Port Phillip Estate and Kooyong Wines

What Port Phillip Estate and Kooyong Wines does

Port Phillip Estate and Kooyong Wines is a privately-held family partnership operating a vertically-integrated cool-climate wine estate and hospitality destination on Victoria's Mornington Peninsula, trading under three names (Port Phillip Estate, Kooyong Wines, Bellvale Wines) and owned by Giorgio S and Dianne L Gjergja. The company farms 60 hectares of vineyard across three sites — Kooyong (Tuerong, 40ha, planted 1996), Port Phillip Estate (Red Hill, 9ha, planted 1987) and Balnarring (11ha, planted 1997) — producing low-intervention Chardonnay, Pinot Noir, Pinot Gris and Shiraz with native ambient yeast fermentation, gravity-flow winery handling, and earth-covered barrel storage. Winemaker Tim Perrin and Viticulturist Stuart Marshall lead production, with named single-vineyard blocks (Morillon, Faultline, Farrago, Meres, Haven, Ferrous) underpinning a premium, terroir-led brand that was named James Halliday's Winery of the Year in 2012 and was certified by Sustainable Winegrowing Australia in early 2026.

Revenue is generated across six streams: cellar door and online wine sales, a recurring Wine Club membership, the fine-dining Dining Room, the casual Cellar Door Kitchen, six luxury accommodation suites with vineyard and coastal views, and a hosted-events business covering weddings, corporate meetings and cultural functions (including the Books and Ideas series with The Wheeler Centre). Gift vouchers valid for 36 months cross-spend across dining, accommodation and cellar door, increasing customer lifetime value. Wines are sold domestically via cellar door, online, Wine Club and four state-level merchants (VIC, NSW, QLD, WA), and exported through regional distributors to Japan, Korea, Singapore, Taiwan, Greater China, the UK and three Canadian provinces.

The go-to-market combines direct-to-consumer (cellar door, online, Wine Club, accommodation and on-site dining), channel-partner distribution domestically and abroad, and event-driven revenue from weddings, corporate functions and a cultural-event series. Architectural identity — a rammed-earth landmark designed by the Gjergja family — is used as a destination draw alongside sustainability credentials (99.8kW + 79.2kW solar reducing ~195 tonnes CO2 annually, a wastewater recycling system, and SWA/EcoGrower certifications). The customer base is split across wine enthusiasts/tourists, food-and-wine destination visitors, couples and families celebrating milestones, and corporate event clients, with no single anchor customer disclosed.

Name

Port Phillip Estate and Kooyong Wines

Legal name

Giorgio S Gjergja and Dianne L Gjergja trading as 'Port Phillip Estate', 'Kooyong Wines' and 'Bellvale Wines'

Website

https://portphillipestate.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Port Phillip Estate and Kooyong Wines is a family-owned Mornington Peninsula wine estate producing premium cool-climate Chardonnay and Pinot Noir from 60 hectares of vineyard, with on-site cellar door, two restaurants, six luxury suites, weddings, corporate events and a recurring Wine Club.

Ownership category

akta.pro rank

Product category

Premium Winery and Wine Hospitality

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Cool-climate wines
• Wine estate hospitality
• Single-vineyard winemaking
• Wine tasting experiences
• Luxury vineyard accommodation

Headquarters

HQ city

Mornington

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct wine sales through Cellar Door and online shop; all wines are entirely domain grown, vinified and bottled. Domestic delivery to mainland Australia and Tasmania; international orders arranged separately.
2. Wine Club Membership: Recurring membership program offering exclusive member-only deals, competitions and events. Members choose frequency of regular deliveries and can re-schedule or skip deliveries with 60 days notice.
3. Dining Room and Cellar Door Kitchen: Restaurant services including Dining Room (lunch Wed-Sun, dinner Sat) and Cellar Door Kitchen (lunch Fri-Mon) with reservations essential.
4. Accommodation: Six luxury suites offering boutique luxury accommodation on the Mornington Peninsula. Packages include Romantic Retreat, Naughty Long Lunch, and La Dolce Vita options.
5. Events and Functions: Wedding celebrations, anniversaries, birthdays, corporate gatherings, business meetings, and boardroom events hosted at the venue.
6. Gift Vouchers: Gift vouchers redeemable at Dining Room, Accommodation or Cellar Door. Valid for 36 months from date of purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels18 records

Marketing channels7 records

Core offering

Port Phillip Estate and Kooyong Wines is a family-owned estate winery producing premium cool-climate wines (Chardonnay, Pinot Noir, Pinot Gris, Shiraz) from 60 hectares of Mornington Peninsula vineyards, sold under the Kooyong and Port Phillip Estate brands. The estate combines wine production with a hospitality destination offering Cellar Door tastings, the Dining Room restaurant, Cellar Door Kitchen, six luxury accommodation suites, and event hosting for weddings, celebrations, and corporate functions.

