Fisherman's Landing

What Fisherman's Landing does

Fisherman's Landing is a privately held sportfishing charter operator headquartered at 2838 Garrison Street in the Point Loma area of San Diego, California. Founded in the early 1950s, the company runs a full-service sportfishing landing that books recreational anglers onto a fleet of 14+ Coast Guard-approved vessels ranging from 50 to 124 feet in length, captained by independent owner-operators with multi-decade experience. The fleet spans short half-day local trips targeting nearshore species (Sculpin, Calico Bass, Sand Bass, Sheephead, Halibut), full-day and multi-day offshore trips targeting Yellowtail, Bluefin Tuna, Yellowfin Tuna, Dorado, and Striped Marlin, and long-range expeditions of 4-23 days reaching Mexican waters, Guadalupe Island, and Revillagigedo Islands aboard vessels such as Excel, Royal Polaris, Royal Star, Searcher, and Shogun.

The underlying technology stack is conventional marine and consumer-facing infrastructure. Vessels carry modern marine electronics (GPS, sonar, radar, color fathometers, autopilot), large-capacity live bait tanks, and refrigerated saltwater (RSW) fish holds. Onshore, reservations are processed through the Fishing Reservations LLC booking platform integrated into fishermanslanding.com, supported by a 30+ year on-site tackle shop, fish processing partnerships with Fishermans Processing, Five Star Fish Processing, and Sportsmens Seafood, and content syndication via SanDiegoFishReports.com. Nature and Ecology excursions (whale watching, dolphin encounters, snorkeling) extend the product line beyond pure sportfishing.

Revenue is generated through four streams: per-angler open party trip tickets (half-day from $82.80 to multi-day open party up to $4,825.55), full-boat private charters ($2,700 for a 12-hour Bight trip to $49,697.50 for an 8-day Royal Polaris), tackle shop and gear rentals (rods/reels at $16-$21 per person), and fish processing and ancillary services. The customer base is distributed across individual sport anglers, private charter groups, corporate event clients, families and first-timers, and hardcore long-range enthusiasts. The go-to-market motion is direct-to-consumer via online booking, phone reservations at (619) 221-8500, and walk-in traffic, supplemented by sponsored-trip partnerships with tackle manufacturers (Seeker, Penn, Accurate, Big Hammer) and inbound referrals from hotel partners including Marriott and Hotel Del Coronado. No venture funding, parent company, or M&A activity is disclosed.

Name

Fisherman's Landing

Legal name

Fisherman's Landing

Website

https://fishermanslanding.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Fisherman's Landing is a privately held San Diego sportfishing charter operator that books individual anglers and private groups onto a fleet of 14+ vessels, running half-day to multi-week trips targeting offshore and Mexican waters, with an on-site tackle shop and partner fish processing services.

Ownership category

akta.pro rank

Product category

Sportfishing Charters

NAICS

Deep Sea Passenger Transportation (483112)

SIC

Water Transportation (4400)

akta.pro primary industry

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

akta.pro secondary industries

Fishing & Spearfishing Charters (recreational/eco-managed) (THAAAIAJ), Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)

Keywords

• Sportfishing charters
• Deep sea fishing
• Private fishing charters
• Long range fishing
• Fishing boat rentals

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Open Party Fishing Trips: Individual tickets sold for shared fishing trips on open party boats. Prices vary by trip duration from half-day ($82.80) to multi-day trips (up to $4,825.55 for 7-day long range). Prices include service charges of 3.5% and typically include meals, bait, bunks, and Mexican fishing permits where applicable.
2. Private Charter Rentals: Full boat private charters rented exclusively to individuals or groups. Pricing ranges from $2,700 for 12-hour Bight Sportfishing trips to $49,697.50 for 8-day Royal Polaris charters. Prices quoted in both cash and credit card formats with higher credit card prices due to processing fees.
3. Tackle Shop Sales: On-site tackle shop offering fishing equipment, bait, snacks, beverages, and merchandise. Operating as Fisherman's Landing Tackle Shop for over 30 years.
4. Gear Rentals: Rental equipment including rods, reels, and tackle packages. Tackle rental available at $20 per rod & reel combo.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fisherman's Landing operates a fleet of 14+ Coast Guard-approved sportfishing vessels out of San Diego, offering open party shared fishing trips and private charter boat rentals for individuals, families, and groups. Trips range from half-day local excursions targeting nearshore species to multi-day (up to 23-day) long-range expeditions targeting offshore big-game species in Mexican waters. Ancillary offerings include an on-site saltwater tackle shop, fishing gear rentals, and partner fish processing services.

