Fair Green

What Fair Green does

Fair Green is a privately held precious metals and gemstones supplier incorporated in Frederiksberg, Denmark (founded 2019; 1-10 employees) that sells gold, platinum, and emeralds at purities above 90% to both individual consumers and business customers, with its commercial energy concentrated in Latin American markets as evidenced by a Spanish-default bilingual website with a Colombian flag. The product set spans three layers: raw/coin precious metals for investors, B2B precious-metals supply for downstream manufacturers and resellers, and a finished fine-jewelry line (rings, pendants, earrings, bracelets, gift sets) carrying certificates of originality. Sales run on a direct-to-consumer motion anchored by the fair-green.com catalog and a WhatsApp contact channel, supplemented by a downloadable B2B information PDF.

The company's stated technical differentiator is a digital tracking and custody platform that records the origin of each metal and stone and supports what it describes as "democratization" of access to gold investment; it also promotes a 42% annual return on first-purchase gold investment products. There is no app, no public API, no SDK, and no disclosed integration partners; the traceability system is positioned as the proprietary asset rather than any AI/ML capability. The revenue mechanics are transactional and unit-priced on physical goods (one-time purchases), with a financial-product overlay on the gold investment side. Pricing is not publicly disclosed and is handled "upon inquiry via WhatsApp," consistent with a high-touch, low-volume sales motion.

The business is privately held with no disclosed funding rounds, no identified parent, no subsidiary structure, no management team data, no awards, no patents, and no formal certifications in the source set. Customer-segment treatment is horizontal across both consumers and businesses, with no named enterprise customers or logos. The lean operating footprint—single contact channel, no mobile application, no disclosed headcount beyond a 1-10 band—reinforces the read of Fair Green as a small, founder-led commerce operation rather than a scaled platform, with investment narrative centered on traceability and ethical sourcing rather than software-driven advantages.

Name

Fair Green

Legal name

Fair Green

Website

https://fair-green.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Fair Green is a Frederiksberg, Denmark-based precious-metals and gemstones supplier selling gold, platinum, and emeralds (90%+ purity) plus finished fine jewelry to individual consumers and business customers, primarily in Latin American markets, via a website catalog and WhatsApp.

Ownership category

akta.pro rank

Product category

Precious Metals & Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability) (CRAKAAAM)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF), Fine Jewelry Wholesale & Trading (CRAKAAAL)

Keywords

• Precious metals supply
• Fine jewelry retail
• Gold investment products
• Ethical gemstones sourcing
• Digital asset custody

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Precious Metal Sales: Sale of gold, platinum, emeralds, and fine jewelry products with 90%+ purity. Products include rings, earrings, bracelets, pendants, and gift sets.
2. Gold Investment Products: Investment products in gold targeting individual and business customers, with promotional ROI incentives on first purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Fair Green supplies high-purity gold, platinum, and emeralds (purities above 90%) to business buyers and individual customers, alongside finished fine jewelry (rings, pendants, earrings, bracelets, gift sets). The company pairs these physical products with a digital tracking and custody platform that lets customers trace the responsible origin of each metal and stone, and promotes a 42% annual digital return on first gold purchases.

Product overview

Fair Green is a precious metals and gemstones supplier offering gold, platinum, and emeralds with purities above 90%. Their product portfolio centers on fine jewelry (joyería fina) including rings, pendants, earrings, bracelets, and gift sets—each crafted with sustainable manufacturing processes and accompanied by certificates of originality. The company also provides digital tracking and custody services for gold investment assets, enabling customers to trace the origin of each metal and stone. The core offerings (Gold, Platinum, Emeralds) serve both B2B business customers and individual investors, while the Jewelry collection provides retail-ready finished products.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold (Oro) High-quality gold products with purities above 90%, sold for individual investment and for business procurement. Backed by a digital tracking and custody system that traces each gold unit to its responsible origin.
• Platinum (Platino) High-quality platinum products with purities above 90%, offered for individual investment and for business procurement, sourced under Fair Green's responsible-origin evaluation process.
• Emeralds (Esmeralda) High-quality emerald gemstones obtained through rigorous responsible-origin evaluations and sold loose or incorporated into jewelry. Each stone is traceable to its origin to confirm compliance with ethical standards.
• Fine Jewelry Collection (Joyer\u00eda) Finished fine jewelry crafted with emeralds, gold, and platinum at 90% purity standards, manufactured sustainably and shipped with certificates of originality. The collection includes rings, pendants/lockets, earrings, bracelets/bangles, and curated gift sets.
• Gold Investment with Digital Custody Gold investment product targeted at individual and business customers, promoted with a 42% annual return on first purchase, and accompanied by a digital tracking and custody platform that lets the buyer trace the responsible origin of the underlying gold asset.

Quantifiable outcome

• Products with purities above 90%

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brilliant Earth: U.S.-based DTC fine-jewelry retailer built explicitly around ethical sourcing, traceability, and conflict-free gemstones. Directly comparable to Fair Green's ethical/sustainable fine-jewelry positioning and its gold-and-emerald product mix.
• BullionVault: Online platform that lets retail investors buy, store, and sell physical allocated gold and other precious metals. Closely comparable to Fair Green's 'digital custody' gold-investment product for individual investors.
• GoldMoney: Digital precious-metals platform offering allocated gold, silver, and platinum ownership with vaulting and custody. Comparable to Fair Green's stated ambition of democratizing access to gold investment through digital custody.
• Rosy Blue: Vertically integrated diamond and colored-gemstone manufacturer and wholesaler supplying retailers and jewelry manufacturers. Comparable to Fair Green's B2B precious-metals and emerald wholesale supply motion.
• Mejuri: DTC fine-jewelry brand selling gold and gemstone pieces direct to consumers online. Comparable to Fair Green's digital catalog, WhatsApp-style conversational commerce, and fine-jewelry focus on rings, earrings, and pendants.

Broad incumbents

• Kay Jewelers (Signet Jewelers): Largest specialty fine-jewelry retailer in North America offering gold, gemstone, and bridal jewelry at scale. Comparable as a high-volume fine-jewelry retail benchmark for consumer demand patterns.
• Blue Nile: Large online fine-jewelry and diamond retailer with a broad precious-metal and gemstone catalog. Operates at much larger scale but overlaps with Fair Green's online fine-jewelry and gemstone e-commerce motion.
• Pandora: Global jewelry mass-market incumbent offering gold, silver, and gemstone pieces at scale. Comparable as a benchmark for category demand, product mix, and competitive intensity even though Pandora is far broader and lower-price-point than Fair Green.
• James Allen: Online fine-jewelry retailer specializing in diamonds and gemstones with strong digital catalog and customer-engagement motion. Overlaps with Fair Green's online fine-jewelry and gemstone customer experience.
• Tiffany & Co. Iconic luxury jewelry house with deep gold, platinum, and colored-gemstone expertise. Represents the upper-bound benchmark for fine-jewelry positioning, brand equity, and ethical-sourcing expectations Fair Green is targeting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Green