brands. Jacob's operates as a brand-level entity without separate ownership structure, sitting alongside sibling brands such as McVities, Godiva, Ulker, Carr's, BN, Flipz, Go Ahead, Sultana, Turtles, and Verkade under pladis.
The company's underlying technology centers on baking and snack food manufacturing, with production capability distributed across pladis's 27 bakeries in 11 countries, including dedicated facilities in the UK (Wigston, Carlisle) and Vertou, France. Manufacturing operations are supported by specialized production lines, such as the dedicated Mini BN line at the French facility. The combined baking heritage across pladis's portfolio brands exceeds 300 years, providing deep category expertise and recipes.
Jacob's commercializes through a traditional consumer packaged goods (CPG) sales-led go-to-market motion, selling products through major supermarket chains and retail outlets in more than 110 countries. Revenue is generated through one-time product sales of snack and biscuit items at retail price points. The brand serves horizontal consumer segments including general consumers and households for everyday snacking, family consumption, and gifting. The parent company pladis employs 16,000 people globally and recorded £3.2 billion in revenue in 2024, though brand-level revenue for Jacob's is not separately disclosed.
Jacob's firmographics
Firmographics- Name
- Jacob's
- Legal name
- Jacob's
- Website
- https://jacobs.co.uk
- Company type
- Private
- Founded year
- 1851
- Operating status
- Operating
- Short description
- Jacob's is a heritage biscuit and cracker brand founded in 1851, owned by pladis, producing baked snacks and Jaffa Cakes sold through major retail chains in over 110 countries, serving general consumers and households for everyday snacking and family consumption.
- Ownership category
- akta.pro rank
Jacob's industry classification
Industry- Product category
- Biscuits and Crackers
- NAICS
- Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)
- akta.pro secondary industries
- Cookies, Biscuits & Crackers (CRADABAD), Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)
Keywords
Where Jacob's is headquartered
LocationHeadquarters
- HQ city
- Loughborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Jacob's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Snack and biscuit product sales: Revenue generated from the manufacture and sale of snack products including biscuits, chocolate, and other confectionery items through retail distribution channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Jacob's product offering
Product offeringCore offering
Jacob's produces and sells branded biscuits, crackers and related snack products for everyday consumer consumption. Products are manufactured at pladis-owned bakeries and distributed through supermarket and grocery retail channels in more than 110 countries.
Product overview
Jacob's is a single core product brand (biscuits/crackers) within pladis's diversified portfolio of snack and biscuit brands. It operates alongside other pladis owned brands including McVities, Godiva, Ulker, BN, Carr's, Flipz, Go Ahead, Haansbro, Sultana, Turtles, and Verkade. The brand is positioned as part of pladis's global snacking offering spanning 27 bakeries across 11 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Jacob's biscuits and crackers Heritage biscuit and cracker products sold to consumers through retail and grocery channels globally as part of pladis's snacking portfolio.
Companies that use Jacob's
Customer profileSegments1 record
Ideal customer profiles1 record
Jacob's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jacob's partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights4 records
Jacob's competitors and assessment
Company assessmentDirect peers
- Parle Products: India's largest biscuit manufacturer (Parle-G, Hide & Seek), a direct peer in the branded biscuits category with heritage positioning and mass-market distribution.
- Arnott's Biscuits: Australia's leading biscuit and cracker brand, a direct comparable as a heritage biscuit manufacturer serving a geographically concentrated market with classic SKUs.
- Huntley & Palmers: Heritage UK biscuit brand with a long history, directly comparable to Jacob's as a premium heritage biscuit brand targeting similar consumers and occasions.
- Walkers Shortbread: Heritage Scottish shortbread and biscuit brand sold globally through retail channels, directly comparable to Jacob's as a premium UK-origin biscuit brand.
- Burton's Foods: UK biscuit manufacturer producing Maryland Cookies, Wagon Wheels, and Jammie Dodgers, a direct competitor in the UK branded biscuit category.
- United Biscuits (Yıldız Holding): UK and European biscuit company (McVitie's rival before pladis acquired McVitie's) producing Jacob's Cream Crackers competitors like Carr's Water Crackers and Twiglets.
- McVitie's: Sister brand under pladis and the UK's leading biscuit brand, directly competing with Jacob's in the same category across similar retail channels and households.
- Bahlsen: German biscuit and cracker brand sold across Europe and globally, directly comparable as a heritage European biscuit manufacturer targeting similar retail customers.
Broad incumbents
- Mondelez International: Global CPG incumbent owning Oreo, Belvita, Ritz, and Cadbury biscuits; competes with Jacob's across retail shelf space with much larger scale and marketing budgets.
- Nestlé: Global packaged food giant with major biscuit and confectionery exposure that competes with Jacob's across multiple geographies and is a peer through product category overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jacob's social profiles
Digital presenceJacob's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jacob's leadership team
Management profileNumber of profiles
Profiles1 record
Jacob's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jacob's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jacob's
What does Jacob's do?
Jacob's produces and sells branded biscuits, crackers and related snack products for everyday consumer consumption. Products are manufactured at pladis-owned bakeries and distributed through supermarket and grocery retail channels in more than 110 countries.
Is Jacob's a public or private company?
Jacob's is a private company. It is classified as corporate owned and is currently operating.
When was Jacob's founded?
Jacob's was founded in 1851.
Where is Jacob's based?
Jacob's is headquartered in Loughborough, United Kingdom, in the Europe region.
How does Jacob's make money?
One revenue line is on record: snack and biscuit product sales.
Who are Jacob's's main competitors?
Direct peers on record are Parle Products, Arnott's Biscuits, Huntley & Palmers, Walkers Shortbread, Burton's Foods, United Biscuits (Yıldız Holding), McVitie's and Bahlsen. Broad incumbents are Mondelez International and Nestlé.
Does Jacob's have an API?
No public API is recorded for Jacob's.
What industry is Jacob's in?
Jacob's's product category is Biscuits and Crackers. Its primary akta.pro industry code is AFAKAAAC, Cookies, Biscuits & Crackers Manufacturing, with a secondary code of CRADABAD, Cookies, Biscuits & Crackers. Its NAICS code is 311821 and its SIC code is 2052.