Product overview

Fisherman's Landing is a San Diego-based sportfishing operation offering a comprehensive fleet of fishing charters ranging from half-day local trips to multi-week long-range expeditions. The core offering consists of open party fishing trips (shared with other anglers) and private charter rentals across 15+ vessels including Dolphin, Liberty, Pacific Dawn, and long-range boats Excel, Royal Polaris, Royal Star, Searcher, and Shogun. The company operates trips targeting species including Yellowtail, Bluefin Tuna, Yellowfin Tuna, Dorado, and Marlin, with destinations spanning local San Diego waters, Coronado Islands, and offshore Mexican waters up to 1,000+ miles south. Supporting services include an on-site tackle shop, fish processing partnerships, and online booking via Fishing Reservations LLC.

Differentiator

Problem solved

Functional benefit

Brands

• Fisherman's Landing Tackle Shop: On-site tackle shop that has been a leader in saltwater fishing tackle for over 30 years, offering quality, selection and service.
• Fisherman's Landing Long Range
• Fisherman's Landing Charter Fleet

Products and services

• Half Day Fishing Trips Short-duration shared fishing trips (morning and afternoon departures, approximately 6 hours) targeting local nearshore species such as Sculpin, Calico Bass, Sand Bass, Sheephead, and Halibut. Priced at $82.80 per person including bait. Available on vessels including Dolphin and Lucky B.
• Full Day Fishing Trips Extended single-day fishing excursions to Coronado Islands or offshore tuna grounds, targeting Yellowtail, Yellowfin Tuna, Bluefin Tuna, and Dorado. Includes freelance trips from $905.63 and private charters such as the Liberty Full Day ($8,500-$9,000) and Tomahawk Full Day ($7,350).
• Multi-Day Open Party Fishing Trips Multi-day shared fishing excursions ranging from overnight to 3-4 days, operating 30-200 miles offshore along the Baja coast. Targets Bluefin Tuna, Yellowfin Tuna, Yellowtail, Dorado, and Striped Marlin. Pricing tiers from $372.60 (1.5-day) up to $2,039.40 (3-day). Typically includes meals, Mexican fishing permits, bait, and bunks.
• Private Charters Exclusive full-boat charter rentals for private groups, available across the fleet including Constitution, Dolphin, Fortune, Islander, Liberty, Pacific Dawn, Pacific Queen, Pegasus, Poseidon, Shogun, and Tomahawk. Available for Coronado Islands trips, offshore tuna fishing, and multi-day private expeditions. Pricing ranges from $2,700 (12-hour Bight Sportfishing) to $49,697.50 (8-day Royal Polaris).
• Long Range Fishing Extended multi-day fishing expeditions (4-23 days) operating 1,000+ miles south into Mexican waters targeting world-record class Yellowfin Tuna, Wahoo, and other big-game species. Long-range fleet includes Excel, Royal Polaris, Royal Star, Searcher, and Shogun, with amenities such as air-conditioned staterooms, full galleys, and satellite navigation.
• Nature and Ecology Trips Wildlife observation excursions to Baja California featuring whale watching (blue and grey whales), dolphin sightings, and snorkeling opportunities at remote islands and secluded lagoons.
• Fisherman's Landing Tackle Shop
• Fish Processing Services Partner-operated fish processing services for anglers to have their catches cleaned, processed, and packaged after trips. Service partners include Fishermans Processing, Five Star Fish Processing, and Sportsmens Seafood.

Quantifiable outcome

• 55+ years of continuous operation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered minor.

