Infinity Vision Alliance

What Infinity Vision Alliance does

Infinity Vision Alliance, operating as PERC (Professional Eyecare Resource Co-operative) and also styled as PERC Alliance, is a nationwide group purchasing organization (GPO) serving independent eyecare and optical practices across the United States. Founded in 2008 and headquartered in West Covina, California, the for-profit cooperative pools purchasing volume across independent practices to negotiate vendor partnerships, rebates, and member benefits that individual practices could not obtain on their own. The organization explicitly styles itself as serving "the most successful independent eyecare practices" and runs a horizontal, single-segment customer base of independent optical and eyecare practices.

The product portfolio is organized around a tiered membership model. The free basic PERC membership provides vendor benefits and industry partnerships at no cost, while the premium PERC+ tier, priced at $99/month with a fee waiver opportunity, adds best-in-category vendor benefits, enhanced rebates, and premium business/growth resources. Beyond the core membership, PERC operates a set of named programs: P3 Study Groups (peer benchmarking and facilitated learning), Frame Advantage (frame assortment optimization to improve capture rate and optical performance), Practice Accelerator & Power Practice (business acceleration), Golden Opportunity (development initiatives), and the Leonardo Learning Platform (educational content). The underlying technology is described as a web-based membership platform with digital inquiry forms and a member portal, with no AI/ML capabilities, proprietary algorithms, or technical integrations disclosed.

The business model is a hybrid of vendor-funded economics (rebates and member benefits funded by GPO vendor relationships) and direct subscription revenue from the PERC+ tier. Go-to-market runs through website-driven inquiry generation followed by Member Development Directors who conduct direct field outreach to convert practices into members. The cooperative structure suggests member-owned governance with no disclosed external institutional investors, venture capital, or private equity backing. There are no disclosed funding rounds, acquisitions, leadership changes, named vendor partners, or named customer practices in the available data, which constrains the ability to triangulate revenue or growth metrics.

Name

Infinity Vision Alliance

Website

https://infinityvisionalliance.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Infinity Vision Alliance (PERC) is a nationwide group purchasing organization founded in 2008 that aggregates independent US eyecare and optical practices to access vendor partnerships, rebates, and benchmarking programs. It operates a free basic membership and a $99/month PERC+ premium tier with peer learning and optical merchandising programs.

Ownership category

akta.pro rank

Headquarters

HQ city

West Covina

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Infinity Vision Alliance operates a nationwide group purchasing organization (PERC | Professional Eyecare Resource Co-operative) for independent eye care and optical practices. It provides two membership tiers — a free PERC tier and a $99/month PERC+ enhanced tier — that connect member practices with pre-negotiated vendor partnerships, rebates, and savings. Beyond purchasing aggregation, the cooperative bundles operational programs including P3 Study Groups for peer benchmarking, Frame Advantage for optical merchandising, Practice Accelerator & Power Practice for business growth, Golden Opportunity, and the Leonardo Learning Platform for member education.

Product overview

PERC is a membership-based organization for independent eye care practices that offers a tiered structure: the free PERC membership provides valuable vendor benefits and industry partnerships, while the premium PERC+ tier ($99/month or fee waiver) delivers enhanced rebates and additional growth resources. The portfolio includes supplementary programs such as P3 Study Groups for peer benchmarking, Frame Advantage for optical merchandising optimization, Practice Accelerator & Power Practice for business growth, Golden Opportunity for development initiatives, and the Leonardo Learning Platform for educational content.

Differentiator

Problem solved

Functional benefit

Brands

• PERC+: Enhanced membership tier offering best-in-category vendor benefits, enhanced rebates and savings opportunities, and premium business and growth resources for independent practices.
• P3 Study Group
• Golden Opportunity
• Practice Accelerator & Power Practice
• Frame Advantage
• Leonardo Learning Platform

Quantifiable outcome

• Improved capture rate and strengthened optical performance through Frame Advantage program participation

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vision Source: One of the largest optometric GPO/franchise networks in the U.S., offering independent optometrists vendor partnerships, practice support, and purchasing aggregation — the closest direct competitor to PERC's cooperative model.
• Healthy Eyes Advantage (HEA): HEA is a group purchasing organization serving independent eyecare providers with negotiated vendor pricing and practice support services, directly comparable to PERC's GPO/cooperative model.
• IDOC: IDOC is an independent optometrist alliance providing vendor discounts, practice management resources, and peer networking — a directly comparable member-based organization to PERC.
• PECAA: PECAA is a U.S. buying group and community for independent eyecare practices, pooling purchasing power with vendors and offering practice growth resources — directly comparable to PERC's core offering.

Broad incumbents

• ABB Optical Group: ABB Optical is a large U.S. distributor of ophthalmic products that also offers GPO-style purchasing programs and practice solutions to eyecare professionals — broader in scale than PERC and overlapping in GPO functionality.
• EssilorLuxottica: Global eyewear and lens manufacturer/retailer with extensive vendor and lens programs for eyecare practices; competes indirectly with PERC by capturing a large share of frame and lens purchasing independent practices would route through PERC's vendor network.

Others

• Marcolin: Global eyewear frame brand and licensor that supplies independent optical practices through vendor partnerships — comparable as an upstream vendor that PERC-like GPOs negotiate with on behalf of their members.
• EyeCarePro: Provider of digital marketing, web, and patient engagement services for optometry practices — adjacent to PERC's practice growth resources and comparable as an enablement/ecosystem partner for independent eyecare businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinity Vision Alliance