Wallace McLean
Wallace McLean (now Howden Insurance NZ) is an Auckland-based insurance brokerage offering commercial, specialty, and personal lines broking plus claims management, operating within the global Howden Broking Group network.
- Company typePrivate
- Founded1994
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Wallace McLean does
Wallace McLean is a New Zealand-based insurance brokerage, founded in 2001 in Auckland, that has been rebranded and now operates as Howden Insurance - Business & Corporate. The firm provides insurance broking, risk management, self-funding, bodies corporate, captives, and financial services to businesses and individuals. It is owned by Howden Pacific Holdings Pty Ltd (an Australian-incorporated entity, ABN 14 652 850 514), itself part of Howden Broking Group Limited, a UK-headquartered independent insurance broker founded in London in 1994 by David Howden.
The company's offering is structured in two core divisions. Howden Broking provides commercial, corporate, and specialty insurance across 17 verticals including property, casualty, fleet & heavy motor, cyber, construction, farm, equine, film & TV production, private clients, and self-funding/captives. Howden Care provides claims management services including ACC (Accident Compensation Corporation) non-work claims management, AEP claims support, and health & wellbeing programs. A specialized Chinese-language service targets Chinese-speaking clients. Distribution is sales-led through direct broker-client relationships, with pricing quoted per-client based on coverage requirements and risk profile, billed annually, and revenue earned via transaction commissions on placed policies.
As part of the Howden Broking Group network, Wallace McLean / Howden NZ accesses a global platform spanning Europe, Asia Pacific, The Americas, and Middle East & Africa, with locally-based offices serving local markets. The firm operates with 1-10 employees in NZ per disclosed firmographics, marketing primarily through LinkedIn, Instagram, and organic search. No revenue, headcount growth rates, or funding events are disclosed.
Wallace McLean firmographics
Firmographics- Name
- Wallace McLean
- Legal name
- Howden Pacific Holdings Pty Ltd
- Website
- https://wallacemclean.co.nz
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wallace McLean (now Howden Insurance NZ) is an Auckland-based insurance brokerage offering commercial, specialty, and personal lines broking plus claims management, operating within the global Howden Broking Group network.
- Ownership category
- akta.pro rank
Wallace McLean industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Retail (Personal Lines) Insurance BrokerageFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk AdvisorySpecialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines)Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory
Keywords
Where Wallace McLean is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Wallace McLean business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance brokerage commissions: Insurance brokerage generating revenue through commissions from insurance products placed on behalf of clients. The broker acts as intermediary between clients and insurance providers, earning transaction-based fees or percentage commissions on policies sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized insurance solutions with quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Wallace McLean product offering
Product offeringCore offering
Wallace McLean (now rebranded as Howden Insurance) is a New Zealand-based insurance broker operating two divisions: Howden Broking, which places commercial and personal insurance coverage across 17 specialty lines including construction, cyber, equine, farm, fleet, film production, financial and professional services, and personal lines; and Howden Care, which provides claims management, ACC claims handling, and health and wellbeing services. The firm acts as an intermediary between clients and insurance carriers, earning commissions on policies placed.
Product overview
Wallace McLean, now rebranded as Howden Insurance - Business & Corporate, operates as a full-service insurance broking platform. The offering consists of two core divisions: Howden Broking provides comprehensive commercial and personal insurance products across 17 specialty areas including property, casualty, fleet, cyber, construction, and niche sectors like equine and film production; Howden Care offers claims management services including ACC claims handling, AEP support, and health wellbeing programs. The platform serves diverse market segments from individuals and small businesses to large corporates and multinational organizations, with specialized services for Chinese-speaking clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Howden Broking Comprehensive insurance broking services offering coverage across multiple sectors including commercial, corporate, and specialty insurance lines for businesses and individuals.
- Bodies Corporate Insurance Specialized insurance coverage for body corporate entities and their common property, addressing shared property and liability risks.
- Construction Insurance Insurance solutions for the construction industry covering project risks, contractor liabilities, and equipment protection.
- Cyber Insurance Coverage protecting businesses against cyber threats, data breaches, ransomware, and digital asset risks.
- Energy Transition Insurance Insurance solutions supporting renewable energy projects and sustainable energy transition initiatives.
- Equine Insurance Specialized coverage for horses, equestrian facilities, and related equine business operations including mortality, liability, and veterinary costs.
- Farm Insurance Comprehensive coverage for agricultural operations including farm property, livestock, crop, and liability risks.
- Fleet & Heavy Motor Insurance Motor vehicle insurance for commercial fleets, heavy equipment, and haulage operations covering vehicle risks and driver liabilities.
- Film & TV Production Insurance Coverage for film, television, and media production companies including equipment, cast/crew liability, production interruption, and completion bonds.
- Financial & Professional Services Insurance Professional liability and financial services insurance covering advisors, brokers, financial institutions, directors and officers, and business interruption.
- People Risk & Employee Benefits Employee benefits, group health insurance, worker compensation, and people risk management solutions for businesses.
- Personal Lines Insurance Individual and family insurance products including home, contents, personal vehicle, and travel coverage.