• Seeker RodsminorGTM or Marketing PartnerRod manufacturer partner that sponsors fishing trips and provides loaner gear. Sponsored trips include 7-day Seeker Rods Sponsored trips and various events.
• Penn ReelsminorGTM or Marketing PartnerReel manufacturer with partnership for sponsored events and trips.
• Accurate Fishing ProductsminorGTM or Marketing PartnerFishing products partner sponsoring trips including 3-Day Accurate Fishing Sponsored trips.
• Big Hammer SwimbaitsminorGTM or Marketing PartnerTackle manufacturer partner linked on the website.
• Fishermans ProcessingminorOthersFish processing service for anglers to have their catches processed after trips.
• Five Star Fish ProcessingminorOthersFish processing service available to anglers.
• Sportsmens SeafoodminorOthersSeafood services partner linked on the website.
• Bay Club HotelminorOthersRecommended hotel partner for out-of-town anglers visiting San Diego.
• Humphreys Half Moon Inn & SuitesminorOthersRecommended hotel partner near the landing.
• Hotel Del CoronadominorOthersLuxury hotel partner recommended for guests.
• San Diego MarriottminorOthersMajor hotel chain partner for visitor accommodations.
• Sportfishing Association of California (SAC)minorStrategic or Co-development PartnerIndustry association partner. The Searcher has been a proud member of SAC since 1970. SAC provides guidance on FMM visas and temporary importation permits for fishing in Mexico.
• Friends of RollominorOthersNon-profit partner supported by Fisherman's Landing.
• San Diego Sportfishing CouncilminorStrategic or Co-development PartnerIndustry advocacy organization for San Diego sportfishing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seaforth Sportfishing: San Diego-based sportfishing landing offering open party and private charter trips including Coronado Islands and offshore destinations. Closely comparable in fleet size, trip menu, ticketing, and San Diego Fish Reports integration to Fisherman's Landing.
• H&M Landing: Long-standing San Diego sportfishing landing operating a similar multi-vessel charter fleet and tackle shop from the San Diego Bay waterfront. Direct competitor on identical half-day, multi-day, and long-range trips targeting the same SoCal and Baja fishing grounds.
• Long Beach Sportfishing: Long Beach, CA sportfishing landing providing charter and open party trips in Southern California waters. Comparable peer in terms of vessel mix, pricing, and urban-coastal customer base.
• Point Loma Sportfishing: Point Loma (San Diego) landing operating a smaller fleet of charter and open party sportfishing boats. Direct competitor in the same neighborhood targeting the same Southern California and Coronado Islands fishing grounds.
• Dana Wharf Sportfishing & Whale Watching: Dana Point, CA landing running half-day, full-day, multi-day, and whale watching trips. Comparable in charter model, target species, and coastal Southern California customer base.
• 22nd Street Landing: San Pedro, CA sportfishing landing operating a fleet of charter vessels for half-day, overnight, and multi-day trips. Compares directly on fleet structure, trip duration mix, and SoCal port base.
• Davey's Locker Sportfishing & Whale Watching: Newport Beach, CA-based sportfishing landing offering open party, private charter, and whale watching excursions. Operates in the same SoCal recreational fishery with overlapping trip types and customer demographics.

Regional players

• Paradise Fishing Fleet / Maverick Sportfishing: Other SoCal sportfishing operations running multi-day and long-range trips to Mexican waters. Compares on long-range capability and fishing ground overlap (Baja coast, Revillagigedos) but at smaller scale.
• Channel Islands Sportfishing: Ventura/Hueneme, CA-based operator focused on Channel Islands and offshore trips. Adjacent regional peer serving Southern California anglers with comparable trip types but located further north.

Others

• Sportfishing Association of California (SAC): Industry trade association representing California sportfishing landings. Connects Fisherman's Landing to advocacy, FMM visa guidance, and Mexican importation permits — partnerships also noted in the input — but not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fishermanslanding
• Instagraminstagram.com/fishermans_landing
• Xx.com/fishmanlanding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisherman's Landing