Product overview

Port Phillip Estate and Kooyong Wines operates as a multi-faceted wine estate and hospitality destination on the Mornington Peninsula, combining wine production, fine dining, and luxury accommodation. The company offers two complementary wine brands: Kooyong Wines (specializing in single-vineyard wines from the Tuerong vineyard including Faultline, Farrago, Meres, Haven, and Ferrous Pinot Noir and Chardonnay block designations) and Port Phillip Estate Wines (from Red Hill and Balnarring vineyards, including the premium Morillon single-vineyard range). Hospitality offerings include the fine-dining Dining Room restaurant, the casual Cellar Door Kitchen, six luxury accommodation suites, and dedicated cellar door tastings. The estate also provides event hosting for weddings, celebrations, and corporate functions. Wine distribution spans domestic Australian markets and international exports across Asia, Canada, UK, and China through various distributor partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Kooyong Wines Premium cool-climate wine brand specializing in single-vineyard Chardonnay, Pinot Noir, Pinot Gris, and Shiraz from the Mornington Peninsula Kooyong vineyard at Tuerong, including vineyard-designated wines from Faultline, Farrago, Meres, Haven, and Ferrous blocks.
• Port Phillip Estate Wines Premium estate wines from Red Hill and Balnarring vineyards, predominantly Pinot Noir and Chardonnay, with the Morillon single-vineyard wines representing exceptional structure and intensity.
• Dining Room Fine dining restaurant featuring seasonal cuisine with panoramic vineyard and coastal views, open for lunch Wednesday to Sunday and dinner on Saturdays. Reservations essential.
• Cellar Door Kitchen Casual dining option open Friday to Monday for lunch, offering a relaxed wine and food experience at the cellar door.
• Port Phillip Estate Accommodation Six luxury suites offering boutique accommodation on the Mornington Peninsula with vineyard and coastal views, featuring king-sized beds, sunken living areas, and exquisite ensuites. Available packages include Romantic Retreat, Naughty Long Lunch, and La Dolce Vita.
• Cellar Door Tastings Guided wine tasting experiences including standard tastings ($10 per person), wine and cheese pairings ($35 per person), single vineyard/block tasting flights ($25 per person), and Chardonnay flights ($30 per person) from Kooyong and Port Phillip Estate vineyards.
• Functions and Weddings Wedding and celebration venue hire including outdoor deck ceremonies, dining room receptions, and cocktail events in the cellar door space. Includes use of estate wines, dining, and accommodation.
• Business Events and Meetings Corporate event and meeting venue with a boardroom space accommodating up to 20 people, featuring AV facilities, wireless internet, and catering services.
• Wine Club Membership Subscription wine club offering members-only deals, competitions, and events, with regular wine deliveries and the ability to manage delivery frequency or skip deliveries with 60 days notice.
• Gift Vouchers Redeemable vouchers for the Dining Room, Accommodation, or Cellar Door, valid for 36 months from purchase.

Quantifiable outcome

• Solar installations reduce emissions by approximately 195 tonnes of CO2 per annum (115t at Red Hill, 80t at Tuerong)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

25 partnerships are on record, tiered national distributor, regional distributor, community partner, event partner, fellow partner and wine partner.