- Private Clients Insurance High-value insurance solutions for high-net-worth individuals covering homes, jewelry, fine art, yachts, and luxury lifestyle assets.
- Self Funding & Captives Self-insurance and captive insurance solutions including captive formation, rent-a-captive, and self-insured retentions for organizations seeking alternative risk financing.
- Self-storage Insurance Coverage for self-storage businesses and facilities including property, tenant liability, and business interruption.
- Howden Care Claims management and health wellbeing services division providing ACC claims management, AEP claims support, and employee health services.
- ACC Non-Work Claims Management Management of Accident Compensation Corporation claims unrelated to workplace injuries.
- AEP Claims Management Accident Compensation Corporation claims management services.
- AEP Self-Managed Claims Support Support services for individuals managing their own ACC claims.
- Health & Wellbeing Services Health and wellbeing support programs for employees and organizations.
- Chinese Service Specialized insurance services delivered in Chinese language for Chinese-speaking clients.
Companies that use Wallace McLean
Customer profileSegments14 records
Ideal customer profiles5 records
Wallace McLean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wallace McLean partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Wallace McLean competitors and assessment
Company assessmentDirect peers
- Rothbury Insurance Brokers: Rothbury Insurance Brokers is a significant NZ broker providing commercial, personal, life, and employee benefits solutions. Directly comparable as a local broker with overlapping service offerings and customer segments.
- Aon New Zealand: Aon is one of the world's largest insurance brokerages and operates a substantial presence in New Zealand, offering corporate risk, reinsurance, and people risk advisory. Directly comparable to Wallace McLean/Howden NZ because it competes for the same commercial and corporate insurance placements.
- Crombie Lockwood: Crombie Lockwood is one of the largest domestically grown insurance brokers in New Zealand, offering commercial, personal, and rural insurance. Directly comparable as a NZ-focused broker competing in the same mid-market and personal segments.
- Marsh New Zealand: Marsh operates one of the largest broker networks in New Zealand, providing commercial insurance broking, risk advisory, and claims support. Directly comparable as a global broker competing for corporate and specialty insurance placements in NZ.
- Ando Insurance Group: Ando Insurance Group is a New Zealand insurance broker offering home, motor, business, and life insurance. Comparable as a NZ direct broker serving similar personal and small commercial segments.
- Arthur J. Gallagher New Zealand: Arthur J. Gallagher is a global insurance brokerage with an Australasian presence, providing commercial, specialty, and personal lines coverage. Directly comparable as another international broker competing for NZ corporate and specialty work.
- ICIB InsuranceWeb (NZ Broker Network): ICIB operates a network of independent insurance brokers across New Zealand, providing commercial, personal, and specialty lines. Comparable as a competing NZ broker distribution channel.
- WTW (Willis Towers Watson) New Zealand: WTW is a global insurance and risk advisory firm with NZ operations, specializing in corporate risk management and reinsurance. Directly comparable in serving large commercial clients across similar product lines.
Regional players
- FMG (Farmers' Mutual Group): FMG is a rural-focused NZ insurance provider offering farm, commercial, and personal lines. Comparable for the farm and rural insurance segment served by Wallace McLean/Howden's Farm Insurance practice.
Emerging players
- Howden Tiger (Reinsurance): Howden Tiger is the reinsurance broking arm of the Howden Group, headquartered in the UK. Adjacent peer providing reinsurance capabilities that complement Wallace McLean/Howden NZ's direct insurance placements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wallace McLean social profiles
Digital presenceWallace McLean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallace McLean leadership team
Management profileNumber of profiles
Profiles1 record
Wallace McLean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallace McLean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallace McLean
What does Wallace McLean do?
Wallace McLean (now rebranded as Howden Insurance) is a New Zealand-based insurance broker operating two divisions: Howden Broking, which places commercial and personal insurance coverage across 17 specialty lines including construction, cyber, equine, farm, fleet, film production, financial and professional services, and personal lines; and Howden Care, which provides claims management, ACC claims handling, and health and wellbeing services. The firm acts as an intermediary between clients and insurance carriers, earning commissions on policies placed.
Is Wallace McLean a public or private company?
Wallace McLean is a private company. It is classified as corporate owned and is currently operating.
When was Wallace McLean founded?
Wallace McLean was founded in 1994. It employs 1 to 10 people.
Where is Wallace McLean based?
Wallace McLean is headquartered in Auckland, New Zealand, in the Oceania region.
How does Wallace McLean make money?
One revenue line is on record: insurance brokerage commissions.
Who are Wallace McLean's main competitors?
Direct peers on record are Rothbury Insurance Brokers, Aon New Zealand, Crombie Lockwood, Marsh New Zealand, Ando Insurance Group, Arthur J. Gallagher New Zealand, ICIB InsuranceWeb (NZ Broker Network) and WTW (Willis Towers Watson) New Zealand. FMG (Farmers' Mutual Group) is listed as a regional player. Howden Tiger (Reinsurance) is listed as an emerging player.
Does Wallace McLean have an API?
No public API is recorded for Wallace McLean.
What industry is Wallace McLean in?
Wallace McLean's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 524210 and its SIC code is 6411.