H24 Hinauspalvelu

What H24 Hinauspalvelu does

H24 Hinauspalvelu (legal name H24 Palvelut Oy) was a Finnish private limited company providing 24/7 towing and roadside assistance services. In June 2023 it was acquired by Hinausautokeskus Oy, a third-generation Finnish family business established in the 1960s, after which it operates as part of the Hinausautokeskus Group. The combined entity employs over 100 people and operates a fleet of more than 100 tow and road service vehicles, serving individual vehicle owners and commercial fleets across Finland (including Helsinki, Vantaa, Tampere, and Mikkeli).

The service portfolio spans core towing (cars, motorcycles, heavy vehicles), roadside assistance (mobile battery, mobile tire, lockout, fuel tank drainage, on-site diagnostics), vehicle transport, end-of-life vehicle scrapping, and replacement-car services. Ordering is available 24/7 via a toll-free hotline (0800 911 911), a web ordering platform (Verkkotilaus), and WhatsApp, with marketing distributed through Facebook, Instagram, LinkedIn, X, YouTube, and a company blog. Core technology is not publicly disclosed; operations are described as dispatcher-coordinated rather than automated.

Revenue is generated transactionally through quote-based service fees that vary by vehicle type, service required, and location; pricing is not publicly disclosed. The primary customer segment is Finnish vehicle owners seeking emergency towing, accident response, or roadside help, with commercial customers (e.g., Vaihtolavacom) using the service for fleet incidents. The group holds Avainlippu (Key Flag) certification (2020) and ISO 9001 quality certification (early 2026), and reported 2024 customer satisfaction of NPS 93 with a 9.6/10 average rating.

Name

H24 Hinauspalvelu

Legal name

H24 Palvelut Oy

Website

https://h24.fi

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

11–50 employees

Short description

H24 Hinauspalvelu (H24 Palvelut Oy) was a Finnish 24/7 towing and roadside assistance provider, acquired in June 2023 by Hinausautokeskus Oy and now operating within a third-generation family group of 100+ employees and 100+ service vehicles serving vehicle owners across Finland.

Ownership category

akta.pro rank

Product category

Vehicle Towing & Roadside Assistance Services

NAICS

Motor Vehicle Towing (48841)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Towing, Recovery & Vehicle Removal Services (TLAJAJAC)

akta.pro secondary industries

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH), Inoperable / Non-Running Vehicle Transport (HSAKAFAI)

Keywords

• Roadside assistance
• Vehicle towing
• Car breakdown help
• 24/7 towing
• Vehicle transport

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Towing and Road Services: Service fees for 24/7 towing and road assistance services across Finland. Services include car towing, motorcycle towing, heavy vehicle towing, vehicle transport, car scrapping, tire service, battery service, lockout service, fuel tank drainage, and diagnostic services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

H24 Hinauspalvelu delivers 24/7 vehicle towing and roadside assistance services to motorists across Finland, including vehicle towing, vehicle transport, battery jump-starts, tire changes, lockout help, on-site diagnostics, and vehicle scrapping. Orders are accepted via a dedicated phone line (0800 911 911) and online, and operations are carried out by a fleet of 100+ tow vehicles staffed by 100+ employees under the Hinausautokeskus Group.

Product overview

Hinausautokeskus operates a unified service platform offering 24/7 roadside assistance and towing services across Finland. Following the acquisition of H24 Hinauspalvelu in 2023, the company delivers two core service lines: Hinauspalvelu (towing services for cars, motorcycles, and heavy vehicles) and Tiepalvelu (roadside assistance including battery service, tire changes, lockouts, fuel delivery, and diagnostics). The offering is supplemented by Kuljetuspalvelut (vehicle transport), Auton romutus (vehicle scrapping), Sijaisautopalvelu (replacement vehicles), and a 24/7 Verkkotilaus (online ordering) system. The portfolio functions as an integrated service ecosystem where dispatchers coordinate the nearest available unit through the company's operational infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Towing Service

Quantifiable outcome

• NPS score of 93 and average customer rating of 9.6/10 in 2024

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Autoliitto PlusminorGTM or Marketing PartnerPartnership with Autoliitto (Automobile Association) providing services to Autoliitto Plus members. Referenced in footer as a partner/association relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tiedonvälitys Oy / Roadside.fi: Roadside.fi is a Finnish digital marketplace connecting motorists with local tow and roadside service providers, aggregating fragmented operators. Comparable to H24 as it sits in the same Finnish towing supply chain but competes from the opposite end — as a platform aggregator rather than asset-heavy operator.

Broad incumbents

• ADAC: ADAC is Europe's largest automobile club, operating a massive roadside assistance and tow network in Germany. Comparable to H24 in core function (24/7 consumer tow and road service) and business model (membership + pay-per-use), but vastly larger scale and Germany-only operations.
• Falck: Falck is the largest Nordic roadside assistance and emergency response operator with operations across Denmark, Sweden, Norway, and beyond. Comparable to H24 as a 24/7 tow and roadside provider serving insurance and consumer customers at pan-Nordic scale, though Falck is far larger and more diversified.
• SOS International: SOS International provides roadside assistance, medical assistance, and travel claims across the Nordic region, including Finland. Comparable to H24 because both operate as 24/7 assistance hotlines coordinating tow and recovery services, with SOS covering multiple countries and serving insurance clients directly.

Others

• LähiTapiola (insurance roadside partner network): LähiTapiola is a major Finnish insurance group that operates or contracts large volumes of roadside assistance through partner tow networks. Comparable to H24 because insurance partners drive a significant share of tow dispatch volume; LähiTapiola is a key customer/partner relationship rather than a direct tow competitor.
• If Vahinkoapu (If Insurance roadside): If is a major Nordic insurer that runs its own vahinkoapu (claims assistance) roadside service in Finland, dispatching tow and repair partners to its policyholders. Comparable to H24 as a major source of tow demand in Finland; operates as a customer channel rather than an asset-based competitor.

Regional players

• NAF (Norges Automobil-Forbund): NAF is the Norwegian automobile association offering roadside assistance, towing, and breakdown services to members across Norway. Comparable to H24 in service mix and consumer membership model, though regional to Norway rather than Finland.
• Veho (Carglass / automotive services): Veho is a Finnish automotive services and retail group with nationwide service infrastructure including windshield, glass, and vehicle services. Comparable to H24 as a Finland-based vehicle-services operator with national coverage and insurance/B2B customer relationships, though not a direct tow operator.
• Viking Redningstjeneste: Viking Redningstjeneste is a major Norwegian roadside assistance and towing operator covering Norway and parts of Scandinavia. Comparable to H24 as a national 24/7 tow and road service provider, but operating in Norway rather than Finland.

Direct peers

• Autoliitto: Autoliitto is the Finnish Automobile Association, offering member roadside assistance and towing nationwide — including through the Autoliitto Plus partnership already linked to Hinausautokeskus. Direct comparable as a Finland-focused towing and roadside service competitor serving both consumers and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/h24_hinaus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H24 Hinauspalvelu