Bandra West Pictures

What Bandra West Pictures does

Bandra West Pictures is a privately held, Mumbai-based boutique content creation house founded in 2008 by creative director Raja Krishna Menon and business head Janani Ravichandran. The company produces three categories of content: feature films, advertising films (commercials), and documentaries. Its feature film portfolio includes five titles released between 2012 and 2019, with 'Airlift' (2016, starring Akshay Kumar) achieving Rs 83.50 crore at the Indian box office and 'Upstarts' (2019) distributed globally on Netflix.

The company's advertising film division has produced over 300 commercials for brands including TVS, Ford, RISO Rice Bran Oil, and VVD Hair Oil, and its documentary unit has produced social impact content for organizations such as UNICEF. Revenue is generated through two primary models: professional services fees for ad film and documentary production, and one-time licensing for feature film distribution. Feature films reach audiences through theatrical release in India and through OTT distribution partnerships with Netflix and Amazon Prime Video for global streaming.

The business operates with a founder-led model, leveraging the two co-founders' combined 20+ years of cinema industry experience. Distribution is hybrid — theatrical for cinema releases and digital via OTT platforms for streaming distribution. The company maintains an organic social media presence across Facebook, Twitter, Instagram, and YouTube for promotion and audience engagement. There is no disclosed external funding, parent company, or institutional investment, making Bandra West Pictures a self-sustaining independent production entity.

Name

Bandra West Pictures

Legal name

Bandra West Pictures

Website

https://bandrawest.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Bandra West Pictures is a Mumbai-based boutique content production house founded in 2008 that produces feature films, advertising films, and documentaries. It serves corporate brands, OTT platforms like Netflix and Amazon Prime Video, and theatrical audiences, operating through professional services fees and content licensing.

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Feature film production
• Advertising film production
• Documentary production
• OTT content production
• Creative content services

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Feature Film Production: Developing and producing feature-length films distributed theatrically and through OTT platforms like Netflix and Amazon Prime.
2. Advertising Films: Producing ad films for brands including TVS, Ford, RISO Rice Bran Oil, and VVD Hair Oil. The company has produced over 300 ad films.
3. Documentary Production: Producing documentaries for organizations including UNICEF and government campaigns on topics like sanitation and open defecation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bandra West Pictures is a boutique content creation house that produces feature films, advertising films (commercials), and documentaries for brands, streaming platforms, and social-impact organizations. The company develops concepts into scripts and delivers finished productions distributed theatrically and through OTT platforms such as Netflix and Amazon Prime Video, with a portfolio spanning five feature films, over 300 ad films, and multiple documentaries.

Product overview

Bandra West Pictures is a boutique content creation house that produces feature films, ad films, and documentaries. The company operates as a single unified content production portfolio rather than a platform-plus-modules architecture. Their feature film portfolio includes five films: Airlift (a historical drama about the Kuwait evacuation), Chef (a slice-of-life story about food and family), Barah Aana (a dark comedy about kidnapping), Bas Yun Hi (a romantic comedy), and Upstarts (a startup-themed drama released on Netflix). In addition to feature films, they produce commercial advertising content for brands like TVS, Ford, UNICEF, and RISO, as well as documentary content focusing on social impact themes. The company has expanded from ad films and documentaries into feature-length films and OTT platform content, with recent collaborations with Netflix and Amazon Prime.

Differentiator

Problem solved

Functional benefit

Products and services

• Airlift A feature film about an Indian businessman who becomes the spokesperson for over 170,000 stranded countrymen when Iraq invades Kuwait in August 1990, distributed theatrically in India and globally.
• Chef A feature film following Chef Roshan Kalra as he sets out to find the true source of happiness and reignite his passion for food while being more present in his son's life.
• Barah Aana A feature film about three impoverished roommates who kidnap middle-class men and demand small ransoms to improve their respective lifestyles.
• Bas Yun Hi A feature film about a group of yuppie friends in Bangalore who play pranks on each other and fall in love.
• Upstarts A feature film following three graduates who hope to do good while making millions by creating a startup, but as business flourishes, their own bond starts to fray, distributed globally on Netflix.
• Commercials (Advertising Films) Advertising film content production service for brands, including campaigns for TVS Sport-Virat Kohli, RISO Rice Bran Oil, Ford Ecosport, VVD Hair Oil, and UNICEF, with over 300 ad films produced across two decades.
• Documentaries Documentary content production service covering social themes, including Open Defecation Free initiatives, Swachhta, UNICEF Champions of Change, and PRIDE India, produced for non-profit and government clients.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NetflixcoreChannel Partner/ Reseller/ DistributorNetflix released 'Upstarts', a Bandra West Pictures production about Indian startups, marking a significant entry into the digital streaming space for the boutique content house.
• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorBandra West Pictures has collaborated with Amazon Prime for content distribution as part of their digital universe expansion.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Abundantia Entertainment: Abundantia Entertainment is a Mumbai-based content studio producing feature films, OTT series (Breathe, Durgamati), and ad films with comparable boutique scale and multi-platform distribution strategy.
• Excel Entertainment: Founded by Farhan Akhtar and Ritesh Sidhwani, Excel Entertainment is a comparable boutique Indian production house producing films (Dil Chahta Hai, Zindagi Na Milegi Dobara, Gully Boy) and digital content, with similar creator-led DNA and OTT presence.
• Aamir Khan Productions: Aamir Khan Productions is a creator-led Indian production house producing acclaimed theatrical films (Dangal, Lagaan, Secret Superstar), with a similar boutique structure anchored by a single creative lead.
• RSVP Movies: RSVP Movies is a boutique Indian film production company (Soorma, The Sky Is Pink, AK vs AK) with a comparable scale, multi-genre slate, and direct-to-OTT release strategy similar to BWP.
• Tiger Baby Films: Tiger Baby Films, founded by Zoya Akhtar and Reema Kagti, is a boutique Mumbai-based production house with a comparable creator-led model producing feature films (Gully Boy, Lust Stories) and Netflix content.
• Junglee Pictures: Junglee Pictures (part of The Times Group) is an Indian production house producing theatrical Hindi films (Raazi, Badhaai Ho), with comparable boutique scale within a larger media group — similar to BWP's creator-led model.

Broad incumbents

• Reliance Entertainment: Reliance Entertainment is a large, well-capitalized Indian film production and distribution company, representing a comparable output category (Hindi feature films) but at materially greater scale than BWP.
• Yash Raj Films: Yash Raj Films is India's largest privately-held film production and distribution company, producing and releasing major Bollywood theatrical releases — a broad incumbent operating in the same commercial Hindi film market as BWP.
• Dharma Productions: Dharma Productions is one of India's largest film production companies (Yeh Jawaani Hai Deewani, 2 States), competing in the same Bollywood content market as BWP but at substantially greater scale and capital base.
• Eros International: Eros International is a long-established Indian film production and distribution major producing hundreds of Bollywood titles, operating in the same feature film space as BWP but with global distribution infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BandraWestPix
• YouTubeyoutube.com/channel/UCfvl-vwGUWAFTz_MD0Rr-Sw
• Facebookfacebook.com/BandraWestPictures
• Instagraminstagram.com/bandrawestpictures
• LinkedInlinkedin.com/company/bandra-west-pictures

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bandra West Pictures