• Negociants Australianational distributorChannel Partner/ Reseller/ DistributorNational distributor for Kooyong wines in Australia.
• Nelson Wine Companyregional distributorChannel Partner/ Reseller/ DistributorVictorian distributor for Port Phillip Estate wines.
• Clarity Cru Wine Merchantsregional distributorChannel Partner/ Reseller/ DistributorNew South Wales distributor for Port Phillip Estate wines.
• Bouchon Wines and Spiritsregional distributorChannel Partner/ Reseller/ DistributorQueensland distributor for Port Phillip Estate wines.
• Terra Slateregional distributorChannel Partner/ Reseller/ DistributorWestern Australian distributor for Port Phillip Estate wines.
• Jeroboam Co. Ltd.regional distributorChannel Partner/ Reseller/ DistributorJapanese distributor for Kooyong wines.
• Osen Wineregional distributorChannel Partner/ Reseller/ DistributorKorean distributor for Kooyong wines.
• Hermitage Quality Winesregional distributorChannel Partner/ Reseller/ DistributorSingapore distributor for Kooyong wines.
• Thirsty Scholarregional distributorChannel Partner/ Reseller/ DistributorTaiwan distributor for Kooyong wines.
• East Meets Westregional distributorChannel Partner/ Reseller/ DistributorGreater China distributor for Kooyong wines.
• EnotriaCoeregional distributorChannel Partner/ Reseller/ DistributorUK distributor for Kooyong wines.
• Fluid Imports Inc.regional distributorChannel Partner/ Reseller/ DistributorAlberta, Canada distributor for Kooyong wines.
• Le Maitre de Chai Incregional distributorChannel Partner/ Reseller/ DistributorQuebec, Canada distributor for Kooyong wines.
• Lifford Agenciesregional distributorChannel Partner/ Reseller/ DistributorOntario, Canada distributor for Kooyong wines.
• Shanghai Pran Wines Co.regional distributorChannel Partner/ Reseller/ DistributorChina distributor for Port Phillip Estate wines.
• Mornington Peninsula Foundationcommunity partnerStrategic or Co-development PartnerPlace-based foundation working with people closest to issues supporting systemic changes. Annual co-funded project providing food aid to community members experiencing difficulty.
• Western Port Community Support Centrecommunity partnerStrategic or Co-development PartnerNot-for-profit community organisation supporting marginalised and disadvantaged residents. Partner for corporate volunteering program and fresh food program.
• Willum Warraincommunity partnerStrategic or Co-development PartnerLocal Aboriginal Association and voice of Aboriginal and Torres Strait Islander people. Black Ochre Organisational Member. Source of indigenous plant material for EcoVineyards project.
• The Wheeler Centreevent partnerStrategic or Co-development PartnerMelbourne's hub for words, ideas and community exchange. Partnership presenting Books and Ideas series with author talks at Port Phillip Estate.
• Peninsula Summer Music Festivalfellow partnerStrategic or Co-development PartnerClassical and contemporary music festival held at venues across Mornington Peninsula. Host venue and Fellow partner since 2012.
• Melbourne Recital Centrewine partnerStrategic or Co-development PartnerAward-winning live music destination. Wine partner since 2019, supporting annual fundraising dinner.
• Sacred Heart Missioncommunity partnerStrategic or Co-development PartnerOrganisation assisting people experiencing homelessness or disadvantage. Annual support for Dine with Heart gala fundraising dinner.
• The Portsea Campcommunity partnerStrategic or Co-development PartnerSafe environment for disadvantaged and vulnerable children. Partner by donating wines for MasterChef luncheon fundraising event.
• Red Hill Football and Netball Clubcommunity partnerStrategic or Co-development PartnerCompetitive sporting organisation for 180+ young people. Partnered to deliver 2024 President's Lunch supporting player wellbeing program.
• DineSmartcommunity partnerStrategic or Co-development PartnerGrassroots initiative uniting restaurants to help people experiencing homelessness. Partner since 2017 with annual donations matching funds raised from diners.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stonier Wines: Mornington Peninsula winery specialising in premium cool-climate Chardonnay and Pinot Noir with a cellar door and wine club. Closest geographic and varietal competitor to Port Phillip Estate and Kooyong.
• Crittenden Estate: Family-owned Mornington Peninsula winery with cellar door, restaurant and accommodation offering a similar wine-tourism proposition to Port Phillip Estate.
• Moorooduc Estate: Boutique Mornington Peninsula winery producing single-vineyard Chardonnay and Pinot Noir. Direct peer in scale, region and varietal focus, with cellar door tasting as primary channel.
• Shaw + Smith: Premium cool-climate specialist producer of Chardonnay and Pinot Noir (Adelaide Hills) with tasting room and direct-to-consumer model. Comparable varietal and brand positioning though in a different cool-climate region.
• Vasse Felix: Margaret River premium winery with cellar door and restaurant. Comparable in being a single-estate premium producer pairing fine dining with wine tourism.
• T'Gallant Winemakers: Mornington Peninsula producer focused on Pinot Noir and Pinot Grigio with cellar door and casual dining; competes for the same Mornington wine tourist.
• Leeuwin Estate: Margaret River winery producing premium Chardonnay and Cabernet, with cellar door, restaurant and arts programming (Leeuwin Concert). Highly comparable destination model with cultural events driving visitation.

Broad incumbents

• Yalumba Wines: Established multi-generational family-owned Australian wine producer with cellar door, hospitality and accommodation offerings. Broader portfolio and scale but comparable destination-wine-estate model and family-ownership profile.
• Brown Brothers Wines: Family-owned Victorian wine producer with cellar door, restaurant and accommodation at Milawa. Comparable integrated destination model though with much broader varietal portfolio and national distribution.
• Seppeltsfield Wines: Historic Barossa estate with cellar door, tastings, restaurant and accommodation, combining heritage tourism with premium wine. Comparable integrated wine-and-hospitality destination but at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/portphillipest
• Facebookfacebook.com/PortPhillipEstate
• Instagraminstagram.com/portphillipestate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Port Phillip Estate and Kooyong Wines