The Portsea Camp

Name

The Portsea Camp

Legal name

The Portsea Camp

Website

https://theportseacamp.com.au

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Outdoor Education and Adventure Camps

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Group Camping & Scout Camps (THAGAOAI)

akta.pro secondary industries

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Coastal & Marine Nature Lodges (THAGAIAH), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Outdoor adventure camps
• School camp programs
• Children's charity services
• Corporate retreat venue
• Community fundraising events

Headquarters

HQ city

Portsea

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Camp and Program Fees: Revenue from school camps, community group camps, holiday programs, and specialized camps (Teen Journey, Vibes Wellness, Creative Arts). Fee structure includes per-person-per-day pricing with subsidies for disadvantaged children.
2. Donations and Fundraising: Not-for-profit social enterprise relying on community donations, fundraising events (Chef's Charity Gala, Golf Day, STRIDE or RIDE), and sponsorships to fund scholarship programs.
3. Venue Hire and Events: Revenue from hosting weddings, corporate retreats, and special occasions at the camp facility.
4. NDIS and Voucher Payments: Accepts NDIS funding and Active Kids Vouchers for families requiring government support to attend programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Portsea Camp is a not-for-profit social enterprise that operates a heritage-listed outdoor camp facility on the Mornington Peninsula, Victoria, providing nature-based adventure camp programs for children, school groups, community organisations, and corporate clients. Its core commercial offerings include school camps, community group camps, corporate retreats, holiday camps, weddings and special occasions, and fundraising events, with revenue reinvested into subsidised Making a Difference (M.A.D.) trauma-informed programs for disadvantaged youth.

Product overview

The Portsea Camp is a not-for-profit social enterprise offering a diverse portfolio of nature-based camp experiences and programs. The core offerings include School Camps & Packages, Community Group Camps, Corporate Retreats, Holiday Camps & Weekends, and Weddings & Special Occasions. Central to their mission are the Making a Difference (M.A.D.) Programs, which provide subsidized or fully-funded trauma-informed camp experiences for children facing disadvantage. Specialized programs include the Vibes Wellness Program for girls and young women, Teen Journey Camp for ages 13-17, 8-12 Years Journey Camp, Creative Arts and Writing Camp, Summer Camp, AusBike Learn to Ride cycling program, and Learn to Code Weekend Camp. The camp also hosts community fundraising events including STRIDE or RIDE, Portsea Golf Day, and the Chef's Charity Gala Luncheon. Accommodation options include The Parade Grounds, Bayside Units, Western Wing Bunkhouse, and The Clifftop Cottage. Founded in 1946, the camp reinvests all revenue into programs supporting children across Victoria.

Differentiator

Problem solved

Functional benefit

Brands

• Making a Difference (M.A.D.) Programs: Transformative camps that blend nature, creativity, and connection to support young people facing disadvantage, trauma, or social isolation. Includes scholarship programs for children who need financial support to attend.

Products and services

• School Camps and Packages Overnight and day camp programs for school groups featuring adventure activities, team-building exercises, and nature-based experiences tailored to educational outcomes. Designed for primary and secondary schools across Victoria.
• Community Group Camps Camp experiences for community organisations, faith groups, and special interest organisations seeking recreational and team-building programs at the heritage-listed Portsea facility.
• Corporate Retreats Team-building and corporate offsite programs for businesses seeking outdoor venues on the Mornington Peninsula for staff development, retreats, and corporate meetings.
• Making a Difference (M.A.D.) Programs Trauma-informed camp programs providing subsidised or fully-funded experiences for children facing disadvantage, economic hardship, family instability, trauma, or social isolation. Includes confidence-building weekends, creative escapes, and adventure-filled school holiday camps with full, partial, and sliding-scale scholarship tiers.
• Vibes Wellness Program Wellness-focused camp designed for girls and female-identifying young people ages 8-17, featuring confidence-building, team activities, adventure, and mentoring. Includes high ropes, kayaking, creative expression, journaling, and mindfulness practices, delivered in partnership with REACH Foundation and The Flourish Journey.
• Teen Journey Camp Five-day adventure camp for teen boys aged 13-17 featuring water adventures, campfire nights, team challenges, cycling, nature hikes, and outdoor skills, including offsite camping across the Mornington Peninsula. Standard rate $750 per participant with $240 base subsidy applied.
• 8-12 Years Journey Camp Adventure camp for children ages 8-12 featuring four nights and five days of expedition activities, outdoor experiences, and skill-building programs.
• Creative Arts and Writing Camp Five-day camp combining arts, nature, creative writing, and friendship activities for children during school holidays.
• Summer Camp Extended camp program during summer school holidays featuring a range of adventure and recreational activities.
• Winter Holiday Camp School holiday program for children during winter breaks with 1-day ($150), 3-day ($400), and 5-day ($650) options including all food, activities, and accommodation. Drop-off only.
• AusBike Learn to Ride Program An 8-week cycling program for children ages 5-12 (prep to year 6) designed by AusCycling, delivered by The Portsea Camp as the only accredited AusBike Centre on the Mornington Peninsula. Priced at $160 for the full 8-week program (1 session per week during Term 3), with only 10 places available.
• Learn to Code Weekend Camp Weekend coding camp for children ages 8-12 combining technology skills, problem-solving, digital storytelling, and outdoor adventure activities. Priced at $200 for 1 night or $120 for 1 day.
• Weddings and Special Occasions Wedding ceremonies and reception venue hire at the heritage-listed clifftop location, offering coastal settings for special events and celebrations. Enquiries handled via dedicated events email.
• Accommodation (The Parade Grounds, Bayside Units, Western Wing Bunkhouse, The Clifftop Cottage) Multiple accommodation options at the camp including The Parade Grounds (primary accommodation with various room configurations), Bayside Units (near beachfront), Western Wing Bunkhouse (communal sleeping arrangements for groups), and The Clifftop Cottage (premium clifftop cottage with coastal views).
• Fundraising Events (Chef's Charity Gala Luncheon, Portsea Golf Day, STRIDE or RIDE) Community fundraising events hosted at or in support of the camp, including the annual Chef's Charity Gala Luncheon celebrating local chefs and hospitality, the Portsea Golf Day hosted at Portsea Golf Club with 18 holes, breakfast, and three-course luncheon, and the STRIDE or RIDE community fitness event with cycling and walking options. Proceeds support M.A.D. programs and scholarship funding.

Quantifiable outcome

• 82% of holiday camp attendees required scholarship support in recent camps
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TLC HealthcarecoreGTM or Marketing PartnerCorporate partner providing ongoing support for holiday camp scholarships. Helps fund children to attend camp experiences, with focus on connection, confidence, and wellbeing programs.
• Sorrento Chamber of CommercecoreStrategic or Co-development PartnerOrganizational partner for community events including the Chef's Charity Luncheon. Brings together local businesses, chefs, sponsors, and volunteers for fundraising.
• Little GroupcoreGTM or Marketing PartnerHost of the annual Portsea Golf Classic at Portsea Golf Club. Corporate golf event supporting The Portsea Camp's charitable programs.
• AusCyclingminorStrategic or Co-development PartnerAustralia's peak cycling body that designed the AusBike national program. The Portsea Camp is the only accredited AusBike Centre on the Mornington Peninsula.
• REACH FoundationminorGTM or Marketing PartnerPartner for Vibes Wellness Week program, creating supportive spaces where young people can connect, share honestly, and feel a sense of belonging.
• The Flourish JourneyminorGTM or Marketing PartnerWellbeing facilitator for Vibes Wellness Week, supporting young people through emotional growth, mindfulness, and meaningful connection.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BIG4 Holiday Parks: Largest holiday park network in Australia, operating caravan, camping, and cabin accommodation across premium locations including the Mornington Peninsula. Comparable as a destination accommodation operator, though serving RV/caravan travelers rather than camp programs.
• Zoos Victoria: Victoria-based not-for-profit operating Melbourne Zoo and other nature parks. Comparable as a heritage Victorian not-for-profit delivering nature-based educational experiences, conservation programs, and visitor services, though on a much larger scale.
• Reflections Holiday Parks: Network of holiday and caravan parks in NSW and Victorian coastal locations, operating cabins, campgrounds, and group accommodation. Overlaps with Portsea Camp on group accommodation and coastal destination lodging.

Direct peers

• YMCA Victoria Camps: YMCA Victoria runs school holiday camps, outdoor education programs, and youth camps across Victoria. Overlaps with Portsea Camp on school camps, holiday programs, and community group offerings for children and families.
• The Outdoor Education Group: Victoria-based outdoor education provider delivering school camps, adventure activities, and curriculum-aligned outdoor learning. Directly competes for the same Victorian school camp market that Portsea Camp serves.
• Lord Somers Camp: Long-running Australian heritage children's camp founded in 1921 on the Mornington Peninsula. Operates as a not-for-profit offering group accommodation, adventure programs, and community events — virtually identical operating model and target audience to The Portsea Camp.
• Camp Quality Australia: National children's charity running camps and programs for kids facing serious illness. Operates the same not-for-profit social enterprise model with corporate partnerships and donations funding subsidized camp experiences for vulnerable children.

Emerging players

• Bunyip Outdoor Education: Victoria-based outdoor education operator focused on school camps and adventure activities. Overlaps with Portsea Camp on the Victorian school camp segment, though smaller in scale and brand heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theportseacamp
• LinkedInlinkedin.com/company/theportseacamp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Portsea